What is Customer Lifecycle? A Marketing Concept Identifying the key milestones every customer tends to go through or follow during the course of a releationship with a brand.
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Jul 14, 2015
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What is CustomerLifecycle?
A Marketing Concept
Identifying the key milestones every customertends to go through or follow during the course of areleationship with a brand.
PhasesCustomer is looking for a solution or product and goes
online searching
Customer returns to your site to do more research andfinds solutions/products on your site
How it begins
Customer lands on your site
Customer signs up as amember/user on your site
Continued...PHASES
Some buyers become loyal
Some customer become dedicated due to good customer service and marketing
Customer Satisfaction Delivery is key
Customer makes very first online purchase at your site
www.contentmarketinggeek.com
how will you keep them coming back?
IF YOU HAVE DONE YOUR LIFECYCLE MARKETING EFFECTIVELY,THOSE CUSTOMERS WILL RETURN AND REFER YOU TO OTHERS!!!!!ATTRACT TRAFFIC, LEAD CAPTURE, LEAD NURTURING, LEAD CONVERSION, ANDCUSTOMER SATISFACTION DELIVERY
BRAND
YOU MUST CUSTOMIZEYOUR
COMMUNICATIONS!!
2
NEWSLETTERS ANDEMAILS!!!
RELEVANT BLOGS!! INFOGRAPHICS SUCH ASTHIS ONE FOR VISUALSTO ATTRACT BUYERS.
1 3 4
CONTENT MARKETING
WHAT IS
CUSTOMER
LIFECYLE?
seoA Presentation by www.contentmarketinggeek.com viacourtesy of www.cjsvirtualassistance.com
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presentations are a good marketing tool
featuring topics:
Using SEO and Lead Generation to capture customer exexperienceUsing content marketing to improve your sales
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