Smart group 2 3-2012

The SMART GroupFeb 2 2012

Dale Dillon & Michael Gray

Lean Canvas

Revenue Streams & Social Media Plans

The SMART Team:Dale Dillon Lips

Christopher PorterSherif Morgan

Aaron EdenAngela MooreMichael Gray 

Danielle Lips, Media Asst.

Content Recipe

Your Message

Communicating Your Message & Choosing Tools

•Who are you trying to reach?•Who is your target audience from the lean canvas?•What characteristics can we learn about them?

•How can we research our audience?•Google & Other research

•Hint – Ask questions online•Facebook•Twitter•Linked-in

Right Audience

Communicating Your Message & Choosing Tools

•What is your message?•What is your UVP?

•Can you communicate it as is?•How many ways can you say it?•How can you say it without saying it?

•Testimonials•Written•Video•Recommendations

Communicating Your Message & Choosing Tools

•When is the best time to reach my customer?

•Posting Calendar•What days are best for my customer ?•What time of day are they most likely to see it?•How often should I post on each platform?

• What is too much posting?• What is too little posting?• What is just right posting?

Right Message

Communicating Your UVP & Message•Which platforms should you use?

• Outbound Marketing• Print, TV, Radio, Direct Mail

• Inbound Marketing• Blog• Newsletter• Facebook• Twitter• LinkedIn• Youtube

Right Audience + Right Message +

Right Tools =

Almost There!

Communicating Your UVP & Message•How do we get people to listen

Create Great Content!

Be Consistent!

Right Audience + Right Message +

Right Tools + Great Content + Posting Consistency = TASTY