SmartDNA technology

smartDNA™ technology …..non-replicable even by Insiders

Automated tamper detection and Anti-counterfeiting technology Using Purely passive smart labels and Purpose-built scanning solutions

LinkSmart Technologies © 2010-12

Macro Components of Solution

IT integration (Monitoring portal and

Event notifications)

Core IP

3

smartDNALabels

with 300 billionunique signatures in 50mm labeling area

Only 20 bytes of data flows

through network per

scanEmbedded Computing

Material Science


New Milestone in Security Labelling

4

Barcode RFID

Hologram

2D-Barcode

Bubble-tag Nano-fingerprint

Tamper-evident stickers

Identical label auto-acquires fresh unique credential on each

application

Legally admissible evidences

No scanning in isolation

smartDNA label

smartDNA

300 billion unique signatures in a passive label !!!


Comparative Analysis

Pri

ce-p

oin

t

Microstructurebarcode

Tamper evidence

label

UV/IR ink

Hologram

Nanofingerprint

DNA codeTaggants

RFID

Bubble-tag

Cryptoglyph

Level of Security

5

Only outsider threat protection

Partial insider threat protected

Full insider threat protection

smartDNAAnti-counterfeitingTamper-evidence


Mass market verticals

Insider Threat

High-value small-bulk Logistics – concealed

loss Gold vaulting counterfeiting

Confidential Records –Document

theft

Credit Cards CloningHigh-end

Electronics - Warranty

False Claims

Pharma counterfeiting

Electricity theft - DAE

Oil pilferage

6

Counterfeiting

Tampering


Market Size and segmentation

7Sources: Vandagraf International Limited (Product and Image Security Foundation) and BCC Research

Anti-counterfeiting (Track & Trace), $31.7 billion

BarcodeQR-code

RFID

Total -$ 34

Billion

Anti-counterfeiting - Direct relevance and compelling value proposition without cost escalation; market nature - Voluminous but price sensitive

Tamper-Evidence - Direct relevance and compelling security features with cost reduction by 30% compared to known solutions;

market nature -value adder with premium cost chargeable


8 International IP Jurisdictions – 30 countries

KENYA

USA

EUROPE

CHINA

SOUTH KOREA

INDIA

JAPAN

AUSTRALIA

LinkSmart Technologies © 2010-12 9

Possible synergies with Microsoft technologies

MS Cloud Platform for larger Deployment.Ex. FedEx Track-Trace-Monitoring

• Visualization, analytics• Event monitoring, • Multi-site and high availability

Smartphone/PDA

• Window8 smartphones• Window CE based PDA and

industrial mobility devices


Snapshot (USD Million) Year 0 2014 2015 2016 2017 2018

Revenue 0.00 1.68 6.18 34.13 156.98 361.06

EBITDA -0.16 0.40 2.41 16.20 77.43 179.50

PAT -0.16 0.27 1.59 10.40 49.77 115.40

PAT % - 0.16 0.26 0.30 0.32 0.32

Funds Required USD Million 0.10 1.28 0.00 0.00 0.00 0.00

Total Funds Required USD Million

Project IRR

207%

1.38

Investors Stake

14%

Investors IRR

182%

Investor Total Return on 5th yr.

9.1X

1.68 6.1834.13

156.98

361.06

0.40 2.4116.20

77.43

179.50

0.27 1.5910.40

49.77

115.40

0.00

20.00

40.00

60.00

80.00

100.00

120.00

140.00

0.00

100.00

200.00

300.00

400.00

2014 2015 2016 2017 2018

US

D M

illi

on

. (P

AT

)

US

D M

illi

on

. (R

eve

nu

e &

EB

ITD

A) Snapshot (USD.)

Revenue EBITDA PAT

Financial – after excluding pure technology licensing deals

10

Tamper-evidence

Anti-counterfeit


Pilots and institutional funding

11

PILOTS

with one leading NBFC gold loan, phase-1 pilot already completed successfully

With private bank gold loan, is likely to start

With reusable (tamper-evident andduplication-evident) pouch one biggest e-commerce logistic pilot under discussion +Engagement with Asia’s leading TE pouch manufacturer

Strategic engagement

200K USD funding for product-refinement

Access to other IP asset for integration with smartDNA

Full financial and legal support for IP portfolio in all geographies (estimated cost 600K USD)

Monitoring of infringement and legal action

Hybrid Business Model – E2E solution deployment and Pure technology licensing


Ashish AnandCo-founder(Tech.)

15+ years of experience in networking and security tech. with MNCs and start ups,

Shirish GoyalCo-founder (Tech.) – part time

Image processing and Business Intelligence specialist, SAP ERP

Chidananda NPInsurance Analyst

Expert in Risk Analysis, Claim Investigation, Fellow of Insurance Institute of India

Dr. Mohan SharmaStrategic Advisor

23 years of industry experience with MNCs in USA and India; and start ups, 6 US patents

Vishwas ManralStrategic Advisor(US Markets)

Distinguished Technologist (HP), Inventor – TRILL, tech in IPsec ,RPL domain and MPLS/ OAM domain, 50 drafts in IETF

Dr. Heinz HämmerliBusiness Development - part time

25+ years of experience in financial and investment sector, senior executive positions at MNCs

Glow Networks

Executive and Advisory Team


Additional Investment needed: $1.5 Million, Runway 18 months

• Develop commercial grade enclosure for embedded scanner• Unification of RFID and smartDNA technology and real-time

monitoring

Product Roadmap

• Hire sales & marketing team for global market verticals• Business development• Technology advocacy

Client

Acquisition

• Business delivery model operationalization ( Customer support, facility, product liability etc…)

Operating expenses

13


Go-to-Market Strategy

Customer Acquisition

Technology collaboration

Technology Licensing

System integrators

IP Protection NDA Patents in multiple

national phase

Joint development with partners

Solution Delivery

Prime focus on off the shelf commodity platforms

smartDNA cloud service

Standard PDA solution

(Honeywell, Symbol)

Market Verticals

Gold loan asset

verification

Document Security

Pharma anti-counterfeiting

14


Collateral product – Reusable Security (tamper-evident) envelopes

15

While smartDNA is our core technology,

Reusable security envelope is another important IP

to launch smartDNA in multiple mass market verticals

organically as security envelopes are already being used to

satisfy needs like storage and tamper-evidence

smartDNA enabled

smartDNA enabled

smartDNA enabled


Problem with existing Tamper-Evidence envelope solution

Original PouchWith Original Content

Tracking Code Duplicated

Tampered Content

Tampered Content in Duplicated Pouch

There is no meaning of Tamper Evidence Without Duplication Evidence

TE pouch 2TE pouch 1


Reusable TE pouches sealed by smartDNA labels

17

smartDNA sealing

1

Unique-ID of TE pouch• Reusable TE pouches are our latest Development towards mass commercialization

• Collaborative engagement with Asia's leading TE pouch manufacturing unit

Pouches are reusable over 500 times with replaced labels on every reuse

DE (Duplication evident) in addition to TE (Tamper evident)

Scan-able and integrity status auto-uploaded on remote monitoring portal in cloud

All these feature delivered with significantly reduced cost compared to existing TE envelope


E-commerce, logistics, gold-loan deployment

Recipient

Ready to escort New shipment to new destinationWith new labelWith reusability Up-to 500+ times

Scanning Label

Credentials stored on cloudUploading Credentials

Last Mile Delivery

Verified

Delivery Hub

Pouch Collected for Reuse

Dy-

FedEx Booking Centre


Appendix (Concealed-loss Detection and cloud monitoring portal) Live illustrative view on www.linksmart.in/monitor-color-coded

19

2

Branch Code

Gold Loan A/C#

Date of Verification

smartDNA Scanning Time

Verification Credentials

Weight & Quality Parameters

Status

BO12458 1100014 April 01,2011 09:06:15 AM UX365ZX1 10g 22K Registered

BO12458 1100014 April 01,2011 09:16:10 AM UX365ZX1 Verified

BO12458 1100014 April 15,2011 09:03:01 AM UX365ZX1 Verified

BO12458 1100014 April 15,2011 09:15:03 AM UT136GY8 Verified

BO12458 1100014 April 15,2011 09:16:03 AM UT136GY8 Verified

BO12458 1100014 May 15,2011 10:09:03 AM UX164VB3 Tampered


20

Contact:

Level 2,Prestige Omega,#104, EPIP Zone, Whitefield,

Bangalore-560066, Ph./Fax:(080)-40600952/40600700

Email : [email protected], Web: www.linksmart.in

Thanks You…

mailto:[email protected]

http://www.securespinlinksmart.in/


Appendix

21


Customer Pipeline

High value asset logistics

One e-commerce company for last mile

delivery using our reusable envelope for

escorting customer shipment

Largest financial institution in India for currency transit

security

High-value asset vaulting for gold

loans

1 Private bank in India 1 NBFC in India

Anti-counterfeiting (Prospective)

1 Revenue Authority in Kenya

(through channel partners)

1 Pharma company in India

(through strategic partnership)

22


smartDNA for enhancing HP QR code base anti-counterfeit campaign


Record Confidentiality Verification

24


High-value Asset Vaulting

25


Energy Meter Pilfer-proof Casing

26

SmartDNA technology

Business

mncs linksmart technologies

smartdna technology

usd funding

usd million1

counterfeiting technology

revenue ebitdasnapshot

market size

security labelling