Slide Deck Berlin meet up 26.03.2015

Creative techniques and how to use them in growing your business workshop#4

Today I will learn how to …

Use creativty to distinguish my business out of crowd

Workshops and Creative Sessions

Business Consulting and Innovation

We help to achieve breaktrough business results,

finding different solutions than your competition.

Let’s meet and feedforward

Case of the evening

How to promote project, attract customers, surprise them in a very original way?

• Case 1: How to make new search platform dedicated for language course more attractive

• Case 2: How to make more people to use app for food picture lovers

• Case 3: How to convince people to join mobile detox course

• Case 4: How to increase the number of participants of creative meet up

Generate as many original ideas as you can …

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Generate unexpected ideas using forced analogy by Edward de Bono

Find random item and …Item: Liquid soap for dishes in plastic bottle

• In colulmn A describe all features, elements for this item

• Feature 1• Feature 2• Feature 3• …….

Challenge: Make new searching platform for language courses more attractive

• In column B think how each listed feature can inspired you to solve the challenge

• Idea 1 -> Idea 1.1 -> 1.2 ->1.3• Idea 2 -> Idea 2.1 -> 2.2 ->……• Idea 3 -> Idea 3.1 -> 3.2-> …..• …….

Hint: The common mistake people make using this method it that they stop after creating only one idea inspired by each feature. Your job is to go further and make more association -> Ideas 1.1. -> idea 1.2-> idea 1.3 … even more. This will force to go behind the first association and discover some more not obvious connections. Be also very specific about the idea you are creating. Details make difference! Have fun

Let you brain to be inspired by unexpected element and build

value out of original connection

What did I learn for myself?

how this will help me?

Call us if you want …• to become better problem solver• to stand out on market• to grow business differently than

competititors• creative and productive team/board meetings• your team to solve problems in your comapny• more innovative employees • more satisfied and supprised customers

+49 30 374 334 69

Workshops and Creative Sessions

Business Consulting and Innovation

We help to achieve breaktrough business results,

finding different solutions than your competition.

innokreativ|Marienstr. 14 | 10117 Berlin-Mitte+49 30 374 334 69 | [email protected]|www.innokreativ.de