Smart Mobility 6

International Integrated Corporate Mobility Solutions

#6

www.smart-mobilitymanagement.com

INTEGRATEDMOBILITYSERVICE

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Discover the mobility suppliers and their services across Belgium, the Netherlands, France, Germany, Italy and the UK.

Smart Mobility Forum & Award : the full reportCase Studies : Infeneon, Keolis, the city of Lyon, CVO Best Practices

I Smart Mobility Directory 2012

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M E M B E R O F T H E V O L K S W A G E N G R O U P

The New SEAT Ibiza is designed to be perfectly in tune with the requirements of today’s fleet manager. Not only has every detail been expertly designed to combine safety with performance, but the New SEAT Ibiza can also claim one of the lowest emissions of the market from only 89 g CO2 / km*. This translates into lower fuel costs, low tax, and lower Total Cost of Ownership. This makes it great choice for the road, and a great choice for your balance sheet.

Average consumption: 3.4-7.6 l/100 km. Average CO2 mass emissions: 89-139 g/km. * Ibiza 5 Door 1.2 TDI CR (55 KW) E-Ecomotive. Combined fuel consumption of 3.4 l/100 km.

SEAT Fleet SEAT.COMFOLLOW US ON:

THE SOLUTION THAT MEETS ALL YOUR FLEET NEEDS

THE NEW SEAT IBIZA.Perfectly in tune for your business

ENJOYNEERING

PAG Fleet 210x297 IB5DM.indd 1 28/03/12 16:09

FOOd FOr thOUGht

on the

WWWJoin the Smart Mobility Community

The first international conference on the subject of mobility

management in the business world has now taken place. On

March 15th and 16th around 140 representatives of the mobi-

lity industry and those responsible for mobility within international

companies, came together in Brussels. During this first conference,

participants had the opportunity to look at case studies, to take a

look at suppliers’ products and services, and above all to seek out

together real and realistic mobility solutions. We would like to thank

all of our sponsors of the Smart Mobility Forum and Awards for their

support. Further on in these pages you will find a more detailed

report on this event, including a presentation of all of the nominated

mobility projects.

There are numerous ideas regarding mobility to be found within

companies. Those responsible for mobility are always looking for

ways of containing costs, of improving worker efficiency and last

but not least, of applying ecological solutions. And Smart Mobility

Management is in the picture.

During the first session of the Smart Mobility Institute, an interna-

tional training session for decision-makers within multinationals, the

subject of finding efficient ways of implementing a mobility budget

was explored. This first session was a success, and together with our

partners (Accenture, Alphabet, Athlon Mobility Solutions and Peu-

geot), we are working on taking this educational institute further.

Caroline Thonnon

Caroline THONNON

[email protected]

eDito

smart mobility management - n°6 I 3


The New SEAT Ibiza is designed to be perfectly in tune with the requirements of today’s fleet manager. Not only has every detail been expertly designed to combine safety with performance, but the New SEAT Ibiza can also claim one of the lowest emissions of the market from only 89 g CO2 / km*. This translates into lower fuel costs, low tax, and lower Total Cost of Ownership. This makes it great choice for the road, and a great choice for your balance sheet.

Average consumption: 3.4-7.6 l/100 km. Average CO2 mass emissions: 89-139 g/km. * Ibiza 5 Door 1.2 TDI CR (55 KW) E-Ecomotive. Combined fuel consumption of 3.4 l/100 km.

SEAT Fleet SEAT.COMFOLLOW US ON:

THE SOLUTION THAT MEETS ALL YOUR FLEET NEEDS

THE NEW SEAT IBIZA.Perfectly in tune for your business

ENJOYNEERING

PAG Fleet 210x297 IB5DM.indd 1 28/03/12 16:09

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Athlon Mobility Consultancy is onderdeel van De Lage Landen International B.V.Athlon Mobility Consultancy is part of De Lage Landen International B.V.

There are many ways of getting from A to B, but which solution is the smartest in terms of costs and effi ciency? If you pause and think about this, you often reach surprising conclusions. Do your employees really need to come to the offi ce every single day, or would it be just as easy for them to work from home occasionally, which might suit them equally well? How many of your lease vehicles are not being used three quarters of the time? In such a situation, perhaps bicycles, public transport or a combination could be a practical, cost-effi cient alternative. Here at Athlon Mobility Consultancy, we analyse your entire mobility policy, after which we present a sustainable, cost-effi cient comprehensive solution. Interested to see how objective advice can help your organisation get ahead? Then go to www.athlonmobilityconsultancy.com.

Athlon Mobility Consultancy, Re-think your connection

Getting aheadsometimes meansyou have to pause.


Content

Strategy

18 Plug-in electric vehicles

The public view on electric vehicles

21 City mobility Keolis gets Lyon

moving

21

CaSe StuDieS

22 InFInEon Making Mobility simpler,

cheaper and greener

25 CITY oF LYon Mobility tips

27 CVo Mobility cost reduction

27

inDuStry

30 news News from the mobility

suppliers

SMART MoBILITY DIRECToRY

35 Introduction

36 Alphabetical Index

38 Country presence Index

43 Mobility Consultancy : Waiting for integrated multi-modal services

45 Mobility Management : Sustainable mobility on the rise

47 Mobility Consulting & Management Index

48 Sharing : Welcome to the age of sharing

52 Mobility Sharing Index

53 Multi-modal journey planners key for mobility

55 Journey Planning Index

56 IT, navigation and communication on the rise

60 IT & Communication Index

62 Travel programme, where optimization is key

65 Travel & Meeting Index

61 The future of car, park & ride

74 Car & Fleet Index

53

8 Smart Mobility Forum

Move to integrated Mobility Management

10 Smart Mobility Award

The winner is Athlon Mobility Consultancy

12 Smart Mobility Award The ABC of the Nominees

17 Smart Mobility Institute How to implement a Mobility Budget

DoSSier SMart MoBiLity eVent 2012

10

ISSUE n°7 SMART MoBILITY MAnAGEMEnT: Car-Sharing in Europe

Caroline Thonnon CONTENT & BuSINESS DEvELOPMENT ([email protected])

Steven Schoefs CHIEF EDITOR ([email protected])

David Baudeweyns SALES & DEvELOPMENT ([email protected])

Romina De Gregorio INTERNAL SALES ([email protected])

Thao Van de Poël INTERNAL SALES ([email protected])

Kathleen Hubert OPERATIONS & COMMuNICATION ([email protected])

Filip Van Mullem MARKETINg & DEvELOPMENT ([email protected])

CONTRIBuTERS: Tim Harrup, Frank Jacobs, Jonathan Green (3SIXTY), Philippe Martin

EDITOR: Thierry Degives : MANAgINg PARTNER

Nexus Communication SA, Parc Artisanal 11-13, 4671 Barchon (Belgium) Phone : +32 4 387 87 94 Fax : +32 4 387 90 63 uRL: www.nexuscommunication.be

SMART MOBILITY MANAgEMENT

www.smart-mobilitymanagement.com [email protected]

Layout : Cible

Reproduction rights (texts, advertisements, pictures) reserved for all countries. Received documents will not be returned. By submitting them, the author implicitly authorizes their publication.Print Circulation : 10,000 copies (Qualification of the database by Dun & Bradstreet, 2012)

Athlon Mobility Consultancy is onderdeel van De Lage Landen International B.V.Athlon Mobility Consultancy is part of De Lage Landen International B.V.

There are many ways of getting from A to B, but which solution is the smartest in terms of costs and effi ciency? If you pause and think about this, you often reach surprising conclusions. Do your employees really need to come to the offi ce every single day, or would it be just as easy for them to work from home occasionally, which might suit them equally well? How many of your lease vehicles are not being used three quarters of the time? In such a situation, perhaps bicycles, public transport or a combination could be a practical, cost-effi cient alternative. Here at Athlon Mobility Consultancy, we analyse your entire mobility policy, after which we present a sustainable, cost-effi cient comprehensive solution. Interested to see how objective advice can help your organisation get ahead? Then go to www.athlonmobilityconsultancy.com.

Athlon Mobility Consultancy, Re-think your connection

Getting aheadsometimes meansyou have to pause.


DoSSier Smart Mobility Forum

Smart Mobility ForumMove to Integrated Mobility Management

We are moving from a classical way of working towards an integrated approach, in which all the various components need to be balanced. Future mobility needs will embrace not just fleet, travel, meetings, business travel, but much more as well.

Results from the first year

of ‘Smart Mobility Manage-

ment’ show that compa-

nies are more and more

focusing on international

mobility solutions. The whole move

can be traced back to the emergence

of concerns for society and the planet,

and have led to companies seeking

further options and asking themselves

the question – is it really necessary to

travel ? Suppliers and buyers both have

a role to play, and along with emissions,

costs also have to be decreased. video-

conferencing, home working… so many

areas are under consideration.

Corporate priority

Mobility must be a corporate priority

in 2012 and it is for this reason that the

Smart Mobility Forum was the first of

a three-part event – followed by the

first Smart Mobility Award and then the

Smart Mobility Institute for strategic

training on how to implement a mobility

strategy. All of this taking place within

a 48 hour period. The objective is to

define who is doing what, to assess the

impact of technology, and to help com-

panies move to this New World of Work.

The outstanding success of this first

forum, and the growing need for

companies to find out more about the

emerging concept of ‘smart mobility’

was amply demonstrated by the attend-

ance. More than 140 people, represent-

ing major players from all sides of busi-

ness and industry, made the trip to the

Belgian and European capital, in order

to learn how others have set out on this

new and rewarding road to sustainable

mobility and create a new community

through intensive networking.

Do it now, do it step by step

A panel of seven experts gave its views

on a number of mobility-related top-

ics during the afternoon of the Smart

Mobility Forum 2012: Jarno Pajunen

of Nokia Siemens Networks, Carel Bal

of ALD Automotive Benelux, Christian

Steiner of BMW group, Jim van den

Rijse of go-Mobile, Koen valgaeren of

the Flanders Institute for Mobility, Marc

van Bakel of BNv Mobility, Mischa van

Werkhoven, representing Co-maker.

Moderator Steven Schoefs asked for

‘top tips’. These can be summarised

as: start acting; don’t forget mobility

does not stop at the borders; know

what business you are in and what

you are not in; pick the right people in

your company to head up ‘mobility’;

give employees responsibility; one size

does not fit all; get moving with a pilot

scheme in the right place.

Caroline Thonnon

VIew THe Full RePORT AND DOwNlOAD PReSeNTATIONS ON

www.smart-mobilitymanagement.com/sme


During different workshops, participants discussed how to define and implement a mobility strategy and policy and how to match supply and demand expectations.

Giovanni Tortorici (Barilla) gave a superb case study on how to evolve from fleet management to mobility management.

Bernard Dehaye (Belfius) showed how far integrated mobility management can go.

More than 140 participants attended this first Smart Mobility Event in Brussels.

Our sponsors presented their mobility services on their stands (Alphabet, Athlon Mobility Consultancy, CoMaker, Peugeot, Skoda, Thalys and VIM).

A panel of seven experts gave its views on a number of mobility-related topics during the afternoon of the Smart Mobility Forum 2012.


DoSSier Smart Mobility Award

athlon Mobility Consultancy with Momas takes first Smart Mobility Award

The very first Smart Mobility Award was organised on March 15, alongside the Smart Mobility Forum in Brussels, in order to reward a company on the supply side which, in the eyes of the jury, has made the most ambitious and successful move to provide its clients with a more sustainable mobility solution.

The objective of this award is

to bring more awareness to

the domain, and to stimu-

late other companies to do

even more in the search for

a more sustainable way of travelling and

working.

The 7 nominees were Daimler with

car2go, carpooling.com from Carpool-

ing, Co-maker with Mobility Platform,

the Air-rail Intermodality initiative from

Thalys, associated to Jetair, Brussels Air-

lines and Brussels Airport , The Flanders

Institute for Mobility (vIM) with CoCar,

Alphabet with AlphaCity and Athlon

Mobility Consultancy with the Momas

management system.

The jury of this first Smart Mobility

Award consisted of 18 international

decision makers that analysed the dos-

siers and voted for the best projects.

On ne following pages, you will find the

presentations of all the nominees and of

course the winning project Momas from

Athlon Mobility Consultancy.

This winner, from the seven extremely

worthy contenders, was Athlon Mobility

Consultancy with Momas, the employee

oriented web-based mobility manage-

ment system, designed to meet the

needs of organizations in the domain of

the management of the various mobility

‘Le moment suprême’, the official hand over of the first Smart Mobility Award to Athlon Mobility Consultancy.


solutions (company car, public transport, allowances ...) which

are offered to their personnel. The variety and diversity of ser-

vices and control offered by the Mobility Department has led

Athlon Mobility Consultancy to developing this system that can

be adapted with ease to the most simple or complex require-

ments.

According to the jury members, the main reasons for Athlon

Mobility Consultancy and ‘Momas’ to win the Award are that

the management system is a true mature one-stop shop solu-

tion addressing the various aspects of mobility, allowing to find

the best possible travel combination, flexible and configurable

to the needs of different organisations and/or countries and

enabling many of the operational processes to be automated

through and integrated process workflow.

Caroline Thonnon

Smart Mobility Management wants to stimulate the industry to do even more in the search for a more sustainable way

of travelling and working.

The Smart Mobility Awards were presented by Steven Schoefs (Chief Editor) and Caroline Thonnon (Content & Business Development).

More than 100 guests attended the first award ceremony in Brussels.

A very proud Alexander Prinssen and Johan Serrien stepped up to the stage in order to receive the prize on behalf of Athlon Mobility Consultancy and Momas from the hands of the Belgian Secretary of State Melchior Wathelet (left).

JuRY MEMBERSSmart Mobility Management would like to extend a special thank to the jury members, high level buyers of travel and mobility from large international corporations for their professional evaluation :

- Alain Duez from Accenture- giovanni Tortorici from Barilla- Peter van Hoeck from Carestream Health- Wim Buzzi from Coca-Cola Enterprises- Freddy Cruyl from Coldset Printing Partners- Janos Kis from Diversey Europe- Thierry Fausten from F. Hoffmann-La Roche - Corrado Simontacchi from Huntsman- Pascal Struyve from Ingersoll Rand- Joe Carreira from Merck, Sharp & Dome- Bruce MacLaren from Microsoft- Jarno Pajunen from Nokia Siemens Networks- veerle vallons from Norgine- Anya Kiss from Novo Nordisk- Ike gerritsen from Océ-Technologies- Ivor Johnson from Pfizer- Rob Custers from Siemens- geert Behets from uCB Pharma



Belgian Secretary of State Melchior Wathelet highlighted the importance of Smart Mobility and innovation in terms of mobility management.

VISIT THe PICTuRe GAlleRYhttp://www.smart-mobilitymanagement.com/sme

the ABC of the nominees

Momas

This Athlon product is designed to be an employee oriented

web-based mobility management system meeting the needs of

organisations in terms of the management of mobility solu-

tions. This includes company cars, public transport, allowances

etc. offered to a company’s personnel. Momas is thus a system

that can be adapted with ease to the most simple or complex

requirements.

Momas is flexible and configurable per organisation and/or

country. Many of the operational processes necessary in run-

ning a mobility department can be automated with Momas via

integrated process workflow management within the system.

Momas has been developed to provide full management of all

aspects of mobility, from a mobility package to mobility con-

tract including procurement, inventory information, operating

cost management, administration and performance monitor-

ing. Momas also helps in improving the data quality when data

is being imported in the system, via its error handling pos-

sibilities. Momas target groups are those companies where,

sustainability, mobility and ecology are part of their mission

statement.

Where: EMEAUser: 40,000 employeesnext steps: The Mobility shop , offering a range of mobil-

ity products Website: http://www.fleetsolutions.be

The jury was represented on stage by Ike Gerritsen of Océ-Technologies.




alphaCity

Car2go

Short description

AlphaCity is the first leasing-based car-sharing solution in ger-

many. Alphabet’s service is a complementary mobility solution

for efficient and flexible exploitation of a car pool. Companies

can lease premium vehicles from BMW group and make them

available to their employees for professional and private use as

part of a car-sharing scheme. The solution is based on a pro-

prietary, intelligent telematics and fleet management platform

using tried and proven BMW technologies.

AlphaCity is a flexible alternative to taxis and rental cares, and

it offers companies many opportunities to lower expenses and

reduce their total cost of mobility.

Process and key benefits

A company leases cars from Alphabet and puts them at the

disposal of a defined group of users, who are employees in the

car-sharing system. The cars are parked in designated spaces

in the company and can be reserved by registered employees

online or via mobile. The fees are set by the employer on an

individual basis, which allows for weekend or holiday specials.

The car2go car-sharing system launched by Daimler – first in

germany and now in other European countries and the uSA

– is designed to bring total flexibility to the concept of urban

car rental. Cars can be booked ‘instantly’ on the internet or via

smartphone, and pre-booking is not necessary. The booking

system is therefore fully automated and extremely easy to use.

The major benefits of car2go are that the cars are billed by

the minute, with no minimum rental time, and can be picked

up and dropped off anywhere in the city, a ‘one way’ system.

A large number of vehicles is made available, and these are

located across the city, not just at designated parking areas.

There is no paperwork to be filled out, the car’s own telematics

unit records all the relevant data and charges the client accord-

The total cost of ownership of the cars can be significantly and

durably reduced by allowing private use of the vehicles for a

fee.

ingly. This telematics system also enables the car2go operator

to locate cars once they have been dropped off. The cars used

are Daimler’s smartfortwo models, making manoeuvring and

parking in the city as easy as possible. So far, two cities feature

fully electric fleets.

Launched in: 2012Implemented in: germany, uK, Francenext steps: Roll out in 2012 to Belgium, Denmark, Nether-

lands, SwitzerlandWebsite: http://www.alphabet.com/product-services/alphacity

Where: germany, Netherlands, Austria, France, uSAUsers worldwide: 60,000+ next steps: Stuttgart, 500 electric cars, 2012Website: http://www.car2go.com




Carpooling

intermodality air-rail

Carpooling is a scheme which enables drivers with empty seats

in their cars to make these available to others. Available via

mobile apps, computers and location-based technology, driv-

ers and passengers can choose where and when they want to

meet, and how much the ride will cost.

As well as the obvious interest to private users, Carpooling is

also available for companies, which can therefore generate

cost savings by not automatically having to pay for multiple

individual journeys. The system also works in conjunction with

other transport operators (such as the german railways and

a major European bus company) in order to provide optimal

travel solutions. Target groups for the system also include cit-

ies and communities looking for smart mobility solutions. On

top of this, there is no geographical limit to what can be done

– international journeys are just as feasible as local ones.

Carpooling provides benefits in financial, economic and social

terms. The financial benefit in sharing the cost of fuel is the

most obvious, but a reduced personal environmental footprint

(through also ‘sharing’ the CO2 emissions), is also important.

The company has calculated that more than 725,000 tonnes

A joint initiative by Thalys, Jet Airways, Brussels Airlines and

Brussels Airport, Intermodality Rail-Air is designed to offer

passengers departing from Paris a seamless journey to Brus-

sels Airport by high speed Thalys train, and then onwards with

one of the two airlines. This has been made possible not only

by the desire of the participating companies, but also by a new

distribution system which makes air and rail data compatible.

In simple terms, the rail part of the journey is considered as

a ‘flight leg’. Passengers using both modes of transport are

automatically registered with both when booking. Booking is

via travel agents gDS’s or on the airlines’ websites. This system

brings some destinations served from Brussels by Brussels Air-

lines and Jet Airways within easy reach of Paris inhabitants.

of CO2 have not been emitted into the atmosphere since the

scheme started. In social terms, Carpooling offers an opportu-

nity to meet and help others, and ensures that travellers reach

their destination more relaxed.

Amongst benefits are the improved efficiency for business

travellers, and an optimisation of carbon emissions. The service

also represents a further step in the general move towards

intermodal transport solutions for European inhabitants.

Where: 45 countries across EuropeUsers: 3.5 million registered, 1 million persons travelling

per monthnext steps: More partnerships with other transport

operatorsWebsite: http://www.carpooling.com

Where: France, BelgiumUser: 100 travellers per Thalys to Brussels Airport (objec-

tive)next steps: Increasing train frequencyWebsites: via airlines and Thalys





Mobility Platform

CoCar

Mobility Platform is currently a very new service from Comaker

designed in particular to help companies which are instigating

the new concept of mobility budgets. It focuses on the fact

that modern employees want rapid access to the necessary

information, via the social networks and other connectivity

solutions that they use in the rest of their lives. Car leasing

used to be something between the leasing company and the

fleet manager, but now drivers are increasingly part of the

equation. And in order for these drivers to make the best use

of their mobility budgets, whether in configuring a company

car or selecting another travel product or service, they need

the information made available to them.

In order to provide this information in the way it is required,

Mobility Platform focuses on the customer experience, and

shortens the time-to-market for new products and services.

The platform covers the main areas of mobility advice, car

configuration and calculation, and offers a mobility dashboard.

This dashboard helps employees manage their mobility budg-

ets. This service is available to company employees whether

they are supplied with a car or not. If a car is provided, the

mobility budget may make it possible to exchange the every-

day model for a ‘holiday model’.

CoCar is an initiative by the Flanders Institute for Mobility

(vIM) and its partners in Belgium, and is designed to provide a

ride-sharing service. Currently at the pilot stage, it is intended

that ride-sharing – the use of empty car seats by others – will

become a dynamic reality and a commercial success. Amongst

innovative potential users of the service are mobility operators

such as public transport companies, which can replace services

on non-profitable lines by offering a CoCar alternative. During

the initial pilot period, a core user group will be equipped with

an iPhone and thoroughly test the service, helping to fine tune

it. Around 50 people are involved in this. Alongside them, a

volunteer group will be added (once the service is operating in

a stable manner), and these people will provide voluntary feed-

back via the internet. When all of this is completed, CoCar will

be made available to the public at large. It is also intended that

CoCar will help to provide more companies with an opportu-

nity for providing mobile services, and that as a first and last

mile service, it will also make public transport a more viable

solution for travellers. Fewer traffic jams, less wasted time and

lower overall CO2 emissions are also part of the equation.

Website: http://www.co-maker.com/mobilityplatform

Where: Belgiumnext steps: Extending user group and functionalitiesWebsite: http://www.cocar.be


“We are very honored to have won the Smart Mobility Award for Innovation”, says Alexander Prinssen, VP of Athlon Mobility Consultancy. “Momas is a state-of-the-art tool that allows companies to register and manage all their mobility agreements online, and is as such unique in the market. We are proud that the members of the jury, which included representatives from leading market players, have acknowledged our dedication to innovation and rewarded Athlon Mobility Consultancy for offering leading market solutions with this prestigious award.”

‘Momas’ is Athlon Mobility Consultancy’s mobility management system, an employee oriented and web-based application designed to meet the needs of organizations regarding the management of mobility solutions

and to help them generate real cost savings. With all fl eet and mobility data arranged in an orderly manner in one place, a workfl ow functionality that supports auto-mation and integration of mobility processes, and the possibility of integrating customer and supplier applications within the tool via interfacing, Momas enables access of companies to correct and most current data and thus provides them with an accurate picture of their mobility expenses.

Additionally, Momas’ success in the market over several years demonstrated by its large customer base across an expanded geographical scope and over 40,000 contracts with

national and international customers, has convinced the jury of the maturity of the system and to name it ‘a solution which may work for our company’.

About Athlon Mobility ConsultancyAthlon Mobility Consultancy is a subsidiary of Athlon International. Both organisations are part of De Lage Landen, which in turn is fully owned by Rabobank. Athlon Mobility Consultancy combines the knowledge and experience of both parent companies and translates this into comprehensive and independent mobility advice. The organization is launching its activities in the Benelux before rolling them out in phases to other European countries. France and Germany will follow in mid 2012 and Italy, Spain, Portugal and Poland in 2013. For more information, please visit www.athlonmobilityconsultancy.com.

Advertorial

Athlon Mobility Consultancy wins the Smart Mobility Award for Innovation.

And the winner is …At the fi rst smart mobility event held in Brussels on March 15th, Athlon Mobility Consultancy was announced as the winner of the Smart Mobility Award for innovation for its Mobility Management System ‘Momas’. The award jury and the Belgian Secretary of State for Environment, Energy and Mobility, Mr. Melchior Wathelet, acknowledged Athlon Mobility Consultancy as ‘a company which has recently developed and marketed a product, service or tool that helps corporations signifi cantly improve the implementation or management of Integrated Mobility Policies’.

Photo:(L to R)

Johan Serrien - Director Mobility Operations Athlon Mobility Consultancy.

Melchior Wathelet - The Belgian Secretary of State for Environment, Energy and Mobility.

Alexander Prinssen - Vice President Athlon Mobility Consultancy.


DoSSier Smart Mobility Institute

Mobility Budget : a host of opportunities

On March 16, Smart Mobility Management organized the first Smart Mobility Institute in Brussels on ‘How to Imple-ment a Mobility Budget in a Corporate Environment’ In Brussels. Fourteen international decision makers attended this first training session, which shows that more and more companies are open to investigate other corporate mobil-ity solutions alongside the traditional company car. After the 1-day training session, with a mix of presentations and interactive workshops, it became clear that installing a Mobility Budget is not an easy exercise as there is still a lack of information.

Taxation specialist Bart vanham showed the dif-

ferent taxation trends across Europe. As the use

and the possession of a company car will be more

heavily taxed, other mobility solutions become

more interesting. When looking at the current taxa-

tion schemes across Europe we see that cars and motorcycles

attract the largest taxes, while the use of public transport,

taxis, bicycles, or home working leads to a neutral taxation

scheme. This means that a mixed use of mobility modes in

many cases can be interesting, but there is still a need for more

clarity when it comes to calculating the private use part in a

mixed mobility scheme. Telecom specialist Mobistar in Belgium

is trying to set up a Mobility Budget. Karel Boussu, Hospitality

Manager, explained that it is difficult to convince employees

eligible for a company car to use other transport modes, as the

car is seen as an obtained right and it gives freedom and com-

fort. And company car drivers are not encouraged to spend

less of their budget, because the saved money often goes to

the company, nor are they encouraged to use their car budget

differently, as it is not permitted from a fiscal point of view.

Step by step

In the afternoon the participants took part in two workshop

sessions: How to define a Mobility Budget Strategy & How to

implement a Mobility Scheme. First of all it is essential to align

the Mobility concept with the strategy of the company. Why

set up a mobility approach? To optimize costs, to motivate

employees, to create a greener image, to give people more

Fourteen representatives of international companies have been attending the first Smart Mobility Institute on the difficult issue of how to implement a Mobility Budget.

THE SMART MOBILITY INSTITuTE The Smart Mobility Institute is a training session for international corporate decision makers that provides a voice to the mobility, fleet, travel, IT and communication industry and expresses the needs of corporations to move to Smart Mobility Management. The Smart Mobility Institute is an initiative of Smart Mobility Management in partnership with Alphabet, Accenture, Athlon Mobility Consultancy and Peugeot Professional.

flexibility in their work-life balance… The chosen Mobility Strat-

egy has to be powered by top management and supported by

the different divisions (Fleet, HR, Sales, Purchasing, Facility…)

in the company. Because different stakeholders with differ-

ent goals are involved, a key to success is to develop a global

picture but to divide into sub-categories. Choosing priorities

and linking them to realistic targets and timeframes is crucial.

Instead of working on budgets and communicating on costs, it

could be better to speak about profit basis and advantages in

terms of productivity, mobility, work-life balance and flexibility.

Steven Schoefs


Strategy Plug-in electric vehicles

the public view on electric vehiclesThere is a great deal of talk, and quite a lot of action, in the domain of electric vehicles. Yet a lot of uncertainty surrounds the whole question. Do consumers know what it is all about, do they want electric cars…? To find out, consultancy firm Accenture commissioned a global survey of more than 7,000 individuals in 13 countries.

Two types of electric

vehicle are considered in

the Accenture survey: full

electric, which can only be

recharged by plugging them

in, and plug-in hybrids, which can run

on conventional fuel when the battery

power is exhausted, but which can still

be plugged in to recharge the battery

and avoid using fuel for short trips.

‘Conventional’ hybrids are therefore not

included. Full electric still face issues

in terms of autonomy, currently limited

to 100 or 150 kms. Plug in hybrid usu-

ally have shorter autonomy on electric

power but can extend it up to 1000 km

on diesel or gasoline.

One of the first key findings was that

there is a high level of awareness

about plug-in hybrids, but insufficient

information about them. In fact while

97% of those questioned had heard of

electric vehicles, only 30% said that they

had enough information about them

to consider purchasing one. Just over

half of respondents said they had some

understanding but need more infor-

mation before considering them as a

possible purchase, and 18% said they did

not understand them enough even to

consider a purchase.

A good reason for this is that only a

few plug in hybrid are currently avail-

able for order. Their autonomy on pure

electricity power ranges from 5kms to

50kms.

While The united States and the Nether-

lands were in the top four of those who

understand the most, they are also in

the bottom three of countries when it

comes to wishing to see electric cars

replace conventional cars!

If a decision to purchase is to be con-

sidered, a number of questions need to

be answered. Firstly, the cost. Just over

half of respondents said they believed

conventional cars would be cheaper to

buy, with just over a third opting for one

of the two categories of electric car in

this respect. The most significant factor

in a purchase is the combined purchase,

maintenance and recharging costs,

which amongst others suggests that the

‘Total Cost of Ownership’ notion is now

entering the private as well as the fleet

world.

Power availability…

However, outside of the cost element,

another highly important factor sur-

rounds the recharging and range of the

battery. Having a battery charging point

available at home is very important

for 63% of respondents, with a driv-

ing range at least equal to a full tank of

petrol meriting the same importance

for 53%. Around half also pointed to the

desirability of having charging points at

work or in public car parks. Slightly less

important is the availability of govern-

ment subsidies to offset the purchase

cost premium. Other types of incen-

tive do rate highly though: no car tax

drew a positive response from 86%, free

parking from 65% and toll discounts for

44%. The question of convenience of

use which is posed both by an electric

car’s range and the recharging element

(where and how long), also leads to the

survey finding that in all age ranges,

something like two thirds to three

quarters of respondents expressed a

preference for plug-in hybrids rather

than full electric vehicles. Of all of these

concerns, the range itself is the most

important. When asked how far they

would like to be able to drive with a

fully charged battery, 32% opted for

200-400 km, and 26% for 400-600 km.

A further 26% wanted an even higher

range, which would equate to a modern

fuel-efficient diesel, for example. The

current range of electric cars is around

150 km. Of those who had expressed

a preference for full electric, almost all

cited lower running costs as the major

reason.

… and generation

The generation of electricity for cars is

another question which occupies the

minds of those who understand that a

‘green’ car is not quite so green if the

electricity which drives it is generated


in a traditional, polluting manner. This is

demonstrated by the fact that a full 85%

of respondents said that their purchase

decision would be encouraged if the

electricity was generated from renew-

able sources such as, wind, hydro, solar…

on the other side of the coin, almost

half of people said they would be dis-

couraged from purchasing an electric

vehicle if they knew that the power was

nuclear-generated. And in overall terms,

younger drivers are more concerned

about the energy source than older

drivers. These drivers are obviously

the next generation of owners, and the

generation question will therefore have

to be taken very seriously, alongside the

development of the vehicles themselves.

The Accenture survey states that for

these reasons, electricity providers are

likely to face considerable challenges…

not only involving how the power is

generated, but also involving pressure

on the system if vast numbers of electric

cars are plugged in at night, for exam-

ple. Battery swapping (a system which

would mean full power can be regained

in the same amount of time as it takes

to fill a tank with petrol), was not found

to be generally popular, although far

more popular with the younger genera-

tion. This finding seems to fit with the

gradual move away from car ownership

to car use by the ‘Y’ generation.

Mindset

From this survey, Accenture concludes

that while all types of electric vehicles

will play a more significant role in the

future, the landscape will be mixed,

efficient combustion engines and multi-

fuel vehicles also having a role. Electric-

ity providers are set to benefit from

this addition to their normal business,

but they are likely to face challenges

from newcomers. And included in these

newcomers, of course, will be ‘petrol sta-

tions’, the place where consumers have

always been used to buying replace-

ment power for their cars! As is amply

demonstrated in the survey, the electric

car domain embraces both technology

and consumer mindsets. And of the two,

Accenture puts it like this: “The key chal-

lenge with the plug in electric vehicle

phenomenon is not technology, but

consumer behaviour and psychology.

We have identified the need for a mind

shift in consumers with regard to their

prejudices, attitudes and assumptions

about plug in electric vehicles”.

Tim Harrup

“In overall terms, younger drivers are more concerned about the energy source than older drivers.”

Thanks to Accenture

Source : Survey Plug-in electric vehicles Changing perceptions hedging bets, 2011



Strategy City Mobility

Keolis gets Lyon moving

Keolis is the main transport company within the greater Lyon area. Its aim is “to develop tailor-made mobility solu-tions based on the needs of the local communities, and on the changing ways of travel of their inhabitants”.

Just one figure is enough to illustrate the public trans-

port company’s important presence in the lives of

the Lyonnais: 1.4 million. That is the number of indi-

vidual journeys effected by Keolis every day - a num-

ber that is slightly higher than the entire population

of the Lyon area! “This translates to about 315 trips made per

person per year”, says Marc Berthod, Keolis’s Customer Rela-

tions Director. “Our stated goal is to achieve 400 trips per year

per person by 2016”, he adds. No less than 21% of all journeys

in the region are made using public transport, which puts Lyon

in a better position than Paris - but lagging behind London,

Berlin and Barcelona. Keolis has plenty of tools and projects to

catch up with these large urban units. The so-called Kéoscopie

studies, published annually, profoundly analyse the sociologi-

cal changes in the population, its consumption patterns, its

changing preferences of travel. These studies have shown, for

instance, that commuting to work or school is declining, and

leisure-related trips are on the increase.

Atoubus: unique in France

Conclusions like these have led to the establishment of a giant

project called Atoubus (‘The bus to everywhere’ - and a play of

words on ‘Autobus’). It encompassed the simultaneous renova-

tion of over 100 bus lines, which went into effect on 29 August

2011. The project, on a scale unique in Europe, was a complete

success. The main goal of Atoubus, which was carried out by

SYTRAL and Keolis, was to simplify the surface transport net-

work. The result: extensive revisions of the timetable (for more

regularity), of the network itself (for more simplicity and travel-

lers’ comfort) and of the connections to other modes of trans-

port. One clear result was a dramatic increase in passenger

numbers. And all this without a single day of strikes - which is

exceptional in an industry often plagued by industrial action.

Among SYRTAL’s other projects, Keolis will manage the exten-

sion of the so-called PTu (the French acronym for the local

urban Transit Zone) in 2013, as well as the extension of metro

and tram lines in 2014, the establishment of a Lyon-style “RER”

(short for Paris’s Regional Express Network), the development

of more park and ride locations at the city perimeter, where

public transport into Lyon itself can be taken (21 such locations

already exist, and many operate at full capacity).

Car-pooling and car-sharing

The solutions provided by Keolis for the mobility needs of

the public go well beyond merely running a public transport

network - even if it is the most modern and complete one in

France. The PDE (Corporate Mobility Plan) is a dialogue with the

business world about their mobility needs, and has been consist-

ently maintained since 2001. Recently, a so-called PDA (Admin-

istrative Mobility Plan) was added. Both offer an alternate way

of dialoguing with end users, but also of understanding and

anticipating the evolutions in urban transport and mobility

management. Solutions such as car-pooling, car-sharing, using

public bikes (the ‘vélo’v’ was the first such scheme introduced

in a major French city) are growing in symbiosis with the public

transport option. In greater Lyon, 150 companies have already

signed a PDE or a PDA, turning them in to ‘mobility actors’,

along the lines of the concept unveiled elsewhere in this maga-

zine by Bernard Tabary, International CEO at Keolis.

Philippe Martin

KEOLIS LYON IN FIguRES In terms of public transport, Keolis Lyon provides 4 metro lines, 97 bus and 8 trolleybus routes, four tram lines, two cable cars, 21 park-and-ride locations (totalling 6,500 multimodal parking spaces).

Intermodal transport has become second nature to the people of Lyon.

From left: Valérie Lido, Marc Berthod and Anne-Sophie Gamblin, Keolis’s dynamic team, serving the travel needs of Lyon.


Making mobility simpler, cheaper and greener

CaSe StuDieS Infineon

With headquarters in Munich, Infineon is a global player, active in the electronics field. Jörg Gerhardt Head of Mobility Service Management explained how the company is shifting its mobility mindset, how its new project with AlphaCity works, and how in a next stage, the company’s own products will enable it to provide even more environmentally-friendly mobility for employees.

Electronic specialist Infineon has it headquarters in Munich (Germany) and employs more than 25,000 people accross the world.


Infineon employs around 26,000 across the world, evenly

split between Asia Pacific and Europe. Semi-conductors

are at the base of the product line-up, and these are used

in three different sectors: automotive, where Infineon is

the world’s second largest chip supplier to the automo-

tive industry; industrial & multimarket, including efficient

generation and transmission and reliable distribution for an

environmentally-friendly electricity support; thirdly, Infineon

provides security components for passports, identity cards and

contactless payment cards.

What are your responsibilities and how have you approached

the new mobility project?

Jörg Gerhardt: Well my responsibility is for company cars and

global travel, so I already had an overview of the whole area –

taxis, rental cars, flights, as well as all the company cars. I look

at the new project from two angles: firstly, as travel manager,

I always have to consider savings potentials. This includes the

use of taxis or rental cars, parking at airports etc. With rental

cars, for example, I have achieved additional savings through

volume bundling within a cooperation with other corporates,

which was hard work compared to the benefits of the car shar-

ing model. The other angle is that of my role as fleet manager. I

have some issues with this aspect. We have personal dedicated

cars which have add-on high costs for things like parking at the

airport. We also have pool cars.

Do pool cars solve some of these issues?

Jörg Gerhardt: I have to admit that I don’t like pool cars. They

cause me a lot of work in driving licence checks, key manage-

ment, car availability in a situation where a car is allocated to

a department and ten people might have access to it. And it

may be that no-one in the department needs the car, so it is

just sitting there in the car park, unused and costing money.

And of course during the weekend and at night the car is not

used, so it’s not very efficient. On the other hand, sometimes

more than one person requires the car. In this circumstance,

only one person can use it, and the other one has to get a

rental car. So the pool car system is not easy to manage and

it’s not economic either.

Jörg Gerhardt has achieved cost savings through the Infineon

mobility plan.

Does your AlphaCity scheme mean you will eventually have

fewer company cars?

Jörg Gerhardt: No, we may even have more. But we will have

less private car use – in other words less ‘grey fleet’. I should

add that we are going to introduce electric cars and make the

whole ‘sustainable mobility’ concept even more sustainable.

Is this one of your major future initiatives?

Jörg Gerhardt: It is, and it will be good showcase for our own

products. Because we are going to produce the energy to

recharge the electric cars through solar panels, making it real

green power. We can use our own components to produce

the electricity, our own components to distribute it into the

cars, and the cars themselves have some of our components

in them! Our next mobility initiatives will mainly concern

travel management, trying to make the entire door to door

journey easy to manage – even for someone who is going

from Munich to Singapore… this may include the car-sharing

car from home to the airport, leaving it there for someone

else to bring back – car sharing is one of the most interesting

new features in this.


CaSe StuDieS Infineon

AlphaCity at InfineonEarlier this year, Infineon started a pilot project with Alphabet’s

mobility project Alphacity. Jörg gerhardt explains the thinking

behind this and how it works.

“The idea here is to provide a car which has utilisation and

ease of at its base”.

So how does it work in practice?

Jörg Gerhardt: The employee has to register, just once, on

an on-line tool. All of his personal data and cost centre data

within the company is recorded. This latter point is very impor-

tant for internal charging. The employee then receives an RFID

chip on his driving licence. Once the employee is registered,

he can use the booking tool to make a reservation for the

car. We have what we call hotspots for the cars, the main one

is currently in our headquarters in Munich, with a dedicated

parking area in the garage. The employee then goes to the car

he has reserved in the garage, and to gain access all that he

has to do is hold his driving licence – with its chip – up to the

windscreen, where there is a sensor. The car recognises the

employee as the driver, and opens. Then there is a special on-

board unit in the car which asks him a few questions, including

his personal pin, and such things as whether the car is clean, is

there any damage….?

What happens if the driver isn’t satisfied with the condition

of the car?

Jörg Gerhardt: A message is sent to the company Alphacity

uses for the service element; the car will be taken out of the

pool as soon as possible, and the necessary cleaning etc. done.

This company also maintains the car, and for me it is an invis-

ible service, I don’t have to be concerned about this aspect at

all. But assuming the employee uses the car anyway, he then

returns it to the company, and just closes it, again with the

RFID chip. So no key – starting and stopping the engine is also

just by push-button.

Are there other advantages in terms of efficiency for the

driver?

Jörg Gerhardt: Yes. First of all, he doesn’t need to refill the

car with petrol before returning it. In this respect it is just like

a personal car – when it needs fuel (when the tank is down to

a quarter full), the person currently using it gets a dashboard

signal and fills it up, using a company fuel card. And there is

no need for the driver to pay the bill for use as he would have

to do with a rental car. What we have developed together with

AlphaCity is that the whole ‘back office’ process is seamless. A

data-set will be created for the driver’s use of the car, and this

data will be automatically imported into our company SAP sys-

tem and directly charged to the right cost centre. So no credit

cards, no expense claims, no reimbursement.

What sort of utilisation is being achieved?

Jörg Gerhardt: We have already seen utilisation at a level

which is better than break even. After just four days of the

pilot we had six hundred registered users – which is over

25% of Munich employees. There is very good acceptance by

employees, who prefer this system to rental cars. It is simpler

and much cheaper, and therefore less money is charged to

their cost centre.

What about the problem of cars not being used at night or

weekends, a weakness you identified for pool cars?

Jörg Gerhardt: This is another important aspect. We allow

employees to book the cars for personal use ‘out of hours’,

at their cost, but a cost which is very advantageous for them.

The money we receive for weekend use helps to pay for the

system, bringing the overall costs down even more.

Tim Harrup

The cars provided by Alphacity are attractive for private weekend use.


CaSe StuDieS Mobility plan Lyon

From Lyon, with mobility tipsIf you operate a business, you’ll be familiar with how mobility especially has emerged as an ‘area of interest’, one where cutbacks can be made. Cutbacks in time, people and, of course, money. During its latest ‘TCO Tour’ in March 27 in Lyon, the Corporate Vehicle Observatory (CVO) asked several business leaders and mobility specialists to present their latest best practices. What follows is a useful inventory of their best tips and tricks…

In Lyon, the way to improve mobil-

ity is by planning for it. PDE (Plan

de déplacements des entre-

prises, or Business Travel Plan)

and PDA (Plan de déplacements

des administrations, or government

Travel Plan) are two schemes aimed at

“offering employees and civil servants

alternatives to the car”, explains Marc

Berthod, Director of Public Relations at

Keolis Lyon. The tangible result of this

approach is the City Pass PDE/PSDA.

This is subscription allows the use of the

entire transport network in Lyon, from

bus and metro to tram and funicular

cable car, for work or pleasure. The City

Pass also permits the use of the park-

and-ride locations available at the termi-

nals of the different lines, and includes

half an hour of complimentary use of

the vélo’v public bikes. The employer

pays at least half of the subscription,

and the end user only pays €24 per

months, for 11 months per year.

The subscription implies automatic

membership of a ‘Privilege Club’,

with special offers of event tickets, a

chequebook with coupons, personalised

traffic alerts, etc. The scheme has been

a runaway success ever since its launch

in March 2003: as of 1 March 2012, an

impressive total of 149 private compa-

nies or public administrations from the

Lyon area had agreed to a PDE or a

PDA, respectively, representing a total

of 17,883 subscribers! France Télécom

was the first signatory; it was soon fol-

lowed by large public institutions (like

Lyon City Administration, with 2,570

civil servants) and private enterprises,

but also by small businesses with only a

handful of employees.

Scooters of Lyon

Such an achievement doesn’t just hap-

pen all by itself. Says Anne-Sophie gam-

blin, the scheme’s Assistant Director:

“We’ve implemented a plan to canvas

businesses, asking them simply: How can

we help you? How can we contribute

to reducing the share of the car in your

employee’s mobility?” In order to imple-

ment solutions tailored to each company,

Keolis takes up an advisory role. “The

company may choose to carry out a

study simulating the actual needs of its

employees”, specifies valérie Lido, Sales

Administration Manager. “Each employee

is geo-tagged, in order to determine the

existing potential for public transport.

Then follow individual surveys of the

people involved, to understand their

needs, and how those change.” Public

The inhabitants of Lyon have become accustomed to a multimodal approach to mobility.


CaSe StuDieS Mobility plan Lyon

grants are available for the companies

to help fund these internal audits.

The results are almost mathematically

predictable: “When a PDE is signed, it

automatically follows that the number

of employees who use public trans-

port doubles.” Another ‘soft’ method,

especially adapted to the Lyonnais way

of doing things: the scooter. If the public

bikes of the vélo’v scheme have been

popular for years, the popularity of the

scooter is really exploding. “Lyon is a

hilly city, which makes cycling cum-

bersome in some places. The scooter

has the added advantage that it can

be folded, and then taken on public

transport where the hills are at their

steepest…”

To the hilton by bus

“For us, it’s really a win-win”, admits

Magali Courbis-Poncet, HR Manager

at the Lyon Hilton. For the 140 to 170

employees of this prestigious inter-

national brand, the deal is simple.

Squeezed in between the Rhône river

and the walls of the Cité Internationale,

the hotel has no parking available. In

fact, there is no free parking through-

out the entire neighbourhood! “Yet our

corporate culture holds that there can

be no satisfied clients without satisfied

staff”, the HR department specifies.

“The fact that our employees had to

pay to park their cars was obviously not

satisfactory for them. So we needed to

find a solution, and our conclusion of a

PDE in 2009 allowed us to achieve just

that.” More than half of all employees

concerned are now benefiting from

the agreement, the terms of which are

now an integral part of the annual wage

negotiations. This year, Hilton’s financial

participation will be revised upward.

This area, along the beautiful Parc de

la Tête d’Or, is served by a very reliable

bus service: “This line is fast, affordable

and has a very good frequency - about

one bus every 10 minutes, which is

rarely even one minute late. The direct

link to the Lyon-Part Dieu rail station is

remarkably good. You’re guaranteed to

be able to catch your train on time.” A

good example: when the national HR

team for HIlton France visits, they prefer

A ‘SuSTAINABLE MOBILITY’ KIT Here’s another way of looking at mobility, at Lyon 7 Rive gauche, the city centre’s management association. “Our mission is to enhance this area, and to facilitate travel in an environmentally responsible way”, explains Dorian Charrel, manager of this project for sustainable development. In 2007, Lyon 7 Rive gauche was the first to sign the first Plan de déplacement inter-entreprises (inter-business transport plan) in France. “The businesses in the area - 1.300 shops - complain of the lack of parking space for their customers. But they and their employees are themselves parking in their own catchment areas. We help to promote public transport for their staff: freeing up these parking spaces will increase the flow of traffic of their customers’ cars, and thus improve their sales.” Lyon 7 Rive gauche does even more: “We’re also an advisory body. We’ve created a ‘sustainable mobility kit’, which centralises all relevant documents: bike routes, the car-pooling platform for greater Lyon, the launch of the first car-sharing system in Lyon.” The effects are immediately noticeable: “Our last research indicates 58% of people using public transport, a figure that is still rising. Bicycle use is soaring, car-sharing is growing explosively: 500 people registered on a single day at the website covoiturage-grandlyon.com, of which 20% are regular users (at least three times per week)”. And the Lyon website already has 5.000 registrations! This is what happens when the car itself transforms into public transport…

The Business Travel Plan (PDE) is a win-win strategy according to Magali Courbis-Poncet, HR Director at the Lyon Hilton.

For Dorian Charrel (Lyon 7 Rive Gauche), the transport plan also has a sustainability angle.

the bus over the taxi”, smiles Magali

Courbis-Poncet. “And we haven’t even

mentioned the green approach that is

also integral to the values promoted by

Hilton.” The multimodal system is actu-

ally pushing our hotel employees to use

the vélo’v or the scooter. Our internal

rules permit our most athletic employ-

ees to benefit from the changing rooms

and showers in the hotel. The implemen-

tation of our mobility policy is used as a

management tool.

Philippe Martin


CaSe StuDieS Best practices from CVO experience

Mobility cost reduction: Best Practices If you operate a business, you’ll be familiar with how mobility especially has emerged as an ‘area of interest’, one where cutbacks can be made. Cutbacks in time, people and, of course, money. During its latest ‘TCO Tour’ in March 27 in Lyon, the Corporate Vehicle Observatory (CVO) asked several business leaders and mobility specialists to present their latest best practices. What follows is a useful inventory of their best tips and tricks…

One of the major money-saving initiatives is to educate the France Télécom employees about eco-driving. We’d been training 1,500 drivers per year.”

“no one size fits all”

Didier Pagès, manager of

Parc Auto Gestion, fleet

vehicle analyst

“We’ve been optimising and

streamlining fleets for years.

Experience shows that in the

mix of different vehicles, tax

environments and lessors’

offers, we never encounter

the same situation twice.

So there is no ‘One size fits

all’. To intervene effectively

on Total Cost of Ownership

(TCO), you need a four-

step approach.” “First of all,

collect all cost components

for all vehicles within the

companies concerned. For

that, we need to analyse the

contracts, calculate the car-

bon footprint of the rolling

stock, and finally establish a

reference scale that reflects

all the costs carried by the

customer.” “Then we need to

analyse the data. Are there

any dysfunctions? Are there

any errors, in the contracts or

in the accounting? In driver

behaviour, or in the actual

hardware? For example, how

do we identify the source

of breakdowns recurring

the same vehicle model -

a frequent problem. You

should count about e500 in

loss to a company per half

day of breakdown. That’s a

figure that’s almost never

accounted for.” “After this,

we need to study the actual

functioning of the fleet: reli-

ability, availability, logistical

support, attention for sus-

tainable development. Then

we establish a car policy - i.e.

a set of specifications that

will allow us to pick one

or more rental companies

that are appropriate to our

situation.” “And finally, we

consult the market, analyse

the response, and provide

recommendations, based

on the relevant specifica-

tions. Eight times out of

ten, this approach results in

significant savings on fleet

management.”


“Training 10,000 eco-drivers each year”

Jean Zermati, Fleet Director at France Telecom

“When one has to manage a fleet of 24,000 vehicles with over

30,000 drivers, every penny saved translates to a lot of money.

We economise in two major ways. Firstly, we’ve equipped our

vehicles with electronic tracers, allowing accurate measure-

ment of mileage. Mind you, we’re not ‘tracking’ our drivers: we

haven’t installed geo-location on those devices. But without

this system, we’d have a too large margin of error in measuring

the mileage of our vehicles. And without knowing the actual

distance achieved by our vehicles, we wouldn’t be able to draw

reliable conclusions regarding fuel consumption, vehicle main-

tenance, etc.” “Thanks to this scheme, we’re able to fine-tune

our leasing contracts. We also see a substantial increase in the

number of shared vehicles. We’re now at 10% - the target is

to reach 50% in a few years’ time.” “Our other major money-

saving initiative is to educate our employees about eco-driving.

We’d been training 1,500 drivers per year, which works out

to 20 years needed to train our entire staff. But since eco-

driving has such positive results, especially with regards to fuel

consumption, we’ve decided to up the figure to 10,000 each

year, starting in 2012. That will have all our drivers ‘educated’

in three years’ time. This has all been made possible by our

creation of a mobility management team, which closely exam-

ines the vehicle fleet itself, but also any effective mobility, be

it actual (i.e. business travel, short trips) or virtual (telephone

conversations, video conferencing ,etc.) and its cost.”

“Fill it up as if it were your own car”

Didier Quily, responsible for general services, Alfa Laval

Group (world leader in heat transfer, 16,000 employees, 1800

vehicles)

“Since one year, we’ve changed strategy. We’re strengthening

our green credentials, reorienting ourselves to clean vehicles.

However, we systematically pick business models for some

employees, both because a better car is a motivating factor, and

because its residual value is a lot higher.” “But in parallel, we’ve

changed our system of tanking cards by formalising contracts

with low-cost petrol stations, by asking drivers to fill up as if it

were their own car. By this simple decision alone, we managed

to samve 20% per tank, or more than €50,000 per year.”

“Firstly, carefully analyse our own fleet”

Sylvie Vadon, purchasing manager at Akema (chemical

branch of Total)

“We operate 18 different sites across France, and we used

to have… 18 different fleet manages., with 6 different vehi-

cle catalogues and 45 different models! We have ration-

alised by drawing up an inventory, a precise analysis of

our fleet, and a carbon footprint. We have calculated our

TCO, established a car policy, and then launched a tender

to lessors in order to find a single partner who ticks all our

boxes, for the entirety of France. We now offer a single

catalogue, with six possible vehicle models. We have sys-

tematised training in eco-driving in order to reduce costs,

and promoted car-sharing. We’re already witnessing a

significant decrease in vehicle use.”

CaSe StuDieS Best practices from CVO experience

Pierre Blondeau, Purchasing Director at LimagrainJean Zermati, Fleet Director, France Télécom


Bertil De Fos, CEO of Auxila, a sustainability consultancy

It is important to collect all possible cost components for all vehicles within the company.

“Marked decrease in claims”

Pierre Blondeau, Purchasing Director at Limagrain (market

leader in agro-industrial seed)

“For a co-operative group like ours, the work we’ve done

rationalising our costs over three years has been extensive.

We focused on prevention, both on fuel consumption as

on accident risks. We’ve established an internal fleet cata-

logue, and a repository of use. Every employee is bound to

use these. We’ve noticed a marked decrease in insurance

claims, which in turn has allowed us to reduce our insur-

ance fees.”

“GPS use has reduced the number of claims”

Jean-Loup Savigny, Sales and Marketing Director at Arval

France and CEO of Dexia LLD

“The economic crisis has strengthened the lessor’s advisory

role, by forcing him to offer new services. Just consider a few

facts: training your employees to be eco-drivers reduces fuel

consumption by 15%, and training them in road risk prevention

reduces the number of accident claims by 30%! At a recent

training session for eco-driving, we found that the best-per-

forming crew had a fuel consumption of 8 litres per 100 km,

and the worst-performing one… 19 litres! The training session

managed to improve everyone’s performance, even that of

the team that was already performing best…” “We should

also help customers make the right trade-offs, for example

between residual value and additional discounts. Of between

buying a private vehicle (in which case a recent model is more

interesting) or a business one (for which an end of lifetime

model might be more suitable).” “Other questions include:

is gPS useful? In some commercial positions, no doubt: gPS

saves time, as well as a quantifiable decrease in the number

of claims. And what about cruise control? And those new

collision-avoidance systems?” And let’s not forget the impact

of a car policy on staff motivation, keeping in mind that it

costs about €10,000 on a yearly basis to recruit and train a

new employee. A company car can contribute to the loyalty

of these employees, and thus represent savings rather than an

extra cost.”

“only 12% of French CEos use video conferencing”

Bertil De Fos, CEO of Auxila, a sustainability consultancy

“The Total Cost of Mobility (TCM) is a new tool that should

allow companies to manage the mobility of their employ-

ees in a better way. TCM should include all costs, also those

of telecommuting and collective remote work stations. In

France, only 12% of CEOs regularly use video conferencing.”

“Also to be included in TCM is the cost of a parking space -

up to €1,500 per year. And of course let’s not forget traffic

accidents: four million man-hours are lost annually in road

accidents related to business travel. In France, that coresponds

to 18,000 full-time employees on a yearly basis. That figure

should help to educate employees to the financial conse-

quences of their mobility. Hence the importance of ‘mobility

managers’, a job that quickly pays for itself: for a company

with 10,000 employees, the potential for savings is about 15%

of total mission cost - or about €4 million!”

Philippe Martin


Yamaha and XLlease believe that the use of electric scooters within companies will become more popular.

Scooter leasing in the Netherlands

New mobility oriented website from go-MobileBelgian enterprise goMobile has launched a new website. This website enables clients and partners to access a range of mobil-ity solutions via a screen with ‘icons’, once they have registered. Products meeting the requirements of visitors to the website are shown, and access to these is secured. users are also imme-diately advised when a new mobility product is offered, or when a change is announced to an existing product. users indicate the route they wish to take, and options are provided, including the time the trip will take. various mobility solution providers including urban bike rental company villo (Brussels), train and bus companies, are partners of goMobile. Access to the site can also be made by Twitter, Facebook or Linkedin. For more info visit www.go-mobile.be.

Japanese motorcycle manufacturer Yamaha and Dutch leasing company XLlease are to work together to introduce scooters onto the business market. The two-wheelers will be offered under a leasing package, which can be accessed via the Yamaha website. The initial objective is to place at least fifty leased scooters with professional clients this year, but ‘this is just the beginning’, commented XLlease director Frank van Klink. The companies also believe that in the coming years, the use of electric scooters within urban environments will become more popular with companies.

electric bike recharging project in BelgiumBlue-Mobility, the IWT, SNCB and the four cities participating in the Belgian ‘Olympus’ test project, are launching a new partner-ship. They are looking for solutions in the domain of recharging points for automatic electric bike sharing schemes within the urban environment. These would be included within the national Blue-Mobility bike sharing scheme, Blue-Bike. The cities taking part in this are free to choose where these recharging points are best located – which might be close to the railway station or at park-and-ride termini, for example. Olympus is investigat-ing what role electric bikes have to play in an overall context of intelligent mobility. The four Begian cities involved in this pro-ject are Antwerp, Hasselt, Leuven and ghent.

Olympus is investigating what role electric bikes have to play in an overall context of intelligent mobility.

inDuStry News

New security for CityzencarCityzencar, a Paris-based initiative enabling neighbours in France to share cars via a web-based interface, has added security function-alities to the service. First of all, 24 hour assistance from the moment the driver sets off is now available, via partners Europassistance and insurance broker Mangin. On top of this, replacement vehicles can also be opted for owners whose cars may break down or be involved in an accident while ‘rented’ to a fellow Cityzencar member. And thirdly, a full check-up for the car is now also an option. Cityzencar’s objective is to offer eco-friendly journey possibilities, by making more use of cars which would otherwise be stationary.

new business website at Air France KLMA new web-site established by Air France / KLM has been created specifically to help business travellers. Déplace-ments Pros reports that this site is in the form of a news-letter with current information, and a number of specific services. These include interactive maps of the networks and regions, enabling international multi-stop trips to be designed, and information on the commercial offering of the airlines. users of Air France / KLM can receive this infor-mation and other elements of the services and products on offer by subscribing. The website is also available on mobile devices such as smartphones. For more info visit www.afklm-newsaffaires.fr.


americans cautious about european travel forecastsThe outlook for the business travel market in the uSA for 2012 is one of growth, even if this is not expected to be spectacular. The Business Travel Quarterly Outlook, published by the gBTA (global Business Travel Association) points to the likelihood of growth in the uSA itself, but a slow-down in growth for trans-Atlantic travel due to the Euro crisis and fuel prices. However, expenditure on these routes is set to rise by some 3%, against 8.5% in 2011. In terms of the number of trips undertaken by Americans to other destinations, the gBTA has calculated these at 6.78 million in 2011, and expects to see this move up to around 6.86 million this year. Total business travel expenditure in the uSA in 2011 was 251 billion dollars, of which almost 32 billion was for overseas travel.

Autolib’ car sharing numbers explodeThe Autolib’ car sharing scheme operating in Paris and its region since last December, now has 12,000 users (of which 4,000 are registered on an annual basis) and has achieved 70,000 rentals. The scheme operates in 47 locations, and features more than 1,000 electric cars. Average rental period is one hour. Speaking during the eCarTec exhibition in Paris, Autolib’ Director general Morald Chibout released these figures and said that his com-pany was aiming to have 3,000 electric vehicles over time, sup-ported by 6,000 recharging points in 1,100 stations.

alphaCity has arrived in the UKAlphabet has just launched Alphacity, its car sharing scheme, in the uK. This system provides companies with on-demand per-sonal mobility, managed by Alphabet. It is in particular designed to overcome some of the disadvantages of a pool car system, and decrease the use of employees’ own cars for business requirements. The cars are leased in the normal manner, but then made available for employees to use via an on-line book-ing system.

The French car sharing scheme Autolib’ has reached 12,000 users.

AlphaCity is now also available in the UK.

regus’ Study : reducing workspace costs is key

The latest Regus Business Confidence Index shows that business confidence levels are stabilising again following a substantial slide reported in the edition of six months ago. However, companies are still looking for ways of containing costs, and a significant proportion of the 16,000 business people interviewed across the world indicated certain areas for concern. The areas of concern included: lack of access to capital, inflexible office overheads and distribution costs. Where office costs are concerned, ‘reducing fixed office costs with more flexible arrangements’ and ‘increasing the use of cloud IT applications’ are among the key initiatives businesses are considering. Alongside this, a beneficial element would be ‘more flexible working conditions for staff’. To remedy this, some 38% of those questioned identified the use of what is described as ‘pay as you go’ business services.

To optimize workspace costs, more and more European companies are open to discuss the ‘pay as you go’ principle.


XXimo, the new multi-use mobility cardAthlon Car Lease has become the first company to offer

the new ‘XXImo’ mobility card to its clients. The card, devel-

oped by Tendris Holding, forms part of the visa network,

making it acceptable across the globe. From June 1st,

users of the card will be able to travel by car, taxi, train,

tram, bus and air, and pay for other services such as car

parks, hotels and restaurants. Cost control is assured by a

detailed, but single, invoice for all use of the card. Employ-

ees thus no longer have to fill in expense claims themselves.

Patrick Bunnik, Director general of XXImo, explained that

the employer can set the usage parameters for the cards,

allowing certain employees to use it for hotels and fuel, and

others for other services, for example. Another benefit to

companies is that XXImo gives visibility on CO2 emissions

for a planned journey, making it possible for the employee

to select the most environmentally-friendly way of reaching

his or her destination.

inDuStry News

Sixt starts with Flexi rent in the UK

Car rental company Sixt is launching its Flexi Rent product in the uK. Designed for corporate fleets, this system enables com-panies to benefit from the same advantages as traditional car hire, but without the transaction appearing on balance sheets. The scheme offers the choice of a specific vehicle for a specific period of time. The rental period with Flexi Rent is 6-12 months, and the vehicles are guaranteed to be brand new, with most vehicles emitting low levels of CO

2.

daimler to further expand car2goDaimler has announced that it is to substantially expand its car2go car sharing scheme. By 2016 the german manufacturer intends to have car2go available in 30 North American cities, along with 40 to 50 European cities. The company’s Develop-ment Director Thomas Weber has confirmed to the press that they are experiencing a great deal of interest in car2go, which first saw light of day as a project in germany in 2008. It is cur-rently available in ten cities. In total, there are now 2,000 of the smartfortwo cars operating across these cities, of 605 are electric drive. There were some 60,000 usages in 2011, double the figure for 2010.

The rental period with Flexi Rent is 6 until 12 months.

The photo shows Daniel van Delft (Visa) and Patrick Bunnik handing over the first symbolic card to Hans Blink of Athlon.

Car2go is currently available in 10 cities across Europe and the United States.

award for CityzenCarCityzenCar, the scheme which promotes car sharing on

a very localised basis between neighbours, has won an

award. It has been given the Start West 2012 prize, which

is organised by the Nantes Saint-Nazaire Chamber of Com-

merce in the west of France. This award is designed to bring

the creators of innovative start-ups together with investors,

both private and professional. The main criteria for candi-

dates for the award are the quality of the team behind the

project and the robustness of the financial and economic

planning. CityzenCar founder Nicolas le Douarec paid trib-

ute to the work of his dynamic team, and to the thousands

of members without whom the project would not exist.


urban electric opel bikeOpel has unveiled a new element within its urban mobil-ity concept. This is a bicycle under the name of ‘RAD e’ (Rad is the german word for wheel). This electric bicycle is aimed at an urban public, a market sector Opel believes will grow significantly. Returning in some ways to Opel’s roots as a bicycle manufacturer, the ‘RAD e’ is described as bringing together ‘art, sculpture and german precision’. It is designed according to the principles of production line car manufacturing, and uses very light materials. The electrical assistance is from a 250 watt motor and a lithiul-ion battery. It can also be recharged while transported by car on an Opel FlexFix bicycle carrier.

info on the move from tomtom

TomTom Business Solutions is launching a new version of its Webfleet Mobile fleet management application, under the name of Webfleet Mobile 1.2. This is now also available for use on tab-lets. In this way, fleet managers are able to access information about their fleets while on the move, ensuring efficient alloca-tion of tasks. Specific information about current orders can be seen, and service appointments, for example, can be made as required. The exact arrival time of a member of the company’s personnel can thus be transmitted to the client.

Citroën expands MulticityCitroën has added new car-sharing and ride-sharing elements to its Citroën Multicity offering. Multicity was created a year ago, with the ambition of offering innovative mobility solutions to everybody, enabling personal trips to be made at lower cost and with a reduced environmental footprint. Its original services included various modes of transport, and in particular public transport, bikes, trains…The new service is in response to the fact that Citroën has observed that many cars are immobile for 90% of the time, and the manufacturer is therefore making it possible for these vehicles to be used by someone else during these periods of immobility.

tap to offer trans-atlantic internet

Portuguese flag carrier TAP has announced that it is to become one of the first European airlines to offer in-flight connectivity on trans-Atlantic flights. It is to introduce this service, using the OnAir inflight wifi function, from early this year. The service will be available to both North and South America on the airline’s Airbus A330 aircraft. Passengers will thus be able to use lap-tops along with iPhones, iPads and Blackberry devices in order to connect to the internet. Payment for the service will be by credit card.

French car manufacturer Citroën believes in the mobility concept of Multicity.

This electric bicycle is aimed at an urban public

Internet on the trans-Atlantic flight, it is possible.



inDuStry Introduction

the 1st Smart Mobility Management Directory

It is confirmed that mobility management and especially integrated mobility management is the way forward. Companies and suppliers are in the process of developing pilot projects, new mobility solutions and new service offerings. But the New World of Mobility is still a jungle ! That is why Smart Mobility Management has decided to publish the first ever Mobility Directory.

In the next pages, you will find an

overview of the major trends in this

New World of Mobility together

with indexes in different categories

representing the new and existing

services. We have built two sections, the

first representing the integrated mobil-

ity services, the second representing the

services playing a role in the mobility

circle : Fleet & Cars, Travel & Meetings

and IT & Communication.

INTEGRATEDMOBILITYSERVICE

TRAVEL

IT &

CO

M

FLEET

NWOWCONFERENCING TOOLS TELECOM OPERATORS NAVIGATION TOOLS

BUSINESS TRAVEL SERVICES RAIL AIR TRAVEL EXPENSE

CAR MANUFACTURESCAR RENTAL

LEASE & FLEET MANAGEMENTPARKING MANAGEMENT

CONSULTINGMANAGEMENT

SHARINGJOURNEY PLANNING

As this is the first attempt ever to col-

lect the data on suppliers and service

providers from these various industries,

this first guide might not be completely

exhaustive yet. But our goal is to repeat

this effort on an annual basis and to

integrate more companies and more

services moving forward.

On our website, we also present the

Smart Mobility Management Directory

online. On these pages, you will find

updates ,new services and companies

on a continuous base.

If you think that as a supplier, you

should be mentioned in this guide, do

not hesitate to fill in the digital form!

Caroline Thonnon



COMPANY CATeGORY PAGe

3 Italie Telecom Providers p. 60

3SIXTY global Business Travel services p. 65 & 66

Accenture Mobility consulting p. 47

AdQuest Navigation & Telematics p. 60

ADTRAv Business Travel Services p. 65 & 66

Advantage Business Travel Management Business Travel Services p. 65 & 66

Advier Mobility consulting p. 47

Aéroports de Paris groupe Air p. 65 & 66

Air Berlin Air p. 65 & 66

Air Canada Air p. 65 & 66

Air China Air p. 65 & 66

Air France - KLM Air p. 65 & 66

Air Partner Air p. 65 & 66

AirPlus International Travel Expense p. 65 & 66

ALD Automotive Mobility consulting p. 47

ALD Automotive Multimake Leasing p. 74

ALD Automotive Car sharing p. 52

AlertDriving Navigation & Telematics p. 60

AlertDriving Fleet consulting p. 74

Alphabet Mobility consulting p. 47

Alphabet Mobility management p. 47

Alphabet Multimake Leasing p. 74

Alphabet Car sharing p. 52

Amadeus Business Travel Services p. 65 & 66

American Airlines Air p. 65 & 66

American Express Travel Mobility management p. 47

American Express Travel Business Travel Services p. 65 & 66

Annaways Mobility management p. 47

APS group (Advanced Payment Solutions) Travel Expense p. 65 & 66

ARI global Fleet Services Fleet consulting p. 74

Arkadin Audio & video Conferencing p. 60

Arval Mobility consulting p. 47

Arval Multimake Leasing p. 74

Arval Car sharing p. 52

Athlon Car Lease Multimake Leasing p. 74

Athlon Mobility Consultancy Mobility consulting p. 47

Athlon Mobility Consultancy Mobility management p. 47

Atos Origin Journey planning p. 55

ATPI group / Corporate Travel Business Travel Services p. 65 & 66

Audi Car manufacturers p. 74

Autonetzer gmbH Car sharing P2P p. 52

Avego Car pooling p. 52

Avis Budget group Car rental p. 74

Avis Budget group Car sharing p. 52

Avis Budget group Business Travel Services p. 65 & 66

AXu verkeer & vervoer Mobility consulting p. 47

BAC (Brussels Airport Company) Air p. 65 & 66

Balancia Mobility consulting p. 47

Barclaycard Commercial Travel Expense p. 65 & 66

Base Telecom Providers p. 60

BCD Travel Mobility management p. 47

BCD Travel Business Travel Services p. 65 & 66

BCD Travel Benelux Business Travel Services p. 65 & 66

Belgacom Telecom Providers p. 60

B-Europe Rail p. 65 & 66

BMI (British Midland International) Air p. 65 & 66

BMW Car sharing p. 52

BMW Financial Services Captive leasing p. 74

BMW group Car manufacturers p. 74

BNv Mobility (Annaway) Mobility management p. 47

BNv Mobility (Annaway) Mobility consulting p. 47

Book-n-drive mobilitätssysteme gmbH Car sharing p. 52

Bouyges Telecom Telecom Providers p. 60

British Airways Air p. 65 & 66

British Telecom Conferencing Audio & video Conferencing p. 60

BT (British Telecom) Telecom Providers p. 60

Bundesverband CarSharing Car sharing p. 52

Business Lease Multimake Leasing p. 74

Business Travel Show/Business Travel Club Business Travel Services p. 65 & 66

Buzzcar, Inc. Car sharing P2P p. 52

Bynx Navigation & Telematics p. 60

Bynx Fleet consulting p. 74

Daimler - Europcar Car sharing p. 52

Carbox Car sharing p. 52

Carlson Wagonlit Travel France Business Travel Services p. 65 & 66

Carplus Car sharing p. 52

Carpooling.com Car pooling p. 52

Centaur Travel group Business Travel Services p. 65 & 66

Chambers Travel Management Business Travel Services p. 65 & 66

Chevin Fleet Solutions Fleet consulting p. 74

Chevrolet Europe Car manufacturers p. 74

Citi Commercial Cards Travel Expense p. 65 & 66

CitizenCar Car sharing P2P p. 52

Citroën Mobility management p. 47

Citroën Car manufacturers p. 74

Citröen Finance Captive leasing p. 74

City Car Club Car sharing p. 52


CityJet Air p. 65 & 66

Click Travel Business Travel Services p. 65 & 66

Co-maker B.v. (Mobility platform) Mobility management p. 47

Comuto Car sharing P2P p. 52




Conclusion Mobility consulting p. 47

Concomitance AS Business Travel Services p. 65 & 66

Conference genie Audio & video Conferencing p. 60

ConTgo Mobility management p. 47

Continent Express Business Travel Services p. 65 & 66

CWT Kaleva Travel Business Travel Services p. 65 & 66

CWT Travel Institute Business Travel Services p. 65 & 66

CWT uK and I Business Travel Services p. 65 & 66

Daimler Car sharing p. 52

Daimler Car manufacturers p. 74

Daimler Financial Services Captive leasing p. 74

DB vetrieb gmbH Journey planning p. 55

DE gedeelde Autovloot gent vzw Car sharing p. 52

Delfi - DB vertrieb gmbH Journey planning p. 55

Deloitte Mobility consulting p. 47

Delta Airlines Air p. 65 & 66

Denzel Drive Car sharing p. 52

Deutsche Bahn Car sharing p. 52

Deutsche bahn Rail p. 65 & 66

Deways Car sharing P2P p. 52

Directlease Multimake Leasing p. 74

Djengo SPRL Car sharing P2P p. 52

Drive Car Sharing Car sharing p. 52


DTv Consultants Mobility consulting p. 47

Dusseldorf International Air p. 65 & 66

EasyJet Air p. 65 & 66

e-carpool Network Europe Car pooling p. 52

EMIL e-Mobility Sharing gmbH Car sharing p. 52

Emirates Air p. 65 & 66

E-Plus Telecom Providers p. 60

EPOMM Mobility consulting p. 47

Ernst & young Mobility consulting p. 47

ERTICO Navigation & Telematics p. 60

Eu Spirit Journey planning p. 55

Europcar Car rental p. 74

European Tour Operators Association (ETOA) Business Travel Services p. 65 & 66

Eurostar International Rail p. 65 & 66

evjump Car sharing p. 52

Evolvi Rail p. 65 & 66

EyeforTravel Research Business Travel Services p. 65 & 66

FCm Travel Solutions Business Travel Services p. 65 & 66

FgA Capital Captive leasing p. 74

Fiat Automobiles Car manufacturers p. 74

Finnair Air p. 65 & 66

Fleet & Mobility Consultancy Mobility consulting p. 47

Fleet Competence Mobility consulting p. 47

Fleet Logistics International Fleet consulting p. 74

Fleet&DriverCare Navigation & Telematics p. 60

Fleetvision Mobility consulting p. 47

Fleetvision Fleet consulting p. 74

Flexidrive Car sharing P2P p. 52

flinc Ag Car pooling p. 52

flySILvERJET Air p. 65 & 66

Ford Car manufacturers p. 74

Ford Credit Captive leasing p. 74

France Telecom Telecom Providers p. 60

Free Telecom Providers p. 60

Frotcom International Navigation & Telematics p. 60

garmin Navigation & Telematics p. 60

gBTA Business Travel Services p. 65 & 66

gE Fleet Services Multimake Leasing p. 74

geoManager (Trimble) Navigation & Telematics p. 60

getThere Business Travel Services p. 65 & 66

goCar CarSharing Limited Car sharing p. 52

go-mobile Navigation & Telematics p. 60

google Maps Navigation & Telematics p. 60

green Monkeys SAS Car sharing P2P p. 52

greenCove Car sharing p. 52

greenWheels Car sharing p. 52

gulf Air Air p. 65 & 66

Harman Navigation & Telematics p. 60

Haymoz Fleet Performance Fleet consulting p. 74

Heathrow Business Services Air p. 65 & 66

Heathrow Express Rail p. 65 & 66

Hertz Car rental p. 74

Hertz Car sharing p. 52

Hispeed Rail p. 65 & 66

Honda Motor Europe Car manufacturers p. 74

HPI Fleet & Mobility Mobility consulting p. 47

HPI Fleet & Mobility gmbH Mobility management p. 47

HPI Fleet Consultancy Fleet consulting p. 74

inDuStry Alphabetical Index


HRg Corporate Services Business Travel Services p. 65 & 66

Hyundai Europe Car manufacturers p. 74

Iberia Air p. 65 & 66

IBM Business Travel Services p. 65 & 66

Icelandair Air p. 65 & 66

IHg Business Travel Services p. 65 & 66

Infiniti Car manufacturers p. 74

Iniziativa Car Sharing Car sharing p. 52

Inrix Navigation & Telematics p. 60

Institute of Travel Management Business Travel Services p. 65 & 66

Integra Journey planning p. 55

Jaguar Land Rover Car manufacturers p. 74

Jet Airfly Air p. 65 & 66

Jet airways Air p. 65 & 66

KBC Autolease Multimake Leasing p. 74

KDS Travel Expense p. 65 & 66

Kenwood Navigation & Telematics p. 60

Kia Motors Europe Car manufacturers p. 74

Kingston Telecom Providers p. 60

klima:aktiv Mobility consulting p. 47

KLM Air p. 65 & 66

Knowledge Master uK Ltd Navigation & Telematics p. 60

KPMg Mobility consulting p. 47

KPN Telecom Providers p. 60

LeasePlan Mobility consulting p. 47

LeasePlan Multimake Leasing p. 74

Liège Airport Air p. 65 & 66

Lifesize Audio & video Conferencing p. 60

Liftshare.com Car pooling p. 52

Livop Car sharing P2P p. 52

Loco2 Rail p. 65 & 66

Lufthansa Air p. 65 & 66

Market IP Navigation & Telematics p. 60

Marktplatz Lüneburger Heide Internet gmbH Car sharing P2P p. 52

MASTERCARD Business Travel Services p. 65 & 66

Mazda Motor Europe Car manufacturers p. 74

Meerijden.nu Car pooling p. 52

Microsoft Audio & video Conferencing p. 60

Mio Technology Navigation & Telematics p. 60

Mitsubishi Motors Europe Car manufacturers p. 74

Mix Telematix Navigation & Telematics p. 60

MobileXpense Mobility management p. 47

MobileXpense Travel Expense p. 65 & 66

Mobilitas Mobility consulting p. 47

Mobility Center gmbH Car sharing p. 52

Mobility Concept Mobility consulting p. 47

Mobility International Car sharing p. 52

Mobility Mixx Mobility consulting p. 47

Mobistar Telecom Providers p. 60

Modul System H Business Travel Services p. 65 & 66

MoMa.Biz Mobility consulting p. 47

Move About Car sharing p. 52

Mu by Peugeot Mobility consulting p. 47

MuLifts.com Car pooling p. 52

Multicity by Citroën Mobility consulting p. 47

MyWheels Car sharing P2P p. 52

National CarShare Car pooling p. 52

Navigon (by garmin) Navigation & Telematics p. 60

Navman Navigation & Telematics p. 60

Navteq (Nokia) Navigation & Telematics p. 60

NetApp Navigation & Telematics p. 60

Nissan Europe Car manufacturers p. 74

NMBS-SNCB Journey planning p. 55

Nomad Club Air p. 65 & 66

NS Hispeed Rail p. 65 & 66

NS Int. Rail p. 65 & 66

O2 Telecom Providers p. 60


OBB Rail p. 65 & 66

Octo Telematics Navigation & Telematics p. 60

Omega World Travel Business Travel Services p. 65 & 66

OneWorld Air p. 65 & 66

Opel/vauxhall Car manufacturers p. 74

OpTmo Business Travel Services p. 65 & 66

Peugeot Mobility management p. 47

Peugeot Automobiles Car manufacturers p. 74

Peugeot Finance Captive leasing p. 74

PgI Audio & video Conferencing p. 60

Pioneer Navigation & Telematics p. 60

Polycom Audio & video Conferencing p. 60

Portman Business Travel Services p. 65 & 66

Powownow - via-Box vox Audio & video Conferencing p. 60

PwC Mobility consulting p. 47

Radius vCK Travel Business Travel Services p. 65 & 66

RCI Banque Captive leasing p. 74

REISinformatiegroep bv Journey planning p. 55

Renault SAS Car manufacturers p. 74

rent'n'roll internet gmbH Car sharing P2P p. 52

Revenue by Design Travel Expense p. 65 & 66

RoadSharing.com Car pooling p. 52

RouteRank Ltd Journey planning p. 55

Ryanair Air p. 65 & 66

SAS (Scandinavian Airlines) Air p. 65 & 66

SBB Journey planning p. 55

Schiphol B2B Air p. 65 & 66

SCNB Rail p. 65 & 66

Seat Car manufacturers p. 74

SFR Telecom Providers p. 60

Sixt Leasing Multimake Leasing p. 74


Sixt Mobility Consulting Mobility consulting p. 47

Sixt Rent a car Car rental p. 74

Skoda Car manufacturers p. 74

SkyTeam Air p. 65 & 66

SN Brussels Airlines Air p. 65 & 66

SNCF Rail p. 65 & 66

Social Car, S.L. Car sharing P2P p. 52

Sofico Fleet consulting p. 74

Stadtmobil.de Car sharing p. 52

Star Alliance Air p. 65 & 66

StarCite Navigation & Telematics p. 60

STATTAuTO München Car sharing p. 52

Swiss International Airlines Air p. 65 & 66

Sygic Navigation & Telematics p. 60

Syndicat mixte Autolib’ Car sharing p. 52

Talk & vision (KPN) Audio & video Conferencing p. 60

tamyca gmbH Car sharing P2P p. 52

TAP Air Portugal Air p. 65 & 66

Tata Communication Audio & video Conferencing p. 60

Taxistop Car pooling p. 52

Taxistop Car sharing p. 52

Taxistop Car sharing P2P p. 52

TCO Plus Fleet consulting p. 74

Telepresence - Cisco - Tandberg Audio & video Conferencing p. 60

Tgv Rail p. 65 & 66

Tgv Europe Journey planning p. 55

Thalys international Rail p. 65 & 66

The Advanced Travel Partner Business Travel Services p. 65 & 66

Tim Telecom Providers p. 60

T-Mobile Telecom Providers p. 60

TomTom Navigation & Telematics p. 60

TomTom Business Solutions Navigation & Telematics p. 60

Toogethr B.v. Car pooling p. 52

Toyota Lexus Europe Car manufacturers p. 74

TPEX Audio & video Conferencing p. 60

Traject Mobility consulting p. 47

Traject-Mobility Management Mobility management p. 47

Travel Agency Area Ltd Business Travel Services p. 65 & 66

Travelcard Nederland Business Travel Services p. 65 & 66

Traveldoo Business Travel Services p. 65 & 66

Travellinck Business Travel Services p. 65 & 66

Travelocity Business Business Travel Services p. 65 & 66

Travelport Business Travel Services p. 65 & 66

Travelsavers Worldwide Network Business Travel Services p. 65 & 66

TuI Business Travel Services p. 65 & 66

TWINNER Telecom Providers p. 60

uniglobe Business Travel Services p. 65 & 66

united Airlines Air p. 65 & 66

uPC Telecom Providers p. 60

uS Airways Air p. 65 & 66

uversa International, A Lanyon Company Travel Expense p. 65 & 66

vereniging voor gedeeld Autogebruik Car sharing p. 52

via Michelin Navigation & Telematics p. 60

vidofon Audio & video Conferencing p. 60

vidyo Audio & video Conferencing p. 60

virgin Air p. 65 & 66

virgin Media Telecom Providers p. 60

visa Travel Expense p. 65 & 66

vlaams Instituut voor Mobiliteit Mobility consulting p. 47

vlaams steunpunt voor particulier autodelen Car sharing P2P p. 52

vodafone Telecom Providers p. 60

vodafone Italie Telecom Providers p. 60

voitureLib Car sharing P2P p. 52

volkswagen car sharing p. 52

volkswagen group Car manufacturers p. 74

volkswagen Leasing Captive leasing p. 74

volvo Cars Car manufacturers p. 74

vR group Rail p. 65 & 66

vueling Airlines Air p. 65 & 66

WEBEX - Cisco Audio & video Conferencing p. 60

Wego Car sharing P2P p. 52

Wheels4all Car sharing P2P p. 52

WhipCar Limited Car sharing P2P p. 52

Wind Telecom Providers p. 60

Workaway Mobility management p. 47

XXImo Mobility management p. 47

Yoradius Mobility consulting p. 47

Zebra Mobil Car sharing p. 52

Zip Car Car sharing p. 52


BelGIuM






















BAC (Brussels Airport Company) Air p. 65 & 66

Base Telecom Providers p. 60


Belgacom Telecom Providers p. 60

B-Europe Rail p. 65 & 66















DE gedeelde Autovloot gent vzw Car sharing p. 52



Djengo SPRL Car sharing P2P p. 52






evjump Car sharing p. 52




Fleet&DriverCare Navigation & Telematics p. 60









go-mobile Navigation & Telematics p. 60





Hispeed Rail p. 65 & 66









KBC Autolease Multimake Leasing p. 74






Liège Airport Air p. 65 & 66








MobileXpense Travel Expense p. 65 & 66


Mobistar Telecom Providers p. 60







NMBS-SNCB Journey planning p. 55













SCNB Rail p. 65 & 66





SN Brussels Airlines Air p. 65 & 66




Taxistop Car pooling p. 52


Taxistop Car sharing P2P p. 52

TCO Plus Fleet consulting p. 74



Thalys international Rail p. 65 & 66





Traject Mobility consulting p. 47

Traject-Mobility Management Mobility management p. 47

Travelport Business Travel Services p. 65 & 66


vlaams Instituut voor Mobiliteit Mobility consulting p. 47

vlaams steunpunt voor particulier autodelen Car sharing P2P p. 52




FRANCe




Aéroports de Paris groupe Air p. 65 & 66

Air France - KLM Air p. 65 & 66

Air Partner Air p. 65 & 66



ALD Automotive Car sharing p. 52











Arval Car sharing p. 52






Avis Budget group Car sharing p. 52





Bouyges Telecom Telecom Providers p. 60

Buzzcar, Inc. Car sharing P2P p. 52


Carbox Car sharing p. 52

inDuStry Country Presence Index


Carlson Wagonlit Travel France Business Travel Services p. 65 & 66




CitizenCar Car sharing P2P p. 52






Concomitance AS Business Travel Services p. 65 & 66






Deways Car sharing P2P p. 52














France Telecom Telecom Providers p. 60

Free Telecom Providers p. 60





green Monkeys SAS Car sharing P2P p. 52

greenCove Car sharing p. 52


















































SFR Telecom Providers p. 60






SNCF Rail p. 65 & 66



Syndicat mixte Autolib’ Car sharing p. 52




Tgv Rail p. 65 & 66






Traveldoo Business Travel Services p. 65 & 66


vidyo Audio & video Conferencing p. 60

voitureLib Car sharing P2P p. 52




GeRMANY




Air Berlin Air p. 65 & 66

AirPlus International Travel Expense p. 65 & 66


















Autonetzer gmbH Car sharing P2P p. 52







Book-n-drive mobilitätssysteme gmbH Car sharing p. 52

Bundesverband CarSharing Car sharing p. 52












Delfi - DB vertrieb gmbH Journey planning p. 55


Deutsche Bahn Car sharing p. 52

Deutsche bahn Rail p. 65 & 66



Dusseldorf International Air p. 65 & 66


E-Plus Telecom Providers p. 60











flinc Ag Car pooling p. 52




























Lufthansa Air p. 65 & 66








Mobility Center gmbH Car sharing p. 52

Move About Car sharing p. 52




















rent'n'roll internet gmbH Car sharing P2P p. 52











Stadtmobil.de Car sharing p. 52

Star Alliance Air p. 65 & 66


STATTAuTO München Car sharing p. 52


tamyca gmbH Car sharing P2P p. 52





T-Mobile Telecom Providers p. 60





TuI Business Travel Services p. 65 & 66


vidofon Audio & video Conferencing p. 60

vodafone Telecom Providers p. 60

volkswagen car sharing p. 52


volkswagen Leasing Captive leasing p. 74



Zebra Mobil Car sharing p. 52

ITAlY


3 Italie Telecom Providers p. 60
























































Iniziativa Car Sharing Car sharing p. 52













































Tim Telecom Providers p. 60





vodafone Italie Telecom Providers p. 60




Wind Telecom Providers p. 60

NeTHeRlANDS























AXu verkeer & vervoer Mobility consulting p. 47

Balancia Mobility consulting p. 47







Business Lease Multimake Leasing p. 74







Co-maker B.v. (Mobility platform) Mobility management p. 47

Conclusion Mobility consulting p. 47








DTv Consultants Mobility consulting p. 47








Fleet & Mobility Consultancy Mobility consulting p. 47
























KLM Air p. 65 & 66


KPN Telecom Providers p. 60






Meerijden.nu Car pooling p. 52






Mobility Concept Mobility consulting p. 47

Mobility Mixx Mobility consulting p. 47

MoMa.Biz Mobility consulting p. 47


MyWheels Car sharing P2P p. 52






NS Hispeed Rail p. 65 & 66










Radius vCK Travel Business Travel Services p. 65 & 66


REISinformatiegroep bv Journey planning p. 55




Schiphol B2B Air p. 65 & 66







SkyTeam Air p. 65 & 66








Toogethr B.v. Car pooling p. 52



Travelcard Nederland Business Travel Services p. 65 & 66

TWINNER Telecom Providers p. 60

uPC Telecom Providers p. 60

vereniging voor gedeeld Autogebruik Car sharing p. 52





Wego Car sharing P2P p. 52

Wheels4all Car sharing P2P p. 52

Workaway Mobility management p. 47

XXImo Mobility management p. 47

Yoradius Mobility consulting p. 47


uNITeD KINGDOM


3SIXTY global Business Travel services p. 65 & 66



ADTRAv Business Travel Services p. 65 & 66

Advantage Business Travel Management Business Travel Services p. 65 & 66










APS group (Advanced Payment Solutions) Travel Expense p. 65 & 66







Atos Origin Journey planning p. 55

ATPI group / Corporate Travel Business Travel Services p. 65 & 66




Barclaycard Commercial Travel Expense p. 65 & 66


BMI (British Midland International) Air p. 65 & 66





British Airways Air p. 65 & 66

British Telecom Conferencing Audio & video Conferencing p. 60

BT (British Telecom) Telecom Providers p. 60

Business Travel Show/Business Travel Club Business Travel Services p. 65 & 66



Carplus Car sharing p. 52


Centaur Travel group Business Travel Services p. 65 & 66

Chambers Travel Management Business Travel Services p. 65 & 66







Click Travel Business Travel Services p. 65 & 66


Conference genie Audio & video Conferencing p. 60

ConTgo Mobility management p. 47

CWT Travel Institute Business Travel Services p. 65 & 66

CWT uK and I Business Travel Services p. 65 & 66






EasyJet Air p. 65 & 66






European Tour Operators Association (ETOA) Business Travel Services p. 65 & 66

Eurostar International Rail p. 65 & 66

Evolvi Rail p. 65 & 66

EyeforTravel Research Business Travel Services p. 65 & 66










gBTA Business Travel Services p. 65 & 66



getThere Business Travel Services p. 65 & 66





Heathrow Business Services Air p. 65 & 66

Heathrow Express Rail p. 65 & 66







HRg Corporate Services Business Travel Services p. 65 & 66


IHg Business Travel Services p. 65 & 66



Institute of Travel Management Business Travel Services p. 65 & 66



Jet Airfly Air p. 65 & 66

KDS Travel Expense p. 65 & 66



Kingston Telecom Providers p. 60

Knowledge Master uK Ltd Navigation & Telematics p. 60





Liftshare.com Car pooling p. 52

Loco2 Rail p. 65 & 66








MuLifts.com Car pooling p. 52

National CarShare Car pooling p. 52









OpTmo Business Travel Services p. 65 & 66







Portman Business Travel Services p. 65 & 66





Revenue by Design Travel Expense p. 65 & 66















The Advanced Travel Partner Business Travel Services p. 65 & 66





Travellinck Business Travel Services p. 65 & 66

Travelocity Business Business Travel Services p. 65 & 66

uniglobe Business Travel Services p. 65 & 66


virgin Air p. 65 & 66

virgin Media Telecom Providers p. 60




WhipCar Limited Car sharing P2P p. 52

Zip Car Car sharing p. 52



CONSULTINGintegrated Mobility services

Waiting for integrated multi-modal services

Mobility in a business environment consists of the offer, the implementation and the integration of different modal ser-vices to enhance the efficient productivity of employees. Not an easy task as there is a variety of possible solutions. To know what exists on the market and to streamline the integration and the administration of these mobility solutions in your corporate environment, you can turn to the expertise of mobility consultants.

If we take a look at mobility consultancy specialists today,

we see a difference in scope and in core business empha-

ses. Most mobility consultants are local experts, offering

services, expertise and advice at a national level. It is

quite clear that the complexity of issues like taxation, and

the difficult streamlining of mobility services across borders

are critical to this. Taxation is also a key element when we look

at where the demand for alternative mobility solutions have

become the most popular. No wonder that countries like The

Netherlands, Belgium or Switzerland where the taxation of pro-

fessional cars has increased in recent years, already number

some professional mobility consultants.

Local focus

Few of them are offering expertise on a regional or European

level. Only a few dedicated consultants, with the benefit of the

large international scope of their mother company or initi-

ated by an international organization, are able to respond to

international demands. Is this a problem for the corporate

client? At the moment probably not, as too many aspects of

today’s mobility offering are regulated at a local level, such as

public transport for example. As long as the mobility offering

in different countries is not incorporated into a wider interna-

tional view, supported by governments, it will remain difficult

to develop harmonized mobility throughout a single point of

contact or a one-stop-shopping concept. The good news is

that quite a number of municipalities in Europe, local entities

and national federations, have set up mobility points where

information can be obtained in terms of efficient mobility. But

these mobility points, often accessible on-line, are still concen-

trating on dissemination of mobility information rather than

trying to embed mobility change in practice.

Two types of consultancy

Looking at the core business of today’s mobility consultancy

experts, we see two different types of mobility consultancy

support. First there is the classic consultancy approach where

advice and information is offered to start a mobility initiative,

where key issues like setting up transparent in-house commu-

nication are addressed and where support is given regarding

the definition of realistic mobility targets in line with the busi-

ness strategy of the corporate client.

The second type of mobility consultancy, less common today

because of its complexity, is concentrating on a more in depth

approach , delivering expertise and even tools to manage not

only the set-up of the mobility project but also the implemen-

tation, administration and when possible the integration of the

chosen mobility services.

To conclude we can say that more and more mobility consul-

tancy are emerging, and with the trend to a more sustainable

business environment that incorporates a healthy work-life

balance, more consultants will arise in the future. Locally and

internationally. But it is clear that the current mobility services

offering still need to grow in recognition, maturity and inter-

national scope to be really valuable to the business needs of

corporate clients.

Steven Schoefs

Today we see two different types of mobility consultancy support : the classic consultancy approach where advice and information is offered, and a more in depth approach delivering expertise and tools to manage the implementation and follow-up of the mobility initiatives.

Please find the list of Mobility Consultants

on page 47.


CONSULTINGintegrated Mobility servicesinDuStry directory

COMPANY NAMe

Name (+ legal form): Athlon Mobility Consultancy

Street & number: Leuvensesteenweg 325/4

Zip code - City : 1932 Zaventem

Country: Belgium

uRl: www.athlonmobilityconsultancy.com

Phone: +32 2 7114500

General e-mail: [email protected]

Twitter:

ACTIVITY

Core activity: Mobility Consultancy en Mobility Management Mobility area: IT & communication

GeOGRAPHICAl COVeRAGe

Countries:

Presence:

MOBIlITY PRODuCT - SeRVICe - TOOl

Title: Momas (web application, focusing on employee, Mobility Scan, Mobility Audit)

uRl: www.athlonmobilityconsultancy.com

HQ CONTACT(S)

Name: Alexander PRINSSEN

Title: vice President

e-mail: [email protected]

Phone: +31 6 51304390

Name: Johan SERRIEN

Title: Director Mobility Operations


Phone: +32 474974921

BE DE FR NL IT uK

x x x x x x


Sustainable mobility on the riseToday, any corporation is confronted with many severe mobility related challenges, be it traffic congestion, transport cost increases, accessibility issues, insufficient parking spots, complex relocation, recruitment problems, environment policies or legal obligations... These economical, legal, social, cultural and ecological challenges lead to the emergence and development of sustainable mobility solutions dealing simultaneously with the optimisation of home-work travel, the daily mobility of staff and visitors, the specific mobility profiles of their employees, new partnerships with associate companies and/or public authorities and integrated mobility expense management.

Where mobility scans, audits, strategies and

policies are just the start, mobility man-

agement is the greater challenge where

smart technology can drive significant

change, moving the classic business travel

approach to the next level: integrated mobility management.

Integrated mobility management

Integrated mobility management is the ability to register,

arrange in an orderly manner and manage online in one place,

a variety of components and contracts which so far did not

exist or were managed separately by different teams with

different responsibilities within a company, typically resulting

in a loss of clear view on all mobility related agreements and

associated costs.

An optimal full integrated mobility management system simul-

taneously addresses:

a. The corporate request for correct aggregated information

The aggregation of data from multiple sources (lease vehicles,

kilometer / mobility allowances, parking costs, mobility cards,

public transport companies, car sharing, bike,…) and integra-

tion of customer and supplier interfaces leads to a single

source of data and expenses, enabling the mobility manager

to build a clear picture of the Total Cost of Mobility (TCM). The

cost element addresses two levels – the costs of the journey,

and the costs for processing (approval, reimbursement and

expense reports). Current state-of-the-art mobility cost moni-

toring systems enable an enterprise to master the expense

reimbursement process, directly connected to the accounting

system, complying with local regulations and create processing

cost savings up to 65% compared to manual methods (as still

Sophisticated advances in technology are set to facilitate integrated and smart mobility solutions.

MANAGeMeNTintegrated Mobility services


MANAGeMeNTintegrated Mobility servicesinDuStry directory

used in many organisations...). The ultimate version of a fully

integrated mobility management system should also centralize

the costs relating to visual communication and conferencing,

enabling the mobility team to continuously analyse and proac-

tively identify best opportunities and solutions for employee

efficiency, cost savings or planet protection.

b. The employee request for constant recommendation and

mobile communication

The fully integrated connectivity-mobility management system

gives access to the employee at the right moment to the right

information on all possible options, from video conferencing

to itinerary or destination information, via email, mobile SMS

or mobile apps. The system definitely needs to propose an

initial assessment of the necessity to travel as travelling for

the wrong reasons immediately and simultaneously produces

a cost and a loss of productivity. A sophisticated automatic

travel request module associated to the mobility policy must

first encourage employees to think twice about travel and

entertainment costs by giving online control of travel patterns

compared to policy guidelines. The spirit is one of minimizing

unnecessary travel and reducing costs while achieving business

objectives. From and environmental standpoint, some high-

tech oriented mobility management systems are already able

to check the scheduled travel request and automatically pro-

pose the most appropriate choice. BingMaps for example auto-

matically calculates the distance between two locations and

allows the system - in name of the line manager - to propose to

employees pre-defined transportation methods and encourage

alternative or multimodal travel options. We have to now see

the future of mobility being driven primarily by connectivity:

where all modes of travel are integrated and interoperable,

allowing business travelers to make informed judgements via

the touch of their smart phones, and the operators to have

seamless communication between systems.

Players and services

Several partial transport solutions already coexist across differ-

ent modes of transportation. But the advances in technology

are set to facilitate integrated and smart mobility solutions,

whilst leveraging the existing infrastructure with new concepts

and business models.

Telecom operators, transport operators, technology solutions

providers, payment handlers, online booking agencies, car

manufacturers, fleet and leasing companies, business travel

companies, all start capturing a part of the gigantic mobility

cake.

They have to make an individual choice of either creating/

integrating a partial integrated business model such as “Indi-

vidual Mobility Service”(e.g. velib service), “urban Mobility”

(e.g. Siemens infrastructure), “Personalised Mobility” (e.g. Mu

by Peugeot) or developing/implementing a total integrated

mobility business model on the example of MoMas from Athlon

Mobility Consultancy. This total integrated business model

being the one which incorporates all of the key stakeholders in

the provision of travel and mobility services, specifically trans-

port operators, technology solution providers, online booking

agencies, telecom operators, payments handlers, and increas-

ingly electric vehicle and telematics providers.

Big change is definitely under way as by fully integrating the

short and long-distance transportation. business, the new

mobility Integrators are taking transportation solutions to the

next generation.

Filip Van Mullem

Integrated mobility will allow business travelers to make informed decisions

Please find the list of Mobility Management companies on page 47.


CO

NS

ULT

ING

MA

NA

Ge

Me

NT

COMPANY HQ Be FR Ge IT Nl uK uRl

Alphabet germanywww.alphabet.com/product-services/alphacity

American Express Travel united States https://businesstravel.americanexpress.com

Annaways Netherlands www.annaways.com

Athlon Mobility Consultancy Belgium www.athonmobilityconsultancy.com

BCD Travel united States www.bcdtravel.com

BNv Mobility (Annaway) Netherlands www.bnvmobility.com

Citroën France www.multicity.citroen.fr

Co-maker B.v. (Mobility platform) Netherlands www.co-maker.com

ConTgounited Kingdom

www.contgo.com/products/mobile-travel-assistant/

HPI Fleet & Mobility gmbH germany www.hpifleet.com

MobileXpense Belgium www.mobilexpense.com

Peugeot France www.mu.peugeot.fr

Traject-Mobility Management Belgium www.traject.be

Workaway Netherlands www.workaway.nl

XXImo Netherlands www.xximo.com


Accenture united States www.accenture.com

Advier Netherlands www.advier.nl

ALD Automotive France www.aldautomotive.fr/green-is-blue.aspx

Alphabet germanywww.alphabet.com/product-services/strategic-management/mobility-management

Arval France www.arval.com

Athlon Mobility Consultancy Belgium www.athlonmobilityconsultancy.com

AXu verkeer & vervoer Netherlands www.axu.nl

Balancia Netherlands www.balancia.com

BNv Mobility (Annaway) Netherlands www.bnvmobility.com

Conclusion Netherlands www.conclusion.nl

Deloitteunited Kingdom

www.deloitte.com

DTv Consultants Netherlandswww.dtvconsultants.nl/Themas/Mobiliteitsmanagement.aspx

EPOMM Belgium www.epomm.eu

Ernst & young united States www.ey.com

Fleet & Mobility Consultancy Netherlands www.mobiliteitexpert.nl

Fleet Competence Switzerland www.fleetcompetence.com

Fleetvision Belgium www.fleetvision.biz

HPI Fleet & Mobility germany www.hpifleet.com

klima:aktiv Austria www.klimaaktiv.at

KPMg Switzerland www.kpmg.com

LeasePlan Netherlands www.leaseplan.com

Mobilitas Belgium www.mobilitas.be

Mobility Concept Netherlands www.mobilityconcept.nl

Mobility Mixx Netherlands www.mobilitymixx.nl

MoMa.Biz Netherlands www.moma.biz

Mu by Peugeot France www.mu.peugeot.fr

Multicity by Citroën France www.multicity.citroen.fr

PwCunited Kingdom

www.pwc.com

Sixt Mobility Consulting germany www.mobility-consulting.com

Traject Belgium www.traject.be

vlaams Instituut voor Mobiliteit Belgium www.vim.be

Yoradius Netherlands www.yoradius.com


Welcome to the Age of Sharing Remember the Summer of Love? Or the Decade of Greed? If you do, you’re old enough to have lived through 1969 and the 1980s, respectively. The era we’re living in now does not yet have a name, but here’s a suggestion. When you’re updating your status on Facebook, or looking up old and new colleagues on LinkedIn, whether you’re car-pooling or office-sharing you’re engaging in one of the increasingly numerous collaborative efforts that may help label this the Age of Sharing.

The collaborative urge will continue to generate ever more interesting experiments in the mobility sector.

integrated Mobility servicesinDuStry directory ShArING

Social scientists often raise the spectre of a modern

world plagued by rampant individualism: self-

interest is the only motivator, and ‘society’ does

not exist. The truth is more complicated - and more

hopeful. Like desert flowers after a storm, interest-

ing new models of collaboration are springing up throughout

every field of human experience. Perhaps the best-known

example are the social media that we all seem to be engaged

in these days. Made possible in part by the advances in com-

puter technology, this ‘social’ impulse has also infused certain

business models.

The post-modern feel

But there’s no two ways about it: the current drive towards

increased cooperation is rooted in two negative drivers. Firstly,

the economic crisis has exacerbated the ever-present need

for businesses to cut costs in order to stay competitive. And

secondly, increased demand has ensured that the price of oil

and other raw materials has continued to increase, in spite of

the economic crisis.

And yet, a few factors favouring collaborative business models

have a definitely post-modern feel. For one, the ‘demateriali-

sation’ of consumption: we consumers are getting better at

separating the desire to buy a product (say, a car) from the

need to use a service (i.e. make a trip). And for another, the

increasingly easy option, thanks to the internet, of ‘cutting out

the middle man’.

All of these factors combine in the world of mobility and

transport, which as a consequence is changing fast as a conse-

quence of the drive towards cooperation, sharing and network-

ing - perhaps more rapidly than any other business sector.

Perfect storm

This perfect storm is caused by the economic crisis, the

resource crunch, technological advances and changing atti-

tudes towards ownership. It is apparent in a multitude of plans,

projects and schemes that are trying to formulate alternatives

to the old, expensive way of doing things. Some of these plans

will fail, others will survive - which makes this a very interesting

and exciting time for anyone involved in mobility and transport.

Join us as we explore the laboratory of the future that is

the mobility sector of today. Which forms of car-sharing are

popular? Which will survive? Are schemes like telecommuting

and teleconferencing efficient ways to save time, money and

the environment, or are they nothing but hot air? What are the

comparative advantages and disadvantages of car-sharing,

ride-sharing, car-pooling, etc.? One thing seems certain: the

collaborative urge will continue to generate ever more interest-

ing experiments in the mobility sector. When they do, we will

be the first to tell you all about them!

Frank Jacobs

Please find the list of Mobility Sharing services on page 52.


Sharing a car, the next big thingCar-sharing schemes are springing up all over the planet. Although barely a decade has gone by since the idea first made its appearance, various tradi-tional and new automotive suppliers believe it is worth getting involved. But there remains one great unknown - can this concept turn in a profit?

Car-sharing, carpooling, P2P car-sharing, ride sharing: all new business models focusing on usage rather than ownership.

Car clubs and car shar-

ing schemes seem to be

announced somewhere

in the world almost every

day. Some are start-ups

with own fleets, other are web-based,

enabling private individuals to rent their

cars between themselves. This system

has come to be known as P2P (peer-

to-peer). Others still are new ventures

from some of the long-established

car-rental giants, leasing companies and

car manufacturers, all wishing to have a

share of this new pie. But it is uncertain

if any of these businesses are actually

making any profit yet. The key, every-

body agrees, is attaining critical mass.

But just why has car-sharing taken

off? One reason is the growing aware-

ness of environmental pressures and

resource constraints, which exert their

own impact on the automotive industry.

In many areas, consumers are reject-

ing traditional models of ownership

in favour of access to and use of cars,

which is why it is no surprise that the

car-makers themselves want to get in

on the act. We are seeing a fundamental

shift in mindset, not just a trend that

CARPOOLINgIn classic carpooling schemes, the objective is to bring drivers and passengers together so that they can arrange their future trips. It demands long term planning and is particularly focused on repeated rides between fixed destinations. Dynamic ridesharing is a carpooling scheme where drivers and passengers can find each other via a communication platform to share a ride, on a last minute and real time basis. The platform detects trips and finds matches without driver intervention. On top of this, as the system is less controlled than other forms of carpooling, drivers are rated based on evaluations.

P2P CAR-SHARINgFrom neighbour to neighbour. The peer-to-peer car-sharing model is much cheaper, as the organizer does not have to spend large sums on a fleet of vehicles. In this approach, companies become facilitators, so that individual members rent cars to and from each other. In peer-to-peer car-sharing, the owner of the car is responsible for the success of his or her own business.

CAR-SHARINgCar sharing is a system in which a number of cars are put at the mem-bers’’ disposal at several locations in the city (or cities). A well-developed, professional car sharing concept can appeal a wide audience. As a member, you pay a fee and then you are billed monthly, according to use. The car sharing organization takes care of all the rest.


integrated Mobility servicesinDuStry directory ShArING

will evaporate in a couple of years. Car

manufacturers also see this as a fact of

life and want to stay ahead of the game.

Car clubs have leaned heavily on envi-

ronmental messages in their marketing,

with claims that one of their cars has

the potential to take numerous private

cars off the roads altogether (claims of

one car-share vehicle removing as many

as twenty private cars have even been

made...). To an extent, this message has

worked. But what has really made a dif-

ference is the global financial crisis.

The market for car clubs and shar-

ing schemes is predicted to grow very

quickly, some estimates indicating that

it could be worth more than 4 million

Euros (4bn dollars) in America and in

Europe by 2016, and as much again in

Asia.

Innovators

As long ago as1978, the Center for

Positive use (better known as Taxistop)

was founded as a non-profit organiza-

tion in Belgium. It has been active ever

since under the motto “‘more with

less”’. The purpose of Taxistop is to

set up projects that will improve the

use of existing goods and means. And

Car-sharing schemes are springing up all over the world. Younger people in particular are willing to try these new transportations forms.

In Europe, a new dynamic car sharing

project is being created by the vIM

(Flemish Institute for Mobility, Belgium)

and various European partners.

Share of the pie

Car-sharing is getting more popular,

but it is and will remain just one slice

of the pie. Leasing and rental are much

bigger markets, especially in the B2B

environment. However, leasing compa-

nies such as Alphabet, Arval, short term

rental companies like Hertz or Europcar

and car manufacturers including BMW,

volkswagen and Daimler are offering

car-sharing schemes throughout Europe.

Even if car-sharing is still a relatively

new phenomena, it is extraordinary

to see the number of initiatives taken

throughout Europe and the rest of the

world, both by start-ups and established

players. The plain fact is that more and

more people appear to be willing to

abandon their car ownership in favour

of usage, especially the younger com-

munity. Whether it will be car-sharing or

another product in the same vein that

will be able to convince the business

world is a question yet to be answered.

Time will tell.

Caroline Thonnon

since that date, many services have

been established (Carpool, Schoolpool,

Eventpool, Eurostop, Home Exchange,

Airstop, Cambio…).One of the biggest

car-sharing networks in the world,

Zipcar, was founded around a decade

ago. The largest such organization in

the world, with over 700,000 members

and 9,300 vehicles in urban areas and

college campuses throughout the uS,

Canada, the uK and Spain, Zipcar offers

more than 30 makes and models of self-

service vehicles by the hour or day to

residents and businesses looking for an

alternative to the high costs and hassles

of owning a car.

The traditional car-sharing model has

high fixed costs. To cover the costs of

owning and servicing the fleet, and

make any profit, cars need to be rented

out for at least 50% of the time - on a

24 hour basis. In London, for instance,

the night-time use of Zipcars by public-

sector employees removes some of the

pressure to rent them out at all times

during the day.

And in the uS, a ridesharing app called

Zebigo sets up carpools. The idea is

that passengers reimburse the driver for

petrol and pay the company per trip.



office sharing,a new realityIf there has been one highly visible consequence of the explosion in communications technology, it is in the area of where people work. While going the office every day for a nine-to-five working day may still be the norm, it is by no means still universal. We look at why shared offices are becoming so popular.

It is an unavoidable fact that renting or owning office

space can be a very costly affair. And cost is therefore

one of the reasons why companies are increasingly opting

for the ‘remote’ option. Cost and flexibility go hand in

hand – lease contracts come with fixed durations, tempo-

rary rented offices do not…

Speaking at the recent Smart Mobility forum, Jascha Dix-Huijts

of communications services provider KPN outlined how his

company had approached the issue. Do we need an office, and

if so how and when?, is the question which companies should

be asking themselves. He also pointed out that almost 15% of

office buildings in the Netherlands are empty.

Towards mobility

The best known name in ‘temporary office’ solutions is prob-

ably Regus. The vision of founder Mark Dixon, when he opened

his first ever centre in Brussels around two decades ago, has

been clearly demonstrated by the fact that there are now well

over 1,000 centres across the globe. These are now extending

into airports and, in a recent initiative, railway stations. Nothing

can more precisely illustrate the importance of remote working

solutions within the entire mobility chain.

A major technology company, Cisco, was a pioneer in setting

up ‘Smart Work Centres’ in Amsterdam, enabling employees

of many companies to benefit from a fully operational work

space, even though it was not in their own company prem-

ises. Bas Boorsma, also peaking at the Smart Mobility forum,

explained that these centres have become the third major

place in which work can be carried out after the office and

home. But temporary office solutions do not offer an alterna-

tive just to ‘the office’, but also to travel. They add another

dimension in the choice options, and especially in a world in

which private life and work are blending together. People can

now choose to travel if they want to in order to work, rather

than travelling ‘by default’.

Tim Harrup

SHARINg THE SHARED OFFICES… The concept is moving so fast that even the concept of shared offices themselves is further evolving. SilverSquare, with shared office centres in Brussels and Antwerp, is an example of a company which has introduced what could be described as ‘hot desking’ to the temporary office solution. There are no rented serviced offices, but a number of work-stations comprising some small offices and some shared rooms with work desks separated by partitions. SilverSquare members simply arrive, select a vacant station, sit down, plug into the internet and phone, and work.

TOP 3 SAvINgS AREAS THAT WILL NOT uNDERMINE gROWTH

At Silversquare, members choose an unoccupied desk.

Source: Regus Business Confidence Index - Issue 6



integrated Mobility servicesinDuStry directory ShArINGS

hA

rIN

G

PRODuCT COMPANY HQ Be FR Ge IT Nl uK uRl

CAR POOlING

Avego Avego Ireland www.avego.com

Carpooling.com Carpooling.com germany www.carpooling.com

ride4cents e-carpool Network Europe Poland www.e-carpool.eu

Flinc flinc Ag germany www.flinc.org

Liftshare Liftshare.com united Kingdom www.liftshare.net

Meerijden Meerijden.nu Netherlands www.meerijden.nu

MyLifts.com MuLifts.com united Kingdom www.mylifts.com

National Carshare National CarShare united Kingdom www.nationalcarshare.co.uk

Roadsharing.com RoadSharing.com Italy www.roadsharing.com

Carpoolplaza Taxistop Belgium www.carpool.be

Toogethr Toogethr B.v. Netherlands www.toogethr.com

CAR SHARING

ALD Sharing ALD Automotive France www.ald-sharing.fr

AlphaCity Alphabet germany www.alphabet.com/alphacity

Arval Autopartage Arval France www.arval.fr

Avis on demand Avis Budget group France www.avisondemand.fr

DriveNow BMW germany www.drive-now.com

Book N DriveBook-n-drive mobilitätssysteme gmbH

germany www.book-n-drive.de

BCS Bundesverband CarSharing germany www.carsharing.de

car2go Daimler - Europcar germany www.car2go.com

Carbox Carbox France www.carboxservices.com

CarPlus Carplus united Kingdom www.carplus.org.uk

Citycarclub City Car Club Finland www.citycarclub.fi

Citycarclub City Car Club united Kingdom www.citycarclub.co.uk

Car2go Daimler germany www.car2go.com

Dégage DE gedeelde Autovloot gent vzw Belgium www.degage.be

Carsharing.at Denzel Drive Austria www.denzeldrive.at

Flinkster Deutsche Bahn germany www.flinkster.de

Drive Carsharing Drive Car Sharing Netherlands www.drive-carsharing.nl

DriveNow BMW germany www.drive-now.com

EMILEMIL e-Mobility Sharing gmbH

Austria www.fahre-emil.at

evjump evjump Belgium www.evjump.eu

goCar goCar CarSharing Limited Ireland www.gocar.ie

Covoiturage.pro greenCove France www.covoiturage.pro

greenWheels greenWheels Netherlands www.greenwheels.com

Hertz On Demand Hertz France www.hertzondemand.com

ICS Iniziativa Car Sharing Italy www.icscarsharing.it

Teilauto Mobility Center gmbH germany www.teilauto.net

Mobility.ch Mobility International Switzerland www.mobility.ch

Move About Move About Norway www.moveabout.net

Stadtmobil Stadtmobil.de germany www.stadtmobil.de

Stattauto STATTAuTO München germany www.stattauto-muenchen.de

Autolib' Syndicat mixte Autolib’ France www.autolib-paris.fr

Cambio Taxistop Belgium www.cambio.be

Autodatevereniging voor gedeeld Autogebruik

Netherlands www.autodate.nl

Quicar volkswagen germany www.quicar.de

Zebra Mobil Zebra Mobil germany www.zebramobil.de

Zip Car Zip Car united States www.zipcar.com

CAR SHARING P2P

Autonetzer Autonetzer gmbH germany www.autonetzer.de

Buzzcar Buzzcar, Inc. France www.buzzcar.com

CitizenCar CitizenCar France www.citizencar.com

123covoiturage.fr Comuto France www.covoiturage.fr

BlablaCar Comuto united Kingdom www.blablacar.com

BlablaCar Comuto Spain www.blablacar.es

Coivoiturage.fr Comuto France www.covoiturage.fr

Deways Deways France www.deways.fr

Djengo Djengo SPRL Belgium www.djengo.net

Flexidrive Flexidrive Sweden https://flexidrive.se

green Monkeys green Monkeys SAS France www.greenmonkeys.com

Livop Livop France http://livop.fr

PendlerportalMarktplatz Lüneburger Heide Internet gmbH

Luxemburg http://luxemburg.pendlerportal.de

MyWheels MyWheels Netherlands www.mywheels.nl

Rent-n-Roll rent'n'roll internet gmbH germany www.rent-n-roll.de

SocialCar Social Car, S.L. Spain www.socialcar.com

Tamyca tamyca gmbH germany www.tamyca.de

Taxistop Taxistop Belgium www.taxistop.be

Autopiavlaams steunpunt voor particulier autodelen

Belgium www.autodelen.net

voitureLib voitureLib France www.voiturelib.com

Wego.nu Wego Netherlands www.wego.nu

Wheels4all Wheels4all Netherlands www.wheels4all.nl

WhipCar WhipCar Limited united Kingdom www.whipcar.com


jOUrNey pLANNINGintegrated Mobility services

Multimodal journey planners key for european mobilityThe ideal definition of multimodal journey planning will be each journey planning provider’s own: in terms of transport modes, of geographic coverage, of delivery channels, of information presentation, etc. In the generic definition, a Euro-pean multimodal journey planner is an IT system able to propose a set of one or more transport services answering at least the question “How can I go from location A to location B at a given departure/arrival date and time and under which conditions”. The most common point of access to such a journey planner is via a specific web service.

Multimodal travel is a key part of the European

Commission’s strategy for the future of trans-

port. The promotion of innovative, multi-modal

journey planners is a priority since 2011 when

the Commission conducted a study “Towards a

European Multimodal Journey Planner”, revealing the following

first findings:

> a multimodal journey planner is a strong tool for promoting

modal shift,

> rail and terrestrial public transport are central pillars of a

European multimodal journey planner while road, air and fer-

ries appear as further important modes,

> journey planning is often tightly interwoven with buying a

ticket and with on-trip information. The overlap between

these situations will further increase with the rise of mobile

devices,

> data reliability is a prime need,

> organisational issues are most challenging,

> the role of the European Commission should be to establish

a legal framework and promote standardisation.

Vision

The vision is that multimodal journey planning is a service to

citizens, delivered by many actors, in a non-exclusive way. Any

actor has access to data for journey planning on any network,

allowing different business models to co-exist and fostering

the emergence of a variety of services, public and private, that

will address a large variety of user needs. Open data access

does not exclude fees for data access, and conditions of use.

However, fees and conditions must be limited, justified and

must ensure fair competition among transport operators and

third-party operators.

A European integrated multi-modal journey planner not a reality in the near future…


jOUrNey pLANNINGintegrated Mobility servicesinDuStry directory

Policy recommendations

1. Regulate the access of journey planning providers to data

produced by public authorities and by commercial opera-

tors of transport services and facilities. It is recommended

to use a legislative instrument for implementing open

data access.

2. Progressively extend the scope of legislation on data

access. Starting from the core of scheduled terrestrial

collective transport, it is recommended to progressively

extend the scope of content especially towards air trans-

port, road traffic and parking data, real-time data, and

towards fare and ticketing information.

3. Coordinate EC policy on different transport modes and

on data access. Ongoing developments of particular

relevance in the context of multimodal journey planning

are the TAP-TSI regulations, regulation on information on

air transport through computerised reservation systems,

increasing availability of road traffic and parking data.

4. Support Member States, local authorities and industry in

the production of data that does not exist today. gaps

in data coverage must be completed in a way that is

economically efficient and that ensures that all data are

subsequently maintained up-to-date. It is recommended

to give the initiative for completing gaps in data coverage

to decentralised public and private stakeholders in mul-

timodal journey planning, who are better suited for con-

ducting the task according to specific political priorities

and economic conditions, and who should be supported

by the EC.

Technical recommendations

1. Ensure technical interoperability of data from different

sources. The core public transport data set for Eu-wide

interoperability of journey planning services are shared

reference data on “stop areas” as defined by IFOPT. It is

recommended to define IFOPT as mandatory standard

for these reference data, and to ensure proper coordina-

tion of how IFOPT is applied by each Member State.

2. Monitor the compliance to the rules concerning data

access. Legal means for enforcing the implementation of

the rules on data access will be given by usual infringe-

ment procedures.

3. Define budget needs for upcoming EC finance programs.

It is recommended to assess the opportunity of financial

support by the EC especially for creation of data cover-

age where it does not exist today, for technical adapta-

tions to existing systems in order to ease the migration to

standard formats and for projects that address the issues

related to the future extensions of open data access in

the areas of fare and booking data, real-time data, etc.

Journey planning challenge

vice-President Kallas launched a challenge on 6 June 2011 to

submit either solutions of European (at least cross-border)

multi-modal journey planners, or innovative ideas that would

allow the development of such truly European and multimodal

tools. The European Commission received 28 submissions of

journey planners, out of which 12 were shortlisted to be put

to the vote. Commenting on the results of the vote, Transport

Commissioner Siim Kallas said: “I strongly believe that these

winners, but also all other participating projects, will help to

widen the choice of multi-modal travel for all Europeans. This

contest has also confirmed the remaining challenges ahead,

and most notably the need for opening up access to travel

data”. But, as he added, a journey planner allowing customers

to plan door-to-door journeys across Europe, using different

modes of transport, with just a few clicks of a mouse, will not

become a reality in the near future…

Filip Van Mullem

Private-public multi-modal journey planners emerge in all major European countries

Shortlisted journey planners: http://ec.europa.eu/trans-port/its/multimodal-planners/files/list-of-journey-plan-ners_en.pdf

winning journey planners: http://ec.europa.eu/transport/its/multimodal-planners/index_en.htm

Source: http://ec.europa.eu/transport/its/studies/doc/2011_09-multimodal-journey-planner.pdf

Please find the list of Journey Planning services on page 55.


jOU

rN

ey

pLA

NN

ING


Atos Originunited Kingdom

www.transportdirect.info/Web2/Home.aspx

DB vetrieb gmbH germany www.bahn.de

Delfi - DB vertrieb gmbH germany www.delfi.de

Eu Spirit germany www.vBBonline.de

Integraunited Kingdom

www.integra-travel.eu

NMBS-SNCB Belgium www.b-rail.be

REISinformatiegroep bv Netherlands http://9292.nl/en

RouteRank Ltd Switzerland www.routerank.com/fr

SBB Switzerland www.sbb.ch

Tgv Europe France www.tgv-europe.com/en/


remain ahead of all recent mobility developments, innovations, awards, definitely leading to a new integrated world of services

and tools, combining the expertise of the travel, it & Communication and Fleet industries.



IT & COMMUNICATIONtHe Mobility circleinDuStry directory

the New World of Work gaining popularity

The New Way of Work is a concept which is almost here to stay. A quick helicopter view of the main elements and some of the benefits for employers and employees.

What has happened to make the New World

of Work a reality is a genuine shift in mind-

set, and in company cultures. Work is no

longer measured in terms of the amount

of time spent in the office, but in terms

of achieving the results required. In general terms, employees

are given far more freedom to organise the way they work,

and where they work. The most forward-looking companies

in this new domain are positively encouraging – if not actually

demanding – that employees carry out some of their work from

home. One day a week at least is the norm for the pioneers.

To make this possible, the employee has to be provided with

a certain amount of technological help. A mobile phone and a

portable computer are obvious, but the connectivity aspect –

with colleagues and clients – is now crucial. If a call comes in to

the office, it has to be re-routed instantly and seamlessly to the

employee. And conversations with colleagues may be confi-

dential, and need to be secured. The major IT suppliers now

have systems making all of this possible.

What about the office…?

With less time spent in the office, it is now becoming normal

for companies to decrease the amount of fixed office space

they occupy. Major space reduction plans are in operation,

saving money for those companies going down this route. And

the office space which is still required is changing in the way it

is laid out. gone are the individual permanent desks, replaced

by shared workstations, often on a first come first served

basis. Alongside the desks are a number of other features:

cubicles for short term very private working, lounge areas for

meetings between colleagues with a more informal feel than

used to be the case, coffee corners and of course conference

rooms. These are now brimming with technology, huge video-

conference screens demonstrating the ‘New Way of Meeting’…

These facilities connect with employees who may be at home,

or in a different city, or on the move, in the NWoW everybody

can be part of the conference.

Temporary work centres…

These are the third piece of the ‘location’ jigsaw. It is now

possible to find a fully equipped workspace almost anywhere,

enabling travelling executives to find all the facilities they may

need, just as they may have in the office or at home, while on

the move.

… and mobility

The other main element of the NWoW involves how employee

mobility is assured. Corporate environmental goals mean that

ecologically-friendly travel is a requirement, and this means

using trains and other forms of public transport whenever

possible, flying less, and optimising car travel. This last point

is seen in smaller-engined, lower consuming cars, car sharing,

electric cars when possible, bikes and scooters.

Tim Harrup

THE CHALLENgES AND THE BENEFITSFor a company to embrace the NWoW requires a different style of management. Management now has to transform itself into genuine leadership which inspires colleagues to produce even better work, and which gives them the benefit of trust. Because if an employee can choose how and when to work, this implies that he is trusted to do his job correctly. But from these challenges come benefits. It has been found that employees are happier, less stressed, more motivated and more likely to work as a team. On top of this are the financial savings for the company in office space and travel and, it has also been found, improved productivity.

Work whenever you want, the 9-5 presence requirement is a thing of the past

Please find the list of Communication, IT & Telematics services on page 60.


Video-conferencing, green and cost-efficient

Video-conferencing is one of the major pillars of the ‘New Way of Work’. Previously, jumping into a car / train / plane was the only way of holding a face-to-face meeting with colleagues or clients. Now, this is the old fashioned way…

IT HAS TO BE EASYIf a certain scepticism regarding the simplicity (or otherwise) of video-conferencing may have subsisted, this has rapidly been addressed by the major suppliers. Recognising that employees will only use systems if they are simple, and that companies will only buy these systems if their employees actually use them, suppliers offer coaching and other forms of training. It is also a reality that while video-conferencing can clearly help a company save money on its travel budget, this is only true, once again, if the equipment is used, and provides a genuine return on investment.

In modern video-conferencing rooms, the impression is of real physical presence

The image many people

have of video-conferencing,

however, may also be old

fashioned. A cumbersome

process requiring every-

one to make their way to the company

video-conference room, followed by a

long-winded process to connect this

room to another of the company’s

rooms in another city or country…

provided both have exactly the same

system of course!

Cinema quality

Thankfully, all of this has evolved, along

with the grainy images and hit-and-

miss sound. The newer versions of the

technology also include touch-screens

in a video room, so there is no more

long dialling process. The major equip-

ment suppliers now also provide high

quality image and sound quality. This

is not just ‘stand alone’ quality but

includes techniques which would be at

home on a cinema set: a camera which

automatically detects who is speaking

and zooms onto that person, who then

appears ‘full screen’ on the screens at

both ends. The same goes for what is

known as full stereo HD voice. Just as

the camera follows the person speaking,

the microphones ‘follow’ them around

the room if they walk about, transmit-

ting the sound from the appropriate

speaker, adding to the impression that

people are all together in the same

room. This impression is also enhanced

by some companies which decorate

their video-conference rooms around

the world identically. It really is possible

to believe that the people on the screen

are simply sitting at the other end of the

desk!

Video on the move

If the equipment in dedicated company

video-conferencing rooms has evolved,

this does not mean that this is the

only solution. Suppliers of temporary

work places such as office centres are

increasingly offering video-conference

rooms for hire. And advances in technol-

ogy mean that the various hardware,

software and network options can now

also be linked. So contacts across the

whole world are potentially within reach.

All you have to do is agree on the time…!

If you are on the move, though, even

this offering may not suit. Which is why

the very latest technology enables peo-

ple to take part in a video-conference

via their tablet or smartphone. You may

not get the quality described above, but

you are at least connected!

Tim Harrup(p

hoto

: Pol

ycom

)



IT & COMMUNICATIONtHe Mobility circleinDuStry directory

navigation,choose your co-pilotSince the first navigation systems came to the market in the 80’s the concerned technology improved tremendously. Your GPS no longer needs to limit itself to a single location, it can guide you in all kinds of ways to a wide array of des-tinations.

Our personal and pro-

fessional lives put us,

sometimes for up to

50% of our time, on

the road. But our road

network is changing constantly and our

time schedules get tighter every day.

But big road maps and other atlases are

out of the question. We want our route

calculation quick, handy and, above

all, loud and clear. And because not all

gPS-users desire the same outcome, our

navigation systems adopt themselves

easily.

Portable systems…

Portable navigation systems are getting

more and more popular these days at

the expense of the fixed navigation sys-

tems. Of course the price of these port-

ables is one of their key trump cards,

just like the technology they use. On top

of this you can take a portable system

anywhere, move it from one car to the

next and even make use of it in differ-

ent modes of transport. 3D-maps with

depiction of the actual buildings, voice

command, top speed measurement and

fixed speed traps are all to be found

Because of the user-friendliness portable navigation systems are getting more and more popular these days at the expense of the fixed navigation systems.

on the modern portable systems. And

the latest novelties only expand their

field of activity: road lane aid, itineraries

with stop-overs, traffic density warning,

ecological itineraries (less fuel consump-

tion) and even worldwide maps. You

can choose the voice that guides you,

connect your mobile through Bluetooth

and gain access to traffic information

thanks to the RDS-TMC-radio network.

Even an internet connection is possible.

No wonder a lot of manufacturers have

advanced wireless applications and

data on traffic information, speed traps,

weather, fuel prices and the status of

your next flight to catch. Interesting if

you combine car and plane. For those

who would like to add the public trans-

port some systems even offer a specific

service detailing the different bus and

other lines to calculate your best itiner-

ary. Other systems are developed to be

used on foot by providing very realistic

images.

Consequently the choice is vast and

the innovation solutions on offer can

make a difference. That is why you

often receive the necessary software

to synchronise your gPS with your

computer and start downloading differ-

ent applications like new and improved

road maps. gesture recognition is new,

as is a FM-transmitter that relays the

sound of your navigation system to

your onboard hi-fi for a better sound

quality.


on-board solutions

The on-board systems remain quite

popular though, even if they cannot

offer the same speed of adaptation

as portable systems. They do offer

some undeniable advantages like a

perfect integration of the system in

the dashboard that more often than

not combines with an infotainment

system including radio, mobile phone

and navigation. The displays are often

bigger, better and with a 3D-option.

On this level different systems co-exist,

systems working through cd-rom,

others with dvd and some even with

hard-disks. Some systems are limited

to simple arrow-indications and need a

regular update, others get their updates

automatically via satellite information

and use the RDS-TMC radio waves to

take into account all traffic information.

In this last case the resulting maps are

often very precise with depiction of the

buildings themselves, clear guidance, a

choice of different routes among which

an ecological one, and the announce-

ment of the speed limits. Of course the

newest systems make use of an internet

connection via the SIM-card of your

The biggest navigation novelty of the last years is the navigation by phone.

mobile phone allowing you to download

the navigation details wherever needed.

Looking for a nearby restaurant? Surf

the net, make your reservation with the

connected mobile phone an be guided

via the shortest route to the front door.

The use of internet also allows the

system to make use of the images from

google earth from either your actual

position of the destination. You can even

plan your route via google Maps and

transfer it directly to your navigation

system. In short, the possible combina-

tions of internet and mobile navigation

are countless.

Use your smart phone

The biggest navigation novelty of the

last decade is of course the navigation

by phone. Smart phones and different

communication devices of that kind

often dispose of navigation applications.

Phones with integrated gPS and receiver

offering navigation via a link with the

operator, gPS-receivers that can be

wirelessly attached to a smart phone or

mobile device, memory-sticks or appli-

cation of all kinds, the choice is simply

huge. Because of their internet connec-

tion the information they offer is often

reliable and up-to-date, and it allows

these systems to search for companies

or stores, plan routes with stop-overs

and display all of this on the appropriate

map.

The future?

Navigational systems never cease to

evolve. Tomorrow different devices (and

thus cars) will be able to warn each

other for danger or traffic problems

ahead. Pointing the phone at a museum

will result in all possible information

on the exhibition of that moment. The

gearbox of your car will be optimised

for the calculated route and in a city

the navigation system can tell you all

you want to know on what is happen-

ing wherever you pass by. The biggest

novelty of the future however, will be the

form of our navigational applications.

Many makers are concerned with our

safety and are developing systems that

use laser projection and enhanced real-

ity applications. A clear proof, if needed,

that our navigation systems are awaiting

a bright future.

Nathalie Pierard



IT & COMMUNICATIONtHe Mobility circleinDuStry directoryIT

& C

OM

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AuDI & VIDeO CONFeReNCING

Arkadin France www.arkadin.com

British Telecom Conferencing united Kingdom www.btconferencing.co.uk

Conference genie united Kingdom www.conferencegenie.co.uk

Lifesize united States www.lifesize.com

Microsoft germany www.microsoft.com

PgI Ireland www.pgi.com

Polycom united Kingdom www.polycom.com

Powownow - via-Box vox united Kingdom www.powwownow.co.uk

Talk & vision (KPN) Netherlands www.talkandvision.com

Tata Communication united Kingdom www.tatacommunications.com

Telepresence - Cisco - Tandberg Belgium www.telepresence.eu

TPEX Netherlands www.tpex.eu

vidofon germany www.vidofon.de/en/

vidyo France www.vidyo.com

WEBEX - Cisco Netherlands www.webex.co.uk

TeleCOM PROVIDING

3 Italie Italy www.tre.it

Base Belgium www.base.be

Belgacom Belgium www.belgacom.be

Bouyges Telecom France www.bouyguestelecom.fr

BT (British Telecom) united Kingdom www.bt.com

E-Plus germany www.eplus.de

France Telecom France www.orange.fr

Free France www.free.fr

Kingston united Kingdom www.kcom.com

KPN Netherlands www.kpn.nl

Mobistar Belgium www.mobistar.be

O2 germany www.o2online.de

O2 united Kingdom www.o2.com

SFR France www.sfr.fr

Tim Italy www.tim.it

T-Mobile germany www.t-mobile.de

TWINNER Netherlands www.twinner.nl

uPC Netherlands www.upc.nl

virgin Media united Kingdom www.virginmedia.com

vodafone germany www.vodafone.de

vodafone Italie Italy www.vodafone.com

Wind Italy www.wind.it

NAVIGATION & TeleMATICS

AdQuest united Kingdom www.mapquest.co.uk

AlertDriving Canada www.alertdriving.com

Bynx united Kingdom www.bynx.com

ERTICO Belgium www.ertico.com

Fleet&DriverCare Belgium www.fleetanddrivercare.be

Frotcom International Portugal www.frotcom.com

garmin united Kingdom www8.garmin.com/solutions/

geoManager (Trimble) germany www.trimble.com/gps-fleet-tracking

go-mobile Belgium www.go-mobile.be

google Maps Ireland http://maps.google.com

Harman germany www.harman.com

Inrix germany www.inrix.com

Kenwood Netherlands http://eu.kenwood.com

Knowledge Master uK Ltd united Kingdom www.navigationmaster.com

Market IP Belgium www.market-ip.com/

Mio Technology Belgium http://eu.mio.com

Mix Telematix united Kingdom www.mixtelematics.com/en/

Navigon (by garmin) germany www.navigon.com

Navman united Kingdom www.navman.com/en-gb

Navteq (Nokia) France www.navteq.com

NetApp Netherlands www.netapp.com

Octo Telematics Italy www.octotelematics.com

Pioneer Belgium www.pioneer.eu/eur/products/25/index.html

StarCite germany www.starcite.com

Sygic Slovakia www.sygic.com/en/business

TomTom Netherlands www.tomtom.com

TomTom Business Solutions Netherlands http://business.tomtom.com

via Michelin France www.viamichelin.com



IT & COMMUNICATIONtHe Mobility circle

COMPANY NAMe

Name (+ legal form): TomTom Business Solutions

Street & number: Oosterdokstraat 114

Zip code - City : 1011 DK Amsterdam

Country: The Netherlands

uRl: www.tomtom.com/business

Phone: +31 (0) 20 75 75000


ACTIVITY

Core activity: Telematics & navigation Mobility area: Car sharing, Lease & Fleet Management


Countries:

Presence:

FleeT MANAGeMeNT & TeleMATICS SeRVICeS

At TomTom we have bundled successful products and technologies such as award winning navigation, the best traffic

information with proven telematics. The result? Best-in-class fleet management solutions and a unique value proposition for the

Insurance and Leasing industry to create innovative and sustainable new products. Products that help consumers drive more

consciously. Conscious to the environment, conscious to their wallet. greener, safer, more efficient driving!

HQ CONTACT(S)

Name: Ling BAI

Title: Director Business Development


Phone: +31 (0) 20 75 74155

Name: Melanie PRIvE

Title: Sales Project Coordinator - Business Development


Phone: +31 (0) 20 75 75253

BE DE FR NL IT uK

x x x x x x

It’s not about who you know but who knows you…

From multimodal to international to

integrated, Smart Mobility Management

services and tools are developing fast.

For suppliers and manufacturers active

within mobility related categories presented

in the blue box, this directory is a unique

opportunity to become highly visible to

37,000+ corporate decision makers across

the world.

> Audio & video conferencing

> Car & fleet

> Car sharing & pooling

> Mobility consultancy

> IT & communication

> Journey planning

> Mobility management

> Navigation

> Telematics

> Travel & meeting

Register anytime on : www.smart-mobilitymanagement.com/directory


TrAveL & MeeTINGtHe Mobility circleinDuStry directory

travel programme, optimisation key

Business travel is often cited as one of the most controllable costs in an organisation. With economic turbulence sweep-ing the Eurozone business leaders were quick to target cost savings in travel programmes.

under pressure to deliver

savings, travel profes-

sionals opted for the

tactics they knew best. A

flurry of activity around;

re-tendering for suppliers and interme-

diaries; optimising processes; appraising

distribution channels; and tightening

travel policy were at the heart of initia-

tives. Many have achieved significant

returns and quickly.

Improve

Repetition of optimisation techniques

does not stimulate fresh thinking or

lead to systemic change. By chang-

ing the focus to business outcomes

some organisations are moving beyond

programme optimisation. They are now

aiming to understand: How the business

travel professional can improve opera-

tional effectiveness and how suppliers

can facilitate business outcomes?

Travel programme optimisation encour-

ages travel professionals to look

inwardly. Success is not achieved by

focusing on an area in isolation; there

is a requirement to understand how all

parts of the system interact with one

another.

An organisation’s approach to business

travel is shaped by trends outside and

inside the industry. Technology, energy

security, sustainability are the 3 factors

encouraging organisations to focus on

outcomes.

Technology: A book could be written

on technology. From google’s pur-

chase of ITA software through to smart

phone technology change is happening

at pace. The emergence of video and

telepresence offerings by a few leadings

TMC’s and SBT’s is of note to mobility

management specialists. Whilst take up

to date has been slow, the significance

of a travel company engaging in this

area is a signal of change.

Energy Security: Increased demand and

uncertainty of supply means energy

security is a priority for policy mak-

ers. Energy policy is influencing urban

design, planning laws and infrastructure;

thereby, changing transport infrastruc-

ture and communication tools available

to organisations.

Sustainability: A clearer understand-

ing of sustainability has emerged. For

Jonathan green is a partner at 3SIXTY global, a specialist consulting company dedicated to helping buy-ers and providers of corporate travel and expenses services to navigate the travel and meetings arena. He has over 10 year experience support-ing public, private and third sector organisations optimise their travel programmes and achieve sustainable outcomes.

Today’s approach to business travel is shaped by three key factors : technology, energy security and sustainability.

example, awareness of the business risks

that sedentary lifestyle has led to corpo-

rate health and wellbeing programmes

and business travel programmes now

increasingly have traveller safety, health

and wellbeing at their centre.

Climate change remains a key topic:

despite less press. The inclusion of avia-

tion in the Eu emission trading scheme

signals that the transport sector will no

longer sit outside of policy to reduce

emissions. Carbon is becoming a cost –

that will not go away.

If organisations and travel profession-

als want different outcomes from a

managed travel programme, then the

system that underpins it needs to deliver

different outputs. This will require a

sea change in the relationship between

buyers and suppliers, and the reward

model. Only time will tell if there is an

appetite to shift the focus from travel

management to improving operational

performance.

Jonathan Green

Partner 3SIXTY

Please find the list of Travel & Meeting services on page 65.



COMPANY NAMe

Name (+ legal form): gBTA Europe

Street & number: St Mary’s Court, The Broadway, Amersham

Zip code - City : HP7 0uT Bucks

Country: united Kingdom

uRl: www.gbta.org/europe

Phone: +44 (0) 1494 618497


Twitter: @gbtaeurope1

ACTIVITY

Core activity: Business travel services Mobility area: Rail, Travel expense management, virtual

conferencing, Consulting


Countries:

Presence:

BE DE FR NL IT uK

X X X X

TrAveL & MeeTINGtHe Mobility circleinDuStry directory

Mobility taxation is changing fast!

gain important insight into the mobility

taxation jungle linked to company cars,

carpooling, shuttle services, taxis, public

transport, cycling, motorcycling, home-

working, as well as combinations of all

mentioned transport modes in 6 European

countries: Belgium, France, germany, Italy,

The Netherlands and the uK.

ORDeR YOuR GuIDe NOw ON :

www.nexuscommunication.be


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& M

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COMPANY HQ uRl

AIR

Aéroports de Paris groupe France www.aeroportsdeparis.fr

Air Berlin germany www.airberlin.com

Air Canada Canada www.aircanada.ca

Air China China www.airchina.com

Air France - KLM France www.airfranceklm.com

Air Partner France www.airpartner.com

American Airlines united States www.aa.com

BAC (Brussels Airport Company) Belgium www.brusselsairport.be

BMI (British Midland International) united Kingdom www.flybmi.com

British Airways united Kingdom www.britishairways.com

CityJet Ireland www.cityjet.com

Delta Airlines united States www.delta.com

Dusseldorf International germany www.duesseldorf-international.de/dus_en/business_to_business

EasyJet united Kingdom www.easyjet.com

Emirates uAE www.theemiratesgroup.com/english/

Finnair Finland www.feel.finnair.com

flySILvERJET united States www.flysilverjet.com

gulf Air Bahrain www.gulfair.com

Heathrow Business Services united Kingdom www.heathrowairport.com

Iberia Spain www.bourse-des-vols.com/iberia.php

Icelandair Iceland www.icelandair.com

Jet Airfly united Kingdom www.jetairfly.com/fr/

Jet airways India www.govoyages.com/compagnie-jet_airways.html

KLM Netherlands www.klm.com/travel/fr_fr/index.htm

Liège Airport Belgium www.liegeairport.com/fr/business

Lufthansa germany http://konzern.lufthansa.com

Nomad Club Kazakhstan www.airastana.com

OneWorld united States www.oneworld.com

Ryanair Ireland www.ryanair.com/fr

SAS (Scandinavian Airlines) Sweden www.flysas.com

Schiphol B2B Netherlands www.schiphol.nl/B2B.htm

SkyTeam Netherlands www.skyteam.com

SN Brussels Airlines Belgium www.brusselsairlines.com/fr_be/

Star Alliance germany www.staralliance.com/fr/

Swiss International Airlines Switzerland www.swiss.com

TAP Air Portugal Portugal ww.flytap.com

united Airlines united States http://pss.united.com/web/en-uS/default.aspx

uS Airways united States www.usairways.com

virgin united Kingdom www.virgin-atlantic.com/gb/en.html

vueling Airlines Spain www.vueling.com/FR/vueling/

BuSINeSS TRAVel SeRVICeS

3SIXTY global united Kingdom www.3sixty-global.com

ADTRAv united Kingdom www.adtrav.com

Advantage Business Travel Management

united Kingdom www.advantagebusinesstravel.com

Amadeus Spain www.amadeus.com

American Express Travel united States http://corp.americanexpress.com/gcs/travel/

ATPI group / Corporate Travel united Kingdom http://atpi.com/

Avis Budget group united Kingdom www.avis.com

BCD Travel united States www.bcdtravel.com

BCD Travel Benelux united States www.bcdtravel.com

Business Travel Show/Business Travel Club

united Kingdom www.thebusinesstravelclub.com

Carlson Wagonlit Travel France France www.carlsonwagonlit.com

Centaur Travel group united Kingdom www.centaurtravelgroup.com

Chambers Travel Management united Kingdom www.chamberstravel.com

Click Travel united Kingdom www.clicktravel.com

Concomitance AS France www.concomitance.com

Continent Express Romania www.continent.ru/eng/

CWT Kaleva Travel Finland www.kalevatravel.fi/yritys/fi_FI/carlson_wagonlit/

CWT Travel Institute united Kingdom www.carlsonwagonlit.com/en/global/tmi/

CWT uK and I united Kingdom http://cftccwt.unblog.fr/2011/04/20/cwt-uk-une-nouvelle-fois-recompense/

COMPANY HQ uRl


TrAveL & MeeTINGtHe Mobility circleinDuStry directoryT

rA

ve

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Me

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COMPANY HQ uRl

BuSINeSS TRAVel SeRVICeS

European Tour Operators Association (ETOA)

united Kingdom www.etoa.org/en/default.aspx

EyeforTravel Research united Kingdom www.eyefortravelresearch.com

FCm Travel Solutions Austria www.fcm.travel

gBTA united Kingdom www.gbta.org

getThere united Kingdom www.getthere.com

HRg Corporate Services united Kingdom www.hrgworldwide.com

IBM united States www.ibm.com

IHg united Kingdom www.ichotelsgroup.fr

Institute of Travel Management united Kingdom www.itm.org.uk

MASTERCARD united States www.mastercard.com

Modul System H Ireland www.irishtrucker.com

Omega World Travel united States http://owt.net/

OpTmo united Kingdom www.optmo.com

Portman united Kingdom www.portmantravel.com

Radius vCK Travel Netherlands www.vcktravel.nl/en

The Advanced Travel Partner united Kingdom www.atpi.com

Travel Agency Area Ltd Finland http://tripatlas.com/store/26989

Travelcard Nederland Netherlands www.travelcard.nl

Traveldoo France www.traveldoo.com

Travellinck united Kingdom www.travellinck.com

Travelocity Business united Kingdom www.travelocity-business.co.uk

Travelport Belgium www.travelport.com/belgium

Travelsavers Worldwide Network united States www.businesstravelshow.com

TuI germany www.tui-group.com/en

uniglobe united Kingdom www.uniglobetravel.com

RAIl

B-Europe Belgium www.b-europe.com

Deutsche bahn germany www.bahn.de

Eurostar International united Kingdom www.eurostar.com

Evolvi united Kingdom www.evolvi.co.uk

Heathrow Express united Kingdom www.heathrowexpress.com

Hispeed Belgium www.nshispeed.nl/en

Loco2 united Kingdom http://loco2.com/

NS Hispeed Netherlands www.nshispeed.nl

NS Int. Canada www.hiaa.ca

OBB Austria www.oebb.at

SCNB Belgium www.railtime.be

SNCF France www.sncf.com

Tgv France www.b-europe.com

Thalys international Belgium www.thalys.com/be/fr/

vR group Finland www.vr-konserni.fi/en/

TRAVel eXPeNSe

AirPlus International germany www.airplus.com

APS group (Advanced Payment Solutions)

united Kingdom www.apsgroup.com

Barclaycard Commercial united Kingdom www.barclaycard.co.uk/business/

Citi Commercial Cards united States www.citimanager.com

KDS united Kingdom www.kds.com

MobileXpense Belgium www.mobilexpense.com

Revenue by Design united Kingdom www.revenuebydesign.co.uk

uversa International, A Lanyon Company

united States www.lanyon.com/uversa/

visa united States http://corporate.visa.com/index.shtml

COMPANY HQ uRl


the car is no longer the only option

Company cars and fleet management have always been the key pillars of pro-fessional mobility, as the car is the king of individual mobility. Across Europe these company cars are often offered through well developed and mature financing and management schemes, with operational leasing as the common method amongst corporates and multinationals. But the reign of the car in pro-fessional business is more and more under pressure.

Car leasing has always

been fairly easy: it is a

well-known product, the

car with a well-known

finance solution, leas-

ing, which resolves on one hand the

mobility requirements of the company

and on the other is satisfying in terms

of image and cost for the employee.

For many years car manufacturers

have seen the advantages of doing

fleet business and have developed

specific programs and services for

fleet customers. Leasing companies

and finance institutions have done the

same but by buying the cars and rent-

ing them to the customer. Other sup-

pliers, such as management specialists,

have completed the chain between

company – car manufacturer – lease

company, by specialising on the har-

monisation and the control of the fleet

management.

Desire for change

This has been the way it was for a long

time. But now, governmental budgets

are under pressure, sustainability is

trendy, the Y generation wants to be

new and unique and so there is car

taxation on CO2, there is the willing-

ness and openness of younger people

for a better work-life balance…

Car manufacturers are developing

products, services and schemes related

to the car in a new mobility environ-

ment. Leasing and rental companies

are extending their management offer-

ing to other mobility modes to become

facilitators not only of car mobility but

overall professional mobility. Manage-

ment specialists concentrating on

company cars are looking to integrate

other elements so that the manage-

ment of a complete mobility circle can

be achieved. What are these other ele-

ments? In terms of the cars themselves,

companies are increasingly turning

to car-pooling services, also provided

and managed by leasing companies.

Employees are encouraged to travel by

train, and some leasing companies even

offer rail subscriptions alongside the

car lease. Scooters – especially electric

models – are beginning to claim their

place, along with company bikes.

Some of the ‘travel organiser’ services

now on the market give advice on the

best way of getting from A to B, taking

account of all the modes of transport

available, company CO2 reduction

targets, cost, efficiency…. And avoiding

travel altogether by working at home

or from a local office centre is becom-

ing more common.

While we are still a long way from

seeing the car lose its overwhelmingly

dominant position in terms of company

mobility, the seeds have been sewn.

Simply jumping in the car and going

everywhere in it are no longer the only

options.

Steven Schoefs

“Leasing and rental companies

are extending their management

offering to other mobility modes.”

CAr & FLeeTtHe Mobility circle

Please find the list of Car & Fleet services on page 74.


CAr & FLeeTtHe Mobility circleinDuStry directory

intelligent parking, part of the chain

Most of the talk in terms of mobility involves, naturally enough, moving around. But in a situation in which the personal car remains the number one means of moving from A to B, the notion of ‘immobility’ also needs to be considered. We are talking here of the role of car parking…

To look at how car parking is

evolving, we consider what

is on offer from an equip-

ment manufacturer, and also

at how a car park opera-

tor sees its role. First of all, most of us

are familiar with systems whereby you

take a ticket from the barrier, park the

car, then pay for the time used when

you leave. Alternatively, in a street you

park and pre-pay for a specific amount

of time and put the ticket inside the

windscreen. All of this requires some

sophisticated hardware (and software)

and a manufacturer such as Siemens

therefore provides such elements s bar-

riers, entrance and exit control devices,

payment machines…

Precise guidance

One of the major car park operators,

Interparking, sees its modern role as

going far beyond just supplying parking

spaces. using an airport as an example,

Interparking understands that a client

arriving wants to park his car as quickly

as possible, without having to drive

around looking for a space, and get on

his plane. It is for this reason that the

system indicates exactly where the free

spaces are to be found – right down to

the actual alleyway and individual space.

This functionality depends on sensors

above each parking space, relaying the

information to a central control point,

which in turn communicates with the

car park guidance system. In a city

context, working together with the

municipality, the operator can also guide

people coming from outside the town

to a car park which has space, and then

(as in an airport) guide them to a park-

ing space once they are in the car park,

thus positively contributing to mobility.

This type of intelligent parking becomes

all the more important when one single

fact is taken into account: it has been

At any given time, up to 40% of the traffic in a city is looking for somewhere to park.

uRBAN POLICIESThe importance of managing ‘immobility’ clearly cannot be underestimated. At a seminar held earlier this year alongside the Brussels European Motor Show by ‘European Automotive Forum’, topics included city parking policies, urban access restrictions, improving traffic flows in cities… On top of this, some of the most innovative car-sharing schemes in operation offer ‘park anywhere’ features. While this may not in itself be considered to add to the notion of ‘intelligent parking’, it does illustrate just how important the parking element is to urban drivers.

calculated that at any given time, some

30 to 40% of all the traffic on a city’s

roads is looking for somewhere to park!

If intelligent equipment and parking

systems can take away the ‘looking for’

part of this, city traffic might be all the

more fluid.

Continuing the journey…

Expanding the system from just parking

to a complete mobility offering is also

now emerging. Many companies are

beginning to develop payment cards –

mobility cards – enabling users to carry

out a number of operations with just

one such piece of plastic in their pocket.

Within the context of car parking, this

may involve the possibility of stepping

out of the car park and onto a public

transport vehicle – bus, metro, tram,

train… which also has the potential to

enable car parks to be more peripheral:

the ‘park and ride’ schemes operating

in many cities for years can be seen as

an early example of this concept, now

made easier by new technology.

Tim Harrup

Please find the list of Car & Fleet services on page 74.


COMPANY NAMe

Name (+ legal form): ALD AuTOMOTIvE SA

Street & number: Tours Société générale 17 cours valmy

Zip code - City : 92987 La Défense

Country: France

uRl: www.aldautomotive.com

Phone: +33 1 57 29 36 90


ACTIVITY

Core activity: Lease & Fleet Management Mobility area: car rental, car sharing, online mobility services,

telematics & navigation


Countries:

Presence:


Title: Several products under the ‘ALD newmobility’ umbrella (ALD Sharing, ALD Railease, 6-Wheel Lease, ALD 2 Wheels…)

HQ CONTACT(S)

Name: Pascal SERRES

Title: Deputy Chief Executive Officer


Phone: +33 1 57 29 36 70

Name: Tim ALBERTSEN

Title: Deputy Chief Executive Officer


Phone: +33 1 57 29 36 65

INTeRNATIONAl CONTACT(S)

Name: Stéphane RENIE

Title: Sales and Business Development Director


Phone: +33 1 57 29 36 79

Name: Christophe DuPRAT

Title: Director of Strategy


Phone: +33 1 57 29 36 45

Name: Lonneke vAN DER HORST

Title: Marketing & Strategy Manager - ALD Netherlands


Phone: +31 (0)20 658 7061 4

Name: Nicolas CRESCENT

Title: International Sales Manager, Existing Accounts


Phone: +33 1 57 29 36 57

NATIONAl CONTACTS

COuNTRY NAMe PHONe e-MAIl

Belgium Hadewijch AFSCHRIFT - International coordinator +32 2 706 41 23 [email protected]

France Jérôme RICARD - International coordinator +33 1 56 76 13 43 [email protected]

germany Stephanie MOHR - International coordinator +49 40 47 104 11 42 [email protected]

Italy Paola MARINOZZI - International coordinator +39 02 97 06 03 60 [email protected]

Netherlands glen vAN DER MEER - International coordinator +31 20 658 70 15 [email protected]

uK Stuart EDgINTON - International coordinator +44 16 04 74 73 12 [email protected]

BE DE FR NL IT uK

x x x x x x


COMPANY NAMe

Name (+ legal form): Alphabet, a BMW group Division

Street & number: georg-Brauchle-Ring 50

Zip code - City : 80992 Munich

Country: germany

uRl: www.alphabet.com

Phone: + 49 89 38 22 55 89


ACTIVITY

Core activity: Lease & Fleet Management Mobility area: Car sharing


Countries:

Presence:


Title: AlphaCity

uRl: www.alphabet.com/alphacity

HQ CONTACT(S)

Name: Norbert vAN DEN EIJNDEN

Title: Head of Alphabet International


Phone: + 49 89 38 27 95 39

Name: Ed FREDERIKS

Title: Head of Alphabet International


Phone: + 49 89 38 24 54 27


Name: Dr. Nancy STORP

Title: Head of Marketing and Business Development


Phone: + 49 89 38 25 58 23

Name: Eric LELARgE

Title: Head of International Sales


Phone: + 49 89 38 21 58 55

Name: Christian STEINER

Title: Head of Mobility Services


Phone: + 49 89 38 22 10 47

Name: Marcus LESER

Title: Project Manager Mobility


Phone: + 49 89 38 24 28 65

NATIONAl CONTACTS


Belgium Ann MASSART + 32 3 459 59 71 [email protected]

France Stéphane CRASNIER + 33 1 49 04 91 26 [email protected]

germany uwe HILDINgER + 49 89 99822 200 [email protected]

Italy giuseppe SACCHI + 39 02 51610 687 [email protected]

Netherlands Ivo LISSONE + 31 76 579 32 14 [email protected]

uK Richard SCHOOLINg + 44 1256 747 313 [email protected]

BE DE FR NL IT uK

x x x x x x



COMPANY NAMe

Name (+ legal form): Daimler Ag

Street & number: Epplestraße 225

Zip code - City : 70546 Stuttgart

Country: germany

uRl: www.mercedes-benz.com

Phone: +49 711 17-0


ACTIVITY

Core activity: Car Manufacturer Mobility area: Lease & Fleet Management


Countries:

Presence:

HQ CONTACT(S)

Name: Matthias LÜHRS

Title: vice President Sales Mercedes-Benz Cars



Name: Josef RÖHRLE

Title: Director Market Management & Pricing

Name: Hans-georg LuTZ

Title: Head of Intl. Corporate Sales


Name: Andre DuTKOWSKI

Title: Intl. Key Account Manager (Intl. coordination, Intl. Leasing)


Name: Paul-Christian OTTO

Title: Intl. Key Account Manager (Middle East, Africa, Asia)


NATIONAl CONTACTS


Belgium Wim ROMMEL +32 475 54 64 61 [email protected]

France Pascal BuQuET +33 1 39 23 53 61 [email protected]

germany Frank KEMMERER +49 16 08 65 70 82 [email protected]

Italy Marco TERRuSI +39 33 57 07 07 70 [email protected]

Netherlands Ronald KONINg +31 620 30 27 37 [email protected]

uK Colin NIKLAS +44 77 66 07 23 81 [email protected]

BE DE FR NL IT uK

x x x x x x


COMPANY NAMe

Name (+ legal form): Automobiles Peugeot

Street & number: 75, Avenue de la grande Armée

Zip code - City : 75116

Country: France

uRl: www.mpsa.com

ACTIVITY

Core activity: Car Manufacturer Mobility area: Lease & Fleet Management, IT &

Communication, Online mobility service, Telematics &

navigation


Countries:

Presence:


Title: Mu by Peugeot

uRl: www.mu.peugeot.fr

Facebook : www.facebook.com/mubypeugeot

HQ CONTACT(S)

Name: Stéphane CHESNEL

Title: International Fleet sales & development



Name: Hugues DE LAAgE DE MEuX

Title: Head of International Key Account Sales


Phone: +33(1)58798697

Name: Sylvain DELMAS

Title: New Mobility B2B Project


Phone: +33 1 40664577

NATIONAl CONTACTS


Belgium Liesbeth DE RYCK +32 499 577 772 [email protected]

France Olivier CLAvEROL +33 1 58797534 [email protected]

germany Arnaud vINCENT +4922156910956 [email protected]

Italy Cristiano ESPOSTI + 39 3385 048 618 [email protected]

Netherlands Raymond LANgEZAAL +31 6 51 38 90 59 [email protected]

uK Mark WAITE +33 6 60 29 10 62 [email protected]

BE DE FR NL IT uK

x x x x x x



COMPANY NAMe

Name (+ legal form): SEAT

Street & number: Edificio Corporativo, Autovia A2 Km. 585,

P.O. Box 91

Zip code - City : 08760 Martorell, Barcelona

Country: Spain

uRl: www.seat.com

Phone: +34 937 08 57 45


ACTIVITY

Core activity: Car Manufacturer


Countries:

Presence:


Title: SEAT Ecomotive range: less emissions, more emotions

uRl: www.seat.com

HQ CONTACT(S)

Name: giuseppe TOMMASO

Title: Fleet Sales and Remarketing Director


Phone: +34 93 708 5636

Name: Romain RODIER

Title: International Fleet Sales Manager


Phone: +34 937 08 57 45


Name: Romain RODIER

Title: International Fleet Sales Manager


Phone: +34 937 08 57 45

Name: Francisco MIR

Title: Fleet operations


Phone: +34 93 708 5645

NATIONAl CONTACTS


Belgium Bernard BOuCKAERT +32 2 556 35 50 [email protected]

France Francois LARHER +33(0)3 23 73 56 03 [email protected]

germany Marcus HOFFMANN +49 6105 208 223 [email protected]

Italy Enrico BALLESTRIERO +39 045 8091116 [email protected]

Netherlands John OOSTERLINg +31 6 106 111 24 [email protected]

uK Steve ROBERTSON +44 (0)1908 548394 [email protected]

BE DE FR NL IT uK

x x x x x x



CAr & FLeeTtHe Mobility circleinDuStry directoryC

Ar

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CAR MANuFACTuReRS

BMW group germany www.bmw.com

Chevrolet Europe Switzerland www.chevrolet-europe.com

Citroën France www.citroen.com

Fiat Automobiles Italy www.fiat.com

Ford germany www.ford.com

Honda Motor Europe uK www.world.honda.com

Hyundai Europe germany www.hyundai-fleet.eu

Infiniti Switzerland www.infiniti.eu

Kia Motors Europe germany www.kia.eu

Jaguar Land Rover uK www.jaguarlandrover.com

Mazda Motor Europe germany www.mazda.com

Mercedes-Benz Cars germany www.mercedes-benz.com

Mitsubishi Motors Europe France www.mitsubishi-motors-europe.com

Nissan Europe France www.nissan-europe.com

Opel/vauxhall germany www.opel.com

Peugeot Automobiles France www.peugeot.com

Renault SAS France www.renault.com

Toyota Lexus Europe Belgium www.toyota.com

volkswagen group germany www.volkswagen.com

volvo Cars Sweden www.volvocars.com

MulTIMAKe leASING

ALD Automotive France www.aldautomotive.com

Alphabet germany www.alphabet.com

Arval France www.arval.com

Athlon Car Lease Belgium www.athloncarlease.com

Business Lease Netherlands www.businesslease.com

Directlease Netherlandswww.directlease.nlwww.directlease.be

KBC Autolease Belgium www.kbcautolease.be

LeasePlan Netherlands www.leaseplan.com

gE Fleet Services uK www.gefleetservices.com

Sixt Leasing germany www.sixt.de

CAPTIVe leASING

BMW Financial Services germany www.bmw-financialservices.com

Citröen Finance France www.citroen.com

Daimler Financial Services germany www.daimler-fleetmanagement.com

FgA Capital Italy www.fgacapital.com

Ford Credit germany www.fcebank.com

Peugeot Finance France www.peugeot.com

RCI Banque France www.rcibanque.com

volkswagen Leasing germany www.volkswagenleasing.de

CAR ReNTAl

AvIS uK www.avis.com

Europcar France www.europcar.com

Hertz www.hertz.com

Sixt germany www.sixt.com

CAR ReNTAl

ARI global Fleet Services Belgium www.globalfleetservices.com

Chevin Fleet Solutions uK www.chevinfleetsolutions.com

Fleet Logistics International germany www.fleetlogistics.com

Haymoz Fleet Performance Switzerland www.haymoz.com

HPI Fleet Consultancy France www.hpifleet.com

Sofico Belgium www.sofico.com

TCO Plus Belgium www.tcoplus.com


The New World of Mobility is now coming live...

Looking for next-generation solutions in flexible mobility,

delivering employee satisfaction, social responsibility and cost efficiency?

ALD Automotive innovates with mobility solutions

to best fit your needs and launches new offers

such as 6 Wheel Lease in the Netherlands or ALD 2wheels in France.

Stay tuned at aldautomotive.com for the launch of ALD newmobility

and see how efficient your mobility will become.

Shape your future mobilitywith ALD Automotive


The New World of Mobility is now coming live...

Looking for next-generation solutions in flexible mobility,

delivering employee satisfaction, social responsibility and cost efficiency?

ALD Automotive innovates with mobility solutions

to best fit your needs and launches new offers

such as 6 Wheel Lease in the Netherlands or ALD 2wheels in France.

Stay tuned at aldautomotive.com for the launch of ALD newmobility

and see how efficient your mobility will become.

Shape your future mobilitywith ALD Automotive


For your unlimited mobility, our ideas know no bounds.

Always driving o� the beaten track – Alphabet provides inspiring ideas for o� beat mobility solutions. Impressive proof of this is, among other things, AlphaCity: the new innovative corporate car sharing solution. AlphaCity o� ers company employees the grea-test possible fl exibility by giving them the opportunity to use cars for both business and private purposes.

We call this business mobility: We never stop exploring new possibilities of mobile fl exibility by thinking outside the box.

For trend-setting ideas: www.alphabet.com

Alphabet_Campaign_ final_Image_mobility_120424.indd 1 24.04.12 14:27

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