Smart Social Summit 2017 - Tradition, Interrupted: How to Market in a Disruptive Marketplace

Tradition, Interrupted:How to Market in a Disruptive Marketplace

VP, Customer Partnerships

Spredfast

@ahmed_taleb

Ahmed Taleb

CONFIDENTIAL

CONFIDENTIAL

Disruptors Are Going Mainstream

Venture capital raised

Market valuation of “Disruptor 50” in 2017

…of CEO’s fear Customers as the most disruptive

$44B*

$239B*

71%**

*2017 CNBC Disruptor 50 Companies **2016 PwC CEO Pulse

CONFIDENTIAL

Selling is Dead: #OptOutside

CONFIDENTIAL

Authenticity Wins: ‘Our food, your questions’

CONFIDENTIAL

Need For Speed: #DebateHeadache

Chief Marketing Officer

TrueCar

@ngunsagar

Neeraj Gunsagar

Head of Brand

Bumble

@TheBoohemian

Alex Williamson

CONFIDENTIAL

CONFIDENTIAL

CONFIDENTIAL

CONFIDENTIAL

CONFIDENTIAL

CONFIDENTIAL

CONFIDENTIAL

CONFIDENTIAL

CONFIDENTIAL

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CONFIDENTIAL

Global Editorial Content

Airbnb

@caitchoate

Caitlin Choate

Airbnb

CAITLIN CHOATE / GLOBAL EDITORIAL CONTENT LEAD

2008: BRIAN, NATE, AND JOE FOUNDED AIRBNB

TODAY: 4 MILLION LISTINGS WORLDWIDE 65,000 CITIES AND 190+ COUNTRIES

ON AUG 5TH: 2.5 MILLION PEOPLE STAYING IN AIRBNBS AROUND THE WORLD

TRUFFLE HUNTING IN

FLORENCE

DISCOVER NYC WITH SJP

SURF IN JAPAN

MOM

SENIOR NOMADS

DISRUPTIONHONEST HUMAN ICONIC

Airbnb #WeAccept 2017

“We believe, no matter who you are, where you’re from, who you love or who you worship, we all belong. The world is more beautiful the more you accept.”

Airbnb #WeAccept 2017

#WeAccept

Open Homes

Airbnb Instagram Account 2.4M+ FOLLOWERS

Our community gives us expertise & authority in over 65,000 cities around

the world

A community-driven approach to building our narrative keeps us human

and connected

EDITORIAL AGENDA:

To explore different ways of living through the stories of--and by--our

community.

“The most fulfilling places to visit are those that connect us with what we are

really searching for.” ALAIN BOTTON

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thank you