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Page 1: SKT Business Strategy of WCDMA

2007. 6. 15

SK Telecom WCDMA �������� � �� �� �� �

Page 2: SKT Business Strategy of WCDMA

���� ����

����. WCDMA � �� �� �� � � �� �� �� � � �� �� �� �

����. WCDMA � �� �� �� � � �� �� �� �

Page 3: SKT Business Strategy of WCDMA

1. �������� � �� �� �� � –�������� � �� �� �� � � �� �� �� �����. WCDMA � �� �� �� � � �� �� �� � � �� �� �� �

DO Rev.0

� 3.1M/1.8M� Data QoS ��

� 384K/384K� ’04� � � �

WCDMA(R4) HSUPA(R6)

� 7.2M/5.76M ~ 14.4M/5.76M

� 20M/5.5M

WiMAXWave ����

� ~ 50M � MIMO � �

WiMAXWave ����

’06 ’07 ’08 ’09 ’10’05~ ’04

CDMA

WCDMA

WiMAX(WiBro)

DO Rev.A

� 2.4M/153.6K� ’02.1� � � �

DO Rev.B� ~46M� MIMO ��

� By-Pass � � � � �

HSDPA(R5)

� 1.8M/384K~ 3.6M/384K

HSPA+

IMT-Advanced Enhanced IMT-2000IMT-2000

As-Is

Rev.C (UMB)

� 100M/60M

LTE

� 100M/60M

802.16m

� 100M/60M

’11~��� � �

� ~50M� MIMO ��� By-Pass � � � � �

3G Network*

* ITU� CDMA-1X� � 3rd Generation � � � � , MIC� ITU � � � CDMA-1X � � 3G� � � (`02. 2. 20)

4G

CDMA, WCDMA, WiMAX���� Network � � �� � �� � �� � � � � � �� � � �� � � �� � � � 3G � � � � � � � �

Page 4: SKT Business Strategy of WCDMA

“Communication ���� Data � � �� � �� � �� � � � � � �� � � �� � � �� � � � � � � � � �� �� �� � � � � � ”

� Circuit ��� � � � � � � �

� Circuit + Packet = Multi-Access � � �

� � � 14.4M D/L � � � � � � � � � � � �� � � � � � ! " # $ �

� HSUPA � � % � � Upload � � & '

� 3GPP* ( ) Spec � � * % + , - . Global / 0� 1 2 � 3 - 4 %5 6 $ 7 �

� Global Platform / 8 9 Spec � : * %Global 8 9 Sourcing $ �

� Smart Card � ; � � 3 One Chip � < �Convergence = > ? $ �

� 8 9 @ A B � � 2 3 C D E � �

*3GPP(3rd Generation Partnership Project)

Visual Comm. Visual Comm. ��������Data SVC Data SVC � � �� � �� � �� � �� � �� � �� � �� � �

WebWeb--like Conceptlike Concept��������SVC SVC � � �� � �� � �� � �� � �� � �� � �� � �

Global SynergyGlobal Synergy� � � � � � � �

USIM USIM � � � � � � � �

� � � � � � � � � � � � � � � � SVC SVC � � � � � � � �

����. WCDMA � �� �� �� � � �� �� �� � � �� �� �� �

Circuit ��������

Mobile Broadband

GlobalStandard

USIM � �� �� �� �� �� �� �� � � �� �� �� �

1. �������� � �� �� �� � – WCDMA ��������

WCDMA���� Circuit � � �� � �� � �� � � � � � �� � � �� � � �� � � � � � � � � � � � � � � � , Mobile Broadband, Global Standard, USIM � �� �� �� � � �� �� �� � �������� � � �� � �� � �� � � � � �� � �� � �� � � � � � �

Page 5: SKT Business Strategy of WCDMA

Network���� � � �� � �� � �� � � � �� �� �� � � � �� � �� � �� � � / Network���� � � �� � �� � �� � � � �� �� �� �

2. � �� �� �� � � �� �� �� � – Global � �� �� �� � � �� �� �� �

WCDMA���� 3G Mainstream ! "! "! "! " # � $ %# � $ %# � $ %# � $ % & ! '& ! '& ! '& ! ' , ( ) �( ) �( ) �( ) � � * +� * +� * +� * + 3G , �, �, �, �

����. WCDMA � �� �� �� � � �� �� �� � � �� �� �� �

* Source : OVUM (`07.1)

10%494463424380332CDMA

3,738

2,673

571

`10

6%

54%

CAGR

3,514 3,259 2,956 2,608 Global" F

2,603 2,505 2,344 2,080 GSM

101

`06

WCDMA

( :� � )

444314187

`09`08`07� � � � � � � � � � �� �� �� � ��� ���� ���� ���� � 3G � �� �� �� � � �� �� �� � � �� �� �� �

(`10���� � �� �� �� � )

* Source : OVUM (`07.1)

� � �� �� �� � / � � �� � �� � �� � � �� ��� ��� ��� � CDMA � �� �� �� � Major ! " # $ ! " # $ ! " # $ ! " # $

% & '% & '% & '% & ' ( ( ( ( ) *) *) *) *

(Verizon / Sprint Nextel / KDDI ����)

North AmericaAsia-PacificWestern Europe

WCDMA(15%)

1X(23%)

EV-DO(32%)

GSM(22%)

WCDMA(30%)

EV-DO(14%)

GSM(50%)WCDMA

(62%)

GSM(38%)

iDen(7%)

1X(6%)

� WCDMA + , " -+ , " -+ , " -+ , " - . / 0 1. / 0 1. / 0 1. / 0 1 2 32 32 32 3 4 � 54 � 54 � 54 � 5 , `10���� � �� �� �� �

+ , "+ , "+ , "+ , " 6 7 86 7 86 7 86 7 8 CDMA9999 : ;: ;: ;: ; < � �< � �< � �< � � � =� =� =� =

- GSM $ G - � H I $ WCDMA% Migration J

Page 6: SKT Business Strategy of WCDMA

WCDMA ������������ GSM ������������WCDMA N/W � � �� � �� � �� � �

* Source : GSA(’07.5)

����. WCDMA � �� �� �� � � �� �� �� � � �� �� �� �

WCDMA(R4)WCDMA(R4)�������� 7272���������������� , , 162162�������� � � �� � �� � �� � �� � �� � �� � �� � � � �� �� �� �� �� �� �� � � � � � � � � � � � � � � � � �

� WCDMA 1.15 > ?> ?> ?> ? + , "+ , "+ , "+ , " (`07. 1Q)

WCDMA(HSDPA)WCDMA(HSDPA)�������� 5858���������������� , , 115115�������� � � �� � �� � �� � �� � �� � �� � �� � � � �� �� �� �� �� �� �� � � � � � � � � � � � � � � � � �

� 78@A@A@A@A , 168@@@@ ! " ! " ! " ! " � B� B� B� B � C D� C D� C D� C D Commitment

� 264 HSDPA Devices Launched

America(5��������)

Asia-Pacific(12��������)

Europe(32��������)

Middle East / Afica(9��������)

* Source : GSA(’07.5)

WCDMA(R4) � �� �� �� � � � �� � �� � �� � � � �� �� �� � � �� �� �� � WCDMA(HSDPA) � �� �� �� � � � �� � �� � �� � � � �� �� �� � � �� �� �� �

2. � �� �� �� � � �� �� �� � – Global � �� �� �� � ! "! "! "! "

- .- .- .- . * / � 0* / � 0* / � 0* / � 0 1 2 � 3 41 2 � 3 41 2 � 3 41 2 � 3 4 WCDMA(HSDPA) " �" �" �" � 2 5 6 * � 72 5 6 * � 72 5 6 * � 72 5 6 * � 7 � � � � 8 �8 �8 �8 � 9 : 9 : 9 : 9 :

Page 7: SKT Business Strategy of WCDMA

WCDMA # $# $# $# $ � % &� % &� % &� % &

EEEE A FA FA FA F WCDMA G H � /G H � /G H � /G H � / I %I %I %I %

• H/W Spec.K L M Local Vendor N O P Q * %

+ , - R Vendor� " S � ' T U V W X 4 �

• + , - Y Z * % � [ Mid & Low Tier WCDMA

/ CDMA 8 9 Y Z \ ] � � . � � J �

3. # $# $# $# $ � �� �� �� � – WCDMA # $# $# $# $ � % &� % &� % &� % &����. WCDMA � �� �� �� � � �� �� �� � � �� �� �� �

WCDMA ; <; <; <; < = > ! "= > ! "= > ! "= > ! " � -� -� -� - * ? @* ? @* ? @* ? @ `09AAAAWCDMA ; < �; < �; < �; < � �B�B�B�B C D EC D EC D EC D E = � �= � �= � �= � �, � F G, � F G, � F G, � F G , H I JK �H I JK �H I JK �H I JK � 1 2 � �1 2 � �1 2 � �1 2 � � Drive L 9 JL 9 JL 9 JL 9 J M NM NM NM N O � JO � JO � JO � J �B�B�B�B Gap P QP QP QP Q �R ��R ��R ��R � & S& S& S& S

* Source : Informa Tlecoms & Media, Future Mobile Handsets* Note: CDMA� 1X � DO� �

� `09���� J KJ KJ KJ K WCDMA G HG HG HG H = L � �= L � �= L � �= L � �

6 7 $6 7 $6 7 $6 7 $ % M% M% M% M N ON ON ON O ) *) *) *) *

� CDMAPPPP J �J �J �J � 6 7 $6 7 $6 7 $6 7 $ % M Q% M Q% M Q% M Q R S T UR S T UR S T UR S T U V WV WV WV W

% & '% & '% & '% & ' X Y +X Y +X Y +X Y + Z X [Z X [Z X [Z X [ \ W \ W \ W \ W ] ^] ^] ^] ^ ) *) *) *) *

���� CDMA / WCDMA � �� �� �� � Market Size � �� �� �� � ����

(�� : � � � )

2006 2007 2008 2009 2010 2011

154.3

78.5

182141

210 223212

309

213

380

208

459

CDMA

WCDMA

���� CDMA / WCDMA � �� �� �� � � �� �� �� � ����

300

350

400

450

500

550

2007 2008 2009 2010 2011

WCDMA

CDMA(EV-DO)

* Source : Internal Analysis

(��: � � )

Economy of Scale

Page 8: SKT Business Strategy of WCDMA

WCDMA �T�T�T�T � U� U� U� U VVVV�T�T�T�T / �/ �/ �/ � ���� % W% W% W% W X CX CX CX C % Y Z% Y Z% Y Z% Y Z , WCDMAJJJJ [ +[ +[ +[ + � \ �� \ �� \ �� \ � % W% W% W% WL ] ^L ] ^L ] ^L ] ^ = � J�= � J�= � J�= � J� _ �_ �_ �_ � � ` *� ` *� ` *� ` * Q a bQ a bQ a bQ a b , �, �, �, �

WCDMA � � � � ' �' �' �' �

� WCDMA + , $+ , $+ , $+ , $ _ `_ `_ `_ ` a � 8a � 8a � 8a � 8 G HG HG HG H ` b J c` b J c` b J c` b J c ,

WCDMA � C D� C D� C D� C D ` b 1` b 1` b 1` b 1 + ,+ ,+ ,+ , a � � �a � � �a � � �a � � � � d� d� d� d

- ^ _ ` WCDMA� a b � c � d A ` e " f 8 9 g

h i j c � K K4 k $ G � l c Factorm

11.0%

� �� �� �� �� �� �� �� �16.8%

� � � � � � � � � �� �� �� � 0.6%

� �� �� �� � 0.6%

� � �6.8%

�� � �3.2%

� �8.6%

� �6.6%

� �� �� �� � � � �� � �� � �� � �

• � �� �� �� � � �� �� �� � � � � �

(56.8%)

• WCDMA � �� �� �� � � � � �

(18.0%)

• n o / p X(10.0%)

WCDMA � � � � ( �( �( �( �

� �� �� �� � (23%)� �� �� �� �(28%) � � �� � �� � �� � �(49%)

� � � � � � � � � � � (51%)USIM � � � � � � ! " # � (32%)

$ % & � ' ( ) � (39%)� � � * $ + & , - � (25%)

�������� � �� �� �� � 8% 16% 21%

70%55%

48%

� �� �� �� � �������� � � � � � � � � � � � � � � �� � �� � �� � � � � � �

���� WCDMA � � � � � �� �� �� � ����

���� 01N � �� �� �� � � � �� � �� � �� � � ( � �� �� �� � � � � � � �� �� �� � ) ����(n = 1,000)

� WCDMA + ,+ ,+ ,+ , $ e $$ e $$ e $$ e $ M U QM U QM U QM U Q f g � 8f g � 8f g � 8f g � 8

01N h ih ih ih i j kj kj kj k �������� l ml ml ml m / j/ j/ j/ j ` b` b` b` b n on on on o p `p `p `p `

18.4%

27.4%

� �� �� �� � � �� �� �� �

� �� �� �� � � �� �� �� �

*Source: � Survey, `07.5

(n = 1,000)(n = 500)

���� � �� �� �� � : � �� �� �� � � �� �� �� �

Page 9: SKT Business Strategy of WCDMA

���� ����

����. WCDMA � �� �� �� � � �� �� �� �

����. WCDMA � �� �� �� � � �� �� �� �

Page 10: SKT Business Strategy of WCDMA

����. WCMDA � �� �� �� � � �� �� �� � 1. WCDMA � � � � ) �) �) �) � � � � � � � � �

WCDMA MarketJK^JK^JK^JK^ K: cK: cK: cK: c / d ed ed ed e / Global/ f g hf g hf g hf g h i j k �i j k �i j k �i j k � ( l( l( l( l m $ nm $ nm $ nm $ n ,o e �o e �o e �o e � i j k �i j k �i j k �i j k � = � p= � p= � p= � p LLLL & �& �& �& � � U ! "� U ! "� U ! "� U ! " WCDMA 1 21 21 21 2 q q q q

�������� � � �� � �� � �� � ��������� � � �� � �� � �� � �

• 01N ./ 0 1 2 �3 24 & 5 0 ,0 1 �3 6 � 7 8� 2 N/W $ � 9: � � � � ; � < ; = & > ? @ A

WCDMA � �� �� �� � � !� !� !� !WCDMA � �� �� �� � � !� !� !� !

Global " # � �" # � �" # � �" # � �Global " # � �" # � �" # � �" # � �

Market LeadershipMarket Leadership

� * +� * +� * +� * + , - . /, - . /, - . /, - . /

� ���������������� � � �� � �� � �� � � � � � � � � � � � � � �

� �� �� �� � Migration � � � �� � � �� � � �� � � � ,

� � �� � �� � �� � � / � �� �� �� � / Global/ � � �� � �� � �� � �

� � � � � � � � � � � � � � � ! "� � � ! "� � � ! "� � � ! " ,

# $ %# $ %# $ %# $ % Market Leadership

� &� &� &� & ' (' (' (' (

� ���������������� � � �� � �� � �� � � � � � � � � � � � � � �

� �� �� �� � Migration � � � �� � � �� � � �� � � � ,

� � �� � �� � �� � � / � �� �� �� � / Global/ � � �� � �� � �� � �

� � � � � � � � � � � � � � � ! "� � � ! "� � � ! "� � � ! " ,

# $ %# $ %# $ %# $ % Market Leadership

� &� &� &� & ' (' (' (' (

• B C � � 7 8WCDMA D 2E F 2 G H 8 � I �J G K L

M N � �O P Q , R S � T U $ V W

• WCDMA� 3G2 Mainstream 7 8X � P Y + C P 0 Z 7 Q , R � [ \ � � & I ] ^ 7 8 3G _ � B

• 3G Initiative` � � � & a � bc � & � d , V e M/S8 f g h `B C � Market Leadership i j \ �k � * $

WCDMA � � � � � 0� 0� 0� 0 � � � � � � � �

WCDMA � ) �� ) �� ) �� ) � � *� *� *� *

$ % &$ % &$ % &$ % & ' ( )' ( )' ( )' ( )

* +* +* +* + ' ( )' ( )' ( )' ( )

Global ' ( )' ( )' ( )' ( )

, - ., - ., - ., - . ' ( )' ( )' ( )' ( )

• Data � � � , Comm. � � � 0 < � � _• WCDMA Coverage M l m � I Roaming, USIM � n � � � o p M l

• CDMA, WCDMA � < � � q G K L r �• CDMA Network G K s $ U 2WCDMA82+ t � u v

• Global w 6 8x y � M l• BMA, Freemove, B y TD-SCDMA �WCDMA z { w T | L r �

• Global D U } ~ � I G K L r � �O

• 0 1 ; � < � l m I , $ % H , D , � 8F � , Comm. � � � � Infra r �

• $ % H / � � � / � � � � � � � � � 2� c � � H t

Page 11: SKT Business Strategy of WCDMA

Visual, Internet, Global, Convenience Concept���� r s +r s +r s +r s + 3G K: cK: cK: cK: c t Zt Zt Zt Z VVVVu v �u v �u v �u v � � -� -� -� - K: cK: cK: cK: c i j ki j ki j ki j k = �= �= �= � , �, �, �, �

Global

Visual

Internet

Convenience

������������ � � � �� � � �� � � �� � � �

� USIM �� Life-infra � � �

� Global � � � �� � � � � � � �

� � � � � � � � � � � �

� � � � � � Contents, UI �� � � � � Web-like �

� Visual �� � � � � � �� Text ��! � Visual �� �

CP

� �

, D/L

� �

� � � � � � � Simple

Messa

ging

Voi

ce �

��

��������

� �� �� �� �� �� �� �� �

MIM*

F/B*

UCC

� �� �� �� � /� � � �

MONETA Chip

! �! �! �! �� �� �� �� �

H/S " #

Comm.""""Global

Expansion

Life Infra# � $# � $# � $# � $ % �% �% �% �

Multi-Device& '& '& '& '

Contents Domain ( )( )( )( )

* + � �* + � �* + � �* + � � � �� �� �� �Contents % �% �% �% �

Data,,,,Comm."""" � -� -� -� -

Comm.""""Visual����

Data ������������

Convergence

Communication

Comm. Biz�� /�� /�� /�� /

Comm. Biz�� /�� /�� /�� /

Data Biz0 10 10 10 1

Data Biz0 10 10 10 1

ConvergenceBiz 0 10 10 10 1

ConvergenceBiz 0 10 10 10 1

� � � � � � � � � � � �

� �� �� �� �

Internet

*MIM(Mobile Instant Messenger), F/B(Full Browser)

. WCDMA � �� �� �� � � �� �� �� � 2. � � �� � �� � �� � � 1 2 31 2 31 2 31 2 3 4 �4 �4 �4 � (1)

Page 12: SKT Business Strategy of WCDMA

USIM �������� � � �� � �� � �� � �(Convenience)

Web-like � � �� � �� � �� � �(Internet)

� � �� � �� � �� � � (Visual)

Global � �� �� �� �(Global) � � � �

(Visual)

� � �� � �� � �� � �� �� �� �� � � �� �� �� �(Internet)

� Global ���� 107 � � � � (6.15 )

� WCDMA �� 33� � � � ( � � � ��, 6.15 )

� PC Card � � Global � � � �� � � �

� �� � � � � � � �

� �� � � � � � � � �

� UCC � � � � � � � �

� � � ! " # � � �

� VU $ % � � � � �

� � � & � ' � � �

� VU ( ) * � � �

� � � � � � + ( , � � � ( - ) )

“Web-like ������������ � �� �� �� � � � �� � �� � �� � � � � � � � � � � ”

“Mobile Broadband � � �� � �� � �� � � � � �� � �� � �� � � ”� USIM � . / 0 � � �

� USIM � T Money � � �

� USIM � M-Stock, 1 2 3 4 � � �

� MBANK � � � ( - ) )

� WCDMA + WiBro DBDM T LOGIN

� PMP 5 6 T LOGIN

. WCDMA � �� �� �� � � �� �� �� � 2. � � �� � �� � �� � � 1 2 31 2 31 2 31 2 3 4 �4 �4 �4 � (2)

K: cK: cK: cK: c i j ki j ki j ki j k = � 7= � 7= � 7= � 7 w +w +w +w + r s +r s +r s +r s + 3G K: cK: cK: cK: c t Zt Zt Zt Z / 9 : 9 : 9 : 9 :

WCDMA ������������(WCDMA . � /. � /. � /. � / EV-DO ( 0( 0( 0( 0 *)

*Global ���� � � � WCDMA Network � � � � � � � � � �

� 7 � 8 9 � $ : ; ! 1 < � � � ( = > ? @ , & A , B C , �� � 7 D E )

� F G H I J UCC Portal � � � ( - ) )

� Mobile Web Viewer � � � , Full Browser � � � ( - ) )

� K L � ; M 1 / N 1 � O E P e-mail � � � ( - ) )

� QVGAQ R ? S TV, VOD � � �

� R ? S T $ @ � � � ( - ) )

� QVGAQ �� � ( , � � �

� QVGAQ ( ) * � � �

“Global � �� �� �� � � � �� � �� � �� � � � � �� � �� � �� � � � �� �� �� � ”“Visual Comm. ���� � �� �� �� � � � � � � � �� � �� � �� � � ”

“USIM � � �� � �� � �� � � Convergence”

“Mobile Internet Access”

Page 13: SKT Business Strategy of WCDMA

CDMA Network C D x wC D x wC D x wC D x w a Q �a Q �a Q �a Q � WCDMA" �" �" �" � � y �� y �� y �� y � z { �z { �z { �z { � � +� +� +� + d ed ed ed e i j ki j ki j ki j k m m m m VVVV | �̂| �̂| �̂| �̂ � �� �� �� � i j ki j ki j ki j k = �= �= �= �

. WCDMA � �� �� �� � � �� �� �� � 3. 5 65 65 65 6 1 2 31 2 31 2 31 2 3 4 �4 �4 �4 �

0̀7. 3����, � � �� � �� � �� � � � �� �� �� �

2006 2007

0̀6.4Q 0̀7.1Q 0̀7.2Q0̀6.3Q

0̀6. 8����, 48 � � � � � �� �� �� �

0̀6.10����, 84 � � � � � �� �� �� �

� �� �� �� � 0 �0 �0 �0 � : 82%1 .1 .1 .1 . 0 �0 �0 �0 � : 14%

� �� �� �� � 0 �0 �0 �0 � : 99%1 .1 .1 .1 . 0 �0 �0 �0 � : 91%

� �� �� �� � 0 �0 �0 �0 � : 75%1 .1 .1 .1 . 0 �0 �0 �0 � : 8%

� �� �� �� � 1 2 31 2 31 2 31 2 3

� 1994���� � � � � � � � � � � � �

CDMA ! " �! " �! " �! " �

� 2003���� � � � � � � � � � � � �

3G ! " �! " �! " �! " �

(CDMA 2000 1X EV-DO)

� 2006���� � � � � � � � � � � � �

HSDPA(H/S) ! " �! " �! " �! " � ����

� #� #� #� # 2,000 $ %$ %$ %$ % & '& '& '& '

� 2007���� 6((((~

HSUPA ) �) �) �) �

WCDMA Network 7 87 87 87 8 � 9� 9� 9� 9

Page 14: SKT Business Strategy of WCDMA

Global Standard � � �� � �� � �� � � WCDMA7777 } ] $ n} ] $ n} ] $ n} ] $ n � / " ~� / " ~� / " ~� / " ~ = [= [= [= [ , 1 2 �1 2 �1 2 �1 2 � � E� E� E� E m m m m VVVV; <; <; <; < Sourcing q q q q � �� �� �� � � -� -� -� - Global i j ki j ki j ki j k m m m m

. WCDMA � �� �� �� � � �� �� �� �

:::: Global ; <; <; <; < � � �� � �� � �� � � , = �, = �, = �, = �

• Outbound 2 32 32 32 3 4 54 54 54 5 0 10 10 10 1

• Inbound 2 32 32 32 3 � � 6 �� � 6 �� � 6 �� � 6 � 0 10 10 10 1

• 7 8 9 /7 8 9 /7 8 9 /7 8 9 / 2 32 32 32 3 $ % &$ % &$ % &$ % & 4 54 54 54 5 0 10 10 10 1

� CDMA 1%1%1%1% : " :: " :: " :: " : ;;;; < =< =< =< = 6 �6 �6 �6 � 2 32 32 32 3 > /> /> /> /

- GSM / WCDMA: ��, � � � , � � � 130 � � � �

� CDMA 1%1%1%1% Inbound � �� �� �� � 0 10 10 10 1- � � , � � � , � � �WCDMA � � � � � � � �

� CDMA 1%1%1%1% 7 87 87 87 8 , ? @ A B C? @ A B C? @ A B C? @ A B C Global $ %&$ %&$ %&$ %& > /> /> /> /

- � � � � , MMS, NATE, MONETA � � � � � !

:::: Global � �� �� �� � > &> &> &> & 4 �4 �4 �4 �

• Global Alliance D ED ED ED E

• $ %& �$ %& �$ %& �$ %& � Global � F G� F G� F G� F G > /> /> /> /

• WCDMA H IH IH IH I / $ %&$ %&$ %&$ %& J K /J K /J K /J K / L �L �L �L �

� Global Alliance D E 2D E 2D E 2D E 2 2 32 32 32 3 , $ %&$ %&$ %&$ %& , � �� �� �� � M � N OM � N OM � N OM � N O PPPP Q !Q !Q !Q ! > /> /> /> /

- BMA � " , BMA-Freemove# $ % & ' MOU ( )

� Global J K /J K /J K /J K / H RH RH RH R Interoperability > /> /> /> /- 3GPP, OMA * + � MMS, Browser, VOD * , - �

- . / 0 1 2 3 4 5 / 6 7 8 Global 9 : - ; � �

:::: Global # $# $# $# $ Sourcing � ?� ?� ?� ?

• Global Vendor���� � �� �� �� � Sourcing S S S S• Global Vendor���� H IH IH IH I / T U VT U VT U VT U V � �� �� �� � S S S S

� Global Vendor � �� �� �� � SourcingWWWW 9 X9 X9 X9 X � !� !� !� ! > /> /> /> / S S S S

- < = Line-up � � > < = � ? � @ ' � A B � C 9 : � @ ' D �

� Global H IH IH IH I Sourcing > /> /> /> /- Global Vendor� � � , Data, $ % E � 3 4 5 * , F "

4. Global 1 2 31 2 31 2 31 2 3 4 �4 �4 �4 �

Page 15: SKT Business Strategy of WCDMA

�� �� �� �� Market Leadership = � 7= � 7= � 7= � 7 w -w -w -w - , WCDMA / CDMA % W `% W `% W `% W ` : � � �: � � �: � � �: � � � f g hf g hf g hf g h

� u 7� u 7� u 7� u 7 �� ! "�� ! "�� ! "�� ! " 2007AAAA WCDMA � T �� T �� T �� T � 150���� = �= �= �= �

. WCDMA � �� �� �� � � �� �� �� � 5. @ A B@ A B@ A B@ A B 1 2 31 2 31 2 31 2 3 4 �4 �4 �4 �

“WCDMA ������������ 150���� � �� �� �� � ”��� � � � � � , � � � � � � � � � � � � � ,

0̀7� � � � � � � � � Resource � � ! " WCDMA # $ % & '

2007CCCCWCDMA� �� �� �� � D ED ED ED E

• 2007� HSDPA SBSM � � � 20 � � � � - WCDMA � � Line-up � � � � � � �WCDMA � � � � � � �

• Data Biz Potential � � � � � Non WIPI� � � � �*+*+*+*+

• � � � ! " # � � � $ % & & '- ( ) * + $ % 30,/10- . / 0 ! � 1 � � 2 3 4 � 2 � � ( ) * + 5 & & '- Mobile Web 6 7 8 � � � Plus� Data $ % & � �

, - �, - �, - �, - �

• WCDMA 9 : / ; < => � � # ) 1,000? @ A ( ) * + & '• WCDMA 9 : / ; < => � � # ) B C 5 & D 5 (10,000,) 3 E D @ A

. / 0 1. / 0 1. / 0 1. / 0 1

• ‘Live on 3G+’= ( ) * + Theme F G Comm. H I F J , K L � � Value PropositionM# � * N � Comm. Communication

Page 16: SKT Business Strategy of WCDMA

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