Smart Social Summit 2017 | The Opportunity | Jim Rudden

The Opportunity

So, what is our opportunity?

Human Connection

Platform to Lead

Everyone to Every. One.

Human Connection

Social was designed for

people.

Social is with us every hour of every day.

on the elevatoron the trainon the meetingat the baron our nightstand

Connecting when needed

Connecting when needed

Opportunities for human connection are growing. Fast.

Growing opportunities for human connection

The Social Iceberg

The Social Iceberg1:many

1:1

1:none 89%of Tweets to Brands go unanswered

95%of Tweets are 1:1 interactions between Brands and followers

1:many

1:none89%of Tweets to Brands go unanswered

1:195%of Tweets are 1:1 interactions between Brands and followers

Empathy and Automation

HumanConnection

Everyone to Every. One.

Toyota builds ads for different groups

The Hidden Valentine’s Day Audience

Married125K+

College ++

“ I want something nice,

that shows I care, & is quick & easy

to grab-n-go”

A content explosion.

“It was once sufficient for us to produce four pieces of content a year .. now, that four pieces has

turned into 4,000. Eight months has changed to eight days or hours.”

Brad Jakeman, President Global Beverage Group, Pepsico

The Age of Agile Content Teams

Everyoneto

Every. One.

Platform to Lead

Our growing social voice.

The value of leading.

“According to data from 2016 Edelman Trust Barometer, 80% of the mass populace expects brands

to operate in ways that make a positive social impact.”

Gartner, “Differentiate Your Brand on Social Impact”, 2017

Principles not Politics

Platformto

Lead

Human Connection

Platform to Lead

Everyone to Every. One.

One more thing …

We can make it so-so or we can make it great