Smartphone App Market Overview: Top 5 European Countries
The EU Countries mHealth App Market Ranking 2015
Which countries are best for doing mHealth business
The essential FREE report for mHealth companies looking to
succeed in the EU marketresearch2guidance 29.05.2015 mHealth App
Developer Economics 2015#The EU countries mHealth app market
ranking study is based on the results of two research
programsmHealth app publishers market assessmentInsights and
opinions from over 4,400 mHealth practitionersEU mHealth App Market
Readiness Assessment eHealth adoptionLevel of digitizationMarket
potentialEase of starting businessRegulations
Fact-based assessment along 5 mHealth app market readiness
dimensions 12
22% APAC# 1,508
44%Europe# 1,429
1% Africa# 36
3% South America# 210
31% North America# 2,706
Source: research2guidance - EU countries mHealth app market
ranking 2015
Share of survey respondents , # number of published mHealth apps
#Results: 5 countries offer the best market conditions for starting
an mHealth business in the EUComparison of countrys rank in market
readiness score and developer index Market readiness rank
Low rankDevelopers rankHigh rankLow rankMedium rankHigh
rankMedium rank
Source: research2guidance mHealth App Developer Economics study
2015Starting pointsDevelopers rank country rank by developersMarket
readiness rank rank of country based on eHealth adoption, level of
digitalization among population, market potential, ease of starting
business, mHealth regulationsScale upCherry pickDont bother#
Market readiness index
The report is extremely valuable for anyone thinking about
starting an mHealth company, as well as for government
organizations in European countries that want to benefit from a
flourishing mHealth ecosystem through creating highly qualified
jobs, reducing national healthcare costs and ensuring high levels
of quality of care.
Ralf-Gordon Jahns, Managing Director research2guidance
Fact-based assessment along 5 mHealth app market readiness
dimensions #Denmark offers the best market prerequisites needed for
mHealth businessCountry ranking by mHealth market readiness score
(Top 10)
DenmarkSwedenFinlandSpain
NetherlandsUKBelgiumItalyPortugalFrance
Source: research2guidanceMarket readiness score average of the
scores in 5 categories. Values are between 0 and 1, 1 represents
country which has the highest value in all criteria (e.g. for level
of digitalization category criteria are smartphone penetration,
mobile internet users, number of used apps, )#
Developers index
The key for success of mHealth is consumer willingness and
demand and disruption of existing business models. I.e. you need
broadband internet, high penetration of mobile devices, and well
developed and educated society and social environment.
mHealth app practitioner
Insights and opinions from over 4,400 mHealth practitioners
#The UK is the leading country for mHealth business according to
55% of mHealth practitionersCountry preference by mHealth app
publishers and decision makers
UKGermanySwedenNetherlands
DenmarkFranceFinlandSpainAustriaIreland
Source: research2guidance mHealth App Developer Economics study
2015, n= 3511Share of participants ranking top 3 countries with
most favorable market conditions for mHealth business+#Greece is
the least attractive country for mHealth business according to 32%
of mHealth practitionersCountry poor market conditions ranking by
mHealth app publishers and decision makers
GreeceRomaniaGermanyFranceCroatiaItalyLatviaHungaryEstoniaCzech
Republic
Share of participants ranking country in Low 3 countries with
most prohibitive environment for mHealth businessSource:
research2guidance - EU countries mHealth app market ranking 2015, n
= 4,471-#50 % of participants stated doctors acceptance of apps as
most important for mHealth businessProhibitive lawsLow acceptance
of patients to pay for healthcare
Lack of knowledge about the market
Low level of digitalization in hospitals
Resistance from doctors
Doctors acceptance of appsHigh level of digitalization in
hospitalsAttractive market sizeAccess to developersPolitical
support for mHealth appsTop 5 reasons why country offers
favorable/poor market conditionsSource: research2guidance mHealth
App Developer Economics study 2015, n= 3511Share of participants
stating reason in 3 most important for country offering
favorable/poor market conditions+-#According to developers Germany
is the most controversial country among 22 EU countriesComparison
of country rank in poor market conditions and good market
conditions
122GBDECZGRHUITLTLVNLPLPTROESSEATBEHRDKEEFIFRIE2226341
GBDEGRCZHUITLTLVNLPLPTROESSEATBEHRDKEEFIFRIESource:
research2guidance mHealth App Developer Economics study 2015, n=
3511Good market conditions rankPoor market conditions rank+-#
Developers opinions on which countries have more favorable
mHealth conditions depends on their regionShare of participants
having opinion on EU market conditions by regionEuropeNorth
AmericaOtherCOUNTRIES WITH POOR CONDITIONSCOUNTRIES WITH GOOD
CONDITIONSHave opinionNo answerNo answerHave opinionSource:
research2guidance mHealth App Developer Economics study 2015, n=
3511#
If you want to know more download the FREE EU Countries mHealth
App Market Ranking 2015Part of the largest global research program
- The mHealth App Developer Economics
Download the full FREE report here Read the corresponding blog
post hereShare itGet in contact. We want to hear your thoughts on
how mHealth app publishing will develop in the next 5 yearsLearn
how best to develop your mHealth business for the EU mHealth
market
www.mHealthEconomics.com
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About research2guidance research2guidance is a strategy advisory
and market research company. We concentrate on the mobile app
eco-system. We are convinced that mobile health solutions will make
a difference to peoples lives and that the impact on the healthcare
industry will be significant. We provide insights to make it happen
and to successfully lead your business.
Contact: Ralf-Gordon Jahns, Managing Director
[email protected]: +49 (0)30 609 89
3366www.research2guidance.com
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