Smart ways to use social media in your job search

Get Hired! Smart Ways to Use Social Media in Your Job Search

Prepared by:

Chad WiebesickDirector of Social Media and Interactive Marketing

Pure MichiganTwitter: @Wiebesick

July 1, 2015

LinkedIn is the #1 Professional Network

Step 1: Add a Photo

Adding a profile image makes your page 7x more likely

to be found in searches

Step 2: Update Your Status

Regular updates show you are engaged and will help you get noticed

Step 3: Past, Present & Future

What do you do? Where have you been?

What are you looking to accomplish?

How else can you be found or contacted on the web?

Share your skills…

Step 4: Customize Your URL

Vanity URL’s that include your name

-increase your odds of being found

-allow for consistency across platforms

-shows you’re committed to the network

Step 5: Give and Get Recommendations

RecommendationsAllow others to testify to the value of your work and speak to the credibility of your profile

Step 6: Engage

Personalize requests

Import existing connections

Step 7: Engage

Join the conversation

Respond, Comment & “Like”

Step 8: Caution

Don’t:•Only connect with the intent to sell•Connect, but never interact•Spam groups

Find Information About Hiring Managers

• Before you submit your resume, look up the hiring manager on LinkedIn and Twitter.

• Knowing more about the person who’s hiring can help you tailor your cover letter.

Hyperlink Your Resume

• Add the URL for your Twitter handle and LinkedIn profile to offer the employer another way of getting in touch with you and it shows that you are social media savvy.

Create The Connections You Need To Get The Job

• Figure out who you need to know to land a certain job, and make that connection by, such as:

– Follow them on Twitter and retweet their tweets– Grow your LinkedIn network until they become a third-degree connection– Leave comments on their company Facebook page– Read their personal (or business) blog and engage

Get Google On Your Side

• If you don’t like what pops up when you Google yourself, create accounts on new sites to push your profile to the top.

• Tip: do a search NOT logged into your Google account, as Google personalizes search results.

Show Up In Google Search Results

• LinkedIn

• Twitter

• Facebook

• Google+

• Slideshare

• Instagram

• YouTube

• About.me

• Foursquare

• Flickr

• Pinterest

• TIP: Use your real name and keep your handle consistent

Join Industry Chats on Twitter

• Look for chats that revolve around your industry or the industry you want to work in, such as #MiJobChat or

• Twitter chats keep you up-to-date on the industry, meet helpful contacts, and showcase expertise in your field

Ensure Your Profiles Are Professional

• Assume everyone can see everything

• Remember, the delete button is a lie

• Be an expert on your privacy options

Thank You

Chad Wiebesick

[email protected]

Twitter: @wiebesick