SMALL BUDGET, BIG BUZZ? Matt Hodkinson, Influence Agents, Social Media Days 2015, Oslo

SMALL BUDGET,

BIG BUZZ?

#SoMed2015

@matt_hodkinson

EN O T I C

Bags of fully-public content

across social

It’s “usually” untainted … no

focus group mentality

Tools like BuzzSumo make it

easy to find not only what’s

out there, but what has the

resonance you seek

Learn from what works,

but CARVE A NEW PATH!

7 in 10businesses I asked admitted to

using social media more

through expectation (“a

business should have social

profiles), than to achieve a

specific goal

Which marketing channels would you employ in

your business, without first deciding a desired

outcome, and demanding a positive ROI?

Social isn’t FREE … and it’s never been less so!

The fluffy stuff is where many are at:

followers/fans, reach, engagement

The enlightened: resonance, clickthroughs

The Pro’s: socially-sourced conversions &

consequent sales

Many small businesses have a growing

dependence on Paid Social and PPC,

due to poor organic reach/resonance

SEO, whilst still hugely important, plays

out in a highly-competitive space, and is

a long game

… and it’s more about social than ever,

anyway!

BUILD YOUR

COMMUNITY

BEFORE YOU

NEED IT!

#SOMED2015

Don’t expect to have others advocate and promote you and your content, if you’re not willing to do the same

Instill a culture of sharing and targeted community participation – one with high relevance to your core passion and “the why”

Ask plenty of questions, value people’s opinions, and NEVER begin a thread with a Call-to-Action

Reach

RelevanceResonance

BE HERE

5,000Mainstream

Media

Mentions

Stop pointing all traffic at your Homepage

… Personalize!

Create customer journeys, and calls-to-

action that lead the way

TIMING is everything – Don’t assume

every visitor is ready to buy … Nurture

Emotionally-Charged Events are

the basis for viral or “big buzz”

organic marketing

#YawnNoMore

Whatever

happened to

Co-Creation?

Google Analytics won’t cut it “as is”

Data beyond numbers

Ability to personalize & improve

conversions, as a result

TAKK!

influenceagents.com