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Smart ways to Antwerp - inspire.ec.europa.eu · Smart ways to Antwerp The challenges involving mobility data Emilie Couwenberg City of Antwerp . Keeping the Antwerp region accessible

Oct 20, 2019

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Page 1: Smart ways to Antwerp - inspire.ec.europa.eu · Smart ways to Antwerp The challenges involving mobility data Emilie Couwenberg City of Antwerp . Keeping the Antwerp region accessible

+

Smart ways to

Antwerp The challenges involving

mobility data

Emilie Couwenberg

City of Antwerp

Page 2: Smart ways to Antwerp - inspire.ec.europa.eu · Smart ways to Antwerp The challenges involving mobility data Emilie Couwenberg City of Antwerp . Keeping the Antwerp region accessible

Keeping the Antwerp

region accessible

Modal shift

Mental shift

Time shift

Page 3: Smart ways to Antwerp - inspire.ec.europa.eu · Smart ways to Antwerp The challenges involving mobility data Emilie Couwenberg City of Antwerp . Keeping the Antwerp region accessible

Soft measures

Velo

Bicycle

bus

Tram

lines

Market

place

Residents’

approach

Employers’

approach

P+R

Information

and online

travel advice

Water-

bus

Hard measures

Page 4: Smart ways to Antwerp - inspire.ec.europa.eu · Smart ways to Antwerp The challenges involving mobility data Emilie Couwenberg City of Antwerp . Keeping the Antwerp region accessible

www.slimnaarantwerpen.be

Marketplace

City

Participation

Rewarding

Payment Platform

Commmon Revenu

Distribution Platform

User Data

MyMobility

Data

Intermodal

Routeplanner

US

ER

CO

NT

RO

LL

ED

DA

TA

SH

AR

ED

RE

SO

UR

CE

S

PRIVATE SECTOR

GOVERNMENT/REGULATORY

APIs

Standards

Platforms Access Levels

Country/Region Europe Enforcement

Mapping the

Ecosystem

Page 5: Smart ways to Antwerp - inspire.ec.europa.eu · Smart ways to Antwerp The challenges involving mobility data Emilie Couwenberg City of Antwerp . Keeping the Antwerp region accessible

Challenges

Page 6: Smart ways to Antwerp - inspire.ec.europa.eu · Smart ways to Antwerp The challenges involving mobility data Emilie Couwenberg City of Antwerp . Keeping the Antwerp region accessible

www.slimnaarantwerpen.be

Challenges

Big Brother?!

City Country/Region Europe MyMobility

Data

Page 7: Smart ways to Antwerp - inspire.ec.europa.eu · Smart ways to Antwerp The challenges involving mobility data Emilie Couwenberg City of Antwerp . Keeping the Antwerp region accessible

www.slimnaarantwerpen.be

Challenges

Stakeholder

Management

Commmon Revenu

Distribution Platform

Intermodal

Routeplanner City Country/Region Europe

Page 9: Smart ways to Antwerp - inspire.ec.europa.eu · Smart ways to Antwerp The challenges involving mobility data Emilie Couwenberg City of Antwerp . Keeping the Antwerp region accessible

www.slimnaarantwerpen.be

Challenges

Regulation

City Country/Region Europe Rewarding User Data

Page 10: Smart ways to Antwerp - inspire.ec.europa.eu · Smart ways to Antwerp The challenges involving mobility data Emilie Couwenberg City of Antwerp . Keeping the Antwerp region accessible

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“The problem with data is that it says a lot, but it also

says nothing. ‘Big data’ is terrific, but it’s usually thin. To

understand why something is happening, we have to

engage in both forensics and guess work.”-

Sendhil Mullainathan, Professor of economics, Harvard

Why we collect data

Page 11: Smart ways to Antwerp - inspire.ec.europa.eu · Smart ways to Antwerp The challenges involving mobility data Emilie Couwenberg City of Antwerp . Keeping the Antwerp region accessible

www.slimnaarantwerpen.be

...

Purpose

Building Blocks

Experience Analyse

Evaluate

Inform Enable

Influence

+

Page 12: Smart ways to Antwerp - inspire.ec.europa.eu · Smart ways to Antwerp The challenges involving mobility data Emilie Couwenberg City of Antwerp . Keeping the Antwerp region accessible

www.slimnaarantwerpen.be

Evolution of

traffic jams in

Antwerp

Analysis and

evaluation

+

As is

Potential

Page 13: Smart ways to Antwerp - inspire.ec.europa.eu · Smart ways to Antwerp The challenges involving mobility data Emilie Couwenberg City of Antwerp . Keeping the Antwerp region accessible

Intermodal

Routeplanner

Smart Ways to Antwerp build an intermodal

routeplanner. This makes it possible for the

enduser to take an informed decision..

Inform

Page 14: Smart ways to Antwerp - inspire.ec.europa.eu · Smart ways to Antwerp The challenges involving mobility data Emilie Couwenberg City of Antwerp . Keeping the Antwerp region accessible

MaaS

Enable

SMS

P

MaaS APP

T I CKET

MObIb

MaaS APP

G a

B eschikba r e mo d i

M u ltimod a le

Route p lanner

B e t a l ing of

abonnement

Page 15: Smart ways to Antwerp - inspire.ec.europa.eu · Smart ways to Antwerp The challenges involving mobility data Emilie Couwenberg City of Antwerp . Keeping the Antwerp region accessible

Traffic Flow

& Parking

By connecting and opening up various datasources

and making it possible for mutual enrichment it is

possible to create more dynamic traffic flows and

parking regulations.

Influence

Page 16: Smart ways to Antwerp - inspire.ec.europa.eu · Smart ways to Antwerp The challenges involving mobility data Emilie Couwenberg City of Antwerp . Keeping the Antwerp region accessible

Look &

Feel

The physical world should not be forgotten. All the data in

the world can not compensate for one bad experience in

the real world.

User experience

Page 17: Smart ways to Antwerp - inspire.ec.europa.eu · Smart ways to Antwerp The challenges involving mobility data Emilie Couwenberg City of Antwerp . Keeping the Antwerp region accessible

www.slimnaarantwerpen.be

Mobility Data City of Antwerp

[email protected]

Emilie Couwenberg

www.slimnaarantwerpen.be

[email protected]

Smart Ways to Antwerp