Slides

Company Presentation

Integrants

• Edgar Moreira

• Andrés Ortiz

• Giannella Paredes

• Ricardo Reinoso

Contents

• Company Profile• Overall Aspects• CEO Profile• Company History• Company Organization• Holding Companies• SWOT Analysis• Advertising• Marketing• Finance• Conclusions

Company Profile• Virgin Group is a multinational private limited

company located in London, Britain.

• Its CEO, Sir Richard Branson started the business in 1970 and now his empire has more than 250 companies and is organized into layers of holding companies, employing over 25,000 people.

• Virgin headquarter is located in London, Britain and it has a lot of subsidiaries around the world such as in: UK, USA, Australia, South Africa, Europe, and Asia.

• Its main market activities are Producing, Marketing, Providing Services and Retailing.

Overall Aspects• The company is involved in different business

sectors: trains, finance, trading, media, music, telecommunication, traveling, entertainment, cars, retailing, publishing, clothing, cosmetics.

• It has created about 200 companies worldwide.

• Virgin employs the type of structure and people usually associated with conventional companies.

• They deliver a quality service by empowering and training their employees to think young.

• Expansion through the creation of additional legal entities gives people a sense of involvement with and loyalty to the smaller unit to which they belong.

CEO Profile

Born in July 18, 1950. Surrey EnglandHis business career started at the age of 17, when he founded Student magazine the “Voice of Youth”

By age of 35 he built a net worth with diverse businesses all under the Virgin brand.In present he is the chairman and leader of the company.He is probably the only CEO who gets asked for autographs. His practice is to immerse himself in a new venture until he understands the ins and outs of the business.

RICHARD BRANSON

Company History

• 1970 Virgin was founded as a mail order record company.

• 1984 / 85 Virgin Atlantic, Games, Vision, Cargo and Holidays were launched

• 1987 / 88 Virgin Records, Balloon and Broadcasting were launched

• 1989 Virgin Vision sold to MCEG• 1992 Virgin Music Group, was sold to EMI • 1995 Virgin Direct and Cola were launched.• 1996 Virgin Express, Trains and Virgin Net were

founded• 1997 Virgin Rail Group Limited was established• 1999 Virgin Active and Virgin Mobile were

launched• 2000 Virgin Blue was launched• 2002 Virgin Mobile was launched

Company OrganizationBUSINESS SECTORS:

Holding Companies• Virgin Active • Virgin Atlantic • Virgin Atlantic Cargo • Virgin Balloon Flights • Virgin Bikes • Virgin Books • Virgin Brides • Virgin Business Solutions • Virgin Cars • Virgin Cosmetics • Virgin Credit Card • Virgin D3 • Virgin Drinks • Virgin Experience• Virgin Express • Virgin Holidays

• Virgin Home• Virgin Incentives• Virgin Limobike• Virgin Megastores • Virgin Mobile• Virgin Money• Virgin Radio• V2 Music • Virgin Trains• Virgin Travelstore• Virgin Ware• Virgin Wines • Virgin. COM• Virgin.net• Virginstudent.com• Limited Edition

SWOT Analysis

STRENGTHS• It is the master of building brand

value• Offers a choice for every

customer• The creation of partnerships • Virgin reviews the industry• The awareness of opportunities

for restructuring a market• Branson's reputation

WEAKNESSES• Virgin’s constantly expanding

empire could take it to reck• Virgin could be considered as a

monopolistic company • They aren’t leaders in their

markets• Virgin has minimal management

layers, no bureaucracy, a tiny board and no global HQ

THREATS• The global competition in the

market• The network of rivals in the

market• Its not domination of the markets

may disappear with competition

OPPORTUNITIES• Virgin can offer something better,

fresher and more valuable• Virgin delivers “old” products and

services in new ways• Virgin considered using in-store

listening kiosks, while reducing operating costs.

AdvertisingObjectives

To encourage people to try our services and productsTo raise awareness of new product developmentsCapture the attention of the media and consumersTo gain new consumers and brand recognition

Media TV, press, magazines, outdoor posters and taxi sides

Target Potential consumers living and working in cities throughout Europe and around the world.

Support The company uses direct mail to send ads so people can be aware of any new product, service, and our promotions.

 Approach       Advertises uses famous artists and singers

What do you think it means???

Marketing

Strategy Virgin Marketing Strategy is based in Branson’s intuition. The company uses its strong brand name to guarantee quality of diverse products and services. The strategy of “public figure marketing" 

ObjectivesTwo types of objectives define their marketing strategy. These objectives are strategic thrust (future direction of the business) and strategic objectives. 

Target MarketThe target segments are ranging from modern, traditional working class, to upper conservative.

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7%

7%

21%

Virgin Airlines

Virgin Rail Group

Virgin Retail Group

Virgin Mobile

Virgin Money

Smaller VirginCompanies

Virgin Revenue

Finance

• Virgin’s strategy centers on raising funds from strategic partners or buy-out firms.

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2000 1999 1998 1997

Annual Sales$mil.

Financial Overview

• Even as many of Virgin companies lose money, the group will post annual revenue this year of 4.3 billion pounds

Conclusions

• Virgin has became a well-known brand, especially in U.K.

• Virgin has evolved into something between a branded venture capital organization and a family of businesses.

• Expansion and advertising strategies seems to be

enough to create brand recognition and ensure that people will try Virgin products and services.

• There is a real opportunity to turn Virgin into one of the leading global brands, by looking at strategic opportunities for the existing businesses and by forming new ones

THANK YOU