Opportunities and Challenges in the Soon-to-Be World’s Largest Mobile Games Market • Market Overview • Market Breakdown by City Tier • Overview of the largest Chinese user segment William Heathershaw, Head of International Marketing, SkyMobi Updated June 2014
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SkyMobi - The Largest User Segment of China's Mobile Games Market
A aggregation of data to explain the size and opportunities of China's mobile games market, including its largest user segment whom live in 2nd tier and lower tier cities. Data is sourced from KPCB, Maopao App Store, Super Data, Chartboost, and Umeng.
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Opportunities and Challenges in the Soon-to-Be World’s Largest Mobile Games Market
• Market Overview• Market Breakdown by City Tier• Overview of the largest Chinese user segment
William Heathershaw, Head of International Marketing, SkyMobi
Updated June 2014
China Mobile Internet Users as % of Internet Users
Source: KPCB
Percent of Global GDP
Source: KPCB
Conversion of Users to Paid and ARPPU
Source: Super Data
Comparison: Revenue per Download and CPI Q4 2013
Source: Chartboost/Distimo
Comparison: China and US CPI & ARPU
Source: Super Data
Comparison: China/US MAU & Annual Revenue
Source: Super Data
Know Who Your Customer Is
Population: 1.36 billion
Mobile internet users: 500 million
Mobile gamers: 266 million MAU
All these 266 million gamers are pretty much the same profile, right? NO
Classify Users by the Tiers of Cities in China
• Population• Provincial GDP• Cities with strong economic growth• Geography vicinity to other powerful cities• Advanced transportation infrastructure• Historical and cultural significance
Source: American Chamber of Commerce
Let’s Break it Down
1st Tier cities only have 10% of China’s population