© 2015 © 2015 SMART DATA OPPORTUNITIES 1
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© 2015
1© 2015
SMART DATAOPPORTUNITIES
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2© 2015
Big Data
Analysis of data sets that are so
large or complex that traditional
data processing applications are
inadequate
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Mobile/PC Interactions
Business Intelligence
Third Party Data
BIGDATA
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“The whole is greater than the sum of its parts”
-Aristotle
Big data is not a sample dataor historic data
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DATAUNIVERSETO EXPLODE BY 50xBY 2020 800EB
40,000EB
IDC, Digital Universe Study
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40,000,000,000,000,000,000,000bytes
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“Facebook could not be Facebook without Big Data technologies.”
Ken Rudin, Analytics Chief, Facebook
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Facebook can predict the intelligence of user, their political views, even their emotional stability… helping Facebook to sell ever-more targeted
adverts
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DATA INPUT Username Email Address Photos Shared Content Likes Comments Plugins IP Address Screen size Time Date
20BN
EVENTS / DAY
30SEC
RESPONSE TIME
OUTPUT Real time page analytics Real time user targeting data for
advertisers Real time content recommendations Social graph search Flashback videos Personalized Ads Qubole Data Service for Advertisers
500TB
DATA / DAY
2.5BN
LIKES / DAY
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“The sexy job in the next 10 yearswill be statisticians, and I’m not kidding”
Hal Varian, Chief Economist at Google
g
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Google builds up vast amounts of data about the people using it. Essentially it then matches up
companies with potential customers, through its Adsense algorithm.
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DATA INPUT Page Index Meta Data & Keywords Root of the Phrase Knowledge Graph Database Time, Location & Language Site Link Structure Semantics &Synonyms Real-time Auction for AdWords RTB User Details & History Google+ ratings
GOOGLE SEARCH
0.2sec
TIME / QUERY
20%
NEW QUERIES /DAY
OUTPUT Auto Complete Predictive Query Web Results News Results Image Results Video Results Relevant
Targeted Ads Knowledge Graph Semantic Results
(Related Searches)
20BM
PAGES INDEXED / DAY
11.7BN
SEARCHES / DAY
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“Only 4% of business leaders are satisfied with the results
of their Big Data efforts”
Bain & Company
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ARE TELCO’SLEVERAING BIG DATA?
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CONSUMER IS SENDINGSIGNALS
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Data Usage
Current Location
ISD Usage
Roaming History
Content Preference
Home Location
CallingPattern
Balance
Games
Installed Apps
Visited Websites
INTENT SIGNALS
RechargeMode
Handset
Screen Size
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USER BASE
LARGE TELCO
FACEBOOK 100Mn
GOOGLE 150Mn
175Mn
*India
88PB
DATA / MONTH
TELCO DATA TRAFFIC
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OR… ASLEEP AT THE WHEEL' ON BIG DATA??
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Z Z ZZZ
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LEVERAGING BIG DATA
Operational Efficiency
Business Model Innovation
Customer
Experience Enhancement
Precise Marketing
Real-time Analysis& Decision Making
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LEVERAGING BIG DATA
Operational Efficiency
Business Model Innovation
Customer
Experience Enhancement
Precise Marketing
Real-time Analysis& Decision Making
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INTENT SIGNALS = BIG DATA
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INTENT SIGNALS = BIG SMART DATA
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YOUR AUDIENCE IS MOVINGOFF-DECKLEVERAGE THE VAST POTENTIAL OF OFF-DECK MEDIA 95%
Off Deck
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VSERV(REACH)
TELCOData & Analytics
VSERVReach
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Vserv Smart Data enables you
to identify & target your consumer
with highly engaging personalized ads
across Vserv Cloud
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OFF-DECK U&RWITHVSERV SMART DATA
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CURRENT BARRIERS
Capacity Choke Due
To Regulations
Incorrect Messaging
Push Rather Than A Pull
Environment
SMS Not An
Engaging Medium
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Off-Deck U&R WithVserv Smart Data TM
Ankur Verma, 25Yrs
Searches forA Racing GameOn His Mobile
Lands on theGames App Page
Vserv Smart Data
Ad RequestBy The Site
TELCO Data
Hashed Identifier
Balance, Usage Pattern,Best Offer
Just Before DownloadingAnkur Sees An Adof an Enhanced Data Pack Offer
Clicks on the Ad & Subscribes the
Enhanced Data Pack Offer
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U&R APPLICABLE TO MULTIPLE SCENARIOS
DTH Packs
Voice Packs
Online Recharge
Pay Per GoData Packs
InternationalRoaming Pack
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ADVANTAGES OF MOVING OFF-DECK
SEGMENTED OFFERS
Offers best suited to each user that will boost conversion
High Value Customers
Access to customers that have the spending power to subscribe
REAL-TIME BALANCE ADS
Ads that are displayed to users with appropriate wallet size reduce drop-outs
RIGHT OFFER & RIGHT TIME
Relevance of communication at the right time boosts conversions
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CASE STUDYTargeting users with low prepaid account balance inducing them to recharge their account using A top-up app
0.6 INR per user from 20,000 users per day
Also Additional Revenue from Recharges
Generating an Average ARPU Of INR 0.35 Per User
0.35
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OUR EXISTING TELCO PARTNERS
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VSERV AIMS TO CONNECT THE EMERGING CONNECTED BILLION WITH RELEVANT OFFERINGS FROM MARKETERS, APP DEVELOPERS& TELECOM OPERATORS.
500Mn+Unique
User Profiles
80+Attributes
25+User Personas
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THANKYOU
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