SixthSemester SkillDevelopment Paper-II Hours:32davangereuniversity.ac.in/wp-content/uploads/BBM-5th-6th-Sem.pdf · powerPointPresentation of Your College Profile. SimpleVB programs

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Sixth Semester Skill Development Paper-II Hours:32

Objective: To make them to equip different skills required for their career.

Unit-I. Defining Communication-Special features of communication, Communication processimportance of Communication-Barriers to communication-Tips for effectivecommunication-Tips for powerful presentation-Art of public speaking- public speaking

tips.

Unit-2. Carrer planning-Benefits of career planning-Guidelines for choosing career-Mythsabout choosing a career- Tips for successful career planning-Things one shouldKnow while starting career and during his career.

Unit-3. Preparing CY/Resume-Introduction-Meaning-Difference among Bio-data, CY andResume-The purpose, facts, tips of writing Blo-data, CY and Resume. Tips to write

cover letter.

Unit-4. Interview Skills -Introduction- Types of Interview- Types of questions askedTelephonic Interview-Dress code -Tips to make good impression in an interviewHow to search for Job effectively.

Unit-S. Time Management- Importance of time Management: Steps for time ManagementFeatures of time-Secrets of time Management-Tips for effective time Management.Stress Management- effects of stress-kinds of stress-stress Management tips.

Reference books:

I. Soft Skills- Dr. K .ALEX S. Chand & Co., Ltd.,Ram Nagar, New Delhi-I 10055.Dr. R.C. Bhatia. Ane Books Pvt. Ltd.,Ansari Road, New Delhi-l l0002, India, Daryaganj.John. Z Sonmez,dreamtech Press, 19-A, Ansaari Road,Daryaganj, New Delhi-II 0002.

2. PersonalityDevelopment

3. Soft Skills

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power Point Presentation of Your College Profile.Simple VB programs to find Area of a Circle, Circumference of a Circle. Area of a

etc.Program like Simple Interest, Compound Interest and Future Annuity.

SusihllallJll{lan,Taxmann's.Satpati and Dhar, Principles of E-Commerce, Dishari Prakashani.

1ID"<1".uwwuandS. Anthony Raj, Computer Applications in Business, HPHK.B.Manjunatha and Dr. T. Jayanna, Visual Basic and SQL, HPH

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chelor of BusinessManagement (BBM ) CBCS:2016-175 Hours of per Week

Code: Elective: 6.4 Computer-Z

INTERNET, POWER POINT AND VISUAL BASICObjectives: To make the students to understand the concept of Internet.powerpoint

basic.

ia2o~~:Combination of Class-roomLectures, Practice in the ComputerLaboratoryand

l:INTRODUCTIONTO INTERNET: 8 Hoursand brief history of Internet.Meaning of Intranet and Extranet, E-Mail,Meaning

Features of Networking, LAN,WAc'i, MAN, WWW, Advantages and DisadvaotagesofDifference betweenInternetaod Intranet.

6 Hoursoduction, Meaning of power point, uses, creating a presentation slide. design templatesblank presentation, working with the text in a slide, changing font, font size, bold.

tool bar buttons.

>uu,,,,-.):INTRODUCTION TO VISUAL BASIC: 16Hourshdamentals of VisualBasic, Drawingswith Visual Basic, Manipulating, ColorsaodPixels

Visual Basic Multiple Document Interface, Constants, Operator, Conditionaltements, Command Buttons,Labels,Text Box, Image, Shapes, Properties,etc.

10HoursLooping Procedures, For Statement,·While Statement, Functions and Data:Base

gramming with Visual Basic.

le-S: VB PROGRAMS: 10HoursBasic Programs: Addition,Modification and Deletion of Records, SingleDocumentCreation of DialogueBoxes.

30 Hoursiimole Visual Basic Programs like Simple and Compound Interest, Future Annuity,

Biggest.and Sipallest,amongNumbers. '.programs like GenerateMultiplicationTable, Factorial, Fibonnacci numbers.Prograrris like GenerateNaturalNumbers, Even arid Qdd Numbers, etc.Programs like C~pditiol)alMarksCard, Employee Salary, CommissionPayable,etc.

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Skill Development Activities;

1. list out the variousmutual fund companies in the country2. Visitlocal stockbrokerage office and collect the date of

assessment of the stock prices in the share market.3. VisitlocalAgriculturalproduce trading Market and write the

procedure in trading the commodities.

SAPM-punithavathy pandian -vikas publicationsSAPM- Shashi k gupta & rosyjoshi- kalyani publishersSAPM- prasanna Chandra- McgrawhillSAPM- sudhindra bhatt - excelbooks

chelor of Business Management (BBM ) CBCS:2016-17

5 Hours of per Week

Code: Elective: 6.3 FinancialManagement-2

PORTFOLIO MANAGEMENTobjective: is to acquaint the students with the basics of port folio management

~eclag:og:y: a combination of lectures, case analysis, assignments and presentations,group discussions,field work

Port folio Construction: 10 Hours

,approaches in portfolio construction - traditional approach: analysis ofstralnts , determination of objectives, selection of port folio, diversification

: Portfolio Approaches: 16 Hours

ocern approach of portfolio construction: Markowitz model, simple diversification,Markowitz efficient frontier, Sharps optimal portfolio - problems there on

3 : Portfolio Risk Return Analysis: 16 Hours

theory - assumptions, capital market line ,security market line,problems Arbitrage pricing theory - problems there on

Portfolio Evaluation: 18 Hours

COV""lUlaI fund, features, Sharps performance index, Treynors performance index,Jensons performance index- problems there on

Commodity and Derivative Markets: 12 Hours

and futures - Meaning, nature, distinctions

6 : Orientation of skills: 8 Hours

1. Case study':'" mutual fund companies.2. Illustrate the various approaches to portfolio construction

I.Write A Detailed Notes N Respect Of Designing And Sustaining Of BrandStrategies From The Following .

A. Brand HierarchyB. Branding Strategy

C. Brand Extension And Brand TransferD. Managing Brand Over TIme,

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Skill Development Activities:

1. List out A Few Celebrity Brand Endorsement and the Appropriateness of Using Them.2. Draw A Chart Showing The Brand Environment.3. List out A Few Recent News and Trend about Brands.4. List out some of the Methods of Brand Valuation.S. List out the few brands. and the adjectives attached to their ads.

Bachelor of Business Management (BBM ) CBCS: 2016-17

5 Hours of per Week

Marketing Management-2

PRODUCT AND BRAND MANAGEMENTProduct Management: 12 Hours

To Product Concept, Meaning Of Product- Product Personality, Types OfProduct Line,And Product Mix-Objectives Of Product Planning.

18 Hours

uct Attractiveness, Factors, Influencing The Selling Of The Product-Changes AffectingManagement-Developing Product Strategy. Setting Objectives And Alternatives,.Strategy Over The Life Cycle, Customer Analysis,Competitor Analysis, Design Of

nufacture, New Product Development-Product Differentiation And Positioning StrategiesOf New Product

-3: Market Potential And Sales Forecasting: 16 Hours

Forecasting, Qualities Of A Good Salesman, Recruitment Of Salesmen In TheProduct, KnOWledge Planned Selling, CUstomerPsychology Buying Motives Of

vustomer, Effective Speaking-Consumer ProductVs. Industrial Products, Planning For"ve'mpnr In International Market.

·4: Brand Management: 14 Hours

Of Brand- BrandDevelopment, Product vs. Brands,Goods And Services, Retailer~iSl:'ib'ut()rPeopleAnd Organization, Brand ChallengesAnd Opportunities. The Brand,LclnCl'nl. Identifies, And Image.

Brand Building: 12 Hours

Knowledge, BrandPortfolios And Market Segmentation-Steps Of Brand Building~And EstablishingBrand POSitioning, And DefiningAnd Establishing Brand Values.

,6: Skill Orientatiofl: 8 Hours

Module 6: Orientation of Skills 8 Hours

1. Identify and Record the present Trends in HRD2. Collection of information of new sourcesof Recruitment

3.ldentify and Record the present Trends in HRD

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1 Visit and Identify Programe conducted by any local industry as part ofTQM.

2 Record the data of different types of sourcesof Recruitment.3 Collect an advertisement Copy of job vacancyand fill it4 Critically evaluate the role played by the HRManagers of two

Organisations.

Books for Reference:

Human ResourceManagement by PSubbaRaoHuman ResourceManagement by ShashiKGupta and Rosy GuptaHuman ResourceManagement by I M Prasad.Human ResourceDevelopment by SharmaHuman ResourceDevelopment - by Rao and VarmaStrategic HumanResource Management by Rajesh Viswanath

I

Bachelor of BusinessManagement (BBM ) CBCS:2016-17.VI-SEMESTER

5 Hours of per Weekcourse Code: Elective- 6.1 Human ResourceManagement -2

STRATEGIC HUMAN RESOURCE MANAGEMENT

..Course Objectives: TheObjectiveasthe Course is to exposethestudents tovarious aspectsat HumanResourceDevelopment Strategiesfor better

.Management of Peoplein Organisation.

PedalgcIID':Combinedwith Classroom lecture,Seminors, GroupDiscussionand CaseStudies.

Module-I: Strategic Human Resource Management: An overviewIntr-oduction, meaning , definition , Process / Stages,Challenges Roles.raditional HR Vs. Strategic HR, Human ResourceForecasting:

uction, Human ResourceForecast, Strategic Issuesin Forecasting inuman Resource Supply- Techniquesfor forecasting -Demand for Human

20 Hours

le-2: Strategic Acquisition of Human Resource-Introduction-Strategic

StrategicSelection -Methods, StrategicStaffing _

16 Hours

~1··M,oduh~-3:Strategic Implications-Training and Development-Introduction,klNpprl, Issues, Useof TechnologyinTraining, Future of InternetBasedTraining

12 Hours

Performance. AppraisaL. Introduction -Objectives- Appraisalof Performance Appraisal-Pitfalls-Factors affecting

nce Appraisal- U~esofPerformance Appraisal. 12Hours

HIII1Clldu'e-5:Performance Managementand. Evaluation: Introduction-Strategict

ensions of Performance Appraisal- Coaching and Counselling-Stepsinunselling-Moving to PerformanceAppraisal to PerformanceManagement.

12Hours

Skill Development Activities: .I) Visit a Women and a Rural Entrepreneur in your area and collect informationregarding the motivating factorsfor starting the enterprise.

2) Visit five small scale units in your area and collect the details regardingthe nature ofbusiness, capital investment,number of employees, and rawmaterialsused.

3) Visit the District Industrial Centre and list out the schemes of Government ofKarnataka for Rural andWomenEntrepreneurs,

4) Visit a nearby Bank and collect details regarding the loan facilitiesprovided by theBank to promote Rural andWomenEntrepreneurship.

5) List the different agenciespromotingEntrepreneurship in India

Recommended Books for Reference:

1) Peter Drucker. Innovation and Entrepreneurship, TMH Publications.2) Gorden E. and K. Natarajan,Entrepreneurship Development, HimalayaPublishing

House.

3) Gupta and Srinivasan, Entrepreneurship Development in India, Sultan Chan andSons.

4) Dr.Vasanth Desai, Small Scale Industries and Entrepreneurship, HimalayaPublishing House.

5) C.S.V.Murthy, Small Scale Industries and Entrepreneurship Development,Himalaya PublishingHouse.

6) Dr.G.T.Govindapp~ Rural Entrepreneurship. Chethana BookHouse.7) S. S. Khanka, Entrepreneurial Development, Sultan Chand and Sons.8) BaligerG. B., EntrepreneurshipDevelopmentand Small ScaleIndustries9) Arora and Arora, Entrepreneurship Development, Kalyani Publishers.

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Bachelor of Business Management (BBM ) CBCS:2016-17VI-SEMESTER

5 Hours of per Week

CourseCode; Core:6.5 ENTREPRENEURSHIP DEVELOPMENTObjectives: To enable the students to understand the theoretical and practicalaspects ofentrepreneurship.

Pedagogy:Combination of class room teaching, case study analysis, group discussionandfieldwork.

Module-I: Entrepreneur and Entrepreneurship:(12Hours)

MeaningandDefinition of Entrepreneur, Entrepreneurship,Characteristics of Entrepreneurs,Types of Entrepreneurs. factors motivating to entrepreneurs, Role of EntrepreneurshipinEconomic Development, Intrapreneurship, Entrepreneurs Vs Intrapreneur. Manager VsEntrepreneur.

Module-2:Rural and Women Entrepreneurship: (16Hours)Rural Entrepreneurs - Definition, Importance, risks facedby Rural Entrepreneurs,Strategiesfor Development of Rural Entrepreneurship. WomenEntrepreneurs- meaning, Definition,Factorsinfluencing Women Entrepreneurs, ProblemsofWomenEntrepreneursandRemedialMeasures, Development of Women Entrepreneurship, Institutional Support to WomenEntrepreneurs.

Module-3:Entrepreneurial Development Programmes:(14Hours)

Meaningand Definition of Entrepreneurial DevelopmentProgrammes, Objectives.Need lorTraining .and Development; Phases of Entrepreneurial Development Programmes,Institutionalsupport system to entrepreneurs.

Module-4:Project Identification and Formulation:(14Hours)

Meaningof Project Report, Classification of project reports and its Significance,ProjectIdentification,Project Formulation- stages of formulating a project, General Format of aProjectReportand its contents.

Module-~ Micro, Sm~1I and Medium E.nterpr~~s: (16Hours]Classification of Industries, Definitions of Micro, Small and Medium EnterPrises,Characteri.sticsof MSMEs, Role of MSMEs in the Economic Development, ProblemsofMSMEs,Sickness in Small Industries -Meaning, Symptoms,Causes and Remedies,RoleofGovernmentin:Promoting MSMEs.

Module-6:Orientation of Skills: (8Hours)a) Preparea project report to relating to anyMSMEs.b) List the differeni Entrepreneurship DevelopmentProgrammes organised byDIe and

discuss·thcirsignificance.

~--------------~~,Module 6:ORIENTATION OF SKILLS 08 HoursI Draft an agreement on behalf of an MNC to purchase raw materials indicating thereinterms and conditions and all the essentials of a valid contract.

2 Draft a complaint to District Consumer Forum on the deficiency of service in a reputedcorporate hospital for medical negligence.

SKILL DEVELOPMENT ACTIVITIES

I. Prepare a chart showing sources of business law and Indian Constitution Articles havingeconomic significance.

2. Draft digital signature certificate.3. Collect information of the leading cases and form groups in the class room and conduct

group discussion,

FOR REFERENCE:-

I. K. Aswathappa, Business Laws; Himalaya Publishing House,2. K.R. Bulchandni: Business Laws, HPH.J. N.D. Kapoor, Business Laws, Sultan chand publications.4. S,S. Gulshan, Business. Law 3rd Edition, New Age International5. S.C. Sharma& Monica: Business Law I.K. International6. Tulsian Business Law, Tata McGraw-Hili Education7. Dr. K. Venkataraman, SHB Publications.8. Kamakshi P & Srikumari P, Business Regulation9. Dr. Alice Mani: Business Regulations, SBH.

of Business Management (BBM )CBCS: 2016-17

5 Hours of per Week

BUSINESS LEGISLATIONS_ The objective is to introduce the students to various legislations affecting business

the students with such legislations.

~:.c:ombinati(lDof Class-room lectures, Case Studies, Group, Discussion, Seminar,Soft Skills and Field work

10Hours

Nature of Law, Meaning and Definition of Business Laws, Scope and Sources ofFundamental Rights and Directive Principle of State Policies, Principles having

,si!:nifiCaJ"ce,Overview of Business Laws in India.

22 Hours

:Ollltra.,t;\,ct, lB72: Defmition of Contract, essentials of a valid contract (all essentials needin great detail), classification of contracts, breach of contract and remedies for breach

THE COMPETITION ACT - 2002 12 Hours

IpE,titiionAct, 2002: Objectives of Competition Act, the features of Competition Act,of Competition Act, CCI, CAT, offences and penalties under the Act.

4:CONSUMER PROTECTION ACT 14 Hours

oerPrc.te.,tionAct, 1986: Definition of the terms consumer, consumer dispute, defect,unfair trade practices and services. Consumer Protection Act, Consumer Redressal

Forum, State Commission, National Commission, anv two landmarkof the SupremeCourt. ,

14 Hours

Objects ofFEMA, definition of important terms - authorized dealer, currency, foreignforeign exchange, foreill" security, Directorate of Enforcement, salient features of the

penalties,

M~ldule-:S:Budgetary Control:

lVlt:allll1ll;;, Definitions,Objectives, Types of Budgets-FlexibleBudget, Cash and Sales

I2 Hours

Module-6: ORIENTATIONOF SKILLS 8Hours

J.Preparea ComparativeFinancial Statement by CollectingFinancialStatements of a'ComprulYPublishedinNewsPapers.

2.Preparea Cash Budgetfor a Particular Period by Collecting Dataof any firm.


I. Advise any firmto implement ratio analysis techniquefor improvingiheirbusinessresults.

2. Collect CashFlowStatement of any company publishedinnewspapersandpaste it.

3. Write theprocedurein preparing the company annualbudgets.

Reference Books:

L MadeGowdaJ.,Accounting for Managers, HimalayaPublishingHouse2. Gupta S.P.,Management Accounting3. SharmaR.K.&Gupta,Management Accounting4. MaheshwariS.N.,Management Accounting5. Goyal S.N.& Dr.Manmohan, Management Accounting6. M.Y. Khan&rK. Jain, Management Accounting.

Bachelor of Business Management (BBM ) CBCS:2016-17

5 HoursofperWeek

MANAGEMENT ACCOUNTING

rse Objectives: To understand the applications and the utilitiesof managementiacI:01mtingfor organizationsin dynamic business world.

rPedago:gy:.Combinationof Class-room Lectures, Financial andCost StatementsStudentPresentationsand Practical Applications.

10 Hours

Meaning,Definitions,Objectives and Scope of Management Accounting,SignificanceLimitation_:;of ManagementAccounting, Management AccountingVs.Financial

ManagementAccounting Vs. Cost accounting.

16 Hours

,<MLeanlllg,.Definitions,Obje~tives,Limitations, Steps in Financial StatementsTechniquesof FinancialAnalysis- Comparative and CommonSize

Financial Statements.

Module- 3: Ratio Analysis 20 Hours

Meaning and Definitions, Importance and Limitations of Ratio Analysis,Classificationof Ratios .and problems on the following:

a. BalanceSheetRatios: Current ratio, Quick Ratio, AbsoluteRatio,Debt-EquityRatio, ProprietaryRatio.

. b. Profit and LossAccount Ratios: Gross Profit Ratio, Net Profit Ratio,OperatingRatio,Operating Profit Ratio, Stock Turnover Ratio

c. Inter-StatementRatios: Debtors' Turnover Ratio, Debt CollectionPeriod,CreditorsTurnoverRatio, Debt Payment Period, Return on CapitalEmployedRatio.

1\fodule-4: Fund Flow and Cash Flow Statements: 14 Hours

Meaning and Objectivesof Fund Flow and Cash Flow Statements,PreparationofFund Flow Statement,Preparationof Cash Flow Statements as perAccountingStandard- 03 and simpleproblems there on.

for Reference: '

Dr. Aswathappa-International BusinessP Subba Rao-lnternational Business

3) Shyam Shukla- International Business

4) Francis Cherunilam-International Business, Prentice Hall of India5) Mahua Dutta-International Business, I.K. Inti

Dr. Ramachandra, Dr.Chandrashekhar, International Business


5 Hours of per Week

GLOBALBUSINESS MANAGEMENT

)hi,~ct:ives:To enable the students to understand the various aspects relating to Global

fed1agogy: Combination of Class-room lectures, Case studies, Group Discussion, Seminar,Skills, Presentations and Field work. .

1: Introduction to Global BusinessManagement: (12 Hours)Factors influencing entry to Global Business-Meaning, Definition and Nature of

Global Business Management-Internal and External Environmental FactorsaffectingGlobal Business-Forms-of Global Business-Theoriesof International Trade.

"'M'I"" 2 : Global Trade Policies: (14 Hours)Free Trade Policy and Protective Trade Policy-Meaning - Arguments in favour andagainst of the Trade Policies-TradeBarriers-Tvpes.

nooure 3 :Modes of Entry into Global Business: 04 Hours)Different modes of. entry to Global Business-Exporting-Licensing-FranchisingContract Manufacturing-Turn Key projects-FDI-Mergers, Acquisitions and JointVentures-Their Comparison.4 :Globalisation and MNC's: (18 Hours)

Meaning, Definition, Features Stages and Components(Market, Production,Invention and Technology} of Globalisation-Arguments in favour and against ofGlobalisation-Advantages and Disadvantages-Meaning , Definition, Features ofMNC's-lC, MNC, GCandTNC( conceptsonly} -Merits and Demerits of MNC's.5: Recent Trends in Global Business: (14 Hours)

Global Production and Utilisation of Bio-ethenol fuel-E +Cornmerce-lntra-firm TradeContainerized Cargo-Just -in-time System-Outsourcing to Local Parties.Ii:ORIENTATION OF SKILLS:" (8Hours)l.Coliecting Information on MNC'Sof Indian Origin and Foreign Origin-2. Collecting Information on Indii~ Major items 'af Import and Export-3.Understanding Balance of TradeandBalanceof Payment-Understanding TRIPsandTRIMs ' •

.Development Activities:1. Listing Regional Trading Blocks and their Constituent countries and their

objectives.2, Illustrate any 5 Indi~nl'y1NCs3, List out any 10 Foreign MNCs

BOOKS FORREFERENCE:L Statistical Methods - S. C. GuptaFundamentals of Statistics - S. P. GuptaStatistics (Theory, Methods & Applications) - Sanchati& Kapoor.Business Statistics - S. S. Desai,Business Statistics - G, V. Kihbojkar

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VI-SEMESTER 5 Hours of per Week

Course Code: Core: 6.1 STATISTICAL METHODSAND TECHNIQUES

Objectives: To enablestudents to understand the practicalapplication of statistical tools inbusiness area. ,Pedagogy: Combinationof Class-room lectures,Case studies,Group Discussion, Seminar,Soft Skills, Presentationsand Field work.

Module-I: CORRELATION ANALYSIS: (14 Hours): Meaning, Definitionand Types of Correlation, Degree of Correlation, Karl Pearson's andBowley's Co-efficient of Correlation, Probable Error (Univariate and Bivariate Tables).Problems thereon.

Module- 2: REGRESSIONANALYSIS: (12 Hours)Meaning, Lines of Regression, Relation between correlation coefticient and Regressioncoefficient. Determination of Regression Co-efficient, Estimation through RegressionEquations (UnivariateandBivariate Tables), Problemsthereon.

Module-3: STATISTICALQUALITY CONTROLMeaning, Causes of Variations, Advantages, Types ofVariables-MeanChart andRapge Chart. ,

Module-A: TIME SERIESANAL YSIS:. (14 Hours)Introduction, Definition,Utility and Components of Time Series, Measurement of Trend:Meaning, Methods:Graphic,Semi-Average, MovingAverageand Method of Leas! Square,

, Problemson eachmethod.

(16 Hours)control Charts: Control charts for

.; Module-S: INDEXNUMBERS: (16 Hours),Meaning, Purpose, Stepsand Problems, in the Constructionof Index Numbers, Limitations,"Types -Weightcd, Simple Aggregate Index, Number, Simple Price Relative Method,

Index Numbers, Laspeyres, .Paasche's, Bowley's and Fisher's, Ideal .IndexNumbers, Test of Adequacy:- TRT and, FRT- Cost of LivingIndex Number· Aggregate.ExperlditureMethod,andFamily Budget Method.

fM('dule-6: ORIENTATION OF SKILLS.Forecast thesales ofa firmusing time series technique(at least 10 years).CorrelationbenNeen'anywo quantitative variablesofyourchoice.

(8 Hours)

Y'~',L,-,DEVELOPMENTA(::TIVITIES:. '

Collect the GOPgrowthrat~statements, diagramsandgraphs.Construct the costof livingindex of two familiesand interpret.Finding the unknownvalueby using Regression Equation.

I

Fifth Semester - Skill Development Paper-I Hours: 32

Objective: To enable the students to understand the importance of Personalityand develop soft skills for their future life.

Unit-I. Personality: Meaning-Development- components of Personality-Elements of SuccessDeterminants of Personality- Soft skills-importance of soft skills-different softskills-skills training.

Unit-2. Know Theyself/Self-Discovery: Importance of knowing yourself- SWOT analysisBenefits of SWOT analysis-SWOT analysis grid-Questions to complete the grid.

Unit-3. Forming values:lntroduction-Meaning-what is value & values relating to education- selfand others, Civic responsibility, Personal values-cultural values, Social values.

Unit-4. Art of listening: Benefits of active listening-common poor listening habits-ListeningTips-Art of reading - determining reading rates-Activities for increasing readingrates: Art of writing-importance of writing-writing tips. Art of E-mail writing.

Unit-5. Body Language: Forms of body language -Parts of body language-Developingconfidence with correct body language. Etiquette and Manners-Benefits of Etiquetteand manners-Practicing good manners. Manners in different places and functions.

Reference books:

4. Soft Skills- Dr. K .ALEX S. Chand & Co., Ltd.,Ram Nagar, New Delhi-I 10055.Dr. R.C. Bhatia. Ane Books Pvt. Ltd.,Ansari Road, New Delhi-I 10002, India, Daryaganj.John. Z Sonmez,dreamtech Press, 19-A, Ansaari Road,Daryaganj, New Delhi-I 10002.

5. PersonalityDevelopment

6. Soft Ski lis

RO'O~:SFOR REFERENCES:\

ORACLE -10, IvanBayross,BPB Publications.Management Informationsystem, Aman Jindal, Kalyani Publishers.Information Technology,Dr. Sushila Madan, Taxmann's.M-Commerce, Shineychib, Himalaya publishing house.

Bachelor of Business Management (BBM ) CBCS:2016-17V-SEMESTER

5 Hours per WeekCourse Code: : ELECTIVE: 5.4

Computers_1DBMS AND TALLY

Course Objectives: To enable the students to learn simple tasks of DatabaseManagementSystemUsing Oracle and Tally.

Pedagogy: Combination of Class-roomLectures, Practice in the ComputerLaboratoryandExercises.

Module-I: INTRODUCTION TO MIS: (10Hours)Meaning and Definition of Management Information system (MIS), Features,Advantages,Disadvantages, Objectives, Role and Importanceof MIS, DSS, Expert systemandMeaningofDataand Information, Differencesbetweendata and information.

Module-2: J\,f-COMMERCE: (10Hours)Introduction,Meaning and Definition,Features,Wireless Standard Applications,AdvantagesandDisadvantages of M-Commerce. .

Module-3: DATA BASE MANAGEMENTSYSTEM: (i5 Hours).Meaningof Data, Database, ROBMS,Features,Advantages and Disadvantagesof Database,Needof Relational Database, Modelsof DatabitseManagement System.

MOdule-4:INTRODUCTION TO SQL (ORACLE): (10Hours)SQL . Meaning, Concepts, (Commands,'Datil'Oetlnitioll, Data Manipulation Commands,SQL'plus Editing Commands, Create Table, Insert Into, Primary Key, Select, Delete,Update,Rollback, Commit and Save.

Module-5: COMPUTERIZED ACCOUNTING IN TALLY: (10 Hours)Introduction and Meaning-Fearures-Advantages-Disadvantages_Menus in Tally-Create aCompany-Ledger Creation and Group Assigrunent-Group Creations-Voucher TypesExercisesin m.liking voucher ~ntries-Disp,'ayingTrial balance, Trading and P & L Account,BalanceSheet; Funds flow Statements-CashFlow Staiements, etc.

MOdule-6:ORIENT AION OF SKILLS;I. Employees Salary Database Creation.2.ViewingEmpioyees Database by usingSelect.3. Creating Ledgers, Vouchers'and PassJournalEntries by using Tally.

(25Hours)

SKILLDEVELOPMENT ACT[VITIE~:I. Create a stJjJcture of a Table named 'f:mployee' with the following attributes:E num, E

'lame, Designation, Dept, Basicpay. '2. Give the steps for creating query using the table Employee to calculate salaryelements(DA,HRA~etc).

3. VisitBusiness orgariization and collectaboutnew type of accounting system. .~ '"

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Booksfor Reference:

1. SAPM-punithavathy pandian -vikas publications2. SAPM- Shashi k gupta & rosy joshi - kalyani publishers3.SAPM- prasanna Chandra - Mc graw hill4.5APM- sudhindra bhatt - excel books

Bachelor of Business Management (BBM )-CBCS: 2016-17

V-SEMESTER

Course Code:ELECTIVE: 5.3

5 hours of perWeek

Financial Management-I

SECURITY ANALYSISCourseobjective: Acquaint the students with the basicsof investment management

Pedagogy: A combination of lectures, caseanalysis, assignments and presentations, groupdiscussions,field work, stock trading observations.

Module 1: introduction to investment: Meaning of security analysis, Meaning andobjectives of investment, distinction of investment and speculation, process of investment.

[15 Hours)

Module 2: investment alternatives: Negotiable securities, non negotiable securities,other classifications, real assets, real estate, art and antiques- [15 Hours)

Module 3: Riskanalysis :Definition ,systematic risk ,unsystematic risk .risk measurement -problems: std., deviation, . alpha and beta calculations, valuation of fixed and variableincome securities yield to maturity ,NPV-problems [15 Hours)

Module 4 : Fundamen,tal and Technical analysis :Economicanalysis, industry analysis,company analysis,technical tools, Dow theory, [12 Hours)

Module 5 : Market efficiency: Basicconcepts, Randomwalk theory ,hypothetical test-Runtest problems [15 Hours)

Module 6: Orientation of skills [8 Hours)

I. Drawa chart of Types of Investments.2. Illustrate the Risks involved in the Investments in Stocks and Debentures ..3. Evaluate the NPV of an investment made in anyone of the capital projects with imaginary

figures for 5 years

Skills Development:

l.Visit the local stock Brokerage office and gather the information about the stocks and:shareprices of the reputed companies in the country.

2. Illustrate the procedure in buying of the stocks in the stockmarket.3. Identify and list out at least 10 Companies whose market share prices are more than 10

times of their face value of the shares.

[8 Hours)

1.Write detailed notes in respect of consumer and market segmentation.2.List out a characteristics of Indian consumer buying behavior3.ldentify the various aspects of the culture, sub-culture and cross culture.

development activities:

1. List out the theories of consumer behaviour.2. List out buying decisions involved in industrial buying process.

3. List out the buyers decision making process.


ELECTIVE: 5.25 hours of per Week

Marketing Management-I

CONSUMER BEHAVIOURObjectives: To familiarize the students with various elements of behaviour of the

COIISUlmelrsand their attitude.;Pe:dago:gy: Combination of Class-room lectures, Case studies, Group Discussion, SeminarPre~;ent:ati(ms,Soft skills.and Field work.

The Role of Consumer behaviour in marketing: [14 Hours]

mtroductlon, Meaning And Definition Of Consumer Behaviour, Interdisciplinary DimensionsConsumer Behaviour, Various Perspectives On The Study Of Consumer Behaviour, Nature

And Characteristics Of Indian Consumer, Conclusion.

Consumer Decision Making Process: [16 Hours)

Introduction, Determinants Of Factors Influencing Consumer Behaviour, Models OfConsumer Beahiviour, Theories Of Consumer Behaviour, Conclusions.

Module -3: Social class-Social Stratification: [16 Hours)

Meaning And Definition Of Social Stratification, Factors Responsible For Social StratificationCharacteristics Featur~s Of So~ialClasses, Social Influence On Consumer Behaviour, CultureMeaning.And Definitions, SubCulture Cross Culture Marketing Analysis. Conclusion

Module -4: Organizing Buying behaviour: [10 Hours)

Buying Motives, Buyers Decisibn Making Process, Buyer Behaviour And PromotionalStrategy Implications, Consumer Satisfaction.

Module -S: Industrial/Organizational buying behaviour: [16 Hours). .

Meaning And Definition Of Organizational Buying, Participants In Industrial Marketing,Characteristics af Industrial Markets, Buying Decision Involve In Industrial Buying Process,Factors Influencing IndustriaLBuying Process, Stages Of Industrial Buying Process, ResellerMarket, Government Market, Conclusion.

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Module - 6 Orientationof Skills 8 HoursI.List the operationalGoalsof Organisation Development2. Writedownthe methodof training suitable for followingindustries

a) Hotel, b) Telecom, c) Banking Institutions, d)Hospitals, e) Manufacturingunits.

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Skill Development Activities:I) List out the objectivesofHRD of Business Enterprises.2) List out the circumstancesunder which counseling is required In hospitals,

Hotels ChemicalIndustriesetc.,3) Visit any industry near to your iocation and write method of using computer

and internet in the developmentof HR.

Books for Reference:I) Pandey, HumanResourceDevelopment.2) Rao andT.V. Verma,HumanResource Development.3) R. Krishnaveni: HumanResource Development.4) Jean Marleen,PerformanceOriented Human ResourceDevelopment.5) D. K Bhattacharya: HumanResource Development.6) Lalitha8alakrtshna&Others: Human Resource Development.7) Gupta &.Chhabra: HumanResource Information System

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Bachelor of BusinessManagement (BBM ) CBCS:2016-17

ELECfIVE: 5.15 hours of per Week

Human Resource Development-I

TRAINING AND DEVELOPMENTObjective: To enable the students to understand the various concepts of HumanRescour1cesDevelopment and also the recent trend in Training and Development.Pedagogy: Combination of class room teaching, case study, analysis, groupdiscussion and field work.

Module - 1:Human resource Development 12 HoursMeaning and Importance of human resource development, Objectives of humanresource development Scope of human resource development

Module - 2: Training and Development 18 HoursMeaning and. definition of Training. Orientation and training, , process, needs andanalysis., techniques,. evaluating training efforts, Methods of training, sensitivitytraining - types roles of instructor, method, feedback, goals, misconceptions; casestudy, role play, business game, in-basket exercise, Designing training program _performance appraisal as a 1901.Development Nature and purpose of management development, on-the-job training,job rotation .and management, off-the-job management development techniques,computerized managerial assessment and development program, using HR to build aresponsive learning organization.

Module - 3: Organi$ational Development 16 HoursIntroduction, definition and concept, characteristics, operational goals of 00,conditions for 00 success, Phases of OD, Techniques of OD-, benefits and limitation,OD change process- Types of change, managing resistance, OD assumptions.

Module - 4: Developinent of Managers in HRD 16 HoursMeaning of Potential Appraisal, meaning of councelling, counselling as a process ofdeveloping in organisation. Definition and concept counselling, objectives, whatconstitutes, conditions, for effective counselling, process of counseling.

Module - 5: RecentTrends in tbe Area of HRDRecent trends in the 'area of HRD - Personality quotient,others, the use of computer and the internet,

10 HoursEmotional quotient and

BOOKS FOR REFERENCE:I.Dr. Sathya Prasad & P.V. Kulkarni, Financial Management.2. V.K. Bhalla, Investment management.3. V.K. Bhalla, Financial Management.4.1.M. Pandey, Financial Management.5.Dr. S.N. Maheswari & Dr. C.B. Gupta, Financial Management.6. Prasanna Chandra, Financial Management & Practice.7. Preeti Singh, Investment Management Security Analysis and Portfolio Management.8.Sharma & Gupta, Financial Management

Bachelor of Business Management (BBM ) CBCS: 2016-17.5 Hours of per Week

FINANCIAL MANAGEMENTCourse Objectives: To develop ability among the students to take financing and investment

decisions using various tools and techniques of FinancialManagement.Pedagogy: Combination of Class-room lectures,Case studies, Group Discussion, Seminar,Soft Skills, Presentations and Field work,

Module - I: Financial Management and Financing Decision [0 HoursMeaning - Scope of Finance - Financial Decisions in Firm - Goals of Financial Management.Financing Decision Introduction to Capitalization and Capital structure - Sources andInstruments of funds (Longterm, Mediwn Term and Short term sources) Primary Market,Capital Market and Money Market.

Module - 2: Cost of Capital 15 HoursMeaning - Computation of Cost of Capital of Equity, Preference, Debentures, Retainedearnings, Public Deposits - Weighted Average Cost of Capital, Marginal cost of capital,

Module -3: Capital Structure and Leverages 15 HoursMeaning of Capital Structure - Optimum Capital Structure - Factors determining capitalStructure - Problems - Leverages - Operating Leverage,Financial Leverage and CombinedLeverage - EPS Analysis - Problems,

Module - 4: Capital Budgeting 16 HoursMeaning of Capital Budgeting - Significance - Capital Budgeting process - ProjectClassification and Investment Criteria - Payback method- ARIZ Method - Net Present Value -IRR Method - Profitability Index "Module - 5: 16HoursManagement of working capitalMeaning - Introduction - concepts of working capital- Factors Influencing working capitalRequirements ~Importance of adequacy of workingcapital- Components of working capitalCash Management - Receivables Management and Inventory Management (Meaning andImportance Only) - Simple Problems on estimation of working capital requirements

Module - 6: Orientation of Skills 8 Hours1.Prepare a capital budget by applying different techniques for a new business to be .started2, Draw Cash Management charts, .

SKILL DEVEWPMENT:I.Collect and paste shareapplication form ofIPO,2,Collect EPS of at least 5 companies tor 3'years and draw EPS chart"3, Illustrate operating cycle for at least two different companies of your choice,

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Organisations.•

REFERENCE BOOKS:Prasad L.M., Organizational Behavior, Sultan Chand and Sons.Stephen .P. Robbins, Organizational Behavior; Prentice Hall of India Pvt. Ltd. NewDelhi.Moorehead and Griffen. Organizational Behavior, Sultan Chand and Sons.Joseph, Weiss (2004) Organizational Behaviour Jaico Publishing Company.Khanka, S.S., Organizational Behavior, Sultan Chand and Sons, New Delhi.Luthans, Fred, (2003) Organizational Behavior, Tata McGraw Hill, New Delhi.

Dr. K. Ashwathappa, Organisational Behaviour, Himalaya Publishing House

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Bachelor of Business Management (BBM ) CBCS.:2016-17

5 hours of per Week

ORGANIZATIONAL BEHAVIOR

Course Objectives: The objective is to help student comprehend, perceive and understand<"'orou.,dynamics & behavioral aspects in an organization, Develop decision making skills, thrOlJgb case discussions.,*,Ped'120'2}': Combination of Class-room lectures, Case studies, Group Discussion, Seminar

Soft Skills and Field work.

(14 Hours)

Definition, Nature and Scope of Organisational Behaviour. ContributingDisciplines in the field of Organisational Behaviour. Challenges and Opportunities to

Behaviour.

(16 Hours)

~;]'er'SOllality- Meaning, Definition 0f Personality; Determinants and Theories of Personali ty,~fi]'er'cel~ti4m:Meaning,' Definition, Process of Perception, Factors affecting the Process of

.....~;'no_Meaning, Definition, Determinants and Theories of learning.Concept of Values, Types of Values, Formation of Values.

~1~.A,ttitu~les:Concept of Attitude, Types, Formation of Attitudes.

~f.Module-3: GROUP DYNAMICS AND ORGAt'IISATIONAL STRUCTURES:(16 Hours)

iC<)OceptofGroup and Group Dynamics, Types of Groups, Reasons for Formation of Groups,,!,cUroUlP Development, Group Cohesiveness. Meaning, Definition, Importance and Types of,~Organis:!tio'nalStructure.

~M(,dulle-4:ORGANIZATIONCULTURE AND CONFLICT: (16 Hours)Definition of Organisational Culture, Types of Organisational Culture.

C"eatinr: and Sustaining of Culture. Meaning, Definition, Sources, Types of ConflictResolution of Conflict.,

~lVIeaniIlll!.Definition, Reason fur Organisation Change- Resistance to Change- Managi ng the~Jllesiistance to Change. Meaning, Definition and Features of Organisation Development.

~;;lV(odule--6:INCULCATION OF SOFT SKILLS: • (8 Hours),.,. . , Stuructures of Five Companies along with the Executive Names.Study an Application of Social Learning Theory.Form Different Types of Groups and Analyse Group Cohesiveness.

J .....JIL•. DEVELOPMENT ACTIVITIES:Ora":different Types of structure of an Organisation.IdentIfy the Personalit" Traits of anv Five Personalities.Prepare a Questionnaire V11that least Ten Questions on Attitudes of Employees towards the. . .• 1J~~I:l-L.__

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(10Hours)

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Development Activities:

Visit a tour and travel agencyand prepare a organisation chart.Interact with tourist operator and identify the areas of tourism managementPrepare a chart showing customer service rendered by a tourist operator.Visit a Super speciality Hospital and list out the services available there.Visit a stock brokerage office and list out financial services rendered by the stock

brokers.

Books for Reference:

Services Marketing-The Indian Perspective by Shankar and RaviService management by Dr. Ramachandra and Dr. ChandrasekharService marketing ,concepts, practices and cases by Dr. ShajahanService marketing by Venugopal, Vasanthi and Raghu VN


V. Semester. BBMCourse Code: Core: 5-3 SERVICES

5 Hours per Week

MANAGEMENT

Course Objectives: This course enables the students to acquire the requisiteknowledge about the working of the financial service institutions in India

Pedagogy: Combination of classroom lectures, Case Laws, group discussionand field work

Module-l: Nature of Services: Meaning, Definition and Characterstics of Services-Types

and classification of Services-marketing Mix in service Industry- Growth of service Sectorservice process- Building customer loyalty and managing the service sector. lOHours

Module-2: Banking and Insurance Services: Banking-Introduction- Traditional ServicesModern services-Recent trends in Banking service. Insurance- Introduction-meaning andclassification of insurance-types of insurance-Life Insurance-products of life insurance-General Insurance - Types of General Insurance. 14 Hours

Module-3: Finance and Marketing Services: Financial Services-Meaning, features,importance-contribution of financial services in promoting indCJstry-Financiallnstruments -Types Mutual funds-Factoring-Leasing-Venture Capital. Marketing Service -meaning,features, importance-contribution of marketing services in promoting industry and impacton growth of economy- customer service-Types of marketing services 20 Hours

Module-4: Health Care and Education Services: Health care: meaning and importance ofHealth care-Hospitals and evolution of Hospital Industry -Nature of services-Risk involved inHealth care services-Marketing of medical service-Hospital extension services-Pharmacy,Nurslng, Medical transaction. Educational services: A brief insight into Indian EducationSystem - Issues in Educational. System- Modern trend in educational services. 20 Hours

Module-5: Tourism and TravelServices: Introduction-Evolution of Tourism IndustryConcepts and Nature df.Tourism-significance of Tourism Industry-Market segmentation intourism-Marketing Mix of tourism- Recent trends in tourism and travel serices. 8 Hours

Module-6: orientation of skills' 8 HoursPrepare a Chart on coriditionsto be complied for a star hotel status

Prepare any two Insurance policy bonds and list out the condltlonslaid down in thepoliCies

Module-6: Orientation of skills (08 Hours)I. Collect a salary slip from an employee of any organization and write a report on.

2. Collect Information about Standard Rent and Fair Rent in your area and determine

the Annual value with the help of Information collected .

•:. Skill Development Activities:

I. List the Ten Tax payers in your area and explain their residential status.

2. Explain meaning of salary for different purposes.

3. Collect a certificate of Income tax Exemption vis 80G of any Institution and

write a report on.

4. Draw a structure of Income Tax Authorities and Explain briefly.

Books for Study:

I. Gour V.P and D.B Narang, Income Tax Law and Practice, KalyaniPublishers, Ludhiana.

2. Mehrotra H.C, Income Tax Law and Practice, Sahithya Bhavan Publishers,Agra.

3. Senthil and Senthil, Business Taxation, Himalaya Publication House, .Mumbai,

4. Vinod K Singania, Income tax Law and Practice, Taxman Publication P,,1.Ltd., New Delhi.

5. Dinkar Pagre, Income Tax, Sultan Chand & Co, New Delhi.

Reference Books:I. Lal B.B, Direct Taxes2. Mehrotra H.C. and Goyal, Direct Taxes, Sahitya Bhavan Publications, Agra.3. Vinod K, Singhania, Direct Taxes, Taxman Publication Pvt. Ltd, New Delhi4. Income Tax Act 1961, Bare Act,


Course Code: Core: 5.2 INCOME TAXON INDIVIDUALSObjectives: Tofamiliarize the students with legal provisions and procedural aspect

of Individual Income Tax.analysis, groupPedagogy: Combination of class room teaching, case study

discussion andfield work.Note: This subject should be taught with reference to the provisions of Income

Tax Act 1961 and Rules as Amended from time to time & up to date.

Module -1: Introduction (08 Hours)

Basic Concepts -Assessee, Person, Income, Assessment Year, Previous Year, Gross

Total Income,Total Income, Exempted Incomes U/S 10.

Module -2: Residential Status and Incidence or Tax (12 Hours)

Residential Status of an Individual (Excluding Problems) and Incidence of Tax

(Simple Problems).

Module -3: Computation of Income under different Heads: (26 Hours)

A) Income from Salary (Excluding Retirement) B) Income from House Property.

C) Profits and Gains of Business or Profession. D) Capital Gains (Excluding Shares

and Bonds) E) Income from other Sources. Simple Problems on different Heads.

Module -4: (10 Hours)

A) Aggregation of Incomes , Set-off ~nd Carry Forward of Losses (Theory Only).

B) Deductions: Deduction U/S . 80 C to 80 U (Section 80 C, 80 CCC, 80 CCD, 80

D, 80 DO, 80 E, 80 G, 80 GGC and 80 U Only) (Excluding Problems).

Module -5: Computation of Total Income and Tax Liability of Individuals.

(Simple Problems) ( 16 Hours)

l • > .. '. BBMBachelor of Business Management (BBM ) CBCS: 2016-17

V-SEMESTER (5 Teaching hours of per Week)

Course Code: B.B.M. Core: 5.1 FUNDAMENTALSOF STATISTICS

Objectives: To familiarize the students with the fundamentaltools of Statistics.Pedagogy: Combinationof Class-room lectures,Casestudies,Group Discussion, Seminar,Soft Skills,Presentationsand Field work.

Module-I: INTRODUCTION TO STATISTICS: (10 Hours)Meaning, Definitions, Characteristics, Functions, Scope and Limitations of Statistics.StatisticalInvestigation- Meaning and Steps inbrief.

Module-2: COLLECTION OF DATA: (14 Hours)PrimaryData and Secondary Data - Meaning, Methodsand Merits and Demerits of eachmethod.Classification- Meaning, Types, Variables,Frequencyand Frequency Distribution.Tabulation _ Meaning, Rules for Construction, Parts of a Statistical Table. Problems onClassification andTabulation.Module-3: DlAGRAMMATIC AND GRAPHIC REPRESENTATION OF

STATISTICAL DATA:. (14 Hours)Meaning, Typesof Diagrams. - Simple. Multiple, Sub-divided, Percentage and Rectangle.Graphs _ Histogramand Location of Mode; Ogive Curves and Location of Median andQuartiles.Module-4: MEASURES OF CENTRAL TENDENCY(AVERAGES): (14 Hours)Meaning of Central Tendency - Arithmetic Mean: Definition, Properties, Merits andDemerits, Median and Mode. Geometric and Harmonic Mean (Individual Series only).NumericalProblems.Module-5:MEASURES OF I)ISPRRSION ANDSKEWNESS (20 Hours)Meaning,Properties01:Dispersion ~ Types - Range,QuartileDeviation. Mean Deviation (byMean,MedianandMode) Standard Deviation and Co-efficientof each method.Meaning;Types,Tests of Skewness, Absoluteand Relativemeasures of Skewness. MethodsKarl Pearson'sCo-efficient of Skewness and Bowley'sCo-efficient of Skewness.

Module-6: ORIENTATION 'OF SKILLS (8 Hours)I. Preparea questionnaire to study the consumer satisfactionof any product.2. Collectthe secondarydata of production, sales and profitfor three years of anyorganisationandprepare percentage bar·diagram.·

SKILL DEVELOPMENT ACTIVITIES:

I. ~llect the Popula;ionCensus Reports from the website.2. Preparationof Statistical Tables. .3. Findingof consistencyof two batsmen on the basisof runs scored in ten test matches.

BOOKS FOR REFERENCE:1. SiatisticalMethods- S. C. Gupta2. Fundamentalsof Statistics - S. P. Gupta3. Statistics(Theory,Methods eeApplications)':' Sanchati& Kapoor.4. BusinessStatistics- S. s. Desai5. BusinessStatistics- G. V. Kibhojkar

SixthSemester SkillDevelopment Paper-II Hours:32davangereuniversity.ac.in/wp-content/uploads/BBM-5th-6th-Sem.pdf · powerPointPresentation of Your College Profile. SimpleVB programs

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