Social Media Marketing An Overview
May 27, 2015
Social Media MarketingAn Overview
Social Media MarketingAn Overview
A category of online media where people are talking, participating, sharing, networking, and bookmarking online (Source: www.about.com)
Social Media is an important element in a business’s marketing communication strategy
Using social media to persuade consumers that one's company, products and/or services are worthwhile.(Source: www.about.com)
Social Media adopts a different approach to marketing as compared to other traditional channels
Facebook has around 400m users Twitter has 75m users LinkedIn has over 50m global users
64% marketers are using Social Media for 5 hours or more each week
64.86% strongly agree that Social Media generates exposure
More than 50% of marketers agreed that spending as less as 6 hours on Social Media Marketing for a few months generated qualified leads
80% reported better search engine ranking
Source: www.Socialmediaexaminer.com The study had 880 respondents
Social book-marking sites such as del.icio.us, Digg, StumbleUpon
Increased visibility on the web
Great tool to enhance your other marketing efforts such as an open house, price drops etc.
Instantly connect with your prospects/clients
Global audience base
Opportunity to understand prospect/customer requirements first hand
Helps in brand building
Low-cost way to get your message across
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