SKY_Media_Kit_2015

LIVING WELL IN SASKATCHEWAN JANUARY 1, 2015 - DECEMBER 31, 2015

media kit|15

welcomeSKY Magazine is the entrepreneur’s vehicle to reach 32,000 homes and businesses quarterly, as well online audiences. We exist to celebrate the good things under the sun, and the people who make them happen. SKY Magazine is a living brand that is enduring, intelligent and beautiful. The colour of our word mark changes with the season. We strive always to delight, inform and inspire our readers. We are fashion. We are lifestyle. We are business. We are health and wellness. We are a visual muse and a reliable source of own- able style. We turn the unexpected into the coveted.

why sky works.We want everyone to have SKY Magazine and read it. So we go above and beyond to promote our advertisers on land and on line.

1. CANADA POST DISTRIBUTIONEach quarter, 32,000 copies of SKY Magazine are produced and printed here in Saskatchewan. We hire Canada Post to mail SKY to approximately 30,000 homes Regina, Saskatoon, Moose Jaw, Lumsden, Craven, Weyburn, Estevan.

2. BUSINESS TO BUSINESS DISTRIBUTIONAs an advertiser in SKY Magazine, we provide you with a quantity of copies for your own use and distribution to your customers. Your business is also identified as a destination point to pick up the magazine on our website as well on our social media updates.

3. AN ACTIVE ONLINE PRESENCESKY is available online at myskymag.com, as well as https://issuu.com/myskymag. We actively promote our clients on our social media network from issue to issue.

MEDIUM LOCATION POSTING RATE

SKYMagazine Regina, Saskatoon, Quarterly Print Edition Moose Jaw, Lumsden, Craven, Estevan, Weyburn

Myskymag.com www.myskymag.com Weekly

Instagram skymagazine Daily

Facebook publisher.skymagazine Daily

Twitter sky_magazine Daily

Pinterst skymgazine Daily

Tumblr myskymag.tumblr.com Daily

SPACE VALUE

2 Pages $3588

Full Page $2388

1/2 Page $1250

1/4 Page $828

1/8 Page Gotta Have It $350

COVERS

Back Cover $2500

Inside Front and Back Cover Ad

Full Page $2500Note: A signed contract of one year (4X) may be granted a 10% discount. Not including GST.

rates

SIZESFull page Bleed 8.625”w x 11.3125”h | Trim 8.125”w x 10.8125”h

Half Page H Bleed 8.625”w x 5.75”h | Trim 8.125”w x 5.3163”h

Half Page V Bleed 4.3125”w x 11.3125”h | Trim 3.875”w x 10.8125”h

Quarter Bleed 4.3125”w x 5.5556”h | Trim 3.96”w x 5.2228”h

Please supply all ads at 300dpi, CMYK and with NO Trim marks.

requirementsSKY Publishers Ltd. accepts orders for advertising space with the understanding that the terms and conditions set forth shall apply to all advertising.

All reservations must be accompanied by payment in order for space to be held. All reservations must be made in writing (e-mail accepted). 50% non-refundable deposit is required to confirm the space. The balance is due upon delivery.

All advertising rates include professional photography, writing and design. A client may submit print-ready ads at his or her expense. The publisher reserves the right of approval on print-ready ads.

Selected photo usage is limited to SKY Publisher’s Limited / SKY Magazine / myskymag.com / SKY Magazine Social Media Network and related magazine promotions and advertising.

Placement of the ad is determined by the publisher except where the customer has requested and been approved by the publisher for the inside covers or back covers.

Annual contracts of 4 ads / year may be discounted by 10% at the discretion of the publisher. No discounts apply to the “Gotta Have It” item under the annual contract provision.

Client signoff is required prior to publishing.

TIMELINESIssue Issue space E Launch Distribution confirmation Content with 50% deposit

Spring Issue March 2 March 21 April 1 (April-June) (Week of)

Summer Issue June 1 June 21 July 2 (July-September) (Week of)

Fall Issue July 15 September 21 October 1 (October-December) (Week of)

Winter Issue October 30 November 21 December 1 (Dec–March) (Week of)*Note: In the event dates change, advertisers will be made aware.

our principles 1. Advertising is a strategic decision. SKY Publishers Ltd. produces SKY Magazine. Our purpose is to provide a forum for good story telling and promotion of businesses and people who do good things. The SKY Magazine brand has been in the marketplace for seven years. In 2012, Lynn Armstrong, former journalist, corporate strategist, communicator and professional writer purchased SKY, bringing a penchant for intelligent editorial and a love of strategy-based communications to SKY clients. Since then, SKY Magazine distribution continues to be strong at 32,000. SKY Magazine has expanded to include an online presence which provides clients with the opportunity for continuous promotion. We believe that strategy untold is a waste of good thinking, and advertising in the absence of strategy is a waste of good time and money. Our approach is to provide a collaboration of strategy, good story telling and brand building in a professional and credible environment.

2. Advertising is mutual investment. When we work with our clients, we invest in them, and get to know their business. We shop at their stores, and actively promote them in the community and refer them whenever possible. This client knowledge translates to content that is truthful, credible and reliable for the reader and consumer. Our readers know that when a business appears on the pages of SKY they are a trustworthy source. That translates to sales. And that’s our goal - to help our clients build their brand and their businesses.

3. The client approves the content. Not a word goes to print until our client has approved the content. Our process goes like this. We interview you to find out who you are, what your business is about and your goals. We develop a strategy with you, and then we develop the content for your approval. Once the content is approved (words and pictures), we develop the layout and provide that for approval. Once we have final approval, we go to print.

4. We believe in doing good things. We believe that when you do good things, good things happen. That’s why SKY Publishers supports initiatives in the community that contribute to living well. Our connection to the community and commitment to do good things translates to the page as well.

If you would like to be seen, contact us at [email protected].

develop a strategy SKY is tailored to those who value

integrity and honesty, high quality

products and services and excellent

service. Our readers are business

owners, leaders, trend makers

and decision makers. They are

entrepreneurs. And they are those

who seek refuge from the mundanity

of the every day.

How to reach your market. Developing a strategy begins with knowing your objectives - what you want to accomplish, who you want to reach that you aren’t already reaching, and how you want to be perceived in the market place. We work with you to develop a plan that can take you from introducing your business to an in-depth feature.

1. Feature StoryTell the story of your business. This gives readers insight into your world. A feature story can be 1 - 3 pages with photography. SKY Magazine will interview you and learn about your business. We will write the story and provide it to you for approval to ensure accuracy. Rates are based on space and budget. (Recommended length: 1-2 pages)

2. Column If you are an expert in your field and have sound advice, a column is an excellent way to communicate your message. A column shares a point of view and tangible information for readers. (Recommended length: 1/2 - 1 page)

3. Profile If you are introducing a new business to the market place can provide readers with a sense who you are, what you do. (Recommended length: 1/2 page)

4. Advertisement Promoting a product or a service in a visually appealing way communicates your brand and your objectives. (Recommended length: Gotta Have It, 1/4 page, 1/2 page, 1 page, 2 pages, front inside cover, back inside cover, back cover)

true story.“I was at Trino’s Menswear one day dropping off copies of SKY Magazine. The manager was busy serving a client when a man walked in. I smiled at him, and he said he had just received SKY Magazine and came for the sweater in the ad. I said, do you mean the blue one with the red zipper, as I picked it up and brought it to him. He said, yes, that’s it. “How do you do,” I said, reaching out to shake his hand, “I am Lynn Armstrong, and I publish SKY Magazine.” He smiled back and said, “I like SKY because what is advertised is available, and I can shop off the page.”

Lynn Armstrong, Publisher, SKY Magazine

plan your content We are the source of ownable style, sound

oQDQFLDO�DGYLFH��LQVSLULQJ�SHRSOH�LQ�RXU�community, and the entrepreneurs who live in

their own vision.

Style.SKY Magazine is the source of ownable style. We cover all aspects of fashion and style, from fashion and beauty to the cars we drive and the homes we live in. Our readers shop off the pages of SKY Magazine, from the style pages to the Gotta Have It pages.

Finance.SKY Magazine covers information about financial management, including investment, business management and other topics relevant to people’s lives.

Community.We love to share the stories about the people in our communities who are inspirational to others. We like to promote the good things people are doing to help others. Our community focus also includes content related to health and wellness, education, family and fundraising.

Entrepreneurship.Our central focus is to foster entrepreneurship. We promote the entrepreneurs in our communities and tell their stories.

LYNN ARMSTRONG, PUBLISHER has a penchant for the entrepreneurial spirit and promoting Saskatchewan’s people who live in their own vision, both at home and abroad. As a trained journalist and corporate strategist of 20 years, Lynn brings strategy and award winning writing to life on the pages of SKY. She believes in doing good things, in the pursuit of possibility, and that to live an inspired life is to live well.

AMBER MOON, DESIGNER is SKY Magazine’s designer of both the on land and digital magazines. Amber is an award winning Canadian designer with other 15 years experience in the agency world. Specializing in print design and brand development, Amber comes armed with an enviable body of work and the tools to create fresh, ridiculously fast and exceptional professional design.

GREG HUSZAR, PHOTOGRAPHER is SKY Magazine’s lead photographer in every issue and an important part of our story telling. Greg has an amazing talent for capturing the essence of the person one of Canada’s leading commercial photographers. For over 18+ years Greg has created inspiring imagery for dozens of commercial and non-commercial clients. Our clients love working with Greg, and it shows on our pages.

ourteam

Reader studies consistently indicate

that editorial and advertising are

equally important parts of the

reader experience and that a clear

distinction between the two, free

from ambiguity, is vital.

Readers expect that magazine content will educate, entertain and inspire confidence in products and services wherever and however they engage with their favourite magazine brands.

Canada’s magazine media are committed to delivering the best possible reading and advertising experience and believes that:

and information.

engaged audience.

must be transparent to the reader.

external influence.

PART I: ADVERTISEMENTSAn advertisement is content paid for by an advertiser to promote its products or services. Such content may appear as a single page, double-page spread, fractional configuration, insert or onsert. Special advertising sections are addressed separately in these guidelines.

Labeling Any advertisement that contains text or design elements that have an editorial appearance must be conspicuously identified with the word “advertising’’ or “advertisement.”

AppearanceThe layout and design of advertisements should be entirely different from the publication’s normal layout and design.

CoversNo advertisement may be promoted on the cover of the magazine or included in the editorial table of contents, unless it involves an editorially directed contest, promotion or sponsored one-off editorial extra (see “Sponsorship”).

LogosThe magazine’s name or logo should not appear in advertisements, unless the advertisements are for the magazine and/or its promotions (or the advertised product has previously received an editorial award or review from the magazine). Similarly, the magazine’s name or logo may appear in a third-party advertisement for a promotion, contest or event in which the magazine is a sponsor, partner or participant. Advertiser logos should not appear on editorial pages, except in a journalistic context, including editorial-driven contests, promotions or sponsored one-off editorial extras (see “Sponsorship”).

editorial policy

and proceduresCODE OF READER & ADVERTISER ENGAGEMENT

(As per MAGAZINES CANADA Requirements)

AdjacencyAdvertisements should not be placed immediately before, within or immediately after editorial content that includes mention of the advertised products or services. Exceptions are allowed for listings and contests, as well as multiple-source articles that quote representatives from companies that have placed advertisements; wherever possible, efforts should be made to distance the advertisements from the comments. There must be no promise of editorial mention in exchange for securing advertisements.

Product PlacementNo advertiser may purchase product placement or mention in editorial pages, photographs or illustrations.

SponsorshipAn advertiser’s name or logo may not be used to suggest advertising sponsorship of any regularly appearing editorial. Nor shall any regularly appearing editorial be labeled as “sponsored” (or “brought to you by” or any other variation thereof) by an advertiser. Sponsorship language may only be used with one-off editorial extras, such as special features, sections, contests, stand-alone brand extensions, inserts and onserts, provided the editorial content of the editorial extra does not mention or endorse the advertiser (and the advertiser does not have input in the creation of the editorial). Sponsorship language may also be used for annual awards programs and rankings.

PART 2: ADVERTISING SECTIONSA special advertising section is a set of advertising pages unified by a theme, accompanied by editorial-like text. In order to avoid potential conflicts or overlaps with editorial content, publishers should notify editors well in advance of their plans to run special advertising sections.

LabelingEach text page or spread in special advertising sections must be conspicuously identified as advertising, using phrases containing the words advertisement, advertising or promotion.

AppearanceThe layout and design of such sections should be entirely different from the publication’s normal layout and design.

CoverNo special advertising section may be promoted on the publication’s cover or included in the editorial table of contents.

LogosThe publication’s name or logo should not appear in the headlines, text or folios of such sections (unless the advertised product has received an editorial award from the magazine). A line such as, “As published in [magazine name here]” may appear on the first page or cover of the advertising section to accommodate overrun opportunities.

StaffThe names, titles, bylines and/or pictures/headshots of regular, full-time editorial staff should not appear in or be associated with such special advertising sections. Nor should their names, bylines and/or pictures/headshots be associated with third- party inserts in their magazine. In topics and fields that they cover editorially in their magazine, staff should not be associated with contract magazines published by their magazine company, by advertisers themselves or by third parties such as contract publishers. Exceptions can be made for art staff desiring to improve the appearance of a special advertising section to better suit their magazine’s environment.

contact information

SKY Publishers Ltd. 700F 4400 4th Avenue

Regina,Saskatchewan S4T 0H8

Tele: 306.546.3873 Email: [email protected]

Lynn Armstrong Publisher, Editor

Tele: 306.581.0715 Email: [email protected]