- 1. Smart Business & Better EventsSustainability Workshop
Estoril Congress Centre29 September 2011
Michael LuehrsMCI Group and President Elect, GMIC
Andrew WalkerEco-Efficient Events and Director, GMIC
2. Step by Step Approach
The man who removes a mountain begins by carrying away small
stones.
~ Chinese Proverb
3. Self Assessment
How would you rate your understanding of sustainable event
management processes?
Sustain-a-what? (very low)
I know they exist (low)
I have studied but not implemented (ok)
I have implemented the basics (good)
I should be teaching this session (excellent)
4. Ice Breaker
Introduce yourself and your company
Rate your understanding of sustainable event management processes
self assessment
Share one key takeaway from this mornings session
Tell us what you want to get out of this workshop
5. Agenda
6. Ground rules
Keep an open mind
Participate and share your ideas (one at a time, please)
There are no bad ideas (supportive environment)
Have fun!
7. Goals for the session
Participants will:
Understand the principles of sustainability
List three reasons why sustainable events are good business
Be able to name the 3 emerging event sustainability standards and
how they work together
Learn a 4 step approach to getting started
Identify at least 3 actions planners and suppliers can take to make
their event more sustainable
8. THINKdifferently
9. Sustainability Fundamentals
10. Sustainable Development
Meeting the needs of the present generation
without compromising the ability of future generations
to meet their own needs
11. Triple Bottom Line
12. ROI: The Business Case
Brand value and reputation
Employees and future workforce
Operational effectiveness
Risk reduction and management
Direct financial impact
Organisational growth
Business opportunity
http://www.bitc.org.uk/resources/publications/the_business_case.html
13. Green vs Sustainable
Terms often used interchangeably
Convention Industry Council defines green meetings as incorporating
environmental considerations to minimize its negative impact on the
environment
Sustainable meetings and events include social and
economicconsiderations as well
14. The Big Squeeze
Declining resources
Sustainable Supply
A
Sustainable
Future
Sustainable Demand
Current Reality
Increasing resource consumption
15. Sustainability Explained
We showed a short video Sustainability in Two Minutes by The
Natural Step, which can be viewed here:
http://www.youtube.com/watch?v=FFCNCQleCuk
16. Sustainability Principles
I. Reduce dependence on fossil fuels and heavy metals
II. Reduce use of synthetic chemicals that persist in nature
III. Reduce our destruction of nature and natural processes
IV. Help people to meet their basic human needs
17. 18. Trends in Green Event Management
19. No Longer a Trend
20. Growth in Measurement and Reporting
Over 81% of companies report CSR on their websites
Over 2000 companies produce a GRI compliant report
Over 30 governments now enforce or are planning on mandatory CSR
reporting
France, Denmark, Sweden, Norway, Spain all require disclosure on
state owned companies
Investors demanding CSR reporting
The crisis has increased focus
21. Associations: Social Responsibility
22. Buyer Demand
80% of buyers
have taken environmental results into account when organising an
event
2010 IMEX 7th Annual Survey of Buyers
23. E PlurbusUnum
Collaboration:
ALIGN
24. Event Sustainability Standards
25. How The Standards Work Together
BS 8901 and ISO 20121
- Eventsustainability management system
26. Plan-Do-Check-ActAPEX/ASTM Environmentally Sustainable
Meeting Standards
- Contains specific metrics/actions i.e. checklist
27. Covering nine different sectors of meeting managementGRI
Event Organizers Sector Supplement
- Reporting framework
28. Sector specific information for events
