Carrie Sloan VP, Content Lab Director Spreading the Social Love
Carrie SloanVP, Content Lab Director
Spreading the Social Love
SPREADING THE SOCIAL LOVE
When you engage with customers who are already fans of your brand and you elevate them through recognition, amplification or
surprise and digital outreach.
‘Social Love’
When you operate a
brand’s social channel, how can you be a
force for good?
SPREADING THE SOCIAL LOVE
Everyday Social Love“They Totally Made My Day!”
SPREADING THE SOCIAL LOVE
Social Love in Action
SPREADING THE SOCIAL LOVE
SPREADING THE SOCIAL LOVE
‘The Big Day’ Social LoveSomething Borrowed, Something Green? The Bride Loves Listerine
SPREADING THE SOCIAL LOVE
SPREADING THE SOCIAL LOVE
A Special Delivery for the Big Day
SPREADING THE SOCIAL LOVE
The bride’s brother was psyched.
SPREADING THE SOCIAL LOVE
SPREADING THE SOCIAL LOVE
They carefully assembled it …
SPREADING THE SOCIAL LOVE
SPREADING THE SOCIAL LOVE
SPREADING THE SOCIAL LOVE
And then took the time to write a quick poem, that Kamilcould read aloud at the wedding.
SPREADING THE SOCIAL LOVE
Kamil was thrilled …
SPREADING THE SOCIAL LOVE
SPREADING THE SOCIAL LOVE
‘Let’s Save Lives’ Social Love:Cassidy’s StoryShe Survived Stage IV Cancer at Age 4 –and Came Home Wanting to Help the World
SPREADING THE SOCIAL LOVE
SPREADING THE SOCIAL LOVE
SPREADING THE SOCIAL LOVE
SPREADING THE SOCIAL LOVE
●SPREADING THE SOCIAL LOVE
Spreading Your Love: A Word on Metrics
SPREADING THE SOCIAL LOVE
It’s too bad we can’t measure net sentiment in actual smiles or tears.
While Cassidy’s won hearts and minds, the metrics didn’t hurt either.
Her video was one of our top 10 videos of the year, with a paid engagement rate of 33%.
In other words, one in 3 people who saw her story were moved enough to stop scrolling.
And, ultimately, isn’t that the goal?