Smart Group - Blogging for Business

Top5ReasonsaBusinessShouldBlog

1.  Toengageandconnectwithyourtargetaudienceandindustryleaders.

2.  Buildexper<se,credibilityorauthorityonasubject.

3.  Shareknowledgeorinsight.

4.  Tomarket/promoteaproduct,serviceorphilosophy

5.  Gainvaluablefeedback.

Top5WaystoMarketaBlog

1.  Performkeywordresearch

2.  OnpageSEOofblogposts

3.  Buildingincominglinks

4.  Socialmarke<ngofposts

5.  RSSfeeds,trackbacks

4ReasonstoBlogwithSEOinMind

1.  Buildscontentonawebsite.

2.  Gainvaluablebacklinks.

3.  Improvesearchrankings.

4.  Brandawareness.

MetricsforEvalua<ngBlogPerformance

1.  Blogtraffic

2.  Referringtrafficfromtheblogtothewebsite

3.  Organickeywordrankings

4.  Backlinkstoblog

5.  Socialmediaimpact

MonitorTraffictotheBlog

•  Totalvisits

•  Pagespervisit

•  Bouncerates

•  %newvisits

MonitorTrafficfromtheBlogtotheWebsite

•  Totalvisits•  Pagespervisit•  Bouncerates•  %newvisits•  Revenuegenerated/goalsaccomplished

MetricsforEvalua<ngBlogPerformance

BlogPerformance:Howelsedoyoudetermineifablogpostwassuccessful?

•  Generatesdirectmessagesand“retweets”onTwiUer

•  Itreceivescomments

•  “One‐off”discussionsarestarted

•  ThepostisvirallypromotedthroughDigg,Deliciousorothersocialmediabookmarkingsites