COVERAGE REPORT HIGHLIGHTS EUROPE JAN 2010 – JAN 2011
Mar 13, 2016
NAME: BE STREET
GENRE: URBAN LIFESTYLE
DATE: March/April/May 2010
CIRCULATION: 120,000 copies
NOTES: The Agent Roskopp features on the news section and takes half a page.
PRINT PR
ESS
NAME: Metro.fr
GENRE: MAINSTREAM
DATE: 4 March 2010
CIRCULATION: 1,400,000 UU a month
NOTES: Skullcandy full page article on the fashion pages of Metro France + on the home page.
PRINT D
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NAME: COSMOPOLITAN
GENRE: WOMEN’S LIFESTYLE
DATE: April 2010
CIRCULATION: 420,000 copies
NOTES: The Hesh NBA is rate number 2 on the top accessories for men.
PRINT PR
ESS
NAME: 7th SKY
GENRE: ACTION SPORTS & LIFESTYLE
DATE: May 2010
CIRCULATION: 40,000 copies
NOTES: The Red Lowrider featured in the Summer styles pages – choice of the editor.
PRINT PR
ESS
NAME: MODZIK
GENRE: URBAN LIFESTYLE
DATE: May/June 2010
CIRCULATION: 70,000 copies
NOTES: The Skullcrushers got the spot as the “Musical Youth” band accessories.
PRINT PR
ESS
NAME: FHM
GENRE: MEN’S LIFESTYLE
DATE: September 2010
CIRCULATION: 120,000 copies
NOTES: Editor “Best Of” of the month
What’s good /// What’s not.
PRINT PR
ESS
NAME: BEACHBROTHER
GENRE: ACTION SPORTS
DATE: September/October 2010
CIRCULATION: 45,000 copies
NOTES: Aviator headphones new releases article + Lizard King wearing the headphones.
PRINT PR
ESS
NAME: MODZIK
GENRE: URBAN LIFESTYLE
DATE: September 2010
CIRCULATION: 70,000 copies
NOTES: The LA Band “Lexicon” is wearing the Aviator for their Modzik photoshoot – touring in France in Sept/Oct.
PRINT PR
ESS
NAME: MARIE CLAIRE
GENRE: WOMEN’S LIFESTYLE
DATE: October 2010
CIRCULATION: 500,000 copies
NOTES: The well-respected women magazine have selected the Aviator for their Culture Web page.
PRINT PR
ESS
NAME: STANDARD
GENRE: URBAN LIFESTYLE
DATE: October/November/December 2010
CIRCULATION: 50,000 copies
NOTES: Really positive review. The Aviator headphone is compare to a jewelry and it's the headphone of the year.
PRINT PR
ESS
NAME: MARIANNE
GENRE: MAINSTREAM
DATE: 13 -17 November 2010
CIRCULATION: 300,000 copies
NOTES: Weekly national political news magazine published a really positive review about Skullcandy and the Aviators headphones .
PRINT PR
ESS
NAME: CLOSER
GENRE: GOSSIP
DATE: 4 -10 December 2010
CIRCULATION: 512,000 copies
NOTES: The GI Gridlock is featured on the Special Christmas Gifts Pages of the best selling gossip weekly magazine.
PRINT PR
ESS
NAME: GRAZIA
GENRE: WOMEN’S LIFESTYLE
DATE: 17-21 December 2010
CIRCULATION: 182,720 copies
NOTES: GI BlackSheep is featured on the Fashion News Page.
PRINT PR
ESS
NAME: PEOPLE
GENRE: WOMEN’S LIFESTYLE
DATE: January 2011
CIRCULATION: 40,000 copies
NOTES: The GI BlackSheep featured in the Winter styles pages – choice of the editor
PRINT PR
ESS
NAME: BE STREET
GENRE: URBAN LIFESTYLE
DATE: January/February/March 2011
CIRCULATION: 120,000 copies
NOTES: The Jay Z Collector Pack featured on the 1 page of the magazine in the news section.
PRINT PR
ESS
NAME: COSMOPOLITAN
GENRE: WOMEN’S LIFESTYLE
DATE: February 2011
CIRCULATION: 420,000 copies
NOTES: The Ink Pink PF featured on the 1st page of the well-respected CosmoScope.
PRINT PR
ESS
NAME: HUCK
GENRE: ACTION SPORTS & LIFESTYLE
DATE: March 2010
CIRCULATION: 55,000 copies
NOTES: The G.I styled in a funky sportswear shoot.
PRINT PR
ESS
NAME: SPORT
GENRE: SPORT
DATE: April 2010
CIRCULATION: 305,000
NOTES: Weekly national sport and news magazine wrote about the NBA collaboration.
PRINT PR
ESS
NAME: REVEAL
GENRE: WOMEN’S GOSSIP & LIFESTYLE
DATE: June 2010
CIRCULATION: 315,660
NOTES: Popular weekly gossip magazine highlights the Lowrider as the fashionista’s must-have headphones.
PRINT PR
ESS
NAME: Guardian.co.uk
GENRE: MAINSTREAM
DATE: June 2010
CIRCULATION: 12,559,419 UU a month
NOTES: The fashion editor of the UK’s most popular newspaper chose the Holua as the ‘buy of the day’.
PRINT PR
ESS
NAME: COOLER
GENRE: ACTION SPORTS & WOMEN’S LIFESTYLE
DATE: August 2010
CIRCULATION: 82,000 copies
NOTES: Europe-wide magazine places the Skullcrusher Gridlock as the stylish headphone of the summer.
PRINT PR
ESS
NAME: MIXMAG
GENRE: MUSIC
DATE: September 2010
CIRCULATION: 45,000 copies
NOTES: Europe-wide DJ magazine introduces the Mix Master headphone with excellent review.
PRINT PR
ESS
NAME: metro.co.uk
GENRE: MAINSTREAM
DATE: September 2010
CIRCULATION: 3,200,000 UU per month
NOTES: London newspaper reports on George Sampson attending his dance DVD release- headphones seeded to George.
PRINT D
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NAME: MEN’S FITNESS
GENRE: MEN’S LIFESTYLE
DATE: October 2010
CIRCULATION: 65,000 copies
NOTES: Skullcandy ASYM given a really positive review in the monthly men’s magazine.
PRINT PR
ESS
NAME: THE TIMES MAGAZINE
GENRE: MAINSTREAM
DATE: 2 November 2010
CIRCULATION: 1,091,869 copies
NOTES: Paul Frank Ink’d is one of the best gifts to give to a girl for Christmas.
PRINT PR
ESS
NAME: iCREATE
GENRE: GADGET
DATE: November 2010
CIRCULATION: 21,000 copies
NOTES: FMJ given a fantastic review in one of the UK’s most popular gadget magazines.
PRINT PR
ESS
NAME: FRONT
GENRE: MEN’S LIFESTYLE
DATE: November 2010
CIRCULATION: 42,000 copies
NOTES: Sweet Agent given a huge placement as the headphones to have.
PRINT PR
ESS
NAME: INSIDER
GENRE: LIFESTYLE
DATE: December 2010
CIRCULATION: 68,000 copies
NOTES: Skullcandy headphones given a whole page for the essential shopping guide.
PRINT PR
ESS
NAME: THE TIMES
GENRE: MAINSTREAM
DATE: January 2011
CIRCULATION: 1,091,869
NOTES: Skullcandy given a huge half page write-up in this broadsheet; one of the most influential newspapers in the UK.
PRINT PR
ESS
PRINT PR
ESS
NAME: SHOUT
GENRE: TEEN’S LIFESTYLE
DATE: January 2011
CIRCULATION: 35,000
NOTES: Hesh Lakers used in sporty photo shoot.
NAME: GROOVE
GENRE: URBAN LIFESTYLE
DATE: January/February 2010
CIRCULATION: 25,114 copies
NOTES: Skullcandy Stack presented as one of the great things the editor in chief picked up this month. Groove is one of the most important electronic music magazines in Germany.
PRINT PR
ESS
NAME: FHM
GENRE: MEN LIFESTYLE
DATE: March 2010
CIRCULATION: 151,397 copies
NOTES: In the “gadget” section, Skullcandys as must-haves this season.
PRINT PR
ESS
NAME: MISS
GENRE: TEEN’S LIFESTYLE
DATE: 21 June 2010
CIRCULATION: 65,000 copies
NOTES: Icon 2 in the Fashion section.
PRINT PR
ESS
NAME: GQ STYLE
GENRE: MEN’S LIFESTYLE
DATE: Summer 2010
CIRCULATION: 134,412 copies
NOTES: NBA Series as “great toy with a twist” (the mic being the extra that allows you to answer your phone without any hassle).
PRINT PR
ESS
NAME: SURFERS
GENRE: ACTION SPORTS
DATE: September 2010
CIRCULATION: 37,800 copies
NOTES: Red Lowrider in Style section – Great exposure – half of the page.
PRINT PR
ESS
NAME: PLAYBOARD
GENRE: ACTION SPORTS
DATE: October 2010
CIRCULATION: 85,000 copies
NOTES: Agent “Roskopp” in a special edition of the Playboard magazine, the popular skate-and snowboarding magazine.
PRINT PR
ESS
NAME: GQ-magazin.de
GENRE: MEN’S LIFESTYLE
DATE: 15 November 2010
CIRCULATION: 655,025 UU a month
NOTES: The Aviator as one of the 10 most beautiful/stylish headphones 2010.
PRINT D
IGIT
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NAME: UNCLESALLYS
GENRE: MUSIC
DATE: December 2010
CIRCULATION: 125,788 copies
NOTES: Skullcandy Lowriders as Christmas gift ideas from one of the biggest music magazines in Germany.
PRINT PR
ESS
NAME: PORT01
GENRE: MAINSTREAM
DATE: December 2010
CIRCULATION: 350,000 copies
NOTES: Skullcandy Agent in the Fashion Section of “what to wear this winter”. Port01 is a national magazine with different editions for every big city, explaining what is trendy and new in each.
PRINT PR
ESS
NAME: SHAPE
GENRE: SPORT
DATE: February 2011
CIRCULATION: 251 217 copies
NOTES: Lowrider yellow in their “how to get fit for spring” section of the biggest Fitness magazine for women.
PRINT PR
ESS
NAME: BLONDE
GENRE: URBAN LIFESTYLE
DATE: February/March 2011
CIRCULATION: n/a
NOTES: Skullcandy Paul Frank Hesh in Fashion Photoshoot.
PRINT PR
ESS
NAME: 6 AM
GENRE: ACTION SPORTS
DATE: March 2010
CIRCULATION: 35,000 copies
NOTES: Icon2 in a nice photo shoot.
name: 6 AM
PRES
S
NAME: VANITY FAIR
GENRE: WOMEN’S LIFESTYLE
DATE: May 2010
CIRCULATION: 270,000 copies
NOTES: Jameela Jamil shown looking stylish in the SK Pro .
PRINT PR
ESS
NAME: CRACKERS
GENRE: URBAN LIFESTYLE
DATE: July 2010
CIRCULATION: 25,000
NOTES: Sweet Agent and Gridlock collection in full page, double page NBA collection.
PRINT PR
ESS
NAME: DJ MAG
GENRE: MUSIC
DATE: October 2010
CIRCULATION: 25,000 copies
NOTES: Aviator given a good review in the fashion section.
PRINT PR
ESS
NAME: SNEAKERS
GENRE: URBAN LIFESTYLE
DATE: October 2010
CIRCULATION: 55,000 copies
NOTES: Air Jordan box given a full page focus in Sneakers - a popular trend spotting magazine.
PRINT PR
ESS
NAME: GLAMOUR
GENRE: WOMEN’S LIFESTYLE
DATE: November 2010
CIRCULATION: 400,000 copies
NOTES: Aviator photo-shoot in Glamour, the biggest lifestyle magazine for women in Italy,
PRINT PR
ESS
NAME: FOR MEN
GENRE: MEN’S LIFESTYLE
DATE: November 2010
CIRCULATION: 102,000 copies
NOTES: Aviator in the fashion section.
PRINT PR
ESS
NAME: RIDERS
GENRE: MEN’S LIFESTYLE
DATE: December/January 2011
CIRCULATION: 265,000 copies
NOTES: The Agent shoe blue featured in style section as coolest urban accessories.
PRINT PR
ESS
NAME: MAX
GENRE: MEN’S LIFESTYLE
DATE: January 2011
CIRCULATION: 729,000 copies
NOTES: Holua featured in green-section accessories.
PRINT PR
ESS
NAME: ICREATE
GENRE: GADGETS
DATE: January 2011
CIRCULATION: 18,000 copies
NOTES: 50/50 given a great half page review.
PRINT PR
ESS
NAME: GADGET MAGAZINE
GENRE: GADGET
DATE: February 2010
CIRCULATION: 300,000 copies
NOTES: Tokidoki TI is the fashionable headphone to have.
PRINT PR
ESS
NAME: GLAMOUR
GENRE: WOMEN’S LIFESTYLE
DATE: February 2010
CIRCULATION: 403,327 copies
NOTES: SK Pro in the Inspiration pages of Glamour- the most popular women’s lifestyle magazine in Spain.
PRINT PR
ESS
NAME: FHM
GENRE: MEN’S LIFESTYLE
DATE: March 2010
CIRCULATION: 385,000 copies
NOTES: NBA Lakers headphone in the gadget section of FHM.
PRINT PR
ESS
NAME: CENTRALZINE
GENRE: URBAN LIFESTYLE
DATE: March 2010
CIRCULATION: 42,000 copies
NOTES: ICON2 given a full page artwork inspired spread in Centralzine- a trend-setting magazine.
PRINT PR
ESS
NAME: NBA
GENRE: SPORT
DATE: March 2010
CIRCULATION: 350,000 copies
NOTES: NBA Player series given a section in the popular NBA magazine.
PRINT PR
ESS
NAME: VANIDAD
GENRE: WOMEN’S LIFESTYLE
DATE: March 2010
CIRCULATION: 240,000 copies
NOTES: Icon2 in the pages of this popular, trendy women’s lifestyle magazine.
PRINT PR
ESS
NAME: IN STYLE
GENRE: WOMEN’S LIFESTYLE
DATE: July 2010
CIRCULATION: 87,000 copies
NOTES: Paul Frank Ink’d ear buds are the headphones of the stars.
PRINT PR
ESS
NAME: FHM
GENRE: MEN’S LIFESTYLE
DATE: July 2010
CIRCULATION: 385,000 copies
NOTES: The Roc Nation Aviator collaboration is in the top 3 news for the month .
PRINT PR
ESS
NAME: CUORE STYLE
GENRE: WOMEN’S GOSSIP & LIFESTYLE
DATE: October 2010
CIRCULATION: 35,000 copies per week
NOTES: This women’s style bible has the Lowrider as the stylish headphones.
PRINT PR
ESS
NAME: SNOWPLANET
GENRE: ACTION SPORTS
DATE: October 2010
CIRCULATION: 25,000 copies
NOTES: Riot inner ear buds are the number 3 on the hot products list.
PRINT PR
ESS
NAME: H MAGAZINE
GENRE: FASHION
DATE: December 2010
CIRCULATION: n/a copies
NOTES: Great exposure of the Aviator on this luxirious high tech section.
PRINT PR
ESS
NAME: GQrevista.es
GENRE: MEN’S LIFESTYLE
DATE: 20 January 2011
CIRCULATION: n/a copies
NOTES: GI Gridlock features as the “must have” accessories for the next season.
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