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Smack! salsa
10

Smack! Salsa

Mar 10, 2016

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Lisa Bober

Smack! salsa labels
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Page 1: Smack! Salsa

Smack!salsa

Page 2: Smack! Salsa

Smack!salsa

Smack!salsa

Page 3: Smack! Salsa

salsa

salsa

This was a branding project for a gourmet salsa company.

The idea was to display three levels of hotness, while still keeping a cohesive look about the campaign. The concept of Smack! was to go with a fun vibe on the labels and print ads.

Page 4: Smack! Salsa

Smack!

Friendly 36 fl. oz.

salsa

mild salsa label

Page 5: Smack! Salsa

Smack!salsa

Edgy 36 fl. oz.

medium salsa label

Page 6: Smack! Salsa

Smack!

Wicked 36 fl. oz.

salsa

hot salsa label

Page 7: Smack! Salsa

actual jars

Page 8: Smack! Salsa

Smack!salsa

Served up fresh.

"We could go skip through the park and hold hands and be bff's forever!!"

print ad

Page 9: Smack! Salsa

Smack!salsa

Served up fresh.

"We could say that we're

".eil a eb d'taht tub,teews

print ad

Page 10: Smack! Salsa

Smack!salsa

Served up fresh.

"We're about as cuddly ".haeY .sutcac a sa

print ad