Slide 1 Working with JISC Rebecca Whitehead Press and PR Manager.

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Working with JISC

Rebecca WhiteheadPress and PR Manager

Working with you

Advice and guidance

Maximising news stories

Local and national news angle

Our channels

Timing

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Channels and reach

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JISC website

1,372 unique visitors to the website per day – 396 people visited the site on Christmas Day 2011

41,719 unique visitors to the website per month

News 230 unique visitors to the news section per day 6,989 unique visitors to the news section per month

JISCMail lists 3,589 subscribers to JISC Announce

JISC Inform 8000 unique visitors month of launch,

average page time 2m 14 sec

Blog

57 unique visitors to the blog section per day

1,738 unique visitors to the blog section per month

Includes comments from:

senior lecturers

researchers

course directors

heads of University departments

Twitter

10,772 twitter followers

1,321 visitors are redirected to the website from twitter per month

Channels and reach

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News release

Is a starting point for a journalist

Very unlikely to be used as you’ve written it

Must to written from the customer’s perspective

Needs expert quotes/ images/ human angle

Bring the story to life

Include in the notes to editors

• JISC digitisation programme boilerplate

• JISC programmer manager and press office contact details for

more information

Let us know

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FreezeFrame project: What worked

Planning period - at least eight weeks in advance of launch

Clear and regular communication – working closely with project team

Press day - inviting press to watch digitisation process and engage with

the project

Project spokespeople – availability for interview

Well known supporters – Ranulph Fiennes, also available for interview

Photography – wide selection of striking images for press use

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Media coverage

FreezeFrame generated 38 pieces of coverage:

BBC News Online Homepage

Sky News Online

BBC Radio 4

Daily Telegraph

The Times

The Metro

BBC Look East

The Guardian

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Media coverage

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Checklist

JISC logo on your webpage including hyperlink

JISC quote within your news release

Reference ‘JISC-funded’

Boilerplate copy included in the ‘Notes to Editors’:

JISC’s Content Programme 2011-13 www.jisc.ac.uk/whatwedo/programmes/digitisation/content2011_2013.aspx aims to provide access to high quality and authoritative resources for teaching, learning and research by supporting digitisation of collections, the creation and embedding of Open Educational Resources and clustering of existing digital content.

Follow the programme’s progress on Netvibes http://bit.ly/xfy1Qh and access JISC digital collections from the JISC Content portal at www.jisc-content.ac.uk.

Use #jisc on tweets

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JISC press team contact details

Rebecca Whitehead

Press and PR manager

Charlotte Covington

Public relations officer

Victoria Reeve

Assistant public relations officer

For all media enquiries contact [email protected]

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© HEFCE 2012

The Higher Education Funding Council for England, on behalf of JISC, permits reuse

of this presentation and its contents under the terms of the Creative Commons

Attribution-Non-Commercial-No Derivative Works 2.0 UK England & Wales Licence.

http://creativecommons.org/licenses/by-nc-nd/2.0/uk

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