M A N A G I N G C A S H F L O W + D I V E R S I F Y I N G R E V E N U E M A R K E T I N G D U R I N G C O V I D - 1 9 3 S U P P O R T I N G E M P L O Y E E S N E W P O L I C I E S T H A T 4 A F F E C T Y O U R B U S I N E S S + O P E N I N G B A C K U P C O V I D - 1 9 L O A N S + G R A N T S A D D I T I O N A L R E S O U R C E S COVID-19 SMALL BUSINESS RESOURCE GUIDE Created by the IndyEast Promise Zone 6 1 2 5
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M A N A G I N G C A S H F L O W +
D I V E R S I F Y I N G R E V E N U E
M A R K E T I N G D U R I N G
C O V I D - 1 9
3 S U P P O R T I N G E M P L O Y E E S
N E W P O L I C I E S T H A T
4 A F F E C T Y O U R B U S I N E S S + O P E N I N G B A C K U P
C O V I D - 1 9 L O A N S +
G R A N T S
A D D I T I O N A L
R E S O U R C E S
COVID-19 SMALL
BUSINESS RESOURCE
GUIDE Created by the IndyEast Promise Zone
6
1
2
5
Turn your services into products
For service-based businesses, limits on in-person interactions can be
particularly difficult. How can you adapt to be more product-based to
respond to your customers new stay-at-home needs?
• Consider issuing gift cards or creating membership/subscription
programs. Check out this step-by-step guide to offering gift cards.
• Check out other great ideas for diversification strategies for
common neighborhood business types in this post.
Check out this local podcast
episode by the IU Kelley School
of Business, "How to rethink
your business model to keep
your organization afloat"
One of the most crucial things for many businesses during the COVID-19 crisis is finding creative
solutions to address loss of revenue. Below are some ways that businesses are adapting in order
to stay open and survive while regulations continue to limit contact and traditional commerce.
Trim Overhead, Evaluate Inventory, and Discount Current Stock
All businesses should be determining how to cut unnecessary costs,
get the most out of their current inventory, and manage supply
needs for the next several weeks.
• This Shopify guide walks through creative ways to address these