Slosheez

Slosheezlogo or image

Business Plan PitchJaime Nguyen, Elsa Arcila, Priya Sharma, Krystal Horvath, Lindsey HarrisDecember 15th, 2009

Company Overview

What is Slosheez? How will Slosheez be different from

other bars in LA?

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Mission Statement

“Our mission at Slosheez is aimed to achieve an experience with our customer's child like memories while satisfying their grown-up taste. We provide happiness and pleasure through our chic atmosphere, music and service.”

Location

•Address: 600-608 S. Main Street, Los Angeles CA 90014•2000 sq feet •10 Tables, 40 chairs, one store room, one restroom, one cash counter, one bar desk, one entrance and one DJ booth

Growth of Market

Embryo stage of development Unique drinks to serve customers Special target market Inviting environment for women

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Target Market

Target market segment of 90014 is considered Bohemian Mix which represents the nation's most liberal lifestyles.

Downtown Los Angeles residents are an ethnically diverse of a progressive mix of young singles, couples, and families ranging from students to professionals.

Early adopters who are quick to check out the latest movie, nightclub, laptop, and microbrew.

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Marketing Mix

Conducted a survey asking 71% of women and 29% of men “What would you be willing to pay for a hard liquor drink that is served as an ice cone?”

59% responding that they would pay anywhere from $6.00 - $9.00.

shot glass size that hold 2oz. of liquor starting at $4.50, martini glasses that hold 4oz. of liquor starting at $6.50 and mug glasses that hold 6oz. of liquor starting at $8.50.

We choose the heart of Downtown Los Angeles because of it’s most densely populated neighborhood it has over 3,000 Residential units within 3 square blocks of Sloshezz.

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Marketing Mix

Direct marketing through newspapers, FIDM / USC newsletters and flyers, direct mail coupons.

Personal selling at Staple Center and Santa Monica beach to offer sampling. In-bar Special Event inspired by “Ladies night is every night”

Slosheez promotional mix is an effective method to get the message directly to the target market.

Encourage prompt purchase and influence word of mouth. Gain reactions, feedback and recognition.

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Competition

• Main product: wine

• Beers from $4 to $10 and cocktails from $6 to $12

• Historical location

• Prices are moderate

• Hipster lounge

•Price range goes from $6 to $15

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Management Team

The Opportunity

Slosheez is the first bar made to fit what women want

Slosheez is an exclusive & fun product

The location is near FIDM & USC

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The Opportunity Slosheez plans to

use the natural attraction of good looking men to its customers to its advantage.

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Funding Needs

Personal savings as equity funding of 60% ($75,000)

Loan from Wells Fargo for the additional 40% ($50,000) portion of the investment at 6% interest for 48 months.

Total funding needs: $125,000. Operating Capital $77,164 and Starting once time cost 47,836.

Year 2010

Beginning Cash Balance (Cash on Hand) $77,164.06

Cash Receipts  

Sales $266,112.00

Cash Balance $343,276.06

Cash Disbursements  

Cost of Goods Sold $72,267.17

Credit card fees $3,832.01

Salary of owner-manager $102,000.00

All other salaries and wages $9,600.00

Rent $36,000.00

Office Supplies $1,200.00

Telephone $1,440.00

Utilities $3,600.00

Insurance $5,400.00

Legal and other professional fees $3,000.00

Marketing $6,000.00

Miscellaneous $10,560.00

LOAN REPALYMENT $15,432.00

Total Cash Disbursements $270,331.18

Net Cash Flow - Ending Cash on Hand $72,944.88