Small But Mighty: The Power of Small Teams With Big Ambitions | LinkedIn for Small Business Leaders

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Every Business Starts Small

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What makes Small Business Unique?

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The majority of SMBs are growing and one in

six are in hyper growth mode

4

GROWTH Increase in Overall Revenue Compared to Last Year

48%

36%

16%

NON-GROWTH Decrease/No Change in

overall revenue YoY

HYPER GROWTH Significant Increase in Overall

Revenue YoY

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Active vs.

Passive –

So What?

5

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Small Businesses face unique challenges in hiring

top talent

6

Difficulty establishing

talent brand v.

established players

Limited time to source

Cyclical hiring needs

Automated delivery of

qualified candidates

Quick and easy building of

talent brand

Automated solution all the time,

Proactive sourcing when you

need it

Traditional Hiring Agile Hiring

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Monthly uniques Source: Comscore

LinkedIn: A deep, wide, and rich talent pool

7

102M+ N. America

20M+ L. America

&

Caribbean

65M+ Europe,

Middle East

& Africa 39M+ Asia Pacific

300M+ Members Worldwide

+2 New Members

per Second

2M+ SMB Members on

LinkedIn

7,000 SMB LinkedIn

Customers

#hiretowin

Bay Area LinkedIn

8

600 SMB Customers

Representing over 34K employees

12K hires on LinkedIn (in the past 12 months)

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of Silicon Valley

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LinkedIn’s Solution for you as a SMB

Personalized

Job Targeting

The right job, in front of

the right people, even

when they aren’t

looking.

Talent Brand

Development

Leverage your authentic

brand to improve applicant

quality and quantity.

Proactive

Search

Enables direct candidate

outreach when you want it

and need it

10

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Personalized Job Targeting

11

“I only hire a new role every few months, but

when I do, I want top talent”

“

#hiretowin

75% of professional are open to explore new careers

opportunities, while ONLY 25% are actively seeking

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Automated targeting of your jobs to top

candidates, ensured visibility over the competition

Powerful algorithm

puts your jobs in

front of the best

candidates across the

entire network

Sponsoring jobs

guarantees top

placement and yields

30-50% more

applicants!

14

Amazon

Sr. Java Engineer

JOBS YOU MAY BE INTERESTED IN JOBS YOU MAY BE INTERESTED IN

Gap Inc.

Product Marketing Director

Java Engineer

Big 5 Sporting Goods Big 5 Sporting Goods

Product Marketing Manager

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Talent Brand Development

15

“No one has heard of our company”

“

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83% Say employer brand has significant impact on

ability to hire great talent

Build a BIG Talent Brand to compete

against your larger competitors

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Leverage your employees

Companies with Brand

Ambassador Ads receive 66%

more Career Page visitors

When they research your company

Easily build your talent brand to attract top

candidates over the competition

+

Associate

JOBS YOU MAY BE INTERESTED IN

Expedia, Inc.

Associate

JOBS YOU MAY BE INTERESTED IN

Expedia, Inc.

When they visit your employees’ profiles

Expedia, Inc. Careers

Associate Associate

18

James Davis

Picture Yourself at Expedia, Inc.

Showcase your talent brand

Career Page Followers are 3x

more likely to apply to your jobs

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Proactive Search

19

“I don’t have the time or resources

to find candidates”

“

“LinkedIn is second to none. It has been the best

investment for our recruitment strategy.

We build a pipeline of high-quality candidates, and it

has been a fantastic experience.” Tracy Heverly, Human Resources and Program Manager, Bluebeam Software, Inc.

Let LinkedIn do the heavy lifting for you…

#hiretowin

Veteran Mobile Top Performer

Network access enables proactive

search for ideal candidates

Added to project

Met them. Ready to move in 6 months. Follow up in Oct.

Sales Associate

Sales Associate

Engage candidates directly

with personalized InMail

Proactively search and engage talent when

you want to

22

ACME Systems

James Davis

500+ Connections

2nd

Sales Associate

Companies who engage

candidates with talent branding can

increase their InMail response rate

by 2x

#hiretowin 23

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Personalized

Job Targeting

The right job, in front

of the right people,

even when they aren’t

looking.

Proactive

Search

Enables direct

candidate outreach

when you want it and

need it

Talent Brand

Development

Leverage your

authentic brand to

improve applicant

quality and quantity.

2M+ SMB Members on LinkedIn