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Smakuje mi elevatorpitch

May 15, 2015

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Page 1: Smakuje mi elevatorpitch
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SMS-based CRM SMS-based CRM tool for tool for

restaurantsrestaurants

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•Facts•Need•Solution•Business model•Team

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FactFactss

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•Cost of acquiring new client is higher

•Power of recommendations

•Social media is too time consuming

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•Margin-based competing is no longer possible

•Era of creativity

•Era of 1:1 marketing

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The The

NeeNeedd

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•Loyalty problems

•Old media are not too compatible

•New media are not too

•How to inform about quick

promotions?

•„Dead hours”

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The The

NeeNeedd

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Me, myself and Me, myself and eatingeating•Where should i eat today?

•Where can i find places with „happy hours” promotions?

•What is the dish of the day in restaurant abc?

•Why 50% of restaurant web pages are flash-based?

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SmakujeMi!SmakujeMi!Amazingly simple mobile

promotional tool for restaurants

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Client-sideClient-side

fastwook

You have subscribed to FASTWOK list. You get 1 beer gratis on your next stop here.

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Restaurant-sideRestaurant-side

FASTWOK: Today teriyake&shitake

for 10PLN

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Restaurant-sideRestaurant-side

•One sms to rule them all•National standard

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Before AfterBefore After

Go inGo out

Go in

Go out

Come back

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Business modelBusiness model

•Flat monthly fee •Usage-related fee (number of actions * size of client database * cost * margin)

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PS: wcześniej wyprodukowaliśmy m.in.: HumanWay, BankPomysłów, SiePomaga, Flaker

Team behind