SL_CompanyProfile_Jan2015_LOW

Solutions Leisure Corporate Profile

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CONTENTS

we

createthe moments that people

LIVE FOR

About Us – Our Vision03

Our Team05

Q4307

Karma Kafé09

Asia Asia11

Jump Boxx15

Corporate Events17

Our History18

Papas Bars21

Papas Beach Club23

The Lodge Restaurant & Bar25

Hed Kandi Beach Bar27

Ministry Of Sound Red Sea Beach Club29

360 Beach and Pool31

Family Entertainment Centres12

Summary33



Over the past 15 years the Solutions Leisure team has worked tirelessly to become one of the leading entertainment and nightlife groups in the region. We have demonstrated a proven track record of success, a high level of constant progress and growth which today, has proved Solutions Leisure as one of the most rapidly growing nightlife and entertainment groups in the United Arab Emirates; catering to over 50,000 customers each and every month throughout their venues.

The group’s unique and diverse portfolio of venues has been strategically developed to cater to the cosmopolitan demographic of the region. Whether international franchises, home grown brands or one-off bespoke concepts, our relentless drive and appetite for success has no limits. We conceptualise and create successful models that work, every single time. We have exclusively owned and operated not one, but two of the world’s largest brands in dancemusic – Ministry of Sound Red Sea and Hed Kandi Beach Bar. We have designed, built, owned and operated over 25 food and beverage outlets in the past decade, all of which have helped the Solutions Leisure name become synonymous with unbeatable service and entertainment day and night.

Solutions Leisure is solely dedicated to the entertainment and nightlife industry. It is the first thing we think about when we wake up and it is the last thing we think about before going to sleep. Simply put, this is what we do.

About Us – Our Vision





Solutions Leisure employs over 250 dedicated and enthusiastic personnel throughout the United Arab Emirates.

Headed by a 15–strong senior management team, our highly motivated employees share our aims and objectives to be the best, remaining focused on providing top quality, high-end service worthy of our name.

Our senior management structure consists of a Managing Director, a Creative Director, an Operations Manager, an Executive Chef and a HR & Accounts Manager. Our impressive Sales and Marketing department is headed by a Marketing & PR Manager, a Communications Manager, a Social Media Manager, a Graphic Designer, a Corporate Sales Manager and a Concierge Manager.

As professionally qualified and experienced business, entertainment and nightlife specialists, we have brought a diverse wealth of knowledge and experience from across the UK, Holland, Germany, France, Hungary, Italy, Sweden, Russia, Lebanon and Belgium to name but a few.

Thanks to our diverse origins, we can claim what our competitors may only dream of, a set of roots that is as diverse and colorful as the guests we serve.

Our Team





Q43 is a brand new exciting concept that has been thoroughly researched, devised and put together specifically to cater to the unique market of Dubai. Where soft exquisite leather sofas meets raw urban concrete, where our unique, hand-made, French pool tables sit on polished concrete floors.

This New York loft style venue opened on the 43rd floor of the Media One Hotel in December 2013. The venue proved to be an overnight sensation, being nominated for Time Out’s “Best New Bar” award after only three weeks of operation. Followed by winning the award for “Best New Bar” at Motivate’s HYPE awards just three months later.

Less than a year after opening, Q43 proudly won the award for “Favourite Ladies’ Night” at the prestigious What’s On Awards, also known as the “People’s Choice Awards”.

Q43 is a multitude of seductive sins, encapsulated in a strikingly beautiful venue. The combination of business lunch, dining and lounge area makes Q43 a place where our clients feel at ease, whatever they and their friends feel like doing. We have built a venue that looks a million dollars but is accessible. You don’t need to spend a fortune to feel like a superstar at Q43.

Q43

Winner of Hype magazine’s “Best New Bar” award





Karma Kafé restaurant and lounge is a concept designed by Raymond Visan, the creator of world renowned Buddha-Bar. It first opened in 2009 and was acquired by Solutions Leisure in 2013.

The venue is located inside Souk al Bahar in Downtown Dubai with a 120 cover large terrace overlooking the Burj Khalifa and the Dancing Fountains, as well as an indoor restaurant, lounge, DJ booth and bar.

Karma Kafé is famous for its exquisite pan Asian fusion cuisine as well as music events, having hosted international artists such as DJ Ravin, Guy Manoukian, Claude Challe and Carlos Campos. Our monthly live entertainment events have proven extremely popular and will continue to be part of our extensive entertainment offering. The restaurant is highly popular amongst Dubai residents, tourists and corporate customers alike, having catered for large scale exclusive events including gala dinners, award ceremonies and wedding receptions.

Since the acquisition in 2013, Solutions Leisure have modernized the PR and marketing strategies of Karma Kafé, optimized its revenue and the existing operational team quickly adopted Solutions Leisure’s excellence standards.Later in 2013, Karma Kafé went on to win an award for “Dubai’s Favorite Pan Asian Restaurant” at the highly regarded What’s On Awards and was shortlisted in January 2014 for the award “Best Lounge Bar” at the prestigious Time Out Music & Nightlife awards.

Karma Kafé

Voted “Dubai’s Favourite Pan Asian Restaurant” at the What’s On Awards 2013





Inspired by renowned restaurateur Dean and Geremy Lucas’ famous Spice Market in Melbourne, Asia Asia restaurant & lounge was the most highly anticipated venue to open its doors in Dubai in 2014.

The lavish Asia Asia takes its inspiration from the ancient Spice Route travelled by traders of old, and has been exquisitely furnished to reflect this famous journey from Asia Minor through to the Far East. It is ideally located in Pier 7 in Dubai Marina, offering impressive views of the Marina yacht bay. The venue boasts a crescent terrace with 100 restaurant seats plus 20 lounge seats. The indoor restaurant seats 80 guests while its six lounges host between 10 and 40 guests. For standing events, the indoors has a capacity of 300 guests while the terrace comfortably fits 200 guests.

The 10,750 sq ft. venue has been elegantly decorated with enticing and unique pieces of artifacts, each with a unique historical story to tell. The lounges have been named and designed after exotic destinations, such as Thailand, Shanghai, Macau and Kyoto, each of them offering its own atmosphere and style. Already within just 4 weeks of opening, Asia Asia was nominated for the prestigious Interior Design Middle East awards in the category of “Best Design of Restaurant/Bar” and was the only Dubai based venue in this category.

Asia Asia

Inspired by Melbourne’s favourite celebrity nightspot, Spice Market



FAMILYENTERTAINMENT

CENTRES



In the second quarter of 2014Solutions Leisure entered the market

of family entertainment centreswith the development and launch of the home grown brand Jump Boxx.

Staying true to the Solutions Leisure mission statement, the company could now pride itself in making customers

of all ages feel like superstars!



INDOOR TRAMPOLINE PARK



Imagine jumping off the walls, having fun with friends in a playground of over 100 interconnected trampolines!

Jump Boxx offers a huge play area inside its 22,000 sqft facility which encompasses state of the art American designed and manufactured equipment. The features include Dubai’s first ever foam pit, twin dodge-ball courts, slam dunk hoops, a free-jump arena, VIP party rooms and a coffee shop.

Jump Boxx is suitable for all ages whether you are 3 or 70 years old and adheres to all levels of fitness.We have dedicated opportunities for teens, toddlers and busy mums with Jump Boxx Beats, Ladies’ Night, Jump Boxx Junior and fitness classes on the agenda. Jump Boxx is also the ideal destination when arranging a kids party or school outing, as well as corporate events such as brainstorming sessions or office mixers.

With new locations being signed almost monthly, Jump Boxx is set to become a household name in Family Entertainment Centres across the GCC in no time.

Jump Boxx

A play area suitable for all ages and all levels of fitness.



let us

entertainyou



Looking to host an event? The Solutions Leisure team will not only provide you with a stylish and exclusive venue but also offer 360 degrees of bespoke event management services, catering for all of your requirements including end-to-end planning, guest list management, entertainment, photography and videography, decorations and communication to press and media. Whether you are looking to host a gala dinner, an award ceremony, product launch or an intimate soirée, Solutions Leisure own and manage venues in some of the most iconic locations in Dubai, guaranteed to impress your guests, including;

• Q43 on the 43rd floor of Media One Hotel – a New York loft style restaurant-bar-lounge with stunning views of The Palm, the Dubai Marina and Burj al Arab

• Karma Kafé in Souk al Bahar – an award winning fine dining restaurant and lounge which boasts a terrace of 120 covers which overlooks the Burj Khalifa and the Dancing Fountains

• Asia Asia in Pier 7 – an enticing fusion of pan Asian and Middle Eastern influences located above the exclusive Marina Yacht Bay

• Jump Boxx in Uptown Mirdif – this indoor trampoline park is the ideal destination for a corporate team building session or office mixer.

Contact us today for more information on [email protected] | [email protected] | [email protected] | [email protected]

Corporate Events



OUR HISTORY“It helped to make us

who we are today”



You know what we do today,let us tell you about whatwe have done in the past…





The original Papas bar was born in July 1998. Within three years, five more were successfully opened across Egypt’sRed Sea coastline, making the Papas brand a household name across the various tourism towns lining the Red Sea.

Papas Bars were renowned for being warm and friendly and our patrons would give a glowing apprise illuminating our exceptional live music, ridiculously funny quiz nights and extensive coverage of international sporting events. We ensured the best levels of service were offered and made sure that local residents were able to call Papas their second home whilst our international guests just wanted to return.

Papas was a brand famous for bringing people together and giving them a good time, a claim we are extremely proud of and confident that we have repeated again and again.

As the Papas brand grew, its developing friendly vibe enabled us to welcome a huge range of patrons and this in turn, meant the venue itself became flexible by definition. Depending on the need of the customer, Papas would be defined as a small hotel lounge bar, sports bar, family-friendly eatery and communal area or even the perfect place to holda private party.

Papas Bars

Egypt’s most famous nightlife venue





Our last addition to the Papas brand was opened in late 2011. This vast venue offered its tag line in every possible way; ‘Lazy Days and Funky Nights’.

We wanted to open a large, non-internationally branded nightclub to add to our portfolio. It was very important to us that we could begin to offer a nightclub experience to a wider range of clients who were not necessarily looking for international guest DJ’s, but who would enjoy a much more commercial approach.

We offered a wider range of entertainment at Papas Beach Club in order to target a different demographic, arranging events such as 80’s and 90’s music and live music festivals.

With over 4,000 people visiting us on a weekly basis, we achieved just the right blend and it was has an excellent experience for us to grow our knowledge of this slightly alternative approach to the nightlife industry.

Papas Beach Club

Lazy Days & Funky Nights



Restaurant & Bar



The Lodge offered its customers a relaxed, high-end experience in handsomely decorated surroundings. We designed and built “The Lodge” in the Aspen ski cabin style, using only natural materials to ensure a real and authentic feel was gained and experienced.

Offering only the best of European cuisine, our specialty steaks, with their unique taste created on our finecharcoal grill, were sought after across Hurghada.

Ideally situated in the middle of the Hurghada Marina, The Lodge Bar benefited from perfect views of the multi-million dollar yachts cruising around on the Red Sea.

Incredibly popular with the local expat community, The Lodge established itself as one of the best restaurants in Egypt today.

The Lodge Restaurant & Bar

Built with all natural materials in an Aspen ski lodge style





The world’s only Hed Kandi Beach Bar opened in the beautiful Hurghada Marina on New Year’s Eve 2009, with nearly 3,000 people dancing until the sun came up over the Red Sea.

Hed Kandi Beach Bar encompassed award winning décor, delicious designs and a crystal clear sound system all combining to create the most stylish beach bar in Egypt.

Voted into the Top 10 clubs worldwide by the Hed Kandi Tour DJ’s, Hed Kandi Beach Bar built a top classreputation for high-end VIP nightclub events. We held a vast array of events ranging from large tour company annual conventions through to Russia’s Top Model Awards with Fashion TV. As part of an international brand we enjoyed worldwide press coverage and were labeled ‘One of the world’s must see venues’ in the international nightclub circuit.

In true Solutions style we managed to meet the challenging brief agreed by the partners of Hurghada Marina, and designed and built the venue in less than three months. This was no small feat as the venue occupied over 5,000 sq. meters of land with a wide beach area, swimming pool, two bars, three VIP areas and a large dance floor.

Hed Kandi Beach Bar

Voted as one of Hed Kandi’s top 10 clubs in the world





On New Year’s Eve 2005, Ministry of Sound The Beach launched in the picturesque tourist destinationof Hurghada, Egypt.

The venue, an inspiring 3,500 capacity beach-side nightclub placed on the shores of the Red Sea, was opened by Ministry of Sound London resident Marc Hughes to incredible acclaim, changing the face of Egypt’s clubbing scene overnight.

For over five years, Ministry of Sound The Beach was open seven nights a week, offering a diverse range of nightlife entertainment, from huge “White Sensation” parties with over 3,000 party people all dressed in white, dancingto the house beats of some of the world’s top house DJ’s, through to the most upfront and edgy RnB artists thatthe music industry has to offer.

The world’s only open-air Ministry of Sound franchise was an outstanding success and a must see for anybody seeking the ultimate clubbing experience.

Ministry Of Sound Red Sea Beach Club

The world’s only Ministry of Sound Beach Club ever built





Another exclusive addition to the group consisted of over 200 meters of beachfront property, with over 100 sun beds overlooking the crystal blue waters of the Red Sea. The main area was a stunning teak decked swimming pool witha curved, integral bar and over 35 double sun loungers, where VIP’s could relax whilst listening to the coolest and most chilled out vibes in El Gouna.

The highly trained, all female waitress team ensured that every guest received top class VIP treatment whilstcreating a unique, exclusive and unforgettable experience to compliment the breath-taking ambiance of 360.

The venue opened in November 2010 to raving reviews by Egypt’s elite. During its first summer, 360 hosted some outstanding pool and beach parties upholding the group’s ethos of throwing the most memorable events in Egypt.

360 Beach And Pool

Catering for the elite of Egypt’s VIP clientele





We hope that we have given you an insight into, and an understanding of our company, and how muchwe have enjoyed building and growing our business over the past 15 years.

The Solutions team are very proud of what we have achieved through our hard work, dedication and most importantly, through working as a seamless team. All of us live, sleep and breath this dynamic industry.

There have been many changes and developments in the hospitality and entertainment industry across the world and we have flexed and changed to accommodate where necessary. We are very excited to see what the next decadebrings and are looking forward to discussing future business developments, large or small.

Summary





THANK YOU



2302 Swiss Tower, Cluster Y, Jumeirah Lakes Towers,Dubai, United Arab Emirates.

Tel: +971 4 379 4963 | Fax: +971 4 379 4964www.solutions-leisure.com

SL_CompanyProfile_Jan2015_LOW

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communications manager

operations manager

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