Small business survival presentation

Search Engine Optimization for Small Business

Old Days of Optimization

2

Today

3

Main Factors

4

CONTENT

LINKS


5

Client A

1200 Visit

s

5500 Visits


6

Optimized Content

+

Some Linking

=

458% Increase in Traffic in 5 Months


7

WHO CARES


8

Client A

1200 Visit

s

5500 Visits


9

WHO CARES

4300 Additional Visits

5% Visitors Convert To A Sale

Average Sale = $100

$21,500 Extra Revenue/Month


10

Client B

5552 Visit

s

30,208

Visits

Purely Organic Search TrafficDoesn’t Include Branded

Terms


11

WHO CARES

24,656 Additional Visits Per Month

2% Visitors Convert To A Sale

Average Sale = $86

$42,408 Extra Revenue Each Month


12

Quality Links + Optimized Content = Success


13

Why Links?


14

Why Links?

Helps Google Know What is Valuable

15

Valuable & Trusted Source

71,435 Unique Websites Linking

16

Another Trusted Source

7,038 Unique Websites Linking


17

Why Links?

Helps Google Know What is Valuable

Helps Pass Value To Your Site


18

WHAT ABOUT SOCIAL?!?


19


20

Not On The First Page of Google:Eye Shadow

Lip Gloss

Lip Pencils

Tinted Moisturizer

Mascara

Best Mascara


21

Eye Shadow

Lip Gloss

Lip Pencils

Tinted Moisturizer

Mascara

Best Mascara

These Terms Have Over 2million Searches/Year


22

What About Local Search?


23

http://www.davidmihm.com/local-search-ranking-factors.shtml


24

TELL GOOGLE EVERYTHING


25

TELL GOOGLE EVERYTHINGLocal Phone #

HoursPut Yourself in Several Categories

Upload Photos & VideosWrite an “About Us” Paragraph

Local Fax #Direct People to Write Reviews

Get Links From Other Local Websites

26

Use Your Existing

Resources To Identify

Opportunities

27

Using Your Existing Linking Reach

State & City Business Directories

University Local Resources Pages

28


http://www.union.umd.edu/GH/basic_needs/shopping.html

29


University Local Resources Pages

Alumni Updates & Job Postings

30


31


Alumni Updates & Job Postings

Job Posting Sites & Job Forums

32


Job Posting Sites & Job Forums

Participating in Industry Forums

33

http://directory.big-boards.com/

34


Participating in Industry Forums

Industry Directory Listings

35


directorycritic.com/niche-directories.html

36


Industry Directory Listings

Sites Listing Any Company Website

37


38


Sites Listing Any Company Website

Sites Allowing Guest Posts/Interviews with Owners

39


40


Sites Allowing Guest Posts/Interviews with Owners

Black/Women/Christian/Jewish Business Owners

41


goblackbusiness.com/

cbd-search.com/

womenbusinessdirectory.com/

jmerica.com/jdirectory/

42


Black/Women/Christian/Jewish Business Owners

Military or Veteran Owned Businesses

43


44


Military or Veteran Owned Businesses

Sites Listing Military Discounts/Deals

45


46


Sites Listing Military Discounts/Deals

University Pages Linking to Staff/Student Deals

47


48


University Pages Linking to Staff/Student Deals

Scholarship Pages on University Sites

49


http://eosp.csumb.edu/scholarship-websites

http://finaid.ucf.edu/scholarships/

50


Scholarship Pages on University Sites

Scholarship Pages on High School Sites

51


http://www.narlington.k12.nj.us/NAHS-Scholarship.htmhttp://www.clifton.k12.nj.us/hs/guidance/scholar_janmar.htmhttp://www.pointpleasant.k12.nj.us/highschool/deptcourses/guidance/scholarship_list.htmhttp://saboe.k12.nj.us/mshs/mhs_guidance.html

http://www.wdeptford.k12.nj.us/High_School/Guidance/Scholarships/January%202011_Scholarship.htmhttp://www.pointpleasant.k12.nj.us/highschool/deptcourses/guidance/newsletter.htm

http://www.trenton.k12.nj.us/tchs/Guidance/Scholoarships.htmhttp://www.bordentown.k12.nj.us/webpages/guidance/index.cfm?subpage=400546http://www.bloomfield.k12.nj.us/Highschool/0708shcolarshiplist.htm

http://www.bridgeton.k12.nj.us/index.php?option=com_content&task=view&id=75&Itemid=342http://www.keansburg.k12.nj.us/khs/Guidance/Scholarship%20bulletin.pdf

http://www.nps.k12.nj.us/236620129101236910/site/default.asp

http://www.monroetwp.k12.nj.us/HighSchool/Departments/Guidance/Contents/SCHOLARSHP/2010-2011/Bulletin4.htmlhttp://www.montclair.k12.nj.us/WebPage.aspx?Id=506

52


Scholarship Pages on High School Sites

High School or Local Athletic Team Sponsorship

53


http://www.eteamz.com/southmdbaseball/sponsors/

54


High School or Local Athletic Team Sponsorship

Local Chamber of Commerce

55


Local Chamber of Commerce

Local Animal Shelters

56


Local Animal Shelters

Animals in the Office

57


Animals in the Office

Office Sponsored Athlete

58


Office Sponsored Athlete

Sponsoring a Local Podcamp/Barcamp

59


http://podcamp.pbworks.com/w/page/17344268/FrontPage

“A PodCamp is a usually free BarCamp-style community UnConference for new media enthusiasts and professionals including bloggers, podcasters, YouTubers, social networkers, and anyone curious about new media.”

60


Sponsoring a Local Podcamp/Barcamp

Podcast Directories

61


62


Podcast Directories

Sites Linking to Webinars

63


Sites Linking to Webinars

Speaking at Events

64


Speaking at Events

Donate a Raffle Prize

65


Donate a Raffle Prize

Donate Old Product/Freebies

66


Donate Old Product/Freebies

Hold a Contest/Twitter Contest

67


Hold a Contest/Twitter Contest

Twitter Profile Sites

68


twellow.com

69


Twitter Profile Sites

Sites That Profile Startups

70

Opportunity Cycle (Connect the dots)

71

Helpful Tools & Sites

http://www.opensiteexplorer.org

72

Content & Internal Site Factors

“If you build it, they will come.”

73


“If you build it and never use the keywords that describe your services, I’ll never show your website when people search for those keywords.”

74

Quality Links + Optimized Content = Success

How much content?

75

I need to keep my branding.

Too many words ruins the design.

I don’t know what to write there.

I’m unwilling to add or change content regardless of the opportunity cost.

Find Your Keywords

76

https://adwords.google.com/select/KeywordToolExternal

77

Helpful Tools & Sites

Find Longtail Keywords

What kind of keywords?

78

Look at surrounding search results

What kind of keywords?

79

80


Main Factors: Title Tag


81

Title Tag: Home – Smashbox – Official Site

82

Content

Main Factors: Title Tag

SEM / SEO company – w/ top ethical SEO consultants at our SEO agency in Philadelphia

83

Content

Main Factors: Header/Headline/H1

84

Content

Main Factors: Header/Headline/H1

Contains Flagpoles & Flag Poles in an H1. Ranks #1.

Title Tag Says “Flag Poles – Aluminum Flagpoles, Flags & Flag Poles for Sale”

Importance of a Meta Description

85

Importance of a Meta Description

86

Finding Duplicate Descriptions & Title Tags

87

How much content?

88

How much content?

89

How much content?

90

How much content?

91

How much content?

92

93

94

“The only thing necessary for the triumph of evil is for good men to do nothing”

- Edmond Burke

95

“The only thing necessary to stop websites from gaining traffic & visibility is a lack of hustle.”

Q & A

96

Adam Melson@adammm

www.seerinteractive.com/blog

Small business survival presentation

Technology

existing linking reach

existing linking reach

search engine optimization

existing linking reach

small business http

local search

existing resources

small business quality