Slots and New Technologies Where do we go from here? Peter DeRaedt President GSA .

Slots and New Technologies

Where do we go from here?

Peter DeRaedt

President GSA

www.gamingstandards.com

Our Mission Statement

The Gaming Standards Association (GSA) Is An International Trade Association That Creates

Benefits For Gaming Manufacturers, Suppliers, Operators And Regulators.

GSA Facilitates The Identification, Definition, Development, Promotion, And Implementation Of Open Standards To Enable Innovation, Education, And Communication For The Benefit Of The Entire

Industry

Industry Recognition• Jan 05, 2007 - GGB

– Top honors as Best Productivity- Enhancement Technology• Jan 22, 2007 - IGWB

– G2S named as top 3 gaming products of the year• Apr 25, 2007 - CEM

– G2S Slot Floor Technology Award• May 3, 2007 - UNLV

– The UNLV foundation honors Gaming Standards Association with membership in The Benefactor Society of the University of Nevada, Las Vegas.

• May 24, 2007 – Casino Journal– Silver award for G2S in the top 20 most innovative gaming

product of the year 2006

Slots and New Technologies

Where do we go from here?

Kurt QuartierVP International Casino

Markets IGT Asia

Asian Slots, The Way Forward

• Localization• Asian Reel Slots• Communal Gaming• Electronic Table Games• Networking of Games

Localization• Language:

• Button Panel, Paytable Info, Screen Interface

• Graphics:• Asian Themes• Feng Shui elements, colors, numbers, etc…

• Leveraging Brands:• Global Brands• Asian Partners / Brands

Asian Reel Slots

• Reels growing in popularity• Easy to play for first time visitor• Great tool for much loved progressives• Multi-line, Multi-coin, low denom

• Asian Theming• Use MLP Popularity• Potentially 20%+ of Slot Floors

Communal Gaming• Desire for communal gaming exists

• Tables, Multi-Player and MLP/Progressives

• Growing & highly successful trend worldwide• Communal Bonuses• Celebration Prizes

• Tournaments • Popular introductory / marketing tool

Electronic Table Games• The usual suspects; Roulette, Baccarat

• Expanded offerings to come• Key is keeping close to traditional play

• Apply proven formulae• Progressives, Mysteries, Bonusing• Additional Wagers, Back Betting

• Variety of Pit and Slot Floor placements

Networking of Games

• Server Based Applications• Improved Slot Marketing• Customized Bonusing & Progressives• Optimization of Slot Floor

Configuration

• Slot VIP Market:• Different player pricing• My Slot

Server Based Gaming in Asia

Gareth Phillips

CTO Aristocrat Technologies

Asia - Cultural Diversity

• Many Languages

• Lucky Colours

• Important Symbols

• Traditional themes

Asia - Table Games• No tradition of slots

• Casino games dominate

• Tables are 70% play

• Roulette

• Black jack

• Poker

• Electronic tables popular

Asia - Slots

• Growth in slot play

• Designed for Asia

• Player education

• Growth in “links”

• progressives

• mystery

Server Based Gaming - SBG

• Open System• Win XPE terminals• Routers and Gates• Firewall protection • Oracle V10 servers

• Scalable• Scales 10 to 10,000• Can be WAN

• Secure• VPN• Digital signatures

Example - UK FOBT• Server Based Technologies

• RNG run on server

• Game outcome determined in server

• Runs fixed odds games

• Roulette most popular

• Horse races

• Roulette

• Black Jack

• Video poker

• Poker

• Keno

• Bingo

• Majong

• Scratch cards

• Slots

SBG – Multiple Content

SBG – Different Concepts

SBG – Wide Area Ready

Local State Country

HQ Data warehouseCentral managementWAP or WAM

Summary• ASIA is a region of many diverse cultures• Strong table play - no real tradition of slots • Potential to educate players on different offerings

– Electronic table games such as roulette and Blackjack

• Server Based Gaming technology is now mature– FOBT in the UK and Class II in the USA

• SBG can offer variety in content on same terminal– Roulette, lottery, keno, bingo, blackjack, Majong

etc.• SBG offers WAN capability for operator

– WAP, wireless handhelds, Internet, data mining etc.

Slots and New Technology Where do we go from here?

Cath BurnsVP & Managing Director

Bally Technology

Discussion Topics

• Technology Adaptation• Features in the Market Today• Deployment Considerations (Lessons

Learned)• Trends for the Future

Technology Adaptation

Technology Adaptation

Innovation Growth Maturity

PlayerTracking

TITOTwo-WayCashless

One-WayCashless

Bonusing

Deployment State

Games Systems Regulatory

Components

Customer Acceptance

Table GameMgt Systems

ServerBased

Gaming

Features in theMarket Today

Bar Coded Coupons• Use of Bar-Coded Coupons for

Marketing Purposes• Potential to Eliminate Cash-Back • Credits Can Be Cashable or Non-

Cashable• Limit Coupon Usage to Identified Players• Include Coupons with Direct Mail• Ability to Work with Non-Carded PlayersBus Groups, Monthly Direct Mail, Hotel Room Jackets

Promo Cashless

• “ Cashless” Credits to the Slot Machine• Convert Player Points to Credits• Convert Promo $ to Credits • Player PIN for Security • Credits Can Be Cashable or Non-Cashable• Eliminate Lines at the Players Club Booth

and Cages Waiting for Cash Back Vouchers

Cash Back, Email Marketing, New Card Sign-Ups

Automated Sweepstakes

• Automated Drawing Ticket Options for Players

• Electronic Draw Option – Paperless • Apply Multiplier Awards to Sweepstakes

Options

Periodic Cash Drawings, Car Giveaways

Two-Way Cashless

• Two-way “Cashless” – Credits to the Game and Returned into the Player’s Cash Account

• Front Money for Slot Machine Players• No Effect on Point or Comp Balances• Future Trend - Options to Link with

Credit CardsRepeat Guest Alternative to Ticketing

Marketing Jackpots• Configurable Participation

Denomination…Group…Club Status…Player Type

• Multiple Concurrent “Jackpots” of Differing Amounts Including Multi-Property Progressives

• Create Excitement … “Must Hit by $50,000” … “Must Hit by July 5th 12PM”• “Chain Reaction” Allows All Others with a Card-In

the Game a Chance to Win• Links to Other Games (Tables, Keno, Bingo)

Configuration Based on Groups or Promo Codes

Deployment Considerations

Establish Bonusing Goals

• Better Manage Incentive Dollars . . . Restrict Bonus Dollars

• Increase Length of Stay . . . Play Longer

• Increase Visit Frequency . . . More Visits

• Increase Revenue per Visit . . . Higher Average Bet or Higher Stakes

• Increased Player Loyalty . . . Retain Your Current Customers

• Attract New Players . . . Reason to Try Your Casino

What is in it for the Customer?

• Additional Reward Options• New Gaming Opportunities• Access to Casino Incentives Without

Waiting in Lines• A Fast, Fun and Friendly Casino

Environment

Deployment Considerations

• The ROI Equation• Interfaces to Existing Casino

Management Systems• Customer Demographics…Buy Bonusing

to Meet Your Needs• Competitive Landscape• Need for Newer Player Tracking Displays• Signage and Plasma Displays• External Communication

Future Trends

Trends for the Future• Integration with Other Casino Systems• GSA Standards• Casino Customized Bonusing• Targeted or Personalized Bonusing• Leverage Server Based Gaming• Additional Cashless Options (Credit Card

Access at the Game)• Offering More Reward Options to the

Guest – Points.com

Q/A Session

Slots• YE 2005 3,421• YE 2006 6,546

– Growth 91%

• Q1 2007 7,349– Growth 10.9%

• Win/slot/day -2%• ($138 to $135)

Tables• YE 2005 1,388• YE 2006 2,762

– Growth 99%

• Q1 2007 2,970– Growth 7.5%

• Win/table/day -26.4%• ($11,600 to $8,500)