Small Business Advertising Case Studies
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Small Business Advertising Case Studies
According to the 2011-2012 APPA National Pet Owners Survey, 62% of U.S. households own a pet, which equates to 72.9 millions homes
In 1988, the first year the survey was conducted, 56% of U.S. households owned a pet as compared to 62% in 2008
More and more companies traditionally know for human products are going to the dogs, and cats, and reptiles. Big name companies including like Harley Davidson and Old Navy are now offering lines of pet products ranging from dog shampoo, pet attire, and name-brand toys to gourmet treats and food.
Number of U.S. Households that Own a Pet (millions)
Dog (46.3)
Cat (38.9)
Freshwater Fish (11.9)
Total Number of Pets Owned in the U.S. (millions)
Freshwater Fish (151.1)
Cat (86.4)
Dog (78.2)
Services Dogs Cats
Surgical Vet Visits $407 $425
Routine Vet $248 $219
Food $254 $220
Kennel Boarding $274 $166
Vitamins $95 $43
Travel Expenses $78 $48
Groomer/Grooming Aids $73 $34
Food Treats $70 $41
Toys $43 $21
2011-2012 APPA National Pet Owners Survey, basic annual expenses for dog and cat owners in dollars include:
UV coating on lens
Polycarbonate (shatterproof) lens
Anti-fog lens
Fits to face, not allowing stray light or UV rays
Fits snugly to head
Foam padding for comfort
Used for actual protection of eyes, not just for cosmetic purposes.
“A dog's visual acuity…is something like viewing the world through a fine mesh gauze or a piece of cellophane that has been smeared with a light coat of petroleum jelly.”
Corrects dog’s farsightedness and dry eye conditions
Protect military and rescue dogs from flying debris
Doggles ILS (Interchangeable Lens System) -$19.25
Replacement Lenses - $9.50
K9 Optix Color -$12.99
Clothes - $9-12
Extreme Backpacks - $46
Floatation Jackets -$49.99
Harness - $22-24
Founded by 8th
generation wig maker Ruth Regina
Size options
Small - 1 1/4 to 1 1/2 inches
Medium - 2 1/4 to 2 1/2 inches
Large- 3 to 3 1/4 inches
Extra Large - 4 to 4 1/4 inches
Spike – $36.95 -$42.95
Marley - $51.25 -$55.25
Penny - $37.95
The College Professor
Marilyn Monroe & Joe DiMaggio
“Does his business” 23 times per week
Transmits parasites via dog feces; the eggs of these parasites can linger in the soil for years
Uses up dissolved oxygen and releases ammonia when decays in water; kills fish
Pollutes water catch basins; pollutes water
Single house in 90210 with two dogs and has not thoroughly cleaned the lawn within the last month:
Service Frequency
MonthlyPrice
Which is just…
Once aWeek
$65.00 $15.00/ week
Twice a week
$121.33 $14.00/ week
Every Other Week
$49.83 $23.00/ week
One Time Only
$69.00* N/A
*The "One Time Only" price is good for up to 75 minutes hard labor.
Single house in 90210 with five dogs and has not thoroughly cleaned the lawn within the last month:
Service Frequency
MonthlyPrice
After 1st
Month
Which is just…
Once aWeek
$114.00 $104.00 $24.00/ week
Twice a week
$209.33 $199.33 $23.00/ week
Every Other Week
$92.33 $82.33 $38.00/ week
One Time Only
$109.00*
N/A N/A
*The "One Time Only" price is good for up to 75 minutes hard labor.
Don’t Go there – Application – $12.50 Training aid is used at least once per week for at
least 13 weeks; an application covers up to 500 sq. ft.
Piddle Post (installed) - $15.00 Training aid lasts up to 3 months
All-Natural Flea, Tick, & Mosquito Eliminator Spray (Application)/Parvocidal Disinfectant Sprayed on Law- $20.00 A gallon covers up to 5,000 sq. ft.
Law Repair for Yellow Dog Spots - $18.50 One-step treatment for use on yellow or bare
spots in the lawn caused by dog urine.
The untapped audience
Pride – P = Ride
Act on it…now!
http://www.doggles.com/why_doggles.html
http://www.wigglesdogwigs.com/
http://www.mungoandmaud.com/store/category/2/13/Dog-Clothing/
https://www.petbutler.com/pbx/get_zip.asp
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