SmartPointer for cruise liners

A COMPLETE SOLUTION FOR

INDOOR NAVIGATION ON CRUISE SHIPS

NAVIGATION ON A BOARD – NOT A EASY TASK

NAVIGATION ON A BOARD – ANOTHER PERFECT TRIP

Deck 1

Deck 622 meters

56 meters

Café de

Marine

A SOLUTION THAT SATISFIES ALL HOLDERS

СервисыA passenger• Simple and clear navigation on a ship• Route taking into account the interests of the passenger• Detailed information about the ship, the objects of interest and events• Ordering and booking of tickets• An additional element of comfort

A Ship Company• A modern approach to passenger service• An interactive channel to communicate with passengers• Monitoring and managing the flow of passengers• Focused and effective advertising campaign• Using behavioral Analytics to business development• The improvement of safety on Board

Tenant/Brand• Additional communication channel with the client• Focused and effective advertising campaign• Strengthening customer loyalty

BENEFITS

Vis

ito

r

Ship

pin

g co

mp

any Interactive communication

channel with clients

Interactive dialog with clients

Behavioral analytics

Additional advertising platform

High level of security

Social networks

Business development

Improvement of services

Attraction of new clients

Enhance client`s loyalty

Increase level of comfort

User-friendly system

Personal configuration of information

Advertisement

Navigation

Loyalty programs

Social features

Information

PASSENGER ORIENTED ECOSYSTEM NOT JUST NAVIGATION

Application in smartphone and tablets

Interactive stands

Navigation pages on websites

COMPLETE SOLUTION

MODERN POSITIONING TECHNOLOGIES

WI-FI

ACCESS POINTS

Combination of several techniques allows precision positioning and

navigation inside the ship (no GPS)

BLUETOOTH TAGS

QR CODES and

RFID TAGS

Sensorsof the mobile device

THE MAIN ADVANTAGES OF THE SMARTPOINTER

СервисыTHE COMPLEXITY OF THE SOLUTIONTo interact with the passenger, the system offers various "channels" that have a common interface

CUSTOMER-FOCUSED ECOSYSTEMIntegration with various services make the stay of passengers on Board a comfortable, exciting and unforgettable

A VARIETY OF POSITIONING TECHNOLOGIESThe combination of multiple technologies allows for precise positioning and navigation in motion on Board

IT SOLUTION

SOFTWARE LEVEL

1. FrontEnd components• Mobile application (Android, iOS), internet access is not needed• InfoKiosk’s application• Web-site module

2. BackEnd components• The core of SmartPointer• Advertising module• Behavior Statistics module• Communication module• Loyalty module• Where-did-I-park-my-car module

3. Administration components• Content manager• Map Editor• Statistic• Administrator

HARDWARE LEVEL

1. Position & Navigation components• Wi-Fi routers: 802.11abgn• Beacons• InfoKiosks: 32", Intel Core i3; RAM: 4GB,HDD: 32GB. Win Embedded 8• QR: printed 5x5 cm• NFC: NXP NTAG 203

2. Servers• Core Server: CPU: 2 cores 2.5MHz, RAM: 16Gb 1600MHz, HDD: 256Gb; RAID 10; Ubuntu 12.04.4

3. Workstations• Content manager• Map Editor• Statistic• Administrator

SCHEME of IMPLEMENTATION

Tourists use smartphones

with mobile SmartPointer

application and Wi-Fi

Throughout the ship

installed Beacons and Wi-Fi

routers (~400 items)

All beacons and routers are

connected to on-board

server A ship’s crew specialist

manages the SmartPointer

and communicates with

tourists

Tourists can use InfoKiosks

for tracking and getting

mobile SmartPointer

application

Innovative solutionsfor electronic services

391 Sutter Street, San Francisco, USATel: +1 (415) 202-63-61 Ext. 104

E-Mail: [email protected]