Smart grid survey july 2011 eng_final_25 07 2011 (2)

CleanEnergy Project Smart Grid Survey www.cleanenergy-project.de | www.gcpr.de | www.gcpr.net Copyright GlobalCom PR-Network GmbH – July 2011

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Smart Grid Survey

www.cleanenergy-project.de | www.gcpr.de | www.gcpr.net Copyright GlobalCom PR-Network GmbH – July 2011

This report summarizes the results and other information on a Smart Grid survey conducted by GlobalCom PR Network & CleanEnergy Project in July 2011 in Germany.

The survey with more than 1,000 participants delivering a total of 26,491 answers was conducted to provide information about perceptions, knowledge and needs relating to the development of Smart Grids and relevant criteria like industry standards or collaborations among stakeholders. The purpose of the survey is to leverage key findings for media and public relation purposes including press releases, creation of articles, media briefings, speaking engagements and generating media coverage.

GlobalCom PR-Network is a PR agency based in Munich specializing in Technology and Cleantech. CleanEnergy Project is a business network with over 33,000 members and part of GlobalCom PR-Network. It provides PR and social media services, an online magazine, newsletters, cleantech events, and online surveys.

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Smart Grid Survey


93.4 % - the majority of participants associate Smart Grids with intelligent energy management, 61,7% with Smart Metering and 58,7% with lower energy consumptions (slide 8)

66,8% don’t feel informed enough (slide 11) and 82,2% are using the Internet, 63,9% the trade press as primary information sources (slide 11 +12)

74,9% of the participants believe that SG will result in a higher usage of renewable energy, i.e. a higher energy mix (slide 9).

63,4% believe that SG will help secure the energy supply (slide 9) and an overwhelming majority of 84% that Smart Grids are necessary to make the energy change happen (slide 15)

74% participants confirmed a high demand for industry standards, 56% political and 55% social will to enable essential infrastructures (slide 16)

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Smart Grid Survey


» 1,006 members of CleanEnergy Project participated in this online survey and delivered

» 26,491 responses by answering to a questionnaire with

» 11 questions including

» 1 yes/no question and

» 10 multiple choices

» The average age of the participants in this survey is 37.5 years

» 50,2% = 31 and 45 years

» 24,3%,= 46 and 55 years

» Qualification of participants:

» More than 50% hold a final secondary school examination or higher education level

» More than 75% with a professional interest in energy and environmental topics

» Approx. 98,5% with an overall interest in energy & environmental topics

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Smart Grid Survey


1%

18%

50%

24%

7% 0%

10%

20%

30%

40%

50%

60%

up to age 20 21-30 years 31-45 years 46-55 years over the age of 56

Age

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Smart Grid Survey


Male: 860 85,5%

Female: 146 14,5%

Participants: 1,006

male

female

6

Smart Grid Survey


184:No 18,3%

822:Yes 81,7%

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Smart Grid Survey


505

143

621

940

284 379

177

591

66

Expansion of renewable energies (50,7%)

Cleantech (14,2%)

Smart Metering (61,7%)

Intelligent grid management (93,4%)

Charging infrastructure for e-mobility (28,2%)

Intelligent home and entertainment appliances (37,7%)

Using energy nets for communication and data transport (17,6%)

Lower energy consumption by intelligent energy regulation (58,7%)

It’s an idea of utilities and energy producers (6,6%)

8

Smart Grid Survey


458

311

638

552

474

385 330

671

380

753

Lowering energy demand/consumption (44,9%) Sinking energy prices (30,9%)

Secure energy supply (63,4%) Less CO2 emissions & environmental hazards (54,9%)

Creation of new jobs (47,1%) New markets and industries (38,3%)

Positive influence on economy (32,8%) Influence on energy economy (66,7%)

Positive influence on environmental politics (37,8%) Higher green energy energy mix (74,9%)

9

Smart Grid Survey


614

454

31

96

186

0

100

200

300

400

500

600

700

Disadvantages Higher energy prices basedon high investments (61%)

Data security problems /data misuse (45,1%)

Loss of jobs (3,1%)

Insecure energy supply(9,5%)

None (18,5%)

10

Smart Grid Survey


Yes 29,1%

No 66,8%

I didn’t watch out for this topic before

5,5%

0 100 200 300 400 500 600 700 800

11

Smart Grid Survey


383

643

827

319

357

34 0

100

200

300

400

500

600

700

800

900daily press/media (38,1%)

energy & technology trade press (63,9%)

web, online media, portals (82,2%)

associations and organizations (31,7%)

events and seminars (35,5%)

Other (3,4%)

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Smart Grid Survey


6,6%

66,5%

28,3%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Don’t know (28,3%)

No (66,5%)

Yes (6,6%)

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Smart Grid Survey


402 423

673

411 413

359

103

0

100

200

300

400

500

600

700

800Industries don’t work together, have no interests to invest (40%)

Industries are cautious, have no experienceand success models (42%)

Lack of reliable industry standards (66,9%)

Political barriers (40,9%)

Lack of society interest to drive thedevelopment (41,1%)

Investment costs are too high (35,7%)

Other reasons (10,2%)

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Smart Grid Survey


77

274

848

425

47

0 200 400 600 800 1000

No (4,7%)

Yes, for the infrastructureexpansion (42,2%)

Yes, otherwise the “energy change“ is not possible (84,3%)

Yes, to lower energy consumption(27,2%)

Yes (no explanation) (7,7%)

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Smart Grid Survey


0

500

1000

1500

2000

2500

3000

747

561

557

439

320

2,6

97

RES

PO

NSE

S other (7,3%)

Success models (31,8%)

More initiatives of the industries (43,6%)

Social commitment (55,4%)

Political commitment (55,8%)

Industry standards for intelligentinfrastructures (74,3%)

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Smart Grid Survey


632

858

269

99

913

781

95 58

0

100

200

300

400

500

600

700

800

900

1000 IEEE Standards Association (62,8%)

ISO (85,3%)

IEC (26,7%)

ITU (9,8%)

DIN - Deutsches Institut für Normung (90,8%)

VDE (77,6%)

DKE (9,4%)

Other national organizations (5,8%)

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Smart Grid Survey


Most people believe that Smart Grids and common industry standards are essential to make the energy change happen

Despite the current smart grid hype, the majority of the participants does not feel informed well enough

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Smart grid survey july 2011 eng_final_25 07 2011 (2)

Business

higher green energy

energy economy

energy nets

energy producers

energy change

energy demandconsumption

smart metering

energy supply slide