SM 435: MGoPro Combine

MGOPRO COMBINE: QUICK HITS

•  Student event •  Modeled after NFL Combine •  Includes skills challenges •  Involves all Kinesiology departments •  Charitable component

EVENT SYNOPSIS

•  Who? •  What? •  Where? •  When? •  Why?

TARGET MARKET

•  Health-conscious students •  Sports fans – specifically NFL •  Male and female •  IM Sports participants 21%

79%

No Yes

KINESIOLOGY INVOLVEMENT

•  Sport Management • Event planning, Wonderlic testing

•  Movement Science • Physical tests, exercise consultations

•  Athletic training • Participant care

•  Physical Education • Exercise consultations, skills challenges

MGOPRO COMBINE EVENTS

•  Physical testing •  Skills challenges •  Wonderlic testing •  Personal workout consultations

PHYSICAL TESTING

•  Conducted by Move Sci Students •  Tests:

• 40-yard dash • Bench press • Vertical jump • Broad jump • 20-yard shuttle • 60-yard shuttle

# Question Will Not Participate

Unlikely to Participate

Undecided Likely to Participate

Will Participate

Mean

1 40-yd Dash 7 9 6 35 43 3.98

2 Bench Press 19 13 35 22 12 2.95

3 Vertical Jump 7 7 10 30 47 4.02

4 Broad Jump 6 10 13 48 24 3.73

5 20-yd Shuttle 8 10 21 43 19 3.54

6 3 cone drill 7 15 30 34 15 3.35

7 60-yd Shuttle 8 12 25 39 16 3.43

PARTICIPATION DATA

SKILLS CHALLENGES

•  Conducted by Physical Education students

•  Events: • Quarterback competition • Field goal kicking • Wide receiver “hands challenge” • Obstacle course

OBSTACLE C O U R S E EXAMPLES

PARTICIPATION DATA

# Question Will Not Participate

Unlikely to Participate

Undecided Likely to Participate

Will Participate

Mean

1 Quarterback Competition

10 17 12 50 12 3.37

2 Kicking Competition

9 14 24 41 13 3.35

3 Wide Receiver "Hands" Challenge

9 12 18 38 24 3.55

4 Obstacle Course 6 7 4 44 40 4.04

WHEN?

•  September 2013

• Highest student involvement

• Students are in best shape

• Prior to IM football season

WHERE?

•  Glick Fieldhouse, ideally

•  Oosterbaan, if necessary

•  School of Kinesiology relationship with Athletic Department and IM Sports

WHY DO THIS?

•  Fun, creative, interactive way for Kinesiology to build its brand

•  Emphasizes physical fitness •  Test yourself •  NFL Combine popularity

NFL COMBINE POPULARITY

NFL Combine Sets Viewership Record •  “Seven hours of coverage of the 2012 NFL Combineearned 450,000

viewers on NFL Network Sunday afternoon, up 11% from last year (406k), up 62% from 2010 (277k), and the most-viewed NFL Combine telecast ever.”

•  “For the second consecutive year, more than 6.5 million viewers tuned in to NFL Network’s exclusive coverage of the 2012 NFL Scouting Combine.”

•  “The audience on the NFL’s digital media properties including NFL.com, NFL Mobile, and other mobile outlets jumped 37% for full Combine coverage with unique users from Sunday’s workout coverage spiking 39%.”

Via Fangs Bites – http://fangsbites.com/2012/03/nfl-scouting-combine-gets-another-big-viewing-audience/

CHARITABLE COMPONENT

•  $15 participation fee • Participants receive shirt

•  $5 entrance fee, for non-participants

•  Proceeds go to Mott Children Hospital

SURVEY DATA •  Survey Location •  Types of Questions •  Demographics •  Hypotheses

SURVEY LOCATIONS

•  CCRB •  IMSB •  Intramural Games • Mitchell Field • Elbel Field

TYPES OF QUESTIONS

•  Past Involvement •  Current Involvement •  Knowledge of NFL Combine •  Personal Feelings

DEMOGRAPHICS

•  Gender • 71 Males • 31 Females

•  Year

DEMOGRAPHICS

•  School/College

HYPOTHESES

•  Participants would be more inclined to participate based on personal rather than social benefits

•  Participants would be more inclined to participate for “fun” rather than “competition”

HYPOTHESIS 1 Participants would be more inclined to participate based on

personal rather than social benefits

HYPOTHESIS 2 Participants would be more inclined to participate for “fun”

rather than “competition”

CLASS CONCEPTS: HIERARCHY OF NEEDS

Charitable

Competition/Results

Social Aspect

Health & Fitness

CLASS CONCEPTS: IDENTITY Identity

Personal

Physical Psychological

Social

0% 20% 40% 60% 80% 100%

Personal Benefits

Social Benefits

Sounds Like Fun

Test Myself

Compare Myself

Strongly Disagree Disagree Neither Agree nor Disagree Agree Strongly Agree

MARKETING PLAN

•  Targeting students • Active

•  Appeal to Gen Y • Online • Social Media • Quick Information

•  Highlight certain events • Obstacle course • 40-yard dash • Vertical Jump

WEBSITE

•  Central place to get information • What • When • Where

•  Registration •  Links to Mott and Kinesiology websites

SOCIAL MEDIA

•  Facebook •  Twitter

• Live tweet during event • #MGoPro

•  Basic event information •  Registration information

TWITTER

PROMOTIONAL VIDEO

•  Show at Michigan sporting events • Basketball • Hockey • Football

•  MGoBlue.com

FLYERING

•  Around Campus § CCRB § IM Building § NCRB § South Campus

ANY QUESTIONS?