Small group coaching for social media success

• 1. Lets start the new year off right, define what social media sites your business should be on and create asocial media calendar plan to use dailywww.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media

2. What well go over What social media sites does your business need to beon Facebook Business Page YouTube Twitter Instagram Pinterest Are you missing out on potential customers? Well create a tactically plan to follow 30 mins a day Youve got there attention now what www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media 3. Wondering who I am? www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media 4. Wondering who I am? My passion is working as a social media consultant,your personal agent for social media success. President of Deerfield Valley Sitters, LLC. I manage ateam of sitters who watches the kids, so parents canenjoy some personal time in the Mt Snow area. I grew up in an entrepreneur family and started myfirst business at age six selling homemade waxedleaves to Vermont visitors during Fall. www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media 5. Are you missing out on potentialcustomers?In short answer, like my twin 3 and a half year old boysnew favorite word,YUPwww.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media 6. 2 Reasons Why1. Youre not hanging out in the places your customers are2. Not filling their needs, which is: Being social and show off to their friends what theyre doing who with, and what theyre eating and/or buying www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media 7. Here we go...Were going to jump into Facebook Business Page www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media 8. Facebook Business PageUser Base: 950+ Million Users (public information)The Positives: Facebook is the largest social network in the world interms of users More likely than not, your friends, family and co-workers are already on Interact with your past and future customers For smart phone users there is a mobile app for that Did I mention that everyone and their mother is onalready? www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media 9. What Facebook can do for you: Vanity URL of your business name to make it easy forpeople to search for you business Share posts, videos, and what your business is doing tostay current When someone asks you a question, you couldrespond in detail in to Facebook Link Facebook to your Twitter account Location check-ins (more on this in a bit) www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media 10. www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media 11. YouTubeUser Base: 800 million unique users each month YouTube is primarily focused on video sharing Have to have Google account In addition to posting videos on the site you can alsoembed videos to your Web Site You can find anything from videos of your area commercials movie trailers product reviews how-to videos www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media 12. What YouTube can do for you: Choose your channel URL the same as your FacebookURL Create short clips (less than 3 mins) of the productsyou sell or services you provide Record an important meeting and share it withemployees and perhaps customers Post customer testimonials Show your product or service in action www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media 13. What YouTube can do for you: Take viewers on a tour of your office, route to work,town that you live in Post links of your videos to your social media sites Add a Call-to-Action to your videos to drive trafficback to your website Create How to videos Post solutions Answer customer-specific questions imagine howsurprised a customer would be when you point themto a video with the answerwww.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media 14. www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media 15. Twitter517 million twitter accounts, although only 262 million are activeThe Positives: Every tweet is limited to only 140 characters Instant communication with a blink of an eye News has been found to be breaking on twitter beforeanywhere else There are no NOISE filters, which means everythingyou post is visible The use of Hashtags (#keyword) allows for easy searchresults to find the tweets you want www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media 16. What Twitter can do for you:Businesses can utilize Twitter in a variety ways: press releases offers and other announcements conduct surveys customer support channel www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media 17. What Twitter can do for you: Know whos talking about you/ business name byusing the search feature Twitter is a relaxed social site; share whats for lunch Use URL shortening tools like Hootsuite or Owl.ly Commenting on tweets and retweeting is a great wayto build a communitywww.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media 18. Instagram Instagram, the photo-sharing program with its own social site Instagram is PURELY a mobile photo sharing network currently. Instagram.com is nothing more than a landing page directing you to the IOS and Android store to download the app. www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media 19. InstagramUser Base: 80+ million usersThe Positives: Fastest growing mobile photography network Simple to use, all images maintain the square look andyou only have a small handful of filters to uploaded animage It is FUN! It is nice to have a social network forphotographers that isnt professional and serious allthe time You can post your Instagram photos directly toFacebook, Tumbler, Twitter, and Foursquarewww.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media 20. What Instagram can do for you Show off your products [idea laser-zoom in one of yourproducts and engage with followers by asking them usthey can guess what it is] Show how its made Show your followers behind the scenes Show the impact of what your products or service cando Give a sneak-peek of new things that are happening Share the cuteness, give followers that awe momentfor them to like the photo for others to see www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media 21. www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media 22. PinterestPinterest is the newbie on the block that has generated astorm of interest, quickly surpassing older and newersocial media sites.How it works: Users Pin content they find on websites, their personal website to their Pinterest boards. Or search on Pinterest and look threw their friends boards to add to their personal boards.www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media 23. Pinterest: How it works It focuses on sharing photos between users layout is similar to a Pinboard, where users can re-post (or re-pin) images from other users. Images are posted into category collections, www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media 24. Pinterest: How it works such as Humor, Favorite Places and Books youve read,and link to the original source. The live hyperlink from the thumbnail becomespinned on your boards, then allowing other users tofollow it back to the original website This has potential to help drive traffic back to yourwebsite and leverage your time on Pinterest effectively. www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media 25. PinterestUser Base: 23 million as of July, 2012 One of the fastest growing social networks today 1.7 billion page views a month Simple to use. Create boards to organize your content. The whole idea is for content to spread easily. The demographics on the network are heavily in favor of women (90% last I heard) www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media 26. www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media 27. Youve got there attention now whatPost. Be social.Inspire.www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media 28. Defining what to post about Products or services that you sell Photos of your location with happy customers in yourstore, restaurant or photos of happy people using yourproduct Funny comics about your topic of business When you read blogs or online newspaper articles youcan post it to your followers for them to enjoywww.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media 29. Encourage people to check in at locationYoure creating, Im here and you should be here too Once the person checks-in their promoting for you Theyre putting your business on the map and thatperson may have 359 friends (the average), That means the person just put your business in front of359 friends Cool, huh? What if you took it one step further?www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media 30. Create a back drop for people to takephotos of themselves at?So they come in: enjoy your location presence take a photo with your logo, location address, and yourbusiness name and post it to their average 359 friends. Win-Win for you!Leave the creativity of the people to take the photos ofthemselves and family, then posting it onto their socialmedia sites. www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media 31. www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media 32. 30-Mins a Day Plan1. Set up RSS feeds or reader bookmarks to blog Feedly or Google Reader work great Scan threw your Feed for inspiration and repost useful content to your customers2.Check your Google Alerts for your keywords andcompany mentionswww.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media 33. 30-Mins a Day Plan Log into each profile and check your messages, news feed Then do what I call a 3-3/2 www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media 34. 30-Mins a Day Plan Do a 3-3/2 check on your newsfeeds* After you sign into your account do a quick read through what people posted and like or Retweet no less than* 3 Retweets or likes* Then respond with either questions or praises to 3* Spend no more than 2 minutes responding www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media 35. 30-Mins a Day Plan Its a basic plan however with a plan in place it will getthe ball rolling and gain momentum Youll start to see positive resultswww.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media 36. Recap on what we learned You know what Social Media sites work best for you business And its written on your To-do list what accounts to set- up A plan to follow 30 mins a day Youve got there attention and you know what to do www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media 37. Upcoming Event February 21 at 12pm-1pm same place, Graduate Center Coaching will be on Hootsuite In depth look at Facebook Business Page Viewers choice Ill send out an email to get your feedback on what social media site you would like to knowmore about www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media 38. Small Group Coaching for Social MediaSuccess Thanks for Attending and I look forward to seeing you next on February 21 at 12pm www.EmilySusan007.comEmily Susan Hammer@EmilySusan007 www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media