SLA New Media Presentation: Web 2.0 for Special and Small Libraries

WEB 2.0 FOR SPECIAL AND SMALL LIBRARIES

Heidi Gustad, SLA@WSU Secretaryhttp://www.bookmobilize.wordpress.com

Lisa M. Rabey, PLG-WSU Vice Presidenthttp://biblyotheke.net / http://slideshare.net/biblyotheke

ABOUT HEIDI, SOCIAL MEDIA Personal use since 2001

High school freshman Xanga (similar to LiveJournal) Discussion forums YouTube

College freshman Facebook & MySpace

Using social media in marketing for three years East Lansing Film Festival

Facebook, MySpace, Flickr, elff.com WKAR

Facebook, YouTube, Flickr, Twitter, PBWiki, wkar.org Capital Area District Library

Facebook, YouTube, Flickr, Twitter, eVanced, WordPress

I. WHAT CAN NEW MEDIA DO FOR YOU AND YOUR INSTITUTION?Keep your job safe!

BECOMING A SOCIAL MEDIALITE Takes some learning Enhances your skill

set Adds value to your

department Engages

demographics Enhance tried & true Add NEW ones Most important demo:

your boss It’s fun!

II. THE NEW SOCIAL MEDIALITE’S TOOLKITOverview of uses for big social media sites

THE NEW SOCIAL MEDIALITE’S TOOLKIT| FACEBOOK

Fan page Import a blog Manage Events Post

Photos Links Interesting or

relevant articles

THE NEW SOCIAL MEDIALITE’S TOOLKIT| TWITTER Makes you visible to

your boss Promote programs Link to other social

media efforts Cross-posting

THE NEW SOCIAL MEDIALITE’S TOOLKIT| LINKEDIN

Maintain professional connections

Useful when working with other institutions on projects Professionally keep

in touch

Depends on your institution and personal skill set

Institution/dept. tours

Program promotion Department

promotion

THE NEW SOCIAL MEDIALITE’S TOOLKIT| YOUTUBE & PODCASTS

THE NEW SOCIAL MEDIALITE’S TOOLKIT| WIKIS, INTRANET

Keep track of new media protocols

Brainstorm ideas Remember/share

passwords Esp. useful if

multiple admins on your team

III. DEVELOPING A SOCIAL MEDIA WORKFLOW & POLICYThe biggest thing to learn as a new social medialite

WHAT ARE YOU SCARED OF? If you're pioneering social media efforts for

your institution, you or your superiors might be scared that “bad” or “incorrect” information could leak through.

THE BIGGEST SECRET TO NEW MEDIA:MAKE MISTAKES!

Try to make at least 3 big mistakes over the course of the next 6 months.

Trust yourself, trust your staff People care about keeping their jobs People will forgive your typos You can always delete or make edits to posts

With a goal like this in mind, what’s there to fear?

SCOTT ROSENBERGSALON.COM, “SAY EVERYTHING” AUTHOR "Our Web-enabled

ability to publish anything and everything without asking for permission has opened all sorts of possibilities."

DAVID WINERSCRIPTING NEWS, HOTWIRED, BLOGGING PIONEER

"I think that's where creativity comes from, the fact that you're not always second-guessing yourself. When you put brakes on, you've really lost a lot.

HOW DO I CONVINCE CO-WORKERS TO DEVELOP CONTENT? You can’t do this all

alone That’s why it’s called

participatory technology

Lead by example Work one-on-one to develop a manageable schedule, based on Their enthusiasm Your needs Communication is

HUGE

POSTINGIF NOTHING ELSE, BE CONSISTENT.

Develop a posting schedule, and stick to it Even if you’re all by

yourself, you can at least post once every other week.

V. INTRODUCTION: LISA RABEY

ABOUT ME & SOCIAL MEDIA Timeline

Then: Web 1.0 Internet Relay Chat (1995) HTML 1.0 | Mosaic/Netscape First website, Geocities Email lists/discussion groups Online journal since 1996 Now: Social Media/Web

2.0 Tentative Thesis on Social Media in

Pop Culture (2007) Research on Social Media in the

library Consultant to archives and

businesses One-on-one instruction

A Twitter story.

A VENN DIAGRAM ON SOCIAL NETWORKING.

APA NOW ALLOWS TWITTER/FACEBOOK CITATIONS

SOCIAL NETWORKING EASILY EXPLAINED

Social networking is about connecting people with similar interests on a much larger scale.

AND It is about conversations.

*Yes, it is that simple.

WHY SOCIAL NETWORKING WORKS For the people by the people. (Tagging,

sharing, retweeting, commenting.) People sell to people. Creation of mashups between technologies

(i.e. FlickrSudoku). The ability to publish to multiple networking

sites with one button (Flickr->Twitter -> Facebook. Blog->Twitter.).

It’s fun.

GENERATION CONTENT: BRAND IDENTITY. The division across generations has become blurred as

web users become the ubiquitous “Generation C.” What does this mean?

People create content, the content gets tagged, shared, commented on.

The content can then become viral, as popularity spreads.

This spurs the originator to continue to create additional content for the cycle to begin again.

Therefore, if Sally likes Bob’s work, she’ll look for him on other sites to follow or friend him.

Bottom line: Make sure whatever “brand” you are, you are the same across all networks for transparency and continuity, regardless if personal or business.

*Don’t Panic!

OMG – WTF?!? It seems overwhelming, but it doesn’t have to be. Learning how to use the technology is like learning a

new language: Immersion and starting slow. Not mutually exclusive!

Try it out: Personal before business. Also – only use one or two technologies. Blog and

Twitter, Twitter or Facebook, then expand as needed. Keep the content relevant but personable. All it takes is one person passionate about the

technology to make it work. Don’t feel guilty about logging into social

networking sites when at work – it can be used professionally!

DON’T BELIEVE THE (MARKETING) HYPE: There is no such thing as a “certified” social

media consultant/mediaist/whatever. The field is far too new. There are no agreed upon standards. ANYONE can be an expert, which means you can

be too! Lots of organizations, reputable and not so

reputable, are charging to learn how to use the services. All social networking sites and tools are FREE. One can learn on their own at their own pace. Determine value of paid workshop/class on what it will

give you above and beyond what you can learn on your own.

SOCIAL MEDIALITE CHECKLIST: WHAT YOU SHOULD KNOW HOW TO DO TECHNICAL:

How to install and administer a blog. How to create/edit/publish in variety of media

formats. Active, personally or professionally, on several

social networking sites. Learn to administer a WYSIGYG-editable wiki. Have a working knowledge of HTML, CSS, XML

and other technologies. Have a working knowledge of Photoshop, Gimp,

Illustrator and other image manipulation programs.

SOCIAL MEDIALITE CHECKLIST: WHAT YOU SHOULD KNOW HOW TO DO Administrative:

Understand each major social media site's biggest audience/user base.

Understand the value of RSS. Develop a functional understanding of copyright

law & intellectual property. Email newsletters - learn to integrate with social

media efforts. Learn how to be a good communicator and use

that skill to train others. Actively keep up-to-date on the technologies by

reading blogs, websites, journals and books.

SOCIAL NETWORKING SITES AND TOOLS Twitter: http://twitter.com Flickr: http://flickr.com Facebook: http://facebook.com LinkedIn: http://linkedin.com WordPress: http://wordpress.org Blogger: http://blogger.com FriendFeed (Lifestream):

http://friendfeed.com Brizzly (Lifestream (in beta)):

http://brizzly.com Digg (Website discovery):

http://digg.com Google (RSS) Reader:

http://reader.google.com BrightKite (Social location networking):

http://brightkite.com Tumblr (Lifestream/Blogging):

http://tumblr.com GIMP (Open Source photo manipulation

tool): http://www.gimp.org/

NameChk (checks social networking sites for user ids): http://namechk.com

SlideShare (social presentations) : http://slideshare.net

FriendorFollow (Checks to see who is following you and who you’re not following: http://friendorfollow.com

TwitPic: (Upload pictures to Twitter): http://twitpic.com

De.licio.us (Social bookmarking): http://delicoius.com

Ning (Create your own social community): http://ning.com

YouTube: http://youtube.com FourSquare (social location

networking): http://foursquare.com Loopt (Social location networking):

http://loopt.com

V. READING LIST AND LITERATURE

RECOMMENDED TITLES Listen up! : podcasting for schools and libraries / Linda W.

Braun. Library 2.0 : a guide to participatory library service / Michael

E. Casey, Laura C. Savastinuk. Library 2.0 and beyond : innovative technologies and

tomorrow's user / edited by Nancy Courtney ; foreword by Steven J Bell.

Social software in libraries : building collaboration, communication, and community online / Meredith G. Farkas.

Web-based instruction : a guide for libraries / Susan Sharpless Smith.

Say everything : how blogging began, what it's becoming, and why it matters / Scott Rosenberg.

The digital handshake : seven proven strategies to grow your business using social media / by Paul Chaney.

LITERATURE David Armano, “Six Social Media Trends for 2010” :

http://blogs.harvardbusiness.org/cs/2009/11/six_social_media_trends.html

danah boyd, "Incantations for Muggles: The Role of Ubiquitous Web 2.0 Technologies in Everyday Life" : http://www.danah.org/papers/Etech2007.html

danah boyd, “"Do you See What I See?: Visibility of Practices through Social Media" : http://www.danah.org/papers/talks/2009/SupernovaLeWeb.html

“How To Explain RSS The Oprah Way”: http://www.backinskinnyjeans.com/2006/09/how_to_explain_.html

Internet Archivist : http://lib.byu.edu/sites/interactivearchivist/ Pew Internet & American Life: http://www.pewinternet.org/ Tim O’Reilly, “What is Web 2.0?” : http://oreilly.com/lpt/a/6228 Tim O’Reilly, “Web 2.0 Five Years On” :

http://www.web2summit.com/web2009/public/schedule/detail/10194

What The F**K Is Social Media? *One Year Later : http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later