Smart Analytics Cloud med Cognos Juha Teljo Business Analytics Solution Executive, Nordic
Jun 22, 2015
Smart Analytics Cloud
med Cognos
Juha TeljoBusiness Analytics Solution Executive, Nordic
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IBM – Building a Smarter Planet
The Two Dimensions in Cloud
ComputingCloud enables customers to consume IT as a service, without burdening customers about
how the service works behind the scene
ExistingEnterprise ITCapabilities
NewEnterprise ITCapabilities
Third party capabilities
Capabilities On demand self serviceDelivery via the Cloud
Key Characteristics
1. Common services2. Location independent3. On demand4. Utility based5. Dynamic
Infrastructure
Dimension 1 - Service Models
1. Infrastructure as a Service2. Platform as a Service3. Software as a Service
Dimension 2 - Delivery Models
1. Public cloud2. Private cloud3. Community cloud4. Hybrid cloud
© 2010 IBM Corporation
Business Analytics
Business Analytics and Cloud Computing
1) Not all Clouds are Created Equal - the right cloud based solutions based on needs and to minimize risks
2) Delivers faster time to business value through standardization, virtualization and automation
3) Leverage the larger IBM Cloud Computing value proposition and technological investment
EnterpriseData Center
PrivateCloud
Enterprise
IBM/3rd party hosted &operated
HostedPrivate Cloud
Enterprise AEnterprise B Users
Public/ Community Cloud Services
(new)
Turn computing platform CAPEX spend to OPEX spend
Up and running in minutes
Cognos BI on IBM Compute Cloud
IBM BlueInsights with 150K+ users and $20m saved over life of program
Platform for self serviced provisioning of standardized BI services increasing service adoption and utilization
Clients retaining complete control of the solution stack and security policy
Smart Analytics (private) Cloud on zLinux
Fiducia
New York Times
IBM Process Outsourcing HR workbench solution using Cognos BI
Proof points
Industry specific applications on demand (e.g. Customer churn, community cloud for banks)
LOB solution with minimal IT involvement and investment
Insight from Cloud resident data
Reduce IT complexity by leveraging standardized cloud platform services
Benefits
Cognos BI as OEM
SPSS Online Data Collection SaaS
Cognos Consumer Insights
Many Eyes
SPSS Managed Services (data collection)
Offering &
Capabilities
© 2010 IBM Corporation
Business Analytics
Customers and Partners in Cloud today…. Just not calling it “Cloud”
� ISV/OEM offerings powered by Cognos 8� Delivers reports & analytics to 800 member banks, Collect
Market Research� Peer Benchmarking� Information marketplace for supply chain partners� Sharing insight beyond the enterprise
� Want to lower cost, increase time to value
� Want their analytics next to their data centers
� Strive to connect to salesforce.com
� Visualization & social media analytics
ASP
Community Cloud
Private Cloud
Hosted
Hybrid
Public Cloud
OEM Clouds
•50+ ISVs and OEMS hosting IBM
Cognos today.
•Customer deploying standardized BI
platforms using Private Cloud (e.g.
Smart Analytics Cloud)
VIRTUALIZATION
STANDARDIZATION
AUTOMATION
Increased
Flexibility
=Reduced
Cost Increased
Flexibility
EnterpriseData Center
PrivateCloud
Enterprise
IBM hosted &operated
HostedPrivate Cloud
Enterprise AEnterprise B Users
Public/ Community
Cloud Services
© 2010 IBM Corporation
Business Analytics
� Blue Insight: IBM’s deployment is the world’s largest private cloud computing environment for business intelligence and analytics that will empower IBMers from around the world with information and business insight to make smarter decisions – no matter where the data resides
IBM Blue Insight results:
� Consolidating +20 multi-product, departmental BI deployments to Cognos 8 BI on System z
� Realizing value from +60 data sources across IBM representing +1PB of data
� Deploying private cloud self service to support +200,000 named users across our global workforce (120K by mid-year 2010, expanding to 200K by 2011)
� 56% cost savings per user (grows with volume)
� $7,775,767 - Infrastructure cost savings realized with z10 technology
� $2,558,525 - Business Intelligence Competency Center (BICC) cost savings;
� Elasticity in a shared server model supporting SLAs for diverse tenants; Speed to value and reduced capital spend (26 weeks to 2 weeks)
Smart Analytics (private) Cloud in the IBM corporation
Our commitment to informed decision making led us to consider private cloud delivery of Cognos via System z, which is the enabling foundation that makes possible +$20M savings over 5 years.
-IBM CIO Office
“What IBM has done is come up with a perfect application for a private cloud.”
-- John Webster, CNET, Nov. 18, 2009
EnterpriseData Center
PrivateCloud
© 2010 IBM Corporation
Business Analytics
Smart Analytics Cloud
A private cloud within the enterprise
A solution for delivering business intelligence to the entire organization
Creates … That delivers …
The Smart Analytics Cloud solution offering
Open, enterprise-class BI platform
Web OfficeSearchMobile
Cognos 8 BIA broad range of BI capabilities
IBM System zCentralize, Virtualize & Simplify the BI infrastructure
IBM software
IBM hardware
� Phase 1: Create awareness of, a strategy for and a governance foundation for BI across the organization
� Phase 2: Preparation for the Smart Analytics Cloud
IBM Services
� Phase 3: Install the base cloud, integrate into the corporate enterprise and test the cloud use cases
� Phase 4: Educate the enterprise for on-going success with the Smart Analytics Cloud
The solution components …
EnterpriseData Center
PrivateCloud
© 2010 IBM Corporation
Business Analytics
SPSS Online Data Collection
• Dedicated hosted
environment
• Customized for each
client
• Guaranteed Service Level
Agreements
� Data collection capabilities to capture attributes, interactions, behaviors, and attitudes for customers, employees or constituents
� Augments internally captured data with sentiment and opinion data and use this combination as part of the analytic process
� Two delivery models available
• Avoid IT Roadblocks
• No on-premise infrastructure
• Monthly Subscription
• Optional transaction based
pricing
Managed Services SaaS
Enterprise
IBM hosted &operated
HostedPrivate Cloud
Enterprise AEnterprise B Users
Public/ Community Cloud Services
© 2010 IBM Corporation
Business Analytics
IT benefits from cloud computing are real…
Test provisioning Weeks Minutes
Change management Months Days/hours
Release management Weeks Minutes
Service access Administered Self-service
Standardization Complex Reuse/share
Metering/billing Fixed cost Variable cost
Server/storage utilization 10–20% 70–90%
Payback period Years Months
SOURCE: Based on IBM and client experience.
Increasing speed and
flexibility
Reducing costs
Results from IBM cloud computing engagements
Enterprise
IBM hosted &operated
HostedPrivate Cloud
© 2010 IBM Corporation
Business Analytics
Cognos BI on IBM Cloud
EnterpriseData Center
PrivateCloud
Enterprise
IBM/3rd party hosted &operated
HostedPrivate Cloud
Enterprise AEnterprise B Users
Public/ Community
Cloud Services
Optimized Business System
Enterprise Software
Virtualization
IBM Smart Business Development and Test Cloud V1.1– Convert Compute Platform spend from CAPEX to
OPEX– On-demand provisioning of scalable, virtualized
development and testing resources in an automated cloud platform
– A self-service portal designed for ease of use, with a catalog of standardized infrastructure services (e.g. storage, server size, O/S)
– Data centers in USA and Germany
IBM Cognos BI Software– Bring Your Own Licenses for Cloud Deployments– Up and running only few clicks away– Rapid provisioning an instance of an IBM supplied
pre-configured and optimized Cognos V8.4 image with all pre-requisite middleware in minutes
– DeveloperWorks articles and book on “IBM CognosAnalytics and Cloud Computing” with considerations on data architecture and security
– Available IGF financing for monthly payment options
Enterprise
IBM hosted &operated
HostedPrivate Cloud
© 2010 IBM Corporation
Business Analytics
Public Cloud Example
"The work we did with IBM
fundamentally changed
our business strategy and
how we looked at our own
brand". - Simon Talbot
Kraft Australia
How IBM Steered Kraft to New Market Opportunities
Business challenge
Kraft to go on a journey of discovery with the IBM research team, with hopes to identify what was on the minds of its Vegemite customers worldwide by analyzing social media
Solution
IBM Global Business Services used IBM’s Corporate Brand and Reputation Analysis (COBRA) to analyze unstructured data across the Internet to provide deep insight and root cause analysis as well as statistical tracking and advanced alerts to events and conversations across Web 2.0 activities.
Actionable Insights
� Kraft Australia found a native Australians had a very strong personal identification for the brand
� The analysis also identified numerous new recipes for an opportunities to market Vegemite
� The COBRA analysis also identified an opportunity introduce Vegemite to a “new Autstralians” to expand the market potential
� The new marketing strategy helps capitalize on customers’ loyalty to and love for the Vegemite product
Enterprise AEnterprise B Users
Public/ Community
Cloud Services
© 2010 IBM Corporation
Business Analytics
IBM Cognos Consumer InsightGaining Market Insight with Voice of Customer Analysis
� Business problem
– Explosion of consumer feedback on social media has created a powerful new consumer influence that is out of reach of traditional business analytics
– Companies are actively looking for ways to pro-actively monitor and leverage social media content to establish a direct and timely connection with the voice of the customer
– Brand managers, market analysts, competitive intelligence … all want to correlate social media information with their internal business data for better business outcomes
� Consumer Insights solution:
– Configured for hosted or on-premise deployments
– Analyzes large amounts of cloud content for discussions of brand, products and key topics and correlates with sentiment
– Offers sophisticated IBM Cognos Software reporting and alerting capabilities combined with unique search-based exploratory user interface
– Allows integration of analysis and content with on-premise applications and analytics assets
– Many IBM patents in data discovery, manipulation, visualization
Optimize
Consumer Insight“Voice of Customer” dashboards
Web blogs, social
media, reviews100,000+ discussion forums
30,000+ news feeds
2 billion+ blog postings
Enterprise AEnterprise B Users
Public/ Community
Cloud Services
© 2010 IBM Corporation
Business Analytics
Public Cloud: Visualization & Social Networking
Next Generation Knowledge worker is used to being ‘connected’ and to sharing information (Blogs, Wiki, Twitter, Blackberry, Facebook, YouTube..)
Today, we’re taking the next step in reader involvement
with the launch of The New York Times Visualization Lab,
which allows readers to create compelling interactive
charts, graphs, maps and other types of graphical presentations from data made available by Times editors.
NYTimes.com readers can comment on the visualizations, share them with others in the form of
widgets and images, and create topic hubs where people
can collect visualizations and discuss specific subjects.
Public Cloud Example
Enterprise AEnterprise B Users
Public/ Community
Cloud Services
© 2010 IBM Corporation
Business Analytics
IBM Cognos Many Eyes
� Leveraging the Cloud’s power for collaboration and networking
� Democratizing data visualization– Easy to use:
• Empowers all users to explore their data• No training needed
– Fast: • Even on first use, time to create can be measured in
seconds/minutes • Because it’s on demand, no installation, set-up,
configuration needed
� Discovering new insights through…– Unique and interactive data visualizations– Input from multiple perspectives
� Providing convincing fact-based support for decisions– Compelling visualizations
� Available for free trial on IBM Alphaworks
� On premise and Hosted Editions in the labs
Enterprise AEnterprise B Users
Public/ Community
Cloud Services