Bloomberg Survey 1 / 27 16.80% 126 83.20% 624 Q1 Do you own a Samsung Galaxy phone? Answered: 750 Skipped: 0 Total 750 Yes No 0% 20% 40% 60% 80% 100% Answer Choices Responses Yes No
Smartphone Upgrades: Are Consumers Excited?
Jan 26, 2015
Our CEO, Dave Goldberg, talks with Emily Chang of Bloomberg West about how consumers feel about the latest smartphone upgrades.
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BloombergSurvey
1/27
16.80% 126
83.20% 624
Q1DoyouownaSamsungGalaxyphone?Answered:750 Skipped:0
Total 750
Yes
No
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Yes
No
BloombergSurvey
2/27
45.67% 58
33.86% 43
15.75% 20
2.36% 3
2.36% 3
Q2AreyouhappywithyourGalaxydevice?
Answered:127 Skipped:623
Total 127
Extremelylikely
Quitelikely
Moderatelylikely
Slightlylikely
Notatalllikely
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Extremelyl ikely
Quitel ikely
Moderatelyl ikely
Slightlyl ikely
Notatalll ikely
BloombergSurvey
3/27
3.61% 27
5.88% 44
14.04% 105
19.52% 146
56.95% 426
Q3HowlikelyareyoutoconsiderpurchasingaGalaxyS5?
Answered:748 Skipped:2
Total 748
Extremelylikely
Quitelikely
Moderatelylikely
Slightlylikely
Notatalllikely
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Extremelyl ikely
Quitel ikely
Moderatelyl ikely
Slightlyl ikely
Notatalll ikely
BloombergSurvey
4/27
21.63% 69
20.38% 65
4.08% 13
27.90% 89
16.93% 54
9.09% 29
Q4WhatistheprimaryreasonyouwouldconsiderpurchasingtheGalaxyS5?
Answered:319 Skipped:431
Total 319
Thepricecompares...
Ilikethescreensize
Ilikethescreen...
Iliketheoveralldesi...
Iprefertheoperating...
Bettercamera
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
ThepricecomparesfavorablytootherphonesI'mconsidering
Il ikethescreensize
Il ikethescreenresolution
Il iketheoveralldesignofthephone
Iprefertheoperatingsystem
Bettercamera
BloombergSurvey
5/27
13.27% 60
2.21% 10
2.21% 10
53.98% 244
28.32% 128
Q5WhatistheprimaryreasonyouwouldnotpurchasetheGalaxyS5?
Answered:452 Skipped:298
Total 452
It'stooexpensive
Thescreenistoolarge
Idon'tliketheoverall...
Idon'tneedanewdev ice
Ipreferadifferent...
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
It'stooexpensive
Thescreenistoolarge
Idon'tl iketheoveralldesign
Idon'tneedanewdevice
Ipreferadifferentoperatingsystem
BloombergSurvey
6/27
6.88% 51
93.12% 690
Q6DoyouownaniPhone5C?Answered:741 Skipped:9
Total 741
Yes
No
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Yes
No
BloombergSurvey
7/27
2.90% 20
7.69% 53
11.18% 77
14.51% 100
63.72% 439
Q7HowlikelyareyoutoconsiderpurchasingaiPhone5C?
Answered:689 Skipped:61
Total 689
Extremely
Quite
Moderately
Slightly
Notatall
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Extremely
Quite
Moderately
Slightly
Notatall
BloombergSurvey
8/27
14.80% 37
4.40% 11
3.20% 8
30.40% 76
47.20% 118
Q8Whatistheprimaryreasonyouwouldconsiderpurchasinga5C?
Answered:250 Skipped:500
Total 250
Thepricecompares...
Ilikethescreensize
Ilikethescreen...
Iliketheoveralldesi...
Iprefertheoperating...
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
ThepricecomparesfavorablytootherphonesI'mconsidering
Il ikethescreensize
Il ikethescreenresolution
Il iketheoveralldesignofthephone
Iprefertheoperatingsystem
BloombergSurvey
9/27
15.98% 70
1.83% 8
3.20% 14
1.83% 8
2.97% 13
51.37% 225
22.83% 100
Q9WhatistheprimaryreasonyouwouldnotpurchasetheiPhone5C?
Answered:438 Skipped:312
Total 438
It'stooexpensive
Thescreenistoosmall
It'stoolight,itfe...
Thepriceistoolow,it...
Idon'tliketheoverall...
Idon'tneedanewdev ice
Ipreferadifferent...
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
It'stooexpensive
Thescreenistoosmall
It'stool ight,itfeelscheap
Thepriceistoolow,itmakesitseemlikethedeviceislowerquality
Idon'tl iketheoveralldesign
Idon'tneedanewdevice
Ipreferadifferentoperatingsystem
BloombergSurvey
10/27
12.68% 62
87.32% 427
Q10DoyouownaniPhone5S?Answered:489 Skipped:261
Total 489
Yes
No
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Yes
No
BloombergSurvey
11/27
0.23% 1
1.88% 8
2.58% 11
4.69% 20
90.61% 386
Q11HowlikelyareyoutoconsiderpurchasingaiPhone5S?
Answered:426 Skipped:324
Total 426
Extremely
Quite
Moderately
Slightly
Notatall
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Extremely
Quite
Moderately
Slightly
Notatall
BloombergSurvey
12/27
12.50% 5
2.50% 1
0% 0
50% 20
35% 14
Q12Whatistheprimaryreasonyouwouldconsiderpurchasinga5S?
Answered:40 Skipped:710
Total 40
Thepricecompares...
Ilikethescreensize
Ilikethescreen...
Iliketheoveralldesi...
Iprefertheoperating...
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
ThepricecomparesfavorablytootherphonesI'mconsidering
Il ikethescreensize
Il ikethescreenresolution
Il iketheoveralldesignofthephone
Iprefertheoperatingsystem
BloombergSurvey
13/27
18.13% 70
1.81% 7
2.07% 8
51.81% 200
26.17% 101
Q13WhatistheprimaryreasonyouwouldnotpurchasetheiPhone5S?
Answered:386 Skipped:364
Total 386
It'stooexpensive
Thescreenistoosmall
Idon'tliketheoverall...
Idon'tneedanewdev ice
Ipreferadifferent...
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
It'stooexpensive
Thescreenistoosmall
Idon'tl iketheoveralldesign
Idon'tneedanewdevice
Ipreferadifferentoperatingsystem
BloombergSurvey
14/27
3.56% 26
7.53% 55
15.89% 116
20.27% 148
52.74% 385
Q14HowlikelyareyoutopaymoreforaniPhonewithalargerscreensize?
Answered:730 Skipped:20
Total 730
Extremelylikely
Quitelikely
Moderatelylikely
Slightlylikely
Notatalllikely
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Extremelyl ikely
Quitel ikely
Moderatelyl ikely
Slightlyl ikely
Notatalll ikely
BloombergSurvey
15/27
10.78% 79
15.42% 113
19.37% 142
17.05% 125
37.38% 274
Q15HowlikelyareyoutopaymoreforaniPhonewithlongerbatterylife?
Answered:733 Skipped:17
Total 733
Extremelylikely
Quitelikely
Moderatelylikely
Slightlylikely
Notatalllikely
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Extremelyl ikely
Quitel ikely
Moderatelyl ikely
Slightlyl ikely
Notatalll ikely
BloombergSurvey
16/27
12.55% 92
12.69% 93
15.14% 111
16.78% 123
42.84% 314
Q16HowlikelyareyoutopaymoreforaniPhonewithmorewaterresistance?
Answered:733 Skipped:17
Total 733
Extremelylikely
Quitelikely
Moderatelylikely
Slightlylikely
Notatalllikely
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Extremelyl ikely
Quitel ikely
Moderatelyl ikely
Slightlyl ikely
Notatalll ikely
BloombergSurvey
17/27
1.09% 8
98.91% 725
Q17Doyoucurrentlyownasmartwatch?Answered:733 Skipped:17
Total 733
Yes
No
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Yes
No
BloombergSurvey
18/27
33.33% 3
33.33% 3
22.22% 2
11.11% 1
0% 0
Q18Howhappyareyouwithyoursmartwatch?
Answered:9 Skipped:741
Total 9
Extremelyhappy
Quitehappy
Moderatelyhappy
Slightlyhappy
Notatallhappy
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Extremelyhappy
Quitehappy
Moderatelyhappy
Slightlyhappy
Notatallhappy
BloombergSurvey
19/27
66.67% 6
0% 0
11.11% 1
22.22% 2
Q19Whatisyourmainreasonforwearingasmartwatch?
Answered:9 Skipped:741
Total 9
Wanttoreadmessagesfro...
Streamcallsfrommywrist
Thecoolfactor
Wanttohaveaneasierwa...
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Wanttoreadmessagesfrommywrist
Streamcallsfrommywrist
Thecoolfactor
Wanttohaveaneasierwaytocheckthetime
BloombergSurvey
20/27
0.83% 6
4% 29
9.79% 71
17.38% 126
68% 493
Q20Howinterestedareyouinpurchasingasmartwatch?
Answered:725 Skipped:25
Total 725
Extremelyinterested
Quiteinterested
Moderatelyinterested
Slightlyinterested
Notatallinterested
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Extremelyinterested
Quiteinterested
Moderatelyinterested
Slightlyinterested
Notatallinterested
BloombergSurvey
21/27
46.55% 108
39.22% 91
5.17% 12
9.05% 21
Q21Ifyouweretopurchaseasmartwatch,whichonewouldyoubuy?
Answered:232 Skipped:518
Total 232
Apple
SamsungGalaxyGear
Pebble
Other(pleasespecify)
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Apple
SamsungGalaxyGear
Pebble
Other(pleasespecify)
BloombergSurvey
22/27
32.33% 75
13.36% 31
30.60% 71
9.48% 22
14.22% 33
Q22Whatistheprimaryreasonyou'reinterestedinpurchasingasmartwatch?
Answered:232 Skipped:518
Total 232
Iwanttoreadmessages...
Iwanttostreamcalls...
Thecoolfactor
Iwanttohaveaneasierwa...
Iwanttoaccessapps...
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Iwanttoreadmessages(email,SMS,etc.)frommywrist
Iwanttostreamcallsfrommywrist
Thecoolfactor
Iwanttohaveaneasierwaytocheckthetime
Iwanttoaccessappsfrommywrist
BloombergSurvey
23/27
47.82% 351
52.18% 383
Q23GenderAnswered:734 Skipped:16
Total 734
Male
Female
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Male
Female
BloombergSurvey
24/27
0% 0
20.98% 154
25.89% 190
27.25% 200
25.89% 190
Q24AgeAnswered:734 Skipped:16
Total 734
<18
18-29
30-44
45-60
>60
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
<18
18-29
30-44
45-60
>60
BloombergSurvey
25/27
12.53% 90
18.94% 136
27.44% 197
15.18% 109
25.91% 186
Q25HouseholdIncomeAnswered:718 Skipped:32
Total 718
$0-$24,999
$25,000-$49,999
$50,000-$99,999
$100,000-$149,999
$150,000+
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
$0-$24,999
$25,000-$49,999
$50,000-$99,999
$100,000-$149,999
$150,000+
BloombergSurvey
26/27
0.97% 7
8.55% 62
30.21% 219
32.55% 236
27.72% 201
Q26EducationAnswered:725 Skipped:25
Total 725
Lessthanhighschooldegree
Highschooldegree
Somecollege
Associateorbachelordegree
Graduatedegree
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Lessthanhighschooldegree
Highschooldegree
Somecollege
Associateorbachelordegree
Graduatedegree
BloombergSurvey
27/27
6.32% 46
13.32% 97
14.97% 109
7.97% 58
16.62% 121
5.08% 37
7.28% 53
7.97% 58
20.47% 149
Q27Location(CensusRegion)Answered:728 Skipped:22
Total 728
NewEngland
MiddleAtlantic
EastNorthCentral
WestNorthCentral
SouthAtlantic
EastSouthCentral
WestSouthCentral
Mountain
Pacific
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
NewEngland
MiddleAtlantic
EastNorthCentral
WestNorthCentral
SouthAtlantic
EastSouthCentral
WestSouthCentral
Mountain
Pacific
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