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Slamdunk ROI

Nov 01, 2014

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Business

Jay Cross

No investment, gigantic returns: learning on web 2.0
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Page 1: Slamdunk ROI
Page 2: Slamdunk ROI

Wiki T. Rowe Price

Project History

recurring tax questions

set up FAQ & blog

rapid look-ups

Page 3: Slamdunk ROI

Annual Value

1,500 temp workers

2 minutes/call

$3,000,000

+ better customer service

Page 4: Slamdunk ROI
Page 5: Slamdunk ROI
Page 6: Slamdunk ROI
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Page 8: Slamdunk ROI

Annual Value

20,000 active users

x 30 minutes/week saved

200 person-years

Project History

3 years old

free software

1,000,000+ page views

Intelpedia

Page 9: Slamdunk ROI

Blog + RSS CGI Systems

Professionals learn more from one another than they will ever learn from outsiders.

Page 10: Slamdunk ROI

Annual Value

4,000 active users

x 30 minutes/week saved

+100,000 billable hours

Project History

communities of practice

consolidated research

redundancy slashed

CGI

Page 11: Slamdunk ROI
Page 12: Slamdunk ROI

Community

Page 13: Slamdunk ROI

Annual Value

1,000,000+ active users

most queries answered by non-employees

incalculable

Project History

communities of practice

answer customer inquiries

network, blogs, tech library, wikis

SAP Developer Network

+ faster, more accurate responses