Skyline Village Chicago (SVC) Matthew Baron, Ibrahim Bengali, Stefanie Groner, TahaKagadawala, Mary Lin Final Presentation June 1 st , 2012 Students Consulting for Non-Profit Organizations
Jul 09, 2015
Skyline Village Chicago (SVC)Matthew Baron, Ibrahim Bengali, Stefanie Groner, TahaKagadawala, Mary Lin
Final Presentation
June 1st, 2012
Students Consulting for Non-Profit Organizations
SVC is a collaborative community organization that
creates activities to enrich the lives of its members.
• SVC’s main demographic are senior citizens and retirees.
• The non-profit operates in Streeterville, the Gold Coast, River North,
and the New Eastside.
• It strengthens the community and promotes well-being by keeping
residents socially and mentally active.
• Some events they plan:
– Walking groups
– Parlor games
– Gala benefits
– Art tours
– Health seminars
– Concerts and speakers
Final Presentation – Skyline Village Chicago6/1/2012
In order to grow, SVC must recruit new board members
and general members.
Board
•Identify
•Recruit
Community
•Outreach
•Promotions
Final Presentation – Skyline Village Chicago6/1/2012
SVC needs to secure new board leadership for three
specific areas: fundraising, membership, and finance.
SVC’s Board Needs
Fundraising:
SVC requires increased capital as
they expand and offer new events
and services
Membership:
SVC wants to grow, both geographically
and socially, and improve its outreach
Finance:
With more funds, SVC desires a
member with past experience to
manage accounts
Final Presentation – Skyline Village Chicago6/1/2012
SVC should pursue a more structured board which would
make the leadership more engaged and successful.
Management Team Model
Better Defined Roles
Effective Organization
and Participation
Final Presentation – Skyline Village Chicago6/1/2012
Find and recruit board members from SVC’s immediate
network, expanding into the focused area.SVC’s Current Network and Targeted Organizations
Final Presentation – Skyline Village Chicago6/1/2012
- Associations
- Religious
- Performance
SVC should utilize the continued leadership guide to
promote its sustained success.
Build Community and Engagement
Meeting Coordination
Effective Communication
Succession and Development
Good Management
Final Presentation – Skyline Village Chicago6/1/2012
In order to grow, SVC needs to recruit new members to its
board of directors and its community as a whole.
Board
•Identify
•Recruit
Community
•Outreach
•Promotions
Final Presentation – Skyline Village Chicago6/1/2012
SCNO analyzed SVC’s target audience to enable stronger
and more direct connections with potential members.
Audience
Surveys
Research
Media Plan
Contact List
Promo Materials
Outreach
Pitches
Networks
Final Presentation – Skyline Village Chicago6/1/2012
An SVC brand pyramid explains the levels of connection
which the organization can use to appeal to a variety of
networks and audiences.
• Neighborhood Connections, Community Building
• Support, Network, Learn
• Live and Grow TogetherEssence• Friendly and outgoing
• Helpful and reliable
• Active and dynamic
• Enthusiastic
Personality
• Functional: Entertainment, learning, socialization
• Emotional: Companionship, stimulation, support
Consumer Benefits
• Social activities
• Arts and culture events
• Community knowledge and networking
Product Attributes
Final Presentation – Skyline Village Chicago6/1/2012
Supplementary marketing materials are tools provided to
further build the outreach plan and help SVC attain
membership goals.
Final Presentation – Skyline Village Chicago6/1/2012
With these recommendations, SVC will be able to develop
its board and expand its organization to better reach and
support its target community.
Final Presentation – Skyline Village Chicago6/1/2012
Thank you!
Questions?
Final Presentation – Skyline Village Chicago6/1/2012