CICtourGUNE Cooperative Research Center in Tourism Turismoko Ikerketa Zentro Kooperatiboa Centro de Investigación Cooperativa en Turismo Donostiako Parke Teknologikoa Mikeletegi Pasealekua, 71 · 3. Solairua E- 20009 Donostia/ San Sebastian · Spain Tel.: +34 943 010885 · Fax: +34 943 010846 tourgune.org Smart Tourism Ecosystems and Smart Tourism Destinations Dr Carlos Lamsfus Director, Human Mobility and Technology
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CICtourGUNE
Cooperative Research Center in Tourism
Turismoko Ikerketa Zentro Kooperatiboa
Centro de Investigación Cooperativa en Turismo
Donostiako Parke Teknologikoa
Mikeletegi Pasealekua, 71 · 3. Solairua
E- 20009 Donostia/ San Sebastian · Spain
Tel.: +34 943 010885 · Fax: +34 943 010846
tourgune.org
Smart Tourism Ecosystemsand
Smart Tourism DestinationsDr Carlos LamsfusDirector, Human Mobility and Technology
Index1.- Context of Smart Tourism: Tech infrastructure – Social trends
2.- What is smart destination
3.- Challenges
4.- CICtourGUNE added value – Examples
5.- Conclusions
Index1.- Context of Smart Tourism: Tech infrastructure – Social trends
2.- What is smart destination
3.- Challenges
4.- CICtourGUNE added value – Examples
5.- Conclusions
4
Conceptualización Smart City
2nd Idea
Mobile Device Usage
Personal Context-based Information and Services
Augmented Spaces
7
Smart Cities
m-Commercem-Marketing
PERSONAL CONTEXT BASED INFORMATION AND SERVICES
Augmented Spaces
Index1.- Context of Smart Tourism: Tech infrastructure – Social trends
2.- What is smart destination
3.- Challenges
4.- CICtourGUNE’s added value
5.- Examples
6.- Conclusions
9
Smart Destination • Considering
• The importance of Intelligent Systems in Tourism
• The increasing availability of tech-infrastructure (IoT)
• The complexity of the tourism experience
• The opportunities of the tech-mediated world
10
Smart Destination
A Tourism Destination is said to be Smart when it makes
intensive use of the technological infrastructure provided by
the Smart City in order to: (i) enhance the tourism
experience of visitors by making them aware of both local
and tourism services and products available to them at the
destination and (ii) by empowering destination management
organizations, local institutions and tourism companies to
make their decisions and take actions based upon the data
produced in within the destination, gathered, managed and
processed by means of the technology infrastructure
Index1.- Context of Smart Tourism: Tech infrastructure – Social trends
2.- What is smart destination
3.- Challenges
4.- CICtourGUNE added value – Examples
5.- Conclusions
12
Challenges • Information and data gathering
• Information modelling
• Big Data
• Linked – Open Data
• Real time Big Data Analysis – Ultra-personalisation
• Information analysis for decision making
• Definition and analysis of requirements
• Service integration
• Engagement
Challenges• Connectivity
• Security
• Remember that mobility is a social phenomenon
• Address societal challenges with base on technology
• Understanding what the Internet of Things can do for us
• Understanding the convergence of the physical and digital world
• Building a new tech-based social relationship framework
• Empowerment of tourists
Index1.- Context of Smart Tourism: Tech infrastructure – Social trends
2.- What is smart destination
3.- Challenges
4.- CICtourGUNE added value – Examples
5.- Conclusions
15
myfences • Plataforma web• Gestión de fences y datos de contexto para notificaciones push.• También dispone de API REST para su gestión: crear/eliminar fence,
etc.
área de fence
nombre de fence
contexto
datos para enviar
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qrrrify • Plataforma web• Permite incluir elementos como textos, imágenes, vídeos, audios,
mapas, botones de contacto y enlaces entre las páginas creadas.• Una vez creada la página se generará el código QR correspondiente.
Elementos Panel de edición
17
qrrrify ejemplo
18
¿Cómo funciona? Módulo móvil SDK Servidor GIS Módulo web de analítica
19
apptrack • Visualización de datos• Mapas de calor• Mapas de clústeres