Smack! salsa
Smack!salsa
Smack!salsa
Smack!salsa
salsa
salsa
This was a branding project for a gourmet salsa company.
The idea was to display three levels of hotness, while still keeping a cohesive look about the campaign. The concept of Smack! was to go with a fun vibe on the labels and print ads.
Smack!
Friendly 36 fl. oz.
salsa
mild salsa label
Smack!salsa
Edgy 36 fl. oz.
medium salsa label
Smack!
Wicked 36 fl. oz.
salsa
hot salsa label
actual jars
Smack!salsa
Served up fresh.
"We could go skip through the park and hold hands and be bff's forever!!"
print ad
Smack!salsa
Served up fresh.
"We could say that we're
".eil a eb d'taht tub,teews
print ad
Smack!salsa
Served up fresh.
"We're about as cuddly ".haeY .sutcac a sa
print ad