Smart Social Media Marketing Presented by
SmartSocial MediaMarketingPresented by
SmartSocial MediaMarketing
15
Tips & TricksSocial media management
MinutesDesigned with the busy business
owner in mind, you’ll learn tips, tricks and strategies to reach your
people and manage your social media accounts in less than 15
minutes per day.
SmartSocial MediaMarketingSmall Business Week 2016
BUSINESS DEVELOPMENT BANK OF CANADA
16-22OCTOBER
SmartSocial MediaMarketingKey IngredientGROWING YOUR SMALL BUSINESS
SmartSocial MediaMarketing
Set up Social Media Plan01What you will leave withtoday
Build a Content Bank and Schedule02How to Schedule your Posts03One Capable Human04
Agenda
SmartSocial MediaMarketing
We are passionate about what we do—
from digital media strategy
to event organization!
SmartSocial MediaMarketingSocial Planning
YOU MUST HAVE A PLAN!
If you fail to plan,you are planning to fail.Benjamin Franklin
SmartSocial MediaMarketingContent Marketing
WHAT IT IS
Content marketing is a strategic marketing approach
focused on creating and distributing valuable, relevant,
and consistent content to attract and retain a clearly-
defined audience — and, ultimately, to drive profitable
customer action.
SmartSocial MediaMarketingSeeing Results
SmartSocial MediaMarketingThinking Social
Start a conversation
Entertain
Be helpful
EngageCut the noise
Educate
SmartSocial MediaMarketing
Marketing Management
Tools
Social Assets Required
Digital Imagery
Owned Strategies
Paid Strategies
Earned Strategies
Social Media Strategy
SmartSocial MediaMarketingConsiderations
• Audience descriptions & behaviours
• Key messages, keywords & phrase• Key messages for target
customers• Possible messaging for both
audiences• Possible relevant hashtags• Keywords to consider in
campaigns, SEO and across social media
• Online brand persona & voice• Influencers & community• Strategy for each type of social
media account• Measurement & reporting results
Editorial calendarUnique Value Proposition
InfluencersCompetitors
AssetsPaid advertising
Content Bank
KPIsReach
EngagementLeads to website
Customers
CampaignsThird Party
EventsAnalytics
How to schedule yourposts
WHY AUTOMATION MATTERS
How to schedule yourposts
WHY AUTOMATION MATTERS
others?
SmartSocial MediaMarketing
Set up Social Media Plan01Build a Content Bank and Schedule02How to Schedule your Posts03One Capable Human04
SmartSocial MediaMarketing
Key Strategies
SmartSocial MediaMarketingQuestions & Answers
Thank
you