Small Urban and Rural Carpool Initiative ACT Canada Summit 2013 October 28, 2013 The Regional Municipality of Durham Planning and Economic Development.

Small Urban and Rural Carpool Initiative

ACT Canada Summit 2013 October 28, 2013

The Regional Municipality of DurhamPlanning and Economic Development Department

Photo: Google images, 2013

Overview

Part 1 – Durham: a case study Part 2 – Developing a program Part 3 – Benefits Part 4 – Integrating the initiative Part 5 – Sharing the knowledge and future

opportunities Part 6 – Summary and discussion

Map courtesy: David Perkins, DMG Group, The Planning and Economic Development Department, Region of Durham (2013).

Part I - Durham: a case study

Two data sources Work related trips Monday to Friday Small urban and rural areas Carpooling and vanpooling

Part I - Durham: a case study

What are the options? Focus on ride sharing

(carpooling) Travel patterns identified Convergence points Community centres

Part 2 – Developing the program

Partnership program Existing infrastructure Key location criteria Began with two municipal partners Groundwork

Informal carpooling Potential spots Photograph sites

Part 2 – Developing the program

Long list pared Agreements Ensure public awareness Challenge

No public facility available Public sector partner emerged

Part 2 – Developing the program

Google map showing small urban & rural carpool parking locations in Durham (2013).

Part 2 – Developing the program

Promotion using technology

Existing platform Many others are available Interface matches

commuters

Part 2 – Developing the program

Local advertising campaign

Modest budget In-kind promotion is

important Local municipal links

Part 3 – The benefits

Low-cost program Captures other

commuters Addresses problem

situations No added risks

Part 4 – Integrating the initiative

Work already underway Addresses areas not

currently serviced Doesn’t duplicate other

efforts Compliments supply side

Part 5 – Sharing the knowledge & future opportunities

Share the framework Good knowledge of non-urban

commuter travel App to allow real-time matches Ensure multi-modal options Better understanding

Part 6 – Summary & discussion

Unique population Carpooling was most viable Consider existing facilities Provided a ride-matching tool Highlighted the locations Almost 100% in-kind Communications/marketing Next step: expand communications

Small Urban and Rural Carpool Initiative

ACT Canada Summit October 28th, 2013

Sandra McEleneyThe Regional Municipality of DurhamPlanning and Economic Development [email protected] ext. 2550