Slumdog Millionaire

Research Methodology

Presented by,Rohit Mundhara P-21Neha Pandey P-24Pratik Purav P-29Saurabh Shinde P-35Renu Karia P-43

Analysis of

Hypothesis

Slumdog Millionaire

What is Research Methodology??

Objectives of our Research ?

Hypothesis ?

Hypothesis - 1

“Slumdog Millionaire” has diminished the Image of Brand INDIA

H0 : The attributes are not dependentH1 : The attributes are dependent

Hypothesis - 2

“Slumdog Millionaire” has met the expectations of the viewers

H0 : Expectation and reality are not differentH1 : Expectation and reality are different

Type of research conductedConclusive research

Sample size100 persons

DemographicsAge – 20 to 50 years

1) Personal Details ?

A) Name B) Age Group

C) Gender D) Occupation

Questionnaire ?

5) Did you watch the Movie SLUMDOG MILLIONAIRE ?

A) Yes B) No

5) Did you watch the Movie SLUMDOG MILLIONAIRE ?

6) Do you think SLUMDOG MILLIONAIRE deserved 8 Oscars ?

A) Yes B) No

C) Cant Say

6) Do you think SLUMDOG MILLIONAIRE deserved 8 Oscars ?

7) Do you think Poverty has been exaggerated in SLUMDOG MILLIONAIRE ?

A) Yes B) No

C) Cant Say

7) Do you think Poverty has been exaggerated in SLUMDOG MILLIONAIRE ?

8)Do you agree with Amitabh Bachhan’s view that SLUMDOG MILLIONAIRE diminisihes the Image of ‘Brand India’ due to its

extreme focus of Poverty ?

A) Yes B) No

C) Cant Say

8)Do you agree with Amitabh Bachhan’s view that SLUMDOG MILLIONAIRE diminisihes the Image of ‘Brand India’ due to its

extreme focus of Poverty ?

9) Do you think that addressing the lead character (Jamaal) as ‘SLUMDOG’ gives an indication of comparing all Indians as

Slumdogs ?

A) Yes B) No

C) Cant Say

9) Do you think that addressing the lead character (Jamaal) as ‘SLUMDOG’ gives an indication of comparing all Indians as

Slumdogs ?

10) Do you think the Image & respect of the Indians residing outside India will be affected because of the movie ?

A) Yes B) No

C) Cant Say

10) Do you think the Image & respect of the Indians residing outside India will be affected because of the movie ?

11) Will SLUMDOG MILLIONAIRE bring a drastic change for the bollywood?

A) Yes B) No

C) Cant Say

11) Will SLUMDOG MILLIONAIRE bring a drastic change for the bollywood?

12) Do you think it is too late for Hollywood to recognize the work of Indian artist ?

A) Yes B) No

C) Cant Say

12) Do you think it is too late for Hollywood to recognize the work of Indian artist ?

13) Please rate your expectation about the movie before you watched it.

14) Please rate your perceptions on the same factors of the movie after having seen the movie.

1 2 3 4 5 6 7

a) Acting

b) Story

c) Direction

d) Overall movie

e) Music

f) Cast

g) Locations

Methods Used

1) Qualitative Analysis Chi Square Test To test the independence of attributes

2) Quantitative Analysis Paired t Test To test the difference in Mean

Qualitative Analysis

H0 is rejected Attributes are dependent

D o f = (r-1)(c-1) = (3-1)(7-1) = 12Level of Significance = 5%

Quantitative Analysis

Acting Story & Screenplay

Direction

H0 is Rejected H0 is Accepted H0 is AcceptedH1 is Accepted H1 is Rejected H1 is RejectedE <= R E > R E > R

Paired t test

Quantitative Analysis

Overall Movie

Music Cast Locations

H0 is Accepted

H0 is Accepted

H0 is Rejected

H0 is Rejected

H1 is Rejected

H1 is Rejected

H1 is Accepted

H1 is Accepted

E = R E = R E > R E > R

Paired t test

Conclusion

Limitations

• Limitation on resources• Geographical Diversity• Sample size• Opinion of industry experts• Suggestions of Dr. Murthy

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