Sky Line Corporation 3

SKY LINE CORPORATION

A step towards you Dream

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A STEP TOWARDS YOUR DREAM

SKY LINE CORPORATION A step towards your

Dream

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• ManagerAjay Yadav

•Market analysisFahad Mahmood

•Business DeveloperHitesh Deepak

•Hr executive.Renu Nair

KEY PLAYERS



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The topics we are going to be covering today are:

Online marketing Field Trials Focus Groups

How these tools will make an positive impact on marketing strategiestowards your business:

INTRODUCTION



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Impact of business promotion

Recognition of brand

Recognition of product

Recognition of company



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What do u lack How do we help

Non effective marketing

Poor Brand recognition

Sky line is there to support you 24 X 7

Emphasise on you good innovations



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Importance of our b2b directory. And special design expert advise for you

Free

widespread online exposure

No obligation

quotes according to your needs



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Your Proposed future growth with us

In terms of Average increase of productivity

Source:- from company ledgers and account



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Business process reengineering.

Redesign marketing strategy

New ways for development of product appeal

Enhancing the brand.

SKY LINE CORPORATION A step towards your Dream

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Low pricing high marketing



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• Cause the competitors have gone online• People shop online• The web is the new printing press• Valuable in building brand relationships

WHY ONLINE PROMOTION?



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– Search Marketing– Online PR– Online partnership– Viral marketing– Opt-in-email– Interactive ads

The different types of online promotion we use

Internet users are rising and will continue to rise.



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SEARCH MARKETING• A form of Internet marketing that seeks to promote

websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.

• In the forms of:– Search engine optimization– Paid search or Pay per click– Pay for inclusion feeds



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INTERNET MARKETING: ITS USE AS A BUSINESS GROWTH STRATEGY

Growth of business via the Internet Search revolution.

Not too late for online marketing

Making things easier

INTERNET MARKETING: CREATING AN EFFECTIVE BUSINESS WEBSITE

Personal preference decision-making is flawed

Don’t expect web designers to provide all the answers

Copying those that "seem to know what they are doing” doesn’t work

Websites are not “brochures”

Building customer relationship

INTERNET MARKETING: USING EMAIL AUTO-RESPONDERS

What is an email auto-responder?

Auto - repsonders are not too technical

E-Courses

Auto responders + Website = Customer relationship

What is Pay-per-click ads?

Where do Google AdWords Appear?

Contextual Advertsing



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INTERNET MARKETING: USING PAY-PER-CLICK ADVERTSING

PAY PER CLICK

• How Does it Work?– Bid on relevant keywords – Advertising engine displays your text ad on

their results page or network of web sites– You only pay when people click



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INTERNET MARKETING: INTRO TO SEO ( SEARCH ENGINE OPTIMIZATION )

New Website? Optimize for Niche Phrases

Targeted Traffic

Search Engine Optimization Techniques



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Internet marketing: Intro to SEO (search engine optimization )

All about making your website visible in the right context

A considerable proportion of website traffic (up to 80 per cent) is directed from search engines

Search engines are an important tool in building traffic to your site from occasional or lapsed users


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INTERNET MARKETING: THE BASICS OF BLOGGING FOR BUSINESS

Blogs aren’t technical

Building relationships

What content do you publish to a blog?

Blogging example

Blog search engine marketing

Why blogging is taking off



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Online Marketing will:

Your business is open 24 hrs a day. All over the world.

The cost of spreading your message is next to nothing

Updating your subscribers can be done almost instantly through email

Drawbacks of on-line marketing:

: No customer interaction

: Many competition on the web



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WHAT MAKES HIGH-TECH MARKETING DIFFERENT? Types of Innovations

Continuous – extensions of previous technology

Discontinuous – disruptive technologies Changes in strategy and behavior May not be intuitive to market May require changes in infrastructure

Customer KnowledgeEducation of customer to create value

Life Cycle TimePace of adoption of new technologies and

change to other technologies

EARLY MARKET -- TECHNOLOGY ENTHUSIASTS Assume that discontinuous innovation

is superior to current technologySeek out opportunities to explore new

technologiesForgiving of mistakes and bugsGatekeepers for new technologies in

businessWhat they want

The truth about product Access to most knowledgeable technical people First to get new stuff

Geoffery A. Moore, Crossing the Chasm, Harper Business, 1991

Market Uncertainty

Technological Uncertainty

Competitive Volatility

Marketing of High-Technology

Products & Innovations

CHARACTERIZING THE HIGH-TECH ENVIRONMENT



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Marketing – 4Ps and the Internet (Ch. 7-11)

High-Tech Firm Internal Considerations (Ch. 2, 3, 4) Core Competencies/Core Rigidities Funding Considerations Market Orientation Relationship Marketing R&D/Marketing Interactions Planning Process (Ch. 12)

Customers Understanding Customers (Ch. 5,6) High-tech Research Forecasting Customer Decision-Making Adoption Diffusion of Innovations Target Marketing

Societal, Ethical, and Regulatory Concerns (Ch.12)

} FRAMEWORK FOR HIGH-TECH MARKETING DECISIONS


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field trialsGenerate strong attitude towards

product

Generate a believe in brand

Greater impact then Advertisements and

other indirect sources


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Higher attention

Long last memories

Higher trustworthiness of information

Benefits to your products

field trials


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feedback

Brand loyalty

Quality and consumer friendly

Ways to improve

New Innovative

ideas



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focus groups

FOCUS GROUP

Helps to make quick decision Focus groups on the latest trend, with cost

advantage and greater speed to acquiring knowledge

Respondents can participate from home Gains of national or international sample Reduction of travel cost



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focus groups

TYPES OF FOCUS GROUP• Two-way focus group• Dual moderator focus group• Duelling moderator focus group• Respondent moderator focus group• Client participant focus groups• Mini focus groups• Teleconference focus groups• Online focus Group

Characteristics of Focus Group

Organised Discussion with selected individual.

Sharing of Views and Information on selected Topic.

Understanding of situation and group influence on individual’s life(within a group).

Using of Moderator for effective direction towards the objectivity of the focus group meeting.


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Purpose of Focus Group

1. To Record:AttitudeBeliefValuesExperience

Of selected individuals with the help of Questionnaire Survey, Observation, One to One interview(Morgan & Kreuger( 1993).

2. Effective Use of Moderator for:Salient issue.Multiple understanding of individual from group & individual

perspective.Quality Data Reporting.Group direction towards Objectivity.



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Communication

Education Public Health

Marketing Political groups and individuals

Current Use of Focus Group Techniques in Various Fields


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focus groups

Why Focus Group Research

An experiment research is better than a non experimental research.

It makes you aware of the actual outcomes probability in the Real world.

You’re more conscious about what not to do if you’re in specialised services.

SKY LINE CORPORATION A step towards your Dream

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...CONTINUED WHY FOCUS GROUP RESEARCH

A field trial is more successful for common goods and services but not for a high tech company products & services as it is based on trial and error method.

A prior caution had been taken while selecting our Targeted Group from population.

When Specialised Services are the need of our Targeted Group.

focus groups



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...CONTINUED WHY FOCUS GROUP RESEARCH

To understand the changing demand pattern of the Targeted Population in Globalised World.

To make sure we are the first one to understand the reason for change and taking effective measures in that root.

focus groups



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COZ OF OUR COMPETITVE SKILLS

UP TO DATE MKT RESRCH METHODS

COST EFFCTIVE BUSINESS MODELS BASED ON CLIENTS NEEDS

WHY SKYLINE

Contact us:M/S Sky line Corporation402, 2nd floor,Meanwood road,Leeds,LS7 2LPEngland, U.K.Ph. 07556449205 01123616398



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A STEP TOWARDS YOUR DREAMIf you have any query please do contact us.

We are here to serve you all....

Web: www. Skylinecorporation.comE-mail: [email protected]

Sky Line Corporation 3

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