Dec 31, 2015
Smart Choices EverydaySmart Choices will include In studio and On location package options including the following:
ProductionPre and post production ScriptingFilming
TalentTalent feesFilming and Exposure included
MediaGuaranteed tarps4 Week campaign on TVONE and TV2
Online OptionsContent hosting/maintenance of a promotional websiteBundled media packages across online video and display
Consumer Benefits
Consumer centric messages from a trusted friend – the Shopping Reporter
Saves me time
Helps me buy better
Helps me choose best options that suit my needs
How to be a Smart Shopper in this recession
Marketer Benefits
Consumer centric messages to help sell my products
Reframe my product’s value proposition – without pulling the price lever
Halo of “Smart Choices Everyday” enhances my brand
Proven Format – consumer activation to gain sales and market share
• Cost effective• 4 week turnaround• Flexible• Fixed Cost• One Stop Shop
Online Benefits
When consumers want to learn about a product they go online
Online offers:
A deeper engagement with your product/brand
An opportunity to substantiate product messages
An opportunity to engage consumers with your promotions
A third party environment provides credibility
Smart Choices Everyday Website
Smart Choices Everyday Website
www.smartchoiceseveryday.co.nz:
Hosted on tvnz.co.nz – 1.3 Mill UBs each month*
Traffic generated by on air TVCs
Hosting and Maintenance of product content/promotions
Highly effective banner and online video advertising packages
Weekly shopping advice and tips
*Based on May 2009 results
Package Detail
Peak Pack Structure
Guaranteed ratings 200
Indicative Weekly Tarp Weights 50 tarps x 4 weeks
Target Demo HHS with kids 0-14
Indicative No. of Spots 30
Indicative 1+ Reach 70%
Indicative Peak % 75% Peak/25% Off Peak
Indicative Channel Split 60/40 TV2/TVONE
Indicative Key Programmes 1 x News per week
2 x Shortland St per 4 weeks
Indicative Other Programmes TV2 Movies with broad appeal
2-3 x 1800-1859
1-2 x High Reach 1930-2200
Off Peak Pack Structure
Guaranteed ratings 200
Indicative Weekly Tarp Weights 50 tarps x 4 weeks
Target Demo HHS with kids 0-14
Indicative No. of Spots 60
Indicative 1+ Reach 50%
Indicative Peak % 100% Off Peak
Indicative Channel Split 70/30 TV2/TVONE
Indicative Programmes 1-2 x Breakfast per Week
1-2 x Good Morning per Week
2-3 x 1700-1759 per Week
Online Pack Structure
Website Production Copy/Imagery/Page Set Up
Promotion/Competition database creation and management
Targeted Video Pack TVNZ ondemand/tvnz.co.nz
50,000 ROS Targeted video ad impressions
Creative production/reformatting
Total Package Costs
Packs Winter(April-Aug)
Spring(Sept-Dec)
Holiday(Post Xmas/Jan)
Summer(Feb-March)
PeakTVTV/Online
$ 90,000*$103,000**
$ 95,000$108,000
$70,000$83,000
$80,000$93,000
Off PeakTVTV/Online
$50,000#$63,000##
$55,000$68,000
$45,000$58,000
$50,000$63,000
Please note: These figures do include the Tarp Fee and all production
* Estimated ratecard value $169,000** Estimated ratecard value $191,500# Estimated ratecard value $105,000## Estimated ratecard value $127,500
Key Points To NoteMedia Packages illustrated are based on 30 sec durations Tarp up weights, commercial durations and campaign periods will be priced on request 100% of the package cost will contribute to a client’s TVNZ TOT however these packages do
not attract terms of trade discounts TVNZ will pay a $25 per TARP fee and a $10 CPM fee to the client’s media agency. The TARP
and CPM fees will only be paid against guaranteed tarps/impressions.
Talent The package cost covers talent fees involving filming, and exposure for a 4 week period Additional image rights for instore usage, appearances etc will be separately negotiated
Production The package covers production costs of filming in one location/TVNZ set Additional requirements such as location fees, food stylists, animation, archive costs and
secondary talent etc are an additional cost
SummaryConsumer centric messages to help sell my products
Reframe my product’s value proposition – without pulling the price lever
Halo of “Smart Choices Everyday” enhances my brand
Proven Format – consumer activation to gain sales and market share
Cost effective
4 week turnaround
Fixed Cost
One Stop Shop