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INSTRUCTIONS FOR USE This talk is about SQL server for small-to-medium enterprises. I love SQL Server because it lets me use data. That way round. I love hearing sessions that let me know what’s happening at the vanguard of SQL server. I’m not part of the vanguard. Instead, I have used SQL Server to fulfil the needs of a series of small companies. Ah, the small business, where budget is limited, but ambition seldom is. Over the years I have been asked to make SQL Server do pretty much everything. A series of challenges I’ve often matched, sometimes exceeded and always enjoyed. This is a warts-and-all set of case studies from the frontline of small business. They say if all you have is a hammer, everything looks like a nail. SQL Server was my hammer and this is what I did with it. (PS Whilst I use the word enterprise in the strapline, I am a Standard Edition kind of guy!)
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Small to medium data

Apr 13, 2017

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Data & Analytics

Peter Moore
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Page 1: Small to medium data

INSTRUCTIONS FOR USEThis talk is about SQL server for small-to-medium enterprises.

I love SQL Server because it lets me use data. That way round. I love hearing sessions that let me know what’s happening at the vanguard of SQL server. I’m not part of the vanguard. Instead, I have used SQL Server to fulfil the needs of a series of small companies.

Ah, the small business, where budget is limited, but ambition seldom is. Over the years I have been asked to make SQL Server do pretty much everything. A series of challenges I’ve often matched, sometimes exceeded and always enjoyed.

This is a warts-and-all set of case studies from the frontline of small business. They say if all you have is a hammer, everything looks like a nail. SQL Server was my hammer and this is what I did with it.

(PS Whilst I use the word enterprise in the strapline, I am a Standard Edition kind of guy!)

Page 2: Small to medium data

Small-to-Medium Data: SQL Server in the Start Up

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HELLO!

I am Pete MooreI look at dataYou can find me at @factgasmI write (unrequited) love letters to Excel at www.databackwriter.com

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1977

1980

1983

1986

1989

1992

1995

1998

2001

2004

2007

2010

2013

2016

Born

Diagnosed with reading age of 11 (aged 6)

Developed a love of writ-ing

Mathematical Physics, University of Nottingham

First and second analytics internships

Funfairs and roller-coasters

First full-time analytics role

SQL

Started first data team

Joined Evolution Recruitment Solu-

tions

Second data teamInfrastructure team

Development team

IT Director

Who am I?

chart inspired by, and with apologies to, Cole Nussbaumer Knaflic

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SQL

RecSME

WHERE DO I FIT?

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Analysis of title

∎ Small-to-medium data∎ Start-ups∎ SME

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OPTIONS FOR STARTUPSAVAILABLEAccessSQL Express

AZUREBasic(Beware DTU’s)BizSpark

OPEN SOURCEMySQL et al

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ME = (SME)2

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‘One’ = SSME∎ Small∎ Subject ∎ Matter∎ Expert

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MY BOSS SAYS

SH*T (Idea shamelessly stolen from

@justin_Halpern)

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LIKESPeopleDerring doBeing entreprenuerial

MEET BOSS #1The EntrepreneurDISLIKES

Waiting“no”Reality

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Who are they?

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GROWTH ≠COPY

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LIKESFearIntimidationMoney

MEET BOSS #2The Trunchbull

DISLIKESTechies“Whingers”Leaches

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NORMALISING?

YOU HAVE DUPES

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PETE’S DEDUPE RULESIdentify dupesPick a winner

Murder the loserPillage their grave.

Foster the orphaned childrenThen murder some of them

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Place your screenshot hereLOOK AT YOUR DATA

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LIKESLooking at dataSME’sTalking

MEET BOSS #3The Board

DISLIKESHyperboleDupes“Big” data (see hyperbole)

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THANKS!

Any questions?You can find me at @factgasm & [email protected]

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CREDITSSpecial thanks to all the people who made and released these awesome resources for free:∎ Presentation template by SlidesCarnival∎ Photographs by Unsplash