Smart Operations | Oracle Open World 2013

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THT10995 Smart Operations: Optimize the consumer experience with streaming Operational IntelligenceRonnie BeggsVP Marketing, SQLstream

Copyright © 2013, Oracle and/or its affiliates. All rights reserved.2

About SQLstream | A Streaming Big Data Management Platform for real-time Operational Intelligence from high-velocity machine data

factso Launched 2009o Multiple deployments

across many industrieso Real world benchmarks

capabilitieso Unstructured and

structured datao Accelerates and extends

Hadoop & RDBMSo Not only SQL

innovationso Massively scalable

streaming data platformo Only standard SQL

streaming engineo Five patents for stream

processing


“designing and reacting to customer interactions to meet or exceed customer expectations and thus increase customer satisfaction, loyalty and advocacy”

Gartner

Consumer Experience Management


CompetitionChurnRevenueSatisfactionAdvertising

Why Real-time Consumer Experience?

The Real-time Potential More smartphone users access location apps and shop online

Poor experience drives abandonment and cancellation

Businesses fail to exploit multi-channel and multi-point access


The Real-time Opportunity from Big Data

Logs Sensors

GPSNetworks

Social media

RFIDsServers

Telecom

Smart grid

Oil & Gas

Manufacturing

Logistics

M2M

Telematics

Retail

InternetBanking

Data centers

Automotive

D ATA S O U R C E SI N D U S T R I E S


OPERATIONAL INTELLIGENCEIntegrating Operations and Analytics in Real-time

”

Business Intelligence

Operations

Real-time Operational IntelligenceContinuous monitoring and analytics

Fast decision-making

Automate operational processes

PromotionAdvertising

QoETraffic analysis

Fraud


Collection & Analysis

Real-time Analytics

Predictive Analytics

Prescriptive Analytics

PROACTIVE

REACTIVE

What is happening?

What might happen?

What just happened?

Make stuff happen!

The Real-time Value Chain


Streaming Analytics | What does this mean?

{DATA IN MOTION

REAL-TIME ANALYTICS

LOW-LATENCY ANSWERS

AUTOMATED ACTIONS


High-velocity, Streaming Big Data Analytics

Historical queries and data enrichment

Storing valuable derived streams for future access

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ratio

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Continuous SQL Queries over Sliding Time Windows Analysis and Integration of Unstructured and Structured data Prescriptive Analytics drives Automated Actions

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Distributed Stream Processing ArchitectureTurn high velocity structured and unstructured data into operational intelligence

Core Streaming Data Management Platform

Continuous SQL Queries to join, correlate, analyze and aggregate over moving time windows


SELECT STREAM "SuspectLoginFailures"."accountNumber”,

"webFail" + "phoneFail" AS "loginFailureCount”, "transactionType", "amount”,"city", "region", "lat", "lon” FROM "SuspectLoginFailures" OVER "lastFew” JOIN "Transactions" OVER "now" USING ("accountNumber”) WHERE "isDebit” WINDOW "lastFew" AS (RANGE INTERVAL '1' MINUTE PRECEDING), "now" AS (RANGE CURRENT ROW);

The Power Of Streaming SQLAn Example of A Pipeline Processing Node

BUSINESS NEED:Detecting suspect account debits following unusual login behavior


Real-time Promotions

Leading Supermarket Chain

Opportunity Benefits

$Real-time promotions based on geographical location, previous buying behavior, awards program and current offers

Real-time loyalty programConsistent experienceLocation-based optimization

Improved consumer satisfactionImproved revenue per consumer

US-wide chainExisting loyalty programMonthly updates


$Identity theft in the U.S. alone claimed 12.6 million victims in 2012, a rise of over 1 million from 2011, resulting in more than $21 billion in damages.

Identity Theft Monitoring

Internet Surveillance Provider (B2B)


SQL Platform FlexibilityReal-time alertingIntegrate new data sources

Enhanced customer satisfactionReal-time detection and alertsFuture-proof platform

Identify Theft MonitoringFortune 500 customer baseMany data sources


$Real-time billing and quality of experience ensured greater customer loyalty and optimized network utilization

Real-time Quality of Experience

Telecom Services Provider


Real-time IPDR/CDR AnalyticsMultiple applications for real-time billing, QoE monitoring & fraud

Improved customer satisfactionImproved bandwidth utilizationInnovative billing

Internet providerResidential and BusinessRange of IP-based services


Real-time Traveler InformationA case study in public / private sector innovation

Roads and Maritime Services

Requirement

Real-time, accurate and open platform for traffic network information based on GPS data

Rapid ROIReliable traffic congestion detectionImproved traveler satisfaction

Responsible for roads and waterways in NSW, AustraliaDeveloped TT5 for advanced real-time traffic information in collaboration with SQLstream


Big Data Analytics Platform for Traffic ManagementTraffic Data Management

ORGANIZEACQUIRE ALERT DISCOVER & ANALYZE

INTERDISCIPLINARY DATA PLATFORM ORACLE ADVANCED ANALYTICS

SQL Language Option

R Language Option

ORACLE NOSQL DATABASE

ORACLE 12 C

ORACLE SPATIAL

Text Mining

Hadoop

Real-time Operational Intelligence ORACLE BIG DATA APPLIANCE

ORACLE EXADATA

Oracle BI

Oracle Data Integrator

Oracle Big Data Connectors

TIME


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Smart Operations | Oracle Open World 2013

Technology

oracle andor

structured data o

unstructured data

data enrichment

streaming analytics

sql innovations o

realtime consumer experience

realtime opportunity