Slack Game Thinking Teardown

Game Thinking TEARDOWN

GITPRO World 2017

Is this you?• want to avoid costly detours on the

path to product/market fit

• tired of sifting through feedback and wondering what and who to focus on

• want to unlock the secrets of building deep, game-like engagement into your products

Amy Jo Kim, Ph.D. Game Designer &

Startup Coach

Ultima Online The Sims

Rock Band Covet Fashion

Ultima Online The Sims

Rock Band Covet Fashion

a step-by-step system to accelerate product innovation

Game Thinking Toolkit

How to

10X your product/market fit

with Game Thinking

What You Will Learn Today

You keep using that word… I do

not think it means what you think it

means

what is

Game Thinking?

what is

Game Thinking?

what is

Game Thinking?

what is

Game Thinking?

what is

Game Thinking?

what is

Game Thinking?

smarter, fasterinnovation

3 Powerful Techniques that supercharge innovation

Mobilize your Super-fans find & leverage your high-need, high-value early customers

1

Create something that a few people

love - even if most people don’t get

it right away

Paul Buchheit Partner, Y-Combinator

find & leverage

your super-fans

then expand

from that base

Start with a Learning Loop “find the fun” with a skill-building

feedback loop 2

Fun is just another word for learning

Raph Koster author, A Theory of Fun

the best MVP is your Core Learning Loop

Play-test your idea to life tinker, prototype & assume your first

idea might not be right

3

What We Offer

resources workshops coaching

design servicesPeter Drucker

The best way to have a good idea is to have

lots of ideas

Linus Pauling Scientist

don’t fall in love

with an idea;

fall in love with

solving a problem & learning from

your customers

Game Thinking TEARDOWN

Journey to Mastery & Core Learning Loop

is for Enthusiasts

Discovery

Onboarding

Habit-Building

Masteryend-to-end customer journey

In case you don’t know - Slack started out as the bare-bones in-house communications tool for a distributed team building an innovative co-op multiplayer game.

a small, distributed development group

When that game failed financially, Steward Butterfield - the team leader - pivoted and turned their in-house tool into a better, faster team communications product.

Discovery

Onboarding

Habit-Building

Mastery

4-stage Journey to Mastery

is for Enthusiastswhat is my customer’s end-to-end learning experience?

Discovery

Onboarding

Habit-Building

Mastery

how does it evolve over time?

is for Enthusiasts

Discovery

Discovery is for VisitorsIs this right for me? What’s the value proposition?

is for EnthusiastsStage 1: Discovery is for Visitors

Social Discovery via Friends & Colleagues

is for EnthusiastsOnboarding is for Newbies

Discovery

Onboarding

How do I learn the ropes? When do I start getting value?

is for EnthusiastsStage 1: Onboarding in Slack

Learn the ropes with a friendly bot

is for EnthusiastsHabit-building is for Regulars

Discovery

Onboarding

Habit-Building

What pulls me back? What am I getting better at?

is for EnthusiastsStage 1: Habit-building in Slack

Customized group chat with emojis, bots & integrations

Stage 1: Habit-building in Slack


is for EnthusiastsMastery is for Enthusiasts

Discovery

Onboarding

Habit-Building

Mastery

How can I leverage the skills & knowledge I’ve built?

Launch a channel, program a bot, integrate your app

Stage 1: Mastery in Slack

Got Churn? build a product that

pulls people back again and again

Help your customers get better at something that matters

Create an experience

that gets better

as your customers become more skilled

Learning Loop =

making customers more skillful

CoreLearning Loop

Check Updates urge to connect with your team

Read & Respond to Updates

No More Updates Need my attention

Customize your channel &

expressions

Customized Notifications





expressions

Engaging Activity

Internal TriggerRepeatable,

pleasurable activity

that satisfies an internal

urge or need

Stage 1: Repeatable, pleasurable activity





expressions

Simple Feedback

System promotes learning &

competence

Simple Feedback

Stage 1: Simple, skill-building feedback

Progression, investment &

engaged triggers

pull people back





expressions

Progress & Investment

Check Notifications

Engaged Trigger

Stage 1: Progression & investment systems


Stage 1: Engaged Trigger

Build your roadmap with Game Thinking

You can use an eraser on the drafting table or a sledge hammeron the construction site

Frank Lloyd Wright Architect

bring ideas to life faster and smarter

with

Game Thinking

what’s the fastest path to a high-learning MVP?

start with Super-fans & a Core Learning Loop

start with a Learning Loop

Game Thinking Roadmap

X-axis: customer’s journey


Y-axis: developer’s journey



Y-axis: developer’s journey



start with a Learning Loop

solve a real problem for a small group



are you ready to innovate

smarter & faster with

Game Thinking?

a step-by-step system to accelerate product innovation

Game Thinking Toolkit

8 step-by-step design templates

Game Thinking Live engage your customers on a path to mastery

MAR 31-APR 01, 2017 SILICON VALLEY

gamethinkinglive.com

http://gamethinkinglive.com

empower your team with the Game Thinking Toolkit

bring your partner or team to this 2-day live training event

Day 1: Case Studies & War Stories

Day 2: Project Work with Expert Coaching

includes online learning community & pre-event prep course

http://gamethinkinglive.com

LEARN MORE

http://game

http://thinkinglive.com

get in touch amyjokim.com/contact @amyjokim on twitter

http://amyjokim.com